The scoreboard
3.1x
SQL volume after a specialty intake rebuild
Industry desk
Healthcare marketing that fills the schedule — without turning PHI into an ad metric.
Patient acquisition that respects HIPAA — and still fills the schedule.
Healthcare marketing is not generic lead gen. We run paid, local SEO, GEO, and intake systems for clinics, groups, and specialty practices without turning PHI into an ad metric.
- P&L desk
- Reply in one business day
- 30-min working session
HIPAA-awareMedical PPCMulti-location
USA metros we work
Dallas–Fort WorthHoustonPhoenixAtlantaChicago
How this desk thinks
Performance marketing for clinics, groups, and specialty practices
A healthcare marketing agency is not a lead mill with a medical keyword list. It is the team that fills the schedule by service line — orthopedics is not dermatology is not a multi-specialty group — then gets that call into intake in minutes, with tracking compliance can live with.
Most medical PPC still optimizes to form fills. Patients who cannot be seen, wrong insurance, and wrong service line all count as 'leads.' We define a qualified patient with you, split campaigns by treatment, and score the desk on booked appointments — not vanity CPL.
Related: lead generation, paid search, and performance marketing.
Fit
Who this healthcare desk is for
Specialty practices and multi-location groups that need patient acquisition without treating PHI as a targeting list.
Specialty clinics
Ortho, derm, dental, fertility, behavioral — high CPC, high ticket, tight claims. Patient acquisition by service line, not a generic 'book now' homepage.
Multi-location groups
Each rooftop needs its own GBP, reviews, and local campaigns. Corporate ads that steal from the unit are how GMs revolt.
Health systems with a review path
We work with counsel. Claims, landing copy, and tracking go through legal. We do not scrape patient lists or retarget from clinical systems.
The leak
What breaks in this category
- HIPAA and platform restrictions on health claims
- Call-center intake that leaks qualified patients
- Multi-location GBP and review complexity
- Patients who ask ChatGPT before they call
- One campaign mixing every service line at specialty CPCs
The desk
What we run
- Compliant paid search and local campaigns by service line
- Landing and call tracking that sales and compliance can live with
- GBP and review programs per location
- GEO so you are cited for high-intent treatment queries
- Speed-to-lead into intake — not a weekly voicemail dump
What you get
What this engagement actually delivers
- Service-line Google Ads and landing pages that intake will actually work
- Call tracking and routing that compliance can live with — no PHI in the ad platform
- GBP and review velocity per location
- GEO so treatment queries cite you, not a directory
The fork
The fork that decides the P&L
Generic medical PPC
- One campaign for every service line
- Form fills counted as patients
- Tracking that would fail a HIPAA review
- Directory sites owning the 'best [treatment] near me' answer
How this desk runs
- Campaigns and pages by treatment and location
- Booked appointments as the conversion
- Event-level tracking without dumping PHI into Google or Meta
- Local pack plus GEO so models name your practice
Engagement
How an engagement starts
01
Define the unit
What a qualified enquiry is, which jobs or tickets sales will actually run, and the number that has to move. If marketing and sales disagree, we do not buy traffic.
02
Rebuild the path
Tracking, landing pages, CRM routing, and the first kill list. Ads do not launch into a homepage that was never built to convert.
03
Launch what can move now
Paid search and the channels that can ring the phone this month. Organic, reviews, and GEO compound while the calendar fills.
04
Pace to the scoreboard
Weekly reallocation. Scale when cost per booked job, SQL, or contribution holds. Throttle when you are at capacity.
Playbook
How the desk actually works
Intake is the conversion
A form fill that never reaches a scheduler is not patient acquisition. We instrument speed-to-lead, call scoring, and booked visits — then push those events back so Smart Bidding hunts real appointments.
Claims go through counsel, then we still grow
Healthcare ads die when copy is either reckless or so sanitized it converts nobody. We write claim-safe creative, run it through your review, and still split tests. That is the job.
Stack
Services this desk uses
Lead Generation
From click to SQL. No junk volume.
Local SEO
Maps, GBP, and city pages that actually ring the phone.
Paid Search
Google and Microsoft Ads built for pipeline, not impression share.
AI + GEO
Get cited in ChatGPT, Gemini, Perplexity, and AI Overviews.
Landing Pages
Message-match pages that turn ad clicks into calls and forms.
FAQ
Questions from this industry
Can you run ads for medical services?
Yes, within platform and privacy rules. We do not scrape patient lists or retarget from clinical systems.
Do you work with hospital systems or only clinics?
Both — as long as there is a clear acquisition KPI and a legal review path.
How do you handle HIPAA and tracking?
We do not send patient identifiers, diagnoses, or clinical records into Google or Meta. Conversion events are consented and event-level (inquiry, booked visit) without PHI in the payload.
Dental, derm, or multi-specialty?
Specialty and multi-location groups are the default desk. Each service line gets its own campaigns so a $12 derm click does not compete with a surgical consult.
Also on the floor
Other industries
Next step
Ready to brief healthcare?
Tell us the service lines, locations, and intake KPI. We will map compliant paid search and local SEO — and what we would cut.