The scoreboard
appt
the unit — booked consults, not raw form fills
Industry desk
Solar lead generation that books installs — not shared leads.
Solar leads from homeowners who can actually install — not renters and grant-chasers.
Solar lead generation for installers and EPCs. We run Google Ads, Meta, landing pages, and CRM follow-up so you get exclusive appointments in your territory — not shared aggregator names sold to three competitors.
- P&L desk
- Reply in one business day
- 30-min working session
Exclusive appointmentsGoogle AdsSpeed-to-lead
USA metros we work
PhoenixLos AngelesHoustonTampaLas Vegas
How this desk thinks
Performance marketing for solar installers and EPCs
Solar lead generation is not buying a spreadsheet of 'interested homeowners.' It is putting your installer in front of a homeowner who owns the roof, can actually install, and is already searching for quotes — then getting that call into your CRM in under two minutes.
Most solar marketing still resells the same enquiry. Close rates collapse, your setter is racing a discount, and Google never learns which clicks became appointments. We build the opposite: your ads, your pages, your follow-up, your territory.
This desk is a solar marketing agency run as performance. Media only scales when cost per booked consult holds. When crews are full, we throttle. When rebates shift, you are not hostage to a portal's quality that week.
Related: lead generation, paid search, and landing pages. Adjacent desks: roofing and home services.
Fit
Who this solar desk is for
Installers, dealers, and EPCs who want exclusive solar leads in their territory — not names already sold to three competitors.
Residential installers
Crews that live on homeowner PV. We qualify ownership, roof, bill, and timeline before a setter burns a slot — exclusive solar installer leads in your radius.
Dealers and EPCs
Territory that cannot afford shared portal names. Solar Google Ads, landers, and CRM scoring under your brand so you keep the data when rebates shift.
Battery, EV, and commercial
Each offer gets its own campaigns so an $8k residential click does not compete with a facilities-manager search. Tell us the mix on the brief.
The leak
What breaks in this category
- High CPCs on solar quotes — $50–$150+ per click in competitive US metros if structure is sloppy
- Renters, students, and DIY researchers burning paid search
- Shared lead mills that sell the same homeowner to every installer in the zip
- 2–4 month decision windows that leak without nurture and speed-to-lead
- Rebate, tariff, and certification rules that change by market
The desk
What we run
- Homeowner-qualified Google Search with aggressive negatives and radius that matches the install crew
- Meta and YouTube for demand before the quote search — property and income filters, not green-energy vibes
- Multi-step landers: ownership, roof, bill, timeline — then click-to-call and CRM
- Appointment setting and speed-to-lead under two minutes, capacity-aware pacing
- SEO and GEO for 'solar cost in [city]' so organic compounds while ads fill the calendar
What you get
What a solar engagement delivers
- Exclusive solar leads and booked consults — not shared aggregator names
- Homeowner-qualified Google Ads with a kill list for renters, DIY, and jobs
- Multi-step landers: ownership, roof, bill, timeline
- Speed-to-lead under two minutes, capacity-aware pacing
- You keep the accounts, pages, and pipeline if you ever leave
The fork
Exclusive solar leads vs aggregator mills
Shared solar leads
- Sold to 3–5 installers at once
- Race-to-call, then race-to-discount
- You do not own the data or the Google account
- Portal quality swings every time rebates change
- Homeowner gets a pile of identical 'free quote' texts
Exclusive SpikeROAS demand
- The enquiry hits only your number and CRM
- Your brand, your ads, your landing pages
- You keep the account if you ever leave
- Close rates follow sales skill, not an auction for the same name
- Capacity-aware: we pause when the crews are full
Engagement
How solar lead generation starts here
01
Define the appointment, not the 'lead'
Homeowner vs renter, roof type, bill or usage, minimum ticket, service radius, and what your setters will actually run. If sales and marketing disagree, we do not buy volume.
02
Rebuild the path
Tracking, negatives, multi-step landers, and CRM routing. Ads do not launch into a homepage that was never built to convert a $80 click.
03
Launch Search, then compound
Google Ads can produce quote requests in days. SEO and GBP take a quarter. We run both so you are not hostage to a portal the week incentives change.
04
Pace to booked consults
Weekly kill list for renters and DIY. Offline conversions for real appointments. Throttle when you are booked — that is how you protect reviews.
Playbook
How the desk actually works
Solar lead generation, not a lead dump
Raw form fills are not the product. We define a qualified solar lead with you: homeowner (or authorized decision-maker), serviceable roof, bill or usage that makes the math work, and a timeline your sales floor can run. Ads, pages, and CRM scoring all use that definition. Shared portal leads are the opposite of this — we do not build your pipeline on names already sold three times.
Google Ads and Meta with a kill list
Search captures 'solar installer near me' and 'solar quotes [city]'. Negatives kill renters, DIY, jobs, and wholesale. Meta creates demand with savings creative and retargets quote-starters for 30–60 days — the real solar cycle. Budget only scales when cost per booked appointment holds.
Owned pipeline vs comparison sites
Installers often arrive addicted to aggregators. We replace that with branded Search, local SEO, and exclusive landers. You keep the lead. You keep the data. When rebates shift, you are not hostage to a portal's quality that week.
Stack
Services this desk uses
Lead Generation
From click to SQL. No junk volume.
Paid Search
Google and Microsoft Ads built for pipeline, not impression share.
Paid Social
Meta, LinkedIn, TikTok, and YouTube ads that survive the scroll.
Landing Pages
Message-match pages that turn ad clicks into calls and forms.
Local SEO
Maps, GBP, and city pages that actually ring the phone.
AI + GEO
Get cited in ChatGPT, Gemini, Perplexity, and AI Overviews.
FAQ
Questions from this industry
Do you sell shared solar leads?
No. We run media and landing systems under your brand. Every enquiry is exclusive to your territory. If a market is already taken by another SpikeROAS solar client, we say so on the call.
How fast can solar leads start?
Google Ads can produce quote requests in days once tracking and the lander are live. A stable cost-per-appointment usually takes 3–6 weeks of negatives and offer tests. SEO and GBP compound over a quarter.
Do you cover batteries and commercial solar?
Yes. Residential PV is the default. Battery, EV charger, and commercial each get their own campaigns so a $8k residential click does not compete with a facilities-manager search.
Are you a solar lead generation company or an agency?
We are a solar marketing agency and performance desk — not a shared-lead marketplace. You own the Google Ads account, the pages, and the CRM records. Lead mills that resell names put you in a discount race before the first handshake.
Can you pause when we are booked out?
Yes. Capacity-aware pacing is the job. Flooding a crew that cannot show up is how you buy bad reviews and train Google on no-shows.
Also on the floor
Other industries
Next step
Ready for exclusive solar appointments?
Tell us the territory, install capacity, and ticket. We will map Google Ads and landing pages to exclusive solar lead generation — and what we would cut.