The scoreboard
$41
cost per signed matter on a Florida program
Industry desk
Legal marketing that signs matters — not intake theater.
Signed matters. Not intake theater.
Legal advertising is jurisdiction-constrained, expensive, and unforgiving. We optimize for signed cases and qualified consults — with geo-fencing, intake scripts, and creative that would survive counsel.
- P&L desk
- Reply in one business day
- 30-min working session
Signed mattersLegal PPCCounsel review
USA metros we work
MiamiLos AngelesHoustonNew YorkChicago
How this desk thinks
Performance marketing for law firms
A legal marketing agency is not a call center selling 'PI leads' to five firms. It is the team that puts your practice in front of a qualified caller in the right state, then gets that call into intake in minutes — scored to signed matters, not 12-second hang-ups.
Personal injury PPC, family, immigration, and employment each have different economics and advertising rules. We split practice areas, geo-fence jurisdictions, and run creative through your counsel. Raw call volume that intake cannot staff is how cost per signed matter explodes.
Related: lead generation, paid search, and performance marketing.
Fit
Who this legal desk is for
Personal injury firms
High CPC, high stakes, intake that has to be fast. We buy law firm leads as exclusive demand under your brand — not a shared mill.
Family, immigration, employment
Different buyers, different claims, different close cycles. Separate campaigns so a custody search does not compete with a truck-accident term.
Multi-office groups
Geo-fenced Search and local SEO per office so a Houston matter is not paid for by Miami.
The leak
What breaks in this category
- Advertising rules that vary by state
- Intake quality vs raw call volume
- Brand vs competitor conquesting on injury and family terms
- AI answers that name the wrong firm
- Shared lead vendors selling the same caller to every PI shop in the DMA
The desk
What we run
- Paid search with ruthless geo and day-parting
- Intake, call scoring, and speed-to-lead
- Local SEO for office and practice-area pages
- GEO so models cite your firm, not a directory
- Offline conversions for signed matters — not every call
What you get
What this engagement actually delivers
- Qualified consults and signed matters — not intake theater
- Practice-area Google Ads with jurisdiction fences
- Call scoring and speed-to-lead into your intake team
- Creative and claims through your counsel, then we still grow
The fork
The fork that decides the P&L
Shared legal leads
- Same caller sold to 3–5 firms
- Race to discount a contingency
- You do not own the account or the data
- Every 12-second hang-up counted as a conversion
Exclusive SpikeROAS demand
- The call hits only your intake line
- Your brand, your ads, your practice pages
- You keep the account if you ever leave
- Smart Bidding trained on signed matters
Engagement
How an engagement starts
01
Define the unit
What a qualified enquiry is, which jobs or tickets sales will actually run, and the number that has to move. If marketing and sales disagree, we do not buy traffic.
02
Rebuild the path
Tracking, landing pages, CRM routing, and the first kill list. Ads do not launch into a homepage that was never built to convert.
03
Launch what can move now
Paid search and the channels that can ring the phone this month. Organic, reviews, and GEO compound while the calendar fills.
04
Pace to the scoreboard
Weekly reallocation. Scale when cost per booked job, SQL, or contribution holds. Throttle when you are at capacity.
Stack
Services this desk uses
Paid Search
Google and Microsoft Ads built for pipeline, not impression share.
Lead Generation
From click to SQL. No junk volume.
Local SEO
Maps, GBP, and city pages that actually ring the phone.
AI + GEO
Get cited in ChatGPT, Gemini, Perplexity, and AI Overviews.
Landing Pages
Message-match pages that turn ad clicks into calls and forms.
FAQ
Questions from this industry
Do you know our state’s advertising rules?
We work with your counsel. We do not freelance legal ethics. Creative and claims go through your review.
PI only?
PI, family, immigration, employment, and corporate — if the unit economics of a signed matter can support media.
Do you sell shared law firm leads?
No. We run media under your brand. Shared PI lists put you in a discount race before the first consult.
How do you measure legal PPC?
Cost per qualified consult and cost per signed matter. Raw calls are a diagnostic, not the scoreboard.
Also on the floor
Other industries
Next step
Ready to brief the legal desk?
Tell us practice areas, jurisdictions, and cost per signed matter. We will map Search, intake, and local SEO — and what we would cut.