The scoreboard
visit
booked — medical and cosmetic on separate scoreboards
Industry desk
Dermatology marketing that books medical and cosmetic visits — separately.
Medical derm and cosmetic skin — two auctions, one desk.
Dermatology marketing for US clinics. Google Ads, local SEO, and landers that split medical dermatology from cosmetic consults — booked visits, HIPAA-aware tracking.
- P&L desk
- Reply in one business day
- 30-min working session
Derm Google AdsMedical vs cosmeticLocal pack
USA metros we work
Dallas–Fort WorthHoustonPhoenixAtlantaMiamiChicagoLos Angeles
How this desk thinks
Performance marketing for dermatology clinics
Dermatology marketing fails when a rash search and a laser consult share a bid. We split medical and cosmetic, insurance and cash-pay, then land each on a page intake can actually use.
High CPCs reward query hygiene. We kill student, jobs, and DIY. SpikeROAS is not a dermatologist. No outcome guarantees. Tracking is booked-visit events, not diagnoses.
Related: lead generation, paid search, landing pages, local SEO, and analytics. Adjacent desks: healthcare hub, cosmetic surgery and hair restoration.
SpikeROAS is a dermatology marketing agency for medical and cosmetic skin clinics. We split campaigns so a medical visit does not compete with a cosmetic consult at the same CPC. Booked appointments are the KPI. We are not a medical provider.
Fit
Who this dermatology desk is for
Medical dermatology
High-intent Search, insurance language you can honor, speed-to-lead into triage.
Cosmetic dermatology
Consult path, cash-pay offers, creative through policy. Separate from medical.
Multi-location derm groups
Rooftop GBP and geo fences. Corporate ads that steal from the unit get killed.
The leak
What breaks in this category
- Medical and cosmetic mashed together
- Insurance vs cash-pay confusion on the lander
- Local pack crowded with chains
- Cosmetic claims that trip policy
The desk
What we run
- Split campaigns: medical vs cosmetic
- GBP categories and services that match what you do
- Claim-safe cosmetic creative
- Kept-appointment conversions
What you get
What this engagement actually delivers
- Split medical vs cosmetic Google Ads
- Local pack and review velocity
- Landers intake will work
- HIPAA-aware measurement
The fork
The fork that decides the P&L
One derm campaign
- Cosmetic CPC on a medical click
- Insurance surprise at the desk
- Homepage for every ad
- CPL with no show rate
How this desk runs
- Two (or more) service-line P&Ls
- Honest insurance copy
- Booked/kept visits as conversions
- You own the accounts
Channels
Channels on this desk
Google Ads
Medical vs cosmetic Search. Brand defense. Negatives for junk.
Local SEO
GBP, reviews, location pages. Categories that match medical and cosmetic without lying.
Meta
Cosmetic consult demand inside policy. Medical is usually Search-first.
Landing pages
Insurance vs cash, service match, click-to-call.
Engagement
How an engagement starts
01
Define the unit
What a qualified enquiry is, which jobs or tickets sales will actually run, and the number that has to move. If marketing and sales disagree, we do not buy traffic.
02
Rebuild the path
Tracking, landing pages, CRM routing, and the first kill list. Ads do not launch into a homepage that was never built to convert.
03
Launch what can move now
Paid search and the channels that can ring the phone this month. Organic, reviews, and GEO compound while the calendar fills.
04
Pace to the scoreboard
Weekly reallocation. Scale when cost per booked job, SQL, or contribution holds. Throttle when you are at capacity.
Stack
Services this desk uses
Lead Generation
Sales-accepted conversations. Not a CPL screenshot.
Paid Search
Google and Microsoft Ads treated as capital — every query has a job.
Paid Social
Meta, LinkedIn, TikTok, and YouTube — creative as the media plan.
Landing Pages
The page is the second half of the ad.
Local SEO
Maps, GBP, and city pages that actually ring the phone.
SEO
Search that compounds. Rankings that close.
AI + GEO
Get cited in ChatGPT, Gemini, Perplexity, and AI Overviews.
Performance Creative
Ads designed to be tested, killed, and scaled — not presented.
Analytics & Attribution
Know which dollar worked — without worshipping last click.
FAQ
Questions from this industry
What is a dermatology marketing agency?
A dermatology marketing agency runs patient acquisition for medical and cosmetic derm clinics. SpikeROAS splits those auctions, then scores Google Ads and local SEO to booked visits — not mixed CPA.
Do you mix medical and cosmetic dermatology ads?
No. Different intent, CPC, and intake. Mixing them is how CPA explodes.
Can you advertise prescription or treatment claims?
Only within platform rules and your counsel. We default to consults, not drug claims.
How do you handle HIPAA?
No condition lists in ads or Customer Match. Booked-visit events only.
How does SpikeROAS advertise dermatology?
SpikeROAS runs dermatology marketing as split medical vs cosmetic campaigns: Search for medical, Meta where policy allows for cosmetic, local SEO, and landing pages scored to booked visits. No condition lists in ad platforms.
Also on the floor
Other clinic desks
Next step
Ready to brief dermatology marketing?
Tell us medical vs cosmetic mix and locations. We will map Search and local SEO — and what we would cut.