The scoreboard
unit
sold — the only automotive KPI that survives a GM meeting
Industry desk
Automotive marketing that sells units and fills the service lane.
Dealer and OEM demand — VDP views, service lanes, and sold units.
Auto is inventory, service, and conquest. We run paid search, Performance Max, local, and creative against actual units and RO — not against a vanity VDP count.
- P&L desk
- Reply in one business day
- 30-min working session
Sold unitsInventory-aware adsPer rooftop
USA metros we work
DallasLos AngelesAtlantaPhoenixDetroit
How this desk thinks
Performance marketing for dealers and OEM programs
Dealer advertising that optimizes to VDP views is a slide, not a P&L. Automotive marketing has to sell units and fill the service lane — with inventory that changes daily, OEM co-op rules, and a GM who can see rooftop-level reporting.
We run inventory-aware Search and PMax, service and parts with call tracking, and local SEO per rooftop. Creative matches real stock, not a dream lease. Car dealer leads that sales will not work are not the product.
Related: lead generation, paid search, and performance marketing.
Fit
Who this automotive desk is for
Dealer groups
Rooftop-level reporting so a GM is not paying for the store across town. Sales and service on separate scoreboards.
Single rooftops
Local pack, service retention, and conquest on in-stock units. We will not advertise a car you cannot show.
EV and aftermarket
Different funnels. Education and conquest first; service retention always on.
The leak
What breaks in this category
- Inventory that changes daily
- Service vs sales budget fights
- OEM co-op rules
- Local pack vs the group down the highway
The desk
What we run
- Inventory-aware paid search and PMax
- Service and parts campaigns with call tracking
- Local SEO and reviews per rooftop
- Creative that matches real stock, not a dream lease
What you get
What this engagement actually delivers
- Inventory-aware ads scored to sold units, not VDP vanity
- Service-lane campaigns with call tracking
- GBP and reviews per rooftop
- Co-op-aware structure a GM can read
The fork
The fork that decides the P&L
VDP theater
- Optimizing to page views
- Ads for units that are already gone
- Service budget raided for sales
- One report for five rooftops
How this desk runs
- Sold units and RO as the KPI
- Feed and inventory hygiene
- Service as its own P&L
- Rooftop-level reporting
Engagement
How an engagement starts
01
Define the unit
What a qualified enquiry is, which jobs or tickets sales will actually run, and the number that has to move. If marketing and sales disagree, we do not buy traffic.
02
Rebuild the path
Tracking, landing pages, CRM routing, and the first kill list. Ads do not launch into a homepage that was never built to convert.
03
Launch what can move now
Paid search and the channels that can ring the phone this month. Organic, reviews, and GEO compound while the calendar fills.
04
Pace to the scoreboard
Weekly reallocation. Scale when cost per booked job, SQL, or contribution holds. Throttle when you are at capacity.
Stack
Services this desk uses
Paid Search
Google and Microsoft Ads built for pipeline, not impression share.
Local SEO
Maps, GBP, and city pages that actually ring the phone.
Performance Creative
Ads designed to be tested, killed, and scaled — not presented.
Lead Generation
From click to SQL. No junk volume.
Landing Pages
Message-match pages that turn ad clicks into calls and forms.
FAQ
Questions from this industry
Do you work dealer groups?
Yes — rooftop-level reporting so a GM is not paying for the store across town.
EV and aftermarket?
Yes, with different funnels. Conquest and education first; service retention always on.
Can you work inside OEM co-op?
Yes. We structure campaigns and creative so co-op can clear — without letting co-op rules hide wasted spend.
Also on the floor
Other industries
Next step
Ready to brief automotive?
Tell us rooftops, inventory, and the unit or RO number that has to move. We will map Search, service, and local SEO — and what we would cut.