Proof
DMA
level targeting for national US buys
15 · Programmatic & CTV
Programmatic & CTV
Programmatic in the US is a precision tool or a leak. We run CTV, native, and display with clean supply, frequency control, and incrementality — never as a place to dump leftover media.
Incremental reach. Safer supply. Measurable lift.
- P&L desk
- Reply in one business day
- 30-min working session
Who it is for
National US advertisers who need scale beyond search and social without buying junk inventory.
What we actually do
- CTV, native, and display on clean supply paths
- Geo and DMA targeting for US campaigns
- Brand safety, fraud, and frequency caps
- Incrementality or geo-holdouts when spend is large
- Creative sized for living rooms and phones
You leave with
- Supply-path and DSP brief
- DMA targeting map
- Brand-safety controls
- Lift or blended readout
How the work runs
01
Clean the pipes
Kill made-for-advertising sites and mystery apps.
02
Target like a grown-up
DMAs, audiences, and frequency — not spray.
03
Prove lift
If we cannot see incrementality, we do not scale CTV.
Questions we get
Is programmatic dead?
Junk programmatic is. Clean CTV and native still work when you measure incrementality.
Minimum spend?
If you cannot fund a real test and a holdout, stay in search and social. We will say that out loud.
Usually paired with
Performance Marketing
Full-funnel paid that scales only when unit economics hold.
YouTube & Video Ads
Demand gen and YouTube that create pipeline, not just views.
Analytics & Attribution
Know which dollar worked — without worshipping last click.
Performance Creative
Ads designed to be tested, killed, and scaled — not presented.
Next step
Get the Spike Brief.
Tell us the number that has to move. We will tell you where the next dollar works — and what we would cut.