The scoreboard
$20k+
minimum ticket we qualify toward — not backsplash quotes
Industry desk
Home interior lead generation for kitchen, bath, and design-build.
Exclusive kitchen remodeling leads, bathroom remodeling leads, and design consults — not $800 paint jobs.
SpikeROAS is a home interior lead generation agency for US kitchen and bath remodelers, interior designers, and design-build firms. We run Google Ads, Meta, local SEO, and 30–90 day nurture so you talk to homeowners with a real scope and budget — not shared Angi or Houzz names.
- P&L desk
- Reply in one business day
- 30-min working session
KitchenBathInterior designDesign-build
USA metros we work
Los AngelesNew YorkMiamiDallasChicago
How this desk thinks
Performance marketing for kitchen, bath, and interior design firms
Home interior lead generation is not buying a Houzz inbox. It is putting your studio or remodeling company in front of a homeowner who is already searching for a kitchen remodel, a bathroom renovation, or an interior designer — then qualifying ticket, rooms, and timeline before a designer drives across town.
Most kitchen remodeling leads and bathroom remodeling leads still come from portals that auction the same homeowner to every firm in the zip. Close rates collapse, your closer is racing a discount, and Google never learns which clicks became signed projects. We build the opposite: your ads, your Google Business Profile, your galleries, your CRM.
This desk is performance marketing for interiors. Houzz’s 2026 U.S. study found 54% of surveyed homeowners renovated in 2025; kitchens were the most common room (26%), with median kitchen spend at $24,000 and the 90th percentile at $100,000. Your ads should hunt the high-ticket slice of that demand — not 'cheap kitchen' DIY.
Related: lead generation, paid search, paid social, and local SEO. Adjacent desks: roofing, solar leads and home services.
Fit
Who this interiors desk is for
Kitchen remodelers, bath specialists, interior designers, and design-build firms who want exclusive home interior leads — not shared Angi or Houzz names.
Kitchen and bath remodelers
Firms that live on $20k+ projects. Kitchen remodeling leads and bathroom remodeling leads get separate campaigns, pages, and follow-up — with a budget gate before a designer drives across town.
Interior design studios
Design-only retainers and full-service studios. Interior design marketing that bids on 'living room ideas' buys DIY traffic. We bid where the searcher is picking who to hire.
Design-build firms
Whole-home tickets can carry a higher CPL. Property type, rooms, and timeline go on the form. Mixing this with a single-bath campaign is how you burn a $40 click on someone who wanted pillows.
The leak
What breaks in this category
- DIY, IKEA, and 'cheap kitchen' searches that look like demand and close like junk
- Shared Angi / Houzz / Thumbtack names sold to every remodeler in the market
- Kitchen, bath, whole-home, and design-only mashed into one Google Ads campaign
- 30–90 day research cycles that die without email/SMS nurture
- Visual proof that is pretty on Instagram and invisible on the landing page
- Minimum project size that ads and forms never ask about
- Cabinet refacing and backsplash quotes billed at full-gut kitchen CPCs
The desk
What we run
- Search split by kitchen, bath, whole-home, and design-only — with budget and timeline gates
- Before-and-after landers and galleries that match the ad creative, not a homepage carousel
- Meta and Pinterest for demand; Google for 'near me', contractor, and cost queries
- GBP, project photos, and review asks after the real install — local pack defense
- Nurture so a January enquiry still books a March measure
- Offline conversions so Google optimizes to booked estimates and signed jobs, not spam forms
- One partner per market where we can — exclusive home interior leads, not a lead marketplace
What you get
What an interiors engagement delivers
- Exclusive kitchen remodeling leads and bathroom remodeling leads under your brand
- Budget and room filters before the sales visit
- Google Ads, Meta, and local SEO on one interiors P&L
- Nurture for the 30–90 day maybe so January enquiries still book a March measure
- You keep the accounts, galleries, and CRM records
The fork
Exclusive remodeling leads vs Angi and Houzz
If you are comparing home interior lead generation companies, start here. Shared names are cheaper per row and more expensive per signed kitchen.
Shared interior leads
- Sold to 3–5 remodelers or designers at once
- Race-to-call, then race-to-discount
- You do not own the data or the Google account
- Houzz / Angi / Thumbtack quality swings week to week
- Homeowner gets a pile of identical 'free design consult' texts
Exclusive SpikeROAS demand
- The enquiry hits only your number and CRM
- Your brand, your ads, your Google Business Profile
- You keep the account if you ever leave
- Budget and room filters before the sales visit
- One kitchen/bath partner per market where we take the desk
Angles
Home interior lead generation angles that actually book jobs
One campaign cannot serve a $70k kitchen, a powder-room refresh, a design-only retainer, and a whole-home build. We split the money by project type.
Kitchen remodeling leads
Full gut, cabinet-only, and refacing are not the same job. We isolate full kitchen remodeling leads with budget gates so you are not paying kitchen CPCs for a $2k backsplash.
Bathroom remodeling leads
Baths often decide faster than kitchens. 'Bathroom remodel near me' is a local-hire query with CPCs that prove it. Separate campaigns, pages, and follow-up so a powder-room refresh does not sit in the same ad group as a primary-suite gut.
Interior design lead generation
'Interior designers near me' is hire intent, not Pinterest. Design-only consults get their own landing pages, retainers, and zip filters. A furniture mood-board click should not compete with a $70k kitchen.
Design-build and whole-home
Whole-home and design-build tickets can carry a higher CPL. Property type, rooms, and timeline go on the form. Mixing this with a single-bath campaign is how you burn a $40 click on someone who wanted pillows.
Ticket qualification before the visit
Margins die when a designer drives 40 minutes for a $900 refresh. Multi-step forms ask scope, rooms, timing, and a budget band. Sales only sees kitchen remodeling leads and interior design leads that clear your minimum.
Nurture the 60-day maybe
The 2026 Houzz study is a long research cycle, not a same-week close. Instant text-back on day one; project galleries and SMS on day 40. Appointment setting, not a lead dump into a forgotten inbox.
Channels
The performance stack for kitchen, bath, and interior design
Interior design marketing fails when it is one channel with a pretty PDF. We run paid, local search, visual social, and conversion as one P&L.
Google Ads for kitchen, bath, and interior design
Non-brand Search is still the closest thing to a vending machine — if structure is honest. We split kitchen remodeling, bathroom remodeling, and interior design, kill DIY and jobs queries, and only scale when cost per booked estimate holds. You own the account.
Local SEO and Google Business Profile
Map pack is the showroom. Categories, service areas, before-and-after photos, and review velocity after completed kitchens and baths. Organic compounds while ads fill the consult calendar this week.
Meta and Pinterest demand
The click is a finished kitchen. Visual creative creates demand before the 'near me' search; retarget the homeowner who started an estimate and went quiet. Social does not replace Search. It stops you from only existing when someone already typed 'kitchen remodeling contractors near me.'
Landing pages that match the ad
A marble-kitchen click should not land on a homepage carousel. Message-match pages, galleries, financing, process, and forms that ask budget before they waste a designer’s drive. That is the cheapest CRO in this category.
Nurture and speed-to-lead
Call or text in minutes on day one. Email/SMS sequences with project proof for the 30–90 day maybe. Interior design marketing fails in the follow-up more often than in the bid strategy.
Measurement that trains the auction
Call recording, lead quality scoring, and offline conversion import. If a 'how much for a backsplash' form counts as a conversion, Google buys you more of them. We push booked estimates and signed jobs back — that is the performance loop.
Engagement
How home interior lead generation starts here
01
Define the ticket, not the 'lead'
Kitchen vs bath vs design-only vs design-build, minimum project size, service zips, and what your closers will actually run. If sales and marketing disagree on a qualified home interior lead, we do not buy volume.
02
Rebuild the path
Tracking, negatives, landing galleries, GBP, and CRM routing. Ads do not launch into a homepage that was never built to convert a $25–$45 kitchen click.
03
Launch Search, then compound
Google Ads can produce estimate requests in days. Local SEO, photos, and review velocity take a quarter. We run both so you are not hostage to a portal the week Houzz changes the auction.
04
Pace to booked estimates
Weekly kill list for DIY and cheap-kitchen queries. Offline conversions for real jobs. Nurture for the 60-day maybe. Throttle when the design calendar is full — that is how you protect close rate.
Playbook
How the desk actually works
Qualify the ticket before the sales visit
Interior and remodeling margins die when a designer drives 40 minutes for a $900 refresh. Multi-step forms ask scope, rooms, timing, and a budget band. Sales only sees kitchen remodeling leads and bathroom remodeling leads that clear your minimum. That is how kitchen-and-bath specialists in the US keep close rates intact.
Three funnels, not one homepage
A furniture consult is not a $70k kitchen. A powder room is not a primary-suite gut. We split kitchen, bath, and interior design — different ads, different pages, different follow-up. Mixing them is how you pay full-gut CPCs for cabinet refacing.
Visual ads, honest pages
The click is a photo of a finished kitchen. The page has to be that kitchen’s story — process, timeline, financing, reviews — not a homepage carousel. Message-match is the cheapest conversion-rate work you will ever do.
Nurture the 60-day maybe
Bathrooms often decide faster than kitchens. Whole-home and design-build take longer. Email/SMS sequences with project galleries keep you in the shortlist without nagging. Speed-to-lead still matters on day one; nurture matters on day 40.
Train Google on signed jobs, not spam
Most interior design marketing counts every form fill as a conversion. That teaches the auction to send more 'how much for a backsplash' clicks. We score leads and push booked estimates and signed projects back as offline conversions so cost per real job can fall as the account learns.
Stack
Services this desk uses
Performance Marketing
Full-funnel paid that scales only when unit economics hold.
Lead Generation
From click to SQL. No junk volume.
Paid Search
Google and Microsoft Ads built for pipeline, not impression share.
Paid Social
Meta, LinkedIn, TikTok, and YouTube ads that survive the scroll.
Local SEO
Maps, GBP, and city pages that actually ring the phone.
Landing Pages
Message-match pages that turn ad clicks into calls and forms.
Conversion Rate Optimization
The cheapest growth lever: make the traffic you already bought work harder.
Content Marketing
Editorial that ranks, gets cited, and hands sales a story.
SEO
Search that compounds. Rankings that close.
FAQ
Questions from this industry
What is home interior lead generation?
Home interior lead generation is the system that turns search and ads into exclusive estimates for your kitchen, bath, or interior design firm. SpikeROAS runs Google Ads, Meta, local SEO, and landing pages under your brand. We do not sell the same homeowner to three remodelers.
How do I get kitchen remodeling leads that are not shared?
Build owned demand: Google Ads and local SEO on 'kitchen remodeling near me' and city terms, a lander that matches the ad, and a form that asks budget and rooms. Shared Angi or Houzz names put you in a discount race. Exclusive kitchen remodeling leads cost more per row and less per signed kitchen.
How much do kitchen remodeling leads cost?
2026 trade reporting puts Google Ads kitchen leads often in the $150–$400 range, Local Services Ads around $25–$112 where the category exists, and third-party vendors $150–$600+ for names that are usually shared. We budget to cost per booked estimate and signed job, not the cheapest form fill.
What is the best marketing for interior designers?
Google Search for hire-intent ('interior designer near me', city + style), visual Meta/Pinterest for demand, and a qualifying form that states a project minimum. Interior design marketing that bids on 'living room ideas' buys DIY traffic. We bid where the searcher is picking who to hire.
Do you generate bathroom remodeling leads too?
Yes. Bathroom remodeling leads get their own campaigns, pages, and follow-up. Cycle time is often shorter than kitchens. Mixing bath with kitchen in one ad group is how you confuse Google and your sales floor.
Interior design, remodeling, or both?
Both. Design-only, kitchen/bath remodel, and design-build get different campaigns so a furniture consult does not compete with a $70k kitchen in the same ad group. Tell us the mix on the brief.
Do you sell exclusive home interior leads?
We generate exclusive enquiries under your brand. We do not resell the same homeowner to three studios. If we already run a kitchen remodeler in your exact service area, we will tell you on the call. One partner per market where we take the desk.
How long until remodeling leads convert?
Calls and estimates can start in the first two weeks of Search. Signed projects follow your sales cycle — often 30–90 days, which matches how homeowners actually research kitchens and baths. We track to estimate and to signed job, not to 'leads' that never booked a measure.
Are Houzz or Angi leads worth it?
Sometimes as a supplement. Rarely as the whole pipeline. Shared portals train the homeowner to collect five bids. Exclusive Google Ads and GBP put your name first. If you are already addicted to Houzz, we usually replace that spend in stages so the calendar does not drop to zero.
What budget do you need to run this?
Enough that a $20k–$80k project’s media cost is a rounding error — typically a real Search budget plus the desk, not $500 tests. Competitive metros (LA, NYC, Miami, Dallas, Chicago) need more impression share than a secondary market. We will say no if the math cannot work.
Also on the floor
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Next step
Ready for exclusive kitchen and bath leads?
Tell us the minimum ticket and service area. We will map Google Ads, Meta, and local SEO to exclusive home interior lead generation — and what we would cut.