Desk fact
Profit
Fees, COGS, ads — ACOS without this is a lie.
13 · Amazon Advertising
Amazon advertising agency scored to profit after fees — not vanity ACOS.
Amazon is a storefront and a media channel, not a side hustle. We run Sponsored Products, Sponsored Brands, Sponsored Display, and DSP against true profit after fees — TACoS and contribution, not vanity ACOS — on any marketplace you sell.
Higher TACoS efficiency. Share of voice where it pays.
Sponsored ProductsSponsored BrandsTACoS & profitDSP / AMC when earned
- P&L desk
- Reply in one business day
- 30-min working session
Desk fact
ASIN
Structure by margin, not by whoever set it up years ago.
Desk fact
Defend
Brand terms protected. Category terms earned.
Direct answer
What does an Amazon advertising agency do?
An Amazon advertising agency runs Sponsored Products, Sponsored Brands, Sponsored Display, and DSP against profit after marketplace fees — TACoS and contribution, not a pretty ACOS. SpikeROAS treats every ASIN as a P&L: defend the name, harvest category terms that pay, and stop funding SKUs that cannot make money after fulfillment.
I care what you keep. A 15% ACOS on an unprofitable ASIN is not a win. Amazon is not a single-country tactic and not a campaign you bolt on after Meta. Fees, COGS, and ad cost have to sit on one page or ACOS is fiction. We run the same operating system on any Amazon marketplace you sell.
DSP and Amazon Marketing Cloud join when spend and the question earn them — incrementality, new-to-brand, path to purchase — not because a vendor pack said always-on. A second retail-media floor opens only when the SKU and margin justify it.
Related: performance marketing, attribution, creative, and CRO / listing conversion.
Fit
Who this Amazon desk is for
Ecommerce brands on Amazon — any marketplace you sell — tired of agencies that optimize ACOS while net margin dies.
Brand owners on Amazon
Defend the name. Harvest category. Stop funding ASINs that cannot make money after fulfillment fees.
Catalog businesses
Custom labels by margin. Structure that matches how you actually price — not how Seller Central grouped the last upload.
DTC + Amazon
Meta and Amazon should not blindly retarget the same buyer without a read. We pair with the performance desk.
Who we will not take
- Sellers who will not share COGS and fees. Then ACOS is fiction.
- A listing-only rewrite with no ads. We can brief it; we are not a catalog mill first.
- DSP for a brand that cannot fund a real test. Stay in Sponsored Products.
The leak
Where Amazon ad accounts leak
ACOS theater
A low ACOS on an ASIN that is unprofitable after fees is not a win. A falling ACOS while TACoS rises means ads are propping up listings that cannot stand.
Auto campaigns as strategy
Useful for harvest. Fatal as the whole account. Negatives and structure still matter.
Brand terms undefended
Rivals riding your name. That is not category growth. That is theft.
DSP too early
DSP is a precision tool. It is not a place to dump leftover budget or buy a premium logo on a slide.
On the desk
Amazon and retail media on this desk
Sponsored first. DSP and AMC when scale earns it. Another retail-media network only when the SKU says so.
Sponsored Products / Brands / Display
Architecture by margin and intent. Catalog hygiene so ads are not sending people to junk ASINs.
DSP & Amazon Marketing Cloud
When spend and questions justify it. Audience, new-to-brand, and incrementality — not leftover display.
TACoS vs ACOS
ACOS is tactical. TACoS is whether advertising is building organic momentum or masking a listing that cannot survive without paid support. We report both. We manage to profit.
Listing conversion briefs
Title, A+, images when they are the bottleneck. We are not a catalog agency first.
Other retail media
A second floor when margin and assortment justify it in your market — not a decoration on the proposal.
Weekly bid memo
Placements, search terms, ASIN profit. Kill, hold, scale.
The work
What we actually do
- Sponsored Products / Brands / Display with catalog hygiene
- DSP and Amazon Marketing Cloud when scale earns it
- Share-of-voice vs profit, not ACOS theater
- Listing, creative, and offer tests tied to conversion
- Second retail-media floor only when margin justifies it
Deliverables
You leave with
- Amazon account architecture
- ASIN-level profit map
- Weekly bid and placement memo
- Retail-media expansion brief
Ready to brief the Amazon Advertising desk?
Bring fees and COGS. We will tell you which ASINs should not be advertised.
Cadence
How the work runs
01
Map true profit
Fees, COGS, ads — ACOS without this is a lie.
02
Rebuild campaigns
Structure by margin, not by whoever set it up years ago.
03
Defend and harvest
Brand terms protected. Category terms earned.
First 90 days
First 90 days on Amazon ads
Days 1–14
Map true profit
Fees, COGS, ads. Which ASINs can never win. Freeze the donations.
Days 15–45
Rebuild campaigns
Structure by margin, not by old habits. Brand defense live. Negatives catching up.
Days 46–75
Harvest and defend
Category terms earned where contribution holds. Search term hygiene weekly.
Days 76–90
Expand only if earned
DSP, AMC, or a second retail-media floor if the P&L asks. Not because a vendor pack said always-on DSP.
The fork
Amazon ads: SpikeROAS vs an ACOS shop vs in-house
Profit after fees is the only adult metric. Hire us when ACOS looks fine and cash does not.
| Factor | SpikeROAS | Typical agency | In-house |
|---|---|---|---|
| Scoreboard | TACoS and contribution by ASIN | ACOS and ROAS in Seller Central | A weekly export nobody trusts |
| Structure | Margin-aware, brand vs category | One auto campaign to rule them all | Whatever Amazon’s UI suggested |
| DSP | When incrementality can be read | Always-on because it is premium | Turned on after a rep meeting |
| Listings | Briefed when conversion is the leak | Ignored | A pending A+ ticket |
| Marketplaces | Same OS on every storefront you sell | One-country playbook copied over | Strong on the home marketplace; thin abroad |
| Account ownership | Yours. Seller or Vendor Central. | Sometimes theirs | Yours, by definition |
Pricing philosophy
No fake menu. An honest gate.
Amazon retainers follow catalog size, spend, marketplaces, and whether DSP is in scope. We will not price DSP theater on a small Sponsored Products account.
- Need COGS and fee visibility or we cannot run profit. That is a hard gate.
- A second retail-media network is scoped separately when it is real.
- Accounts stay in your Seller or Vendor Central.
The call
What happens in 30 minutes
- ASIN mix, roughly, and whether you know contribution after fulfillment fees.
- Which marketplaces you sell on — and whether listings or ads are the leak.
- We will tell you Sponsored-only vs DSP, and what we would stop advertising tomorrow.
Proof we will publish
Case studies live here — with numbers, not adjectives.
Named amazon advertising work is going on Work as we can show it. Until then, ask on the call for the scoreboard in your category. We will not invent logos or fake ROAS.
- Your ad accounts stay in your name
- Weekly kill / hold / scale memo
- A 30-minute working session, not a pitch deck
FAQ
Questions we get about Amazon Advertising
What does an Amazon advertising agency do?
An Amazon advertising agency manages Sponsored Products, Brands, Display, and often DSP so spend grows profitable sales after fees and COGS. SpikeROAS manages to TACoS and contribution — not a pretty ACOS that hides unprofitable ASINs.
Do you also fix listings?
We brief listing and A+ work when it is the conversion bottleneck. We are not a catalog agency first. Ads into a weak listing are a tax.
Amazon only, or other retail media too?
Amazon first. A second marketplace or retail-media network only when the SKU and margin justify another floor. We will not open a second network as decoration.
ACOS or TACoS?
TACoS and contribution. ACOS is useful at campaign level. It can look healthy while you buy unprofitable sales or starve organic. We report both; we manage to profit.
Do you run Amazon DSP?
When spend and the question — incrementality, new-to-brand, upper funnel — earn it. DSP is not a default add-on. AMC joins when we have a question the Sponsored console cannot answer.
Can you work with a vendor or a seller?
Yes. Access paths differ. The profit math does not.
How fast can Amazon ads move?
Search term hygiene and brand defense can move wasted spend in weeks. Catalog-wide profit rebuilds take a quarter. DSP learns slower than Sponsored Products.
Do you manage Amazon ads in more than one marketplace?
Yes. The operating system is the same — profit after fees, brand defense, weekly hygiene. Fees, language, and competition are local. We will not paste one storefront's bids into another.
Usually paired with
Other desks on the same P&L
Performance Marketing
Full-funnel paid that scales only when unit economics hold.
Analytics & Attribution
Know which dollar worked — without worshipping last click.
Performance Creative
Ads designed to be tested, killed, and scaled — not presented.
Conversion Rate Optimization
Make the traffic you already bought pay rent.
Industries
Where this service actually runs
Next step
If ACOS looks great and cash looks worse, call us.
Bring fees and COGS. We will tell you which ASINs should not be advertised.