Desk fact
Prompt set
You vs rivals, tracked monthly — not a vibe check in ChatGPT.
07 · AI + GEO
GEO agency so the model names you — not a rival.
Generative Engine Optimization so your brand is the answer — not a footnote — when buyers brief an AI before they brief a vendor. We treat GEO as a media channel with a scoreboard, in any market those models serve.
AI visibility. Branded citations. A shortlist you can measure.
ChatGPT, Gemini, PerplexityAI OverviewsShare of modelAnswer-ready pages
- P&L desk
- Reply in one business day
- 30-min working session
Desk fact
Citations
Entities, sources, schema, PR — infrastructure models can quote.
Desk fact
Honest
No one can guarantee a mention. We guarantee a program and a score.
Direct answer
What is GEO (generative engine optimization)?
A GEO agency — generative engine optimization — helps brands get cited in ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews. SpikeROAS treats GEO as a tracked visibility program, not a LinkedIn thought piece. Buyers brief models before they brief vendors. If you are invisible there, you are late to the shortlist.
I built this desk because zero-click demand is already leaving the SERP, and most agencies answered with a blog post titled GEO. Share of model is a KPI, same as rank or ROAS. A screenshot in Slack is not a baseline. If I cannot repeat the prompt, I cannot claim lift.
GEO is related to SEO, not identical. Classic SEO wins blue links. Answer engine optimization wins the extracted answer. GEO wins the citation inside a generated response. We run all three on one desk so the same pages can rank, get quoted, and still convert the click that remains.
Related: SEO, content marketing, analytics, and performance marketing.
Fit
Who this GEO desk is for
Category leaders and challengers already losing shortlist demand to models — in any market where buyers ask an AI before they ask a vendor.
Category leaders
You should be the default answer. If rivals are cited and you are not, that is a measurable leak — not a branding mood.
Professional services & B2B
Buyers ask models for a shortlist. Citations are the new analyst report. Invisible there means you never make the RFP.
Complex products & multi-market brands
Manufacturing, healthcare, SaaS, retail. You need source design and consistent entities — not a FAQ stuffed with keywords.
Who we will not take
- Anyone who wants a guaranteed ChatGPT mention. No honest shop can sell that.
- A one-week GEO audit with no prompt set and no follow-through.
- Brands with no indexable expertise. Models cannot cite a ghost.
- A site that still cannot rank for its own name. Fix SEO first. Isolated GEO on a weak site is a tax.
The leak
Where GEO theater fails
Blog-post GEO
A definition of ChatGPT is not a program. Prompt sets, entities, and third-party sources are. We will not sell you the glossary.
No measurement
Models answer differently on different runs. If you cannot repeat the prompts against rivals, you cannot claim lift. We score a set, monthly.
SEO-only pages
Walls of text without passage-level answers. Models quote clean, sourced spans. We rewrite money pages to be extractable — not longer.
Ignoring PR and entities
Coverage, consistent naming, and third-party sources are infrastructure. On-page copy is not enough. Schema helps machines parse. It is not the whole job.
On the desk
What a GEO engagement includes
Measure, make citable, iterate. Same discipline as paid — a baseline, a test slate, a kill list.
Share-of-model audit
Prompt sets across ChatGPT, Gemini, Perplexity, and Copilot. You vs three rivals. A baseline, not a screenshot from someone’s laptop.
Entity & source map
How models should know you: names, products, locations, experts, third-party sources. Inconsistent naming is how you disappear.
Answer-ready content
Passage-level answers, FAQs, schema, and pages designed to be quoted — with the content and SEO desks, not a third vendor.
AI Overviews & AEO
Answer engine work for Google’s AI Overviews and AI Mode, paired with classic SEO so you are not only a footnote under a summary that cites someone else.
Citation infrastructure
Digital PR-quality mentions and entity hygiene. Not a PBN. Not a directory dump. Sources models already trust.
Monthly scorecard
Visibility as a KPI. What moved, what did not, what we ship next. Prompt sets are yours — we are not locking you into a black box.
The work
What we actually do
- Answer Engine Optimization across major LLMs
- AI Overviews and AI Mode presence programs
- Citation infrastructure: PR, entities, schema, source design
- Share-of-model tracking vs category rivals
- Content structured for passage-level answers
Deliverables
You leave with
- GEO audit across ChatGPT, Gemini, Perplexity, Copilot
- Entity and source map
- Answer-ready content system
- Monthly AI visibility scorecard
Ready to brief the AI + GEO desk?
If it is not you, that is the brief. We will tell you if we can move share of model.
Cadence
How the work runs
01
Measure share of model
Prompt sets against you and three rivals.
02
Build citability
Entities, sources, PR, and pages models can quote.
03
Track and iterate
Visibility is a KPI — same as rank or ROAS.
First 90 days
First 90 days in GEO
Days 1–21
Measure share of model
Build the prompt set from real buyer questions. Run you vs rivals. Inventory pages models could quote today.
Days 22–60
Build citability
Entities, sources, schema, answer-ready rewrites on the pages that matter. First source and PR plays — not a new GEO blog.
Days 61–90
Track and iterate
Second measurement wave. Double down on prompts you can move. Kill work that is theater. Same kill / hold / scale memo as paid.
Ongoing
Operate as a channel
GEO stays on the weekly desk with SEO and content. Not a side quest after a conference talk.
The fork
GEO: SpikeROAS vs a blog vs in-house
A prompt set and a score beat another explainer post — in any market.
| Factor | SpikeROAS | Typical agency | In-house |
|---|---|---|---|
| Measurement | Repeatable prompt set vs rivals | A ChatGPT screenshot in Slack | Anecdotal |
| Work product | Entities, sources, answer pages, schema | One what-is-GEO article | No owner |
| Paired with SEO | Same desk, same pages | Separate vendor, conflicting briefs | SEO team already maxed |
| Promises | Program + scorecard. No mention guarantee | Implied guarantees | Hope |
Pricing philosophy
No fake menu. An honest gate.
GEO is a program with a measurement cadence. We will not sell a guaranteed mention. If you only want a blog post titled GEO, do not hire us.
- Best as a pair with SEO and content. Isolated GEO on a weak site is a tax.
- Prompt sets are yours. We are not locking you into a black-box AI rank tracker you cannot leave.
- Results vary by category competitiveness and how citable you already are.
The call
What happens in 30 minutes
- Which prompts you already lose. Ask a model for your category shortlist before the call if you can.
- We will tell you if you need GEO, SEO first, or both — and whether you have enough expertise on the site to be cited.
Proof we will publish
Case studies live here — with numbers, not adjectives.
Named ai + geo work is going on Work as we can show it. Until then, ask on the call for the scoreboard in your category. We will not invent logos or fake ROAS.
- Your ad accounts stay in your name
- Weekly kill / hold / scale memo
- A 30-minute working session, not a pitch deck
FAQ
Questions we get about AI + GEO
Is GEO different from SEO?
Related, not identical. SEO wins classic results. Answer engine optimization wins extracted answers. GEO wins citations inside generated responses. We run them on one desk so the same pages can rank and be quoted.
Can you guarantee ChatGPT mentions?
No honest shop can. We can guarantee a program, a prompt set, and a monthly score. Models change weights and sources. Anyone selling a locked mention is selling comfort, not a channel.
Which AI engines do you track?
ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews / AI Mode — the surfaces buyers actually use. We will not pretend a twelve-engine dashboard is the product. A tighter prompt set, repeated, beats a wider one you never rerun.
How fast does GEO move?
Some citation shifts show in weeks after source and page work. Durable share of model is a quarter-plus, like SEO. We still baseline in week one so you are not flying blind — or celebrating a one-off lucky answer.
Do we need new content?
Often we rewrite money pages to be answer-ready rather than spawning a GEO blog. New pages only when the prompt set has a hole. More URLs are not the strategy. Extractable, sourced answers are.
Is this just schema markup?
Schema helps machines parse. It is not GEO by itself. Entities, third-party sources, and passage-level answers do the heavy lift. A FAQ schema on a thin page will not make ChatGPT recommend you.
Usually paired with
Other desks on the same P&L
Industries
Where this service actually runs
Next step
Ask ChatGPT who it recommends.
If it is not you, that is the brief. We will tell you if we can move share of model.