4.8x
Avg blended ROAS
Active retainers, trailing 12
USA performance marketing agency
Performance marketingscored to profit, not ROAS theater.
SpikeROAS is a USA performance marketing agency. We run Google Ads, Meta, SEO, GEO, lead generation, and Shopify Plus development as one P&L — scored to contribution, MER, POAS, CAC, qualified leads, and booked appointments. Screenshot ROAS is an input. Finance is the scoreboard.
30-minute working session. Paid search, Meta, SEO, GEO, and healthcare / IVF — whatever number has to move.
Blended ROAS · last 90 days
4.82x
+214% vs prior period
US book
ex-brand
5.1x
Meta
3.9x
SEO + GEO
6.4x
New YorkAustinMiamiChicagoLos AngelesDallasAtlantaDenverBostonPhoenixHoustonSeattleTampaNew YorkAustinMiamiChicagoLos AngelesDallasAtlantaDenverBostonPhoenixHoustonSeattleTampa
Platforms we operate
ShopifyShopify PlusGoogle AdsMetaLinkedInTikTokYouTubeAmazonMicrosoft AdsWalmart ConnectKlaviyoChatGPTGeminiPerplexityGA4
$180M+
Revenue influenced
Client book, 3 years
92%
Goal hit rate
KPI pace vs time
In one pass
What SpikeROAS actually does.
- Google Ads, Performance Max, Microsoft, Meta, LinkedIn, YouTube, TikTok, Amazon — one paid P&L.
- SEO, local SEO, and GEO so you rank in Google and get cited in ChatGPT, Gemini, and Perplexity.
- Lead generation and landing-page CRO scored to SQLs and booked appointments, not junk CPL.
- Shopify and Shopify Plus development when the store or checkout is the leak.
- Creative testing with kill rules. Brand vs non-brand split. Accounts stay in your name.
- Healthcare clinic marketing as a capability: compliant ads, HIPAA-aware measurement, no outcome guarantees.
Core engines
Four pillars. Full desk underneath.
Performance, SEO, lead gen, and GEO — plus PPC, paid social, creative testing, landing-page CRO, and measurement. ROAS vs POAS and CPL vs qualified leads are the math.
01
View →Performance Marketing
Full-funnel paid that scales only when unit economics hold.
Lower CAC. Higher contribution. Cleaner pipeline.
04
View →SEO
Search that compounds. Rankings that close.
Durable demand. Lower blended CAC.
07
View →AI + GEO
Get cited in ChatGPT, Gemini, Perplexity, and AI Overviews.
AI visibility. Branded citations. A shortlist you can measure.
08
View →Lead Generation
Sales-accepted conversations. Not a CPL screenshot.
More SQLs. Faster speed-to-lead. Higher close rate.
Performance
Paid that answers to profit.
Conversion
Traffic into pipeline.
The Spike Grid
Where the next dollar should actually go.
A sample capital rank from a USA mid-market brief. We do this math before we touch your ad account.
RankMoveLiftCapital
01
Performance creative sprint
514% rev ROI
+$41,200/mo
$8k / 21 days
02
Landing + offer rebuild
355% rev ROI
+$28,400/mo
$6k / 30 days
03
GEO citation program
220% rev ROI
+$19,800/mo
$9k / 60 days
04
SEO money-page cluster
188% rev ROI
+$14,100/mo
$7.5k / 90 days
Selected work
Numbers a CFO will trust.
Marketing agencies · United States
USA marketing agency
6.1×organic impressions per day
Avg. position 51.1 → 13.2
White-label SEO for a USA marketing agency: we rebuilt the organic structure, fixed on-page, and stood up a content system their clients could actually ship. Average position went 51.1 → 13.2 and impressions grew about 6x per day. Two caveats we publish rather than hide: the compared windows are unequal, and Google’s September 2025 &num=100 change improved reported position across most of the web.
Ecommerce / Hardware · Florida
Hardware brand
3.91xGoogle Ads ROAS
+8.5% conversions on +12.7% spend
A Florida hardware brand needed Google to take more volume without breaking the unit. We rebuilt Shopping and search architecture, then scaled only where ROAS held. Mar–Jun 2026 vs the prior four months: $2.65M spend (+12.69%), 74,169 conversions (+8.50%), ROAS 3.91 vs 3.93. Catalog work on Meta still sits beside it — Google is the scale floor.
Meditation / Education · Minneapolis
Tergar
45.68%returning customer rate
+16% total sales in 3 months
Traffic was steady. Sales were not. We tightened Meta audiences and creative, kept Google on high-intent search, and fixed the conversion path. Last 30 days in Ads Manager, across the highest-spending campaigns: website leads from $3.35 to $3.52, website purchases from $6.14 to $26.08, $9,261 spent, 216,510 reach. Across the program: +16% total sales, 502 orders (+9%), returning customer rate 45.68%.
Ecommerce / Stage lighting · Europe
Lightspares
+649%gross sales in 6 months
10x catalog ROAS · 4,532 orders
Meta CPA was too high to scale. Catalog ads brought ROAS to 10x. Google product feed and structure ran in parallel. Gross sales +649%, total sales +471%, 4,532 orders (+540%) with 4,001 fulfilled. Returning customer rate doubled to 10.31%.
Shipped storefronts
Websites we built.
Live Shopify stores on this desk. Visit the site — the work is on the domain, not a mock.
Client notes
What operators say when the PDF is gone.
“They tied every channel to pipeline. For the first time our board packet and the agency report were the same document.”
“The creative testing cadence was the unlock. We stopped arguing about ads and started killing the ones that missed.”
“GEO was not a blog post. They showed share of model against our rivals and then moved the number.”
AI + GEO
Search changed.Your agency has to keep up.
Buyers brief ChatGPT, Gemini, and Perplexity before they brief a vendor. If you are not cited, you are invisible — even when you rank.
See GEOModel presence · sample category
ChatGPT86%
Google AI Overviews74%
Gemini69%
Perplexity61%
How we work
Four moves. Then we pace the goal.
01
P&L intake
We start in finance, not in ads. Margins, payback, capacity, and the number that actually has to move.
02
Spike Brief
A one-page capital map for 90 days. Where the next dollar works. What we kill. What we scale.
03
Desk live
A named pod — media, search, creative, GEO — on a weekly cadence. No junior bait-and-switch.
04
Pace the goal
KPI % vs time %. If we are behind, we add work before we ask for more budget. That is the deal.
Industries
Solar, roofing, ecommerce — plus a healthcare clinic floor.
Solar Industry Leads
Solar leads from homeowners who can actually install — not renters and grant-chasers.
Roofing
Exclusive inspections for storm, repair, replacement, and commercial roofs.
Home Interior
Exclusive kitchen remodeling leads, bathroom remodeling leads, and design consults — not $800 paint jobs.
Healthcare
Patient acquisition that respects HIPAA — and still fills the schedule.
Home Services
HVAC, plumbing, and electrical — booked jobs, not form spam.
Legal
Signed matters. Not intake theater.
Ecommerce & DTC
Shopify, Amazon, and DTC ads scored after COGS, shipping, and returns.
B2B SaaS
Pipeline, not MQLs that sales throws back.
Financial Services
Compliant demand for advisors, fintech, and institutions.
Manufacturing & Industrial
Heavy equipment, components, and B2B industrial — found in search and in models.
Hospitality & Travel
Direct bookings that do not donate the margin to OTAs.
Automotive
Dealer and OEM demand — VDP views, service lanes, and sold units.
Real Estate
Buyer and seller leads that agents will actually work.
Franchise & Multi-location
National brand. Local P&L. One scoreboard.
Education
Exclusive student inquiries that become seats — not aggregator dumps sold five times.
FAQ
Before you book the brief.
What is SpikeROAS?
SpikeROAS is a USA performance marketing agency. We run Google Ads, Meta, Microsoft, YouTube, SEO, GEO, lead generation, landing-page CRO, and Shopify Plus development as one P&L. The scoreboard is contribution margin, MER, POAS, CAC, qualified leads, and booked appointments — not screenshot ROAS.
Who is SpikeROAS built for?
Operators who feel wasted media in the P&L — ecommerce, B2B, home services, healthcare clinics, legal, and education — typically with enough paid or organic spend that a bad auction actually hurts. If you need a logo farm or a 40-page monthly PDF, we are the wrong shop.
How is SpikeROAS different from a typical performance marketing agency?
Paid, SEO, lead gen, creative testing, and AI search sit on one desk. Creative is scored against contribution, not awards. Goals are paced against time. GEO is a tracked visibility program across ChatGPT, Gemini, Perplexity, and Google AI Overviews — not a blog post. Ad accounts stay in your name.
What is the difference between ROAS, POAS, MER, and CAC?
ROAS is revenue ÷ ad spend. POAS is profit ÷ ad spend. MER is total revenue ÷ total marketing spend. CAC is all sales and marketing cost ÷ new customers. SpikeROAS will not scale a 4x ROAS account that loses money after COGS, fees, and returns. Finance funds POAS, MER, and payback.
Do you optimize Google Ads Performance Max and branded search separately?
Yes. Performance Max (PMax) is a tool, not a strategy. We split brand vs non-brand so branded search cannot launder as a miracle. PMax stays only when it earns incremental conversions after that split. Weekly query-level waste reports are the product.
What does a Spike Brief include?
Financial ceilings by channel, competitor and AI-visibility reads, a ranked list of the next best dollars, and the 90-day operating cadence. It is one page of decisions, not a novel.
How fast do results show up?
Paid search, paid social, and lead gen can move in weeks once tracking and the landing page are honest. SEO and GEO compound over a quarter. Tests still ship in week one. We do not wait 90 days to start learning.
Do you replace an in-house team?
No. We sit beside your marketers and operators. You keep brand and product. We own high-velocity execution, measurement, and the uncomfortable budget calls — kill, hold, or scale.
Are you a Shopify Plus development agency?
Yes. Checkout Extensibility, Shopify Functions, native B2B, and Plus migrations — then CRO and paid on the same desk. Theme-only Shopify work lives on the Shopify development page. We will tell you if Advanced still fits.
Can you run healthcare or clinic marketing?
Yes — as a performance desk, not as a medical provider. We run compliant Google Ads, Meta, local SEO, and landing pages for clinics scored to cost per booked consult, show rate, and treatment start — not vanity CPL. PHI does not go into ad platforms. No guaranteed clinical outcomes.
Do you report P&L impact or just ROAS?
P&L. Platform ROAS is an input. Contribution after fees, COGS, and returns — plus MER and POAS — is the scoreboard finance will fund. We will not celebrate a 4x account that loses money.
What proof can you show?
Published work on this site: 3.91x Google Ads ROAS on $2.65M for a Florida hardware brand; Meta website leads from $3.35 for Tergar; Search Console average position 51.1 → 13.2 and ~6.1× impressions/day for a USA marketing agency; Lightspares +649% gross sales after catalog and store work. Other verticals are capabilities until we publish them.
The Spike Brief
Schedule a call. Or get the Spike Brief.
Tell us the number that has to move. We will tell you where the next dollar works — and what we would cut.
Schedule a callTypical retainers start at $12k/month plus media. If that is not the altitude, we will say so.