Proof
5s
the only seconds that matter before the skip
14 · YouTube & Video Ads
YouTube & Video Ads
US buyers still live on YouTube. We run in-stream, demand gen, and Shorts-style units with creative built for skip buttons — then we measure assisted conversions, not vanity view rates.
Cheaper reach that actually assists revenue.
- P&L desk
- Reply in one business day
- 30-min working session
Who it is for
National brands and high-consideration US categories that need upper-funnel without lighting money on brand films.
What we actually do
- YouTube in-stream, in-feed, and Demand Gen
- Hook-first creative for the 5-second skip
- Frequency caps and brand-safety controls
- View-through and assisted conversion reads
- Pairing with search so demand is captured
You leave with
- Video media architecture
- Creative hook slate
- Assisted-conversion dashboard
- Frequency and placement rules
How the work runs
01
Define the job
Prospecting, remarketing, or both — not 'awareness' as a vibe.
02
Build skip-proof hooks
First five seconds earn the rest.
03
Capture the demand
Search and landing pages ready when interest spikes.
Questions we get
Do we need a 60-second brand film?
Usually no. Six to fifteen seconds with a real offer beats a Cannes cut that never converts.
YouTube or TikTok?
Different jobs. YouTube for intent-adjacent demand; TikTok for cultural reach. We run both when the P&L says so.
Usually paired with
Performance Creative
Ads designed to be tested, killed, and scaled — not presented.
Paid Social
Meta, LinkedIn, TikTok, and YouTube ads that survive the scroll.
Performance Marketing
Full-funnel paid that scales only when unit economics hold.
Paid Search
Google and Microsoft Ads built for pipeline, not impression share.
Next step
Get the Spike Brief.
Tell us the number that has to move. We will tell you where the next dollar works — and what we would cut.