The scoreboard
unit
level reporting — or the franchisees revolt
Industry desk
Franchise marketing with a national brand and a local P&L.
National brand. Local P&L. One scoreboard.
Franchise and multi-location groups fail when corporate ads steal from the unit — or when every franchisee runs a rogue GBP. We build brand-plus-local systems with market rules and unit-level reporting.
- P&L desk
- Reply in one business day
- 30-min working session
Brand + localUnit-level GBPUnit reporting
USA metros we work
NationalSun BeltDallasAtlantaChicago
How this desk thinks
Performance marketing for franchise and multi-location brands
Franchise marketing is politics plus performance. National terms vs city pages, brand vs franchisee budget, duplicate listings, and offers that do not match the market. If reporting cannot show a unit its own P&L, franchisees revolt.
We run national paid plus geo-fenced local campaigns, GBP and reviews at unit level, and location pages that scale. Mixed models need a written lead-ownership map before we spend. QSR, fitness, and home services all sit here — the playbook changes, the politics of multi-location do not.
Related: lead generation, paid search, and performance marketing.
Fit
Who this franchise desk is for
Corporate brand teams
National campaigns that do not steal from the unit. Franchise PPC with geo rules and a scoreboard franchisees will not fight.
Multi-unit franchisees
Local pack, reviews, and geo-fenced Search for the rooftops you actually own.
QSR, fitness, home services
Different offers, same multi-location politics. We write the rules down, then we run the desk.
The leak
What breaks in this category
- Brand vs franchisee budget politics
- Duplicate listings and review chaos
- National terms vs city pages
- Inconsistent creative and offers by market
The desk
What we run
- National paid plus local geo-fenced campaigns
- GBP and reviews at unit level
- Location page systems that scale
- Reporting a franchisee and a CMO can both trust
What you get
What this engagement actually delivers
- National plus local campaigns with written market rules
- GBP and reviews at unit level — not a rogue listing farm
- Location pages that scale without duplicate junk
- Reporting a franchisee and a CMO can both trust
The fork
The fork that decides the P&L
Brand vs unit chaos
- Corporate ads eating local demand
- Every franchisee running a rogue GBP
- No lead-ownership map
- One blended report nobody believes
How this desk runs
- Written rules before spend
- Unit-level listings and reviews
- Geo-fenced campaigns with jobs
- Unit-level reporting
Engagement
How an engagement starts
01
Define the unit
What a qualified enquiry is, which jobs or tickets sales will actually run, and the number that has to move. If marketing and sales disagree, we do not buy traffic.
02
Rebuild the path
Tracking, landing pages, CRM routing, and the first kill list. Ads do not launch into a homepage that was never built to convert.
03
Launch what can move now
Paid search and the channels that can ring the phone this month. Organic, reviews, and GEO compound while the calendar fills.
04
Pace to the scoreboard
Weekly reallocation. Scale when cost per booked job, SQL, or contribution holds. Throttle when you are at capacity.
Stack
Services this desk uses
Local SEO
Maps, GBP, and city pages that actually ring the phone.
Paid Search
Google and Microsoft Ads built for pipeline, not impression share.
Performance Marketing
Full-funnel paid that scales only when unit economics hold.
Analytics & Attribution
Know which dollar worked — without worshipping last click.
Landing Pages
Message-match pages that turn ad clicks into calls and forms.
FAQ
Questions from this industry
Do you work the brand or the franchisee?
Either, as long as the rules are written down. Mixed models need a clear lead-ownership map.
QSR, fitness, home services?
Yes. The playbook changes; the politics of multi-location do not.
How do you stop corporate ads from stealing local?
Brand vs non-brand, geo fences, location bid adjustments, and reporting that shows the unit its own demand. If the map is not written, we do not launch.
Also on the floor
Other industries
Next step
Ready to brief franchise?
Tell us units, who funds the desk, and lead ownership. We will map national plus local — and what we would cut.