The scoreboard
61%
pipeline from search on a Midwest logistics-adjacent program
Industry desk
Manufacturing marketing that creates RFQs — not brochure traffic.
Heavy equipment, components, and B2B industrial — found in search and in models.
Industrial buyers research long before they RFQ. We win SEO, GEO, and LinkedIn so you are the cited expert in the category — then paid captures high-intent remainder.
- P&L desk
- Reply in one business day
- 30-min working session
Industrial SEORFQ pipelineGEO citations
USA metros we work
ChicagoDetroitHoustonAtlantaCleveland
How this desk thinks
Performance marketing for manufacturers and industrials
Manufacturing marketing is not a trade-show booth with a PDF. Industrial buyers research specs, applications, and comparisons for months. If your application pages are thin and ChatGPT names a competitor, you are not on the shortlist.
We run industrial SEO, GEO, and LinkedIn for B2B industrial leads — then route to dealers or inside sales with a definition of qualified that the floor will work. Paid captures high-intent remainder. Trade shows still matter; they should not be the only capture system.
Related: lead generation, paid search, and performance marketing.
Fit
Who this industrial desk is for
OEMs and component makers
Application pages, spec comparisons, and GEO so engineers find you before the RFQ. Manufacturing marketing that only runs brand Search misses the research cycle.
Dealer and distributor networks
Brand search plus locators, with leads attributed to the right roof. We will not dump national ads into one inbox.
Capital equipment
Long cycles, named accounts, LinkedIn plus high-intent Search. Ticket size can carry a higher CPL if the RFQ is real.
The leak
What breaks in this category
- Long cycles and dealer / distributor networks
- Thin content against generic OEM sites
- AI answers naming competitors first
- Trade-show dependency with no digital capture
The desk
What we run
- Technical SEO and application-page clusters
- GEO citation programs for spec and comparison queries
- LinkedIn and named-account programs for target accounts
- Lead routing to dealers or inside sales
What you get
What this engagement actually delivers
- Application and comparison pages that rank and convert
- GEO so spec queries cite you, not a generic OEM
- LinkedIn and Search aimed at accounts sales will work
- Routing to dealers or inside sales with attribution
The fork
The fork that decides the P&L
Brochure site
- A homepage and a PDF catalog
- No application-level pages
- Trade shows as the only pipeline
- AI answers that never mention you
How this desk runs
- Technical clusters mapped to how buyers search
- GEO and citations as a scored channel
- Paid on high-intent remainder
- Leads tied to the right dealer or AE
Engagement
How an engagement starts
01
Define the unit
What a qualified enquiry is, which jobs or tickets sales will actually run, and the number that has to move. If marketing and sales disagree, we do not buy traffic.
02
Rebuild the path
Tracking, landing pages, CRM routing, and the first kill list. Ads do not launch into a homepage that was never built to convert.
03
Launch what can move now
Paid search and the channels that can ring the phone this month. Organic, reviews, and GEO compound while the calendar fills.
04
Pace to the scoreboard
Weekly reallocation. Scale when cost per booked job, SQL, or contribution holds. Throttle when you are at capacity.
Stack
Services this desk uses
SEO
Search that compounds. Rankings that close.
AI + GEO
Get cited in ChatGPT, Gemini, Perplexity, and AI Overviews.
Content Marketing
Editorial that ranks, gets cited, and hands sales a story.
Paid Search
Google and Microsoft Ads built for pipeline, not impression share.
Paid Social
Meta, LinkedIn, TikTok, and YouTube ads that survive the scroll.
FAQ
Questions from this industry
We sell through dealers. Still worth it?
Yes — if we can attribute leads to the right roof. Brand search plus dealer locators is a classic industrial play.
Is GEO real in industrial?
Buyers ask models for spec comparisons every day. If you are not cited, you are not on the shortlist.
How long until industrial SEO moves?
Technical wins in month one. Meaningful organic pipeline usually takes a quarter. Paid fills the gap while clusters compound.
Also on the floor
Other industries
Next step
Ready to brief manufacturing?
Tell us applications, dealers, and the RFQ that has to move. We will map SEO, GEO, and LinkedIn — and what we would cut.