Proof
−34%
typical wasted-query spend after 45 days
02 · Paid Search
Paid Search
High-intent search is still the closest thing to a vending machine in marketing — if structure, negatives, and landing pages are honest. We run PPC the way a CFO would: every query has a job.
More qualified clicks. Lower CPA. Less wasted match types.
- P&L desk
- Reply in one business day
- 30-min working session
Who it is for
Companies with search demand — home services, solar, roofing, interiors, legal, healthcare, B2B, ecommerce — who are tired of agencies that report CTR and ignore close rate.
What we actually do
- Account rebuilds: campaigns, match types, negatives, brand vs non-brand
- RSA and landing-page tests tied to SQL or purchase
- Performance Max only when it earns its keep
- Call tracking and CRM offline conversion import
- Query-level waste reports your last agency never sent
You leave with
- Search architecture mapped to revenue
- Negative and query hygiene system
- Weekly wasted-spend kill list
- Offline conversion and enhanced conversions live
How the work runs
01
Inventory intent
Map queries to money, not vanity volume.
02
Rebuild cleanly
Structure, tracking, and landing alignment before we scale bids.
03
Harvest and defend
Scale winners. Starve junk. Protect brand terms.
Questions we get
Do you still run Google Ads in an AI-search world?
Yes. High-intent queries still convert. We pair paid search with GEO so you win both the classic SERP and the answer box.
Will you take over an existing account?
Yes. We audit, freeze what is bleeding, and rebuild in place or in parallel — your call.
Usually paired with
Industries
Where this service actually runs
Next step
Get the Spike Brief.
Tell us the number that has to move. We will tell you where the next dollar works — and what we would cut.