The scoreboard
consult
booked — the IVF unit, not a vanity fertility CPL
Industry desk
IVF marketing that books consults — not guaranteed outcomes.
Fertility clinic marketing for consults patients will actually attend.
IVF marketing agency for US fertility clinics. We run Google Ads, Meta, local SEO, and landing pages for consultations, egg freezing, IUI, and ICSI intent — scored to booked visits and show rate, with HIPAA-aware measurement and no outcome guarantees.
- P&L desk
- Reply in one business day
- 30-min working session
Claim-safeIVF Google AdsBooked consultsConsult landers
USA metros we work
Dallas–Fort WorthHoustonPhoenixAtlantaMiamiChicagoLos Angeles
How this desk thinks
Performance marketing for fertility clinics
IVF marketing is not 'guaranteed success' copy in a Google ad. It is putting your REI practice in front of someone already searching for a fertility consult, egg freezing, IUI, or ICSI — then getting that call into a coordinator in minutes, with a page that matches what the ad was allowed to say.
Fertility auctions are expensive and restricted. Mixing 'IVF cost,' egg freezing, and donor-intent queries in one campaign is how you pay surgical CPCs for research traffic. We split service lines, kill junk queries, and score the desk on cost per booked consult and show rate — not a cheap form fill that never sits.
SpikeROAS is a performance marketing agency, not a fertility clinic. We do not guarantee pregnancy, retrieval counts, or live births. Google Ads Healthcare policies and Meta rules constrain claims, testimonials, and targeting. We still grow: Search for high intent, YouTube and Meta for education, SEO/GEO for questions patients ask ChatGPT, and CRM offline conversions for showed consults.
Related: lead generation, paid search, landing pages, local SEO, and analytics. Adjacent desks: healthcare hub, hospitals and cardiology.
SpikeROAS is an IVF marketing agency for fertility clinics. We run Google Ads, Meta, SEO, and consult landing pages for IVF, egg freezing, IUI, and ICSI intent — scored to booked consults and show rate. We are not a medical provider and we do not guarantee pregnancy or live-birth results.
Fit
Who this IVF desk is for
REI practices and fertility groups that need exclusive consults — not a shared 'fertility leads' dump, and not ads that promise a baby.
REI and IVF clinics
High CPC, high consideration. IVF Google Ads and landing pages built for a consult, not a miracle headline. You own the account.
Egg freezing programs
Different intent and timeline than a full IVF cycle. Separate campaigns, creative, and nurture. We do not dump egg-freezing clicks into an IVF form that assumes they are ready.
Multi-location fertility groups
Each rooftop needs GBP, reviews, and geo-fenced Search. Corporate ads that steal from the unit break coordinator capacity.
The leak
What breaks in this category
- Restricted-category ads and unsubstantiated success-rate claims
- Egg freezing vs IVF vs IUI vs ICSI mashed into one ad group
- Long consideration cycles that leak without nurture
- PHI in call recordings, forms, and 'success story' creative
- Directories ranking for 'best IVF clinic near me'
- Coordinators drowning in research inquiries they cannot schedule
The desk
What we run
- Service-line Search: consult, egg freezing, IUI, ICSI — not one 'fertility' campaign
- Claim-safe RSAs and YouTube education; no guaranteed outcomes
- Multi-step landers: location, timeline, new-patient vs returning — then call or form
- Speed-to-lead into the coordinator; capacity-aware pacing
- SEO and GEO for clinic and procedure questions patients ask models
- Offline conversions for booked and showed consults — no diagnosis in the event
What you get
What an IVF marketing engagement delivers
- Exclusive IVF and fertility consults under your brand
- Service-line Google Ads and Meta with claim-safe creative
- Landing pages for consults, egg freezing, IUI, and ICSI intent
- HIPAA-aware call tracking and CRM offline conversions
- You keep accounts and pages if you leave
The fork
Miracle ads vs consult-first fertility marketing
Miracle fertility ads
- Success-rate claims the platform will not allow
- One 'fertility' campaign for every procedure
- Shared lead vendors selling the same name
- CPL on research forms that never book
How this desk runs
- Consult-first creative counsel can approve
- Split IVF, egg freezing, IUI, ICSI
- Your brand, your pages, your CRM
- Bidding trained on booked and showed visits
Angles
Growth angles we actually sell
Consultations, not cycles sold in the ad
The product we can advertise is a conversation with your team. Treatment plans belong after intake. Ads that skip to a promised outcome get you policy pain and the wrong patients.
Egg freezing as its own P&L
Different age mix, timeline, and objections. Separate creative, negatives, and landers. Mixing it with IVF is how CPA explodes.
IUI and ICSI as LSI, not stuffing
Those queries exist. They get their own ad groups and pages when you actually offer them. We will not bid on a procedure you do not perform.
Channels
Channels for fertility clinic marketing
Patients research for weeks. We capture high intent on Search and stay present on Meta, YouTube, SEO, and GEO without promising a result of care.
Google Search and Performance Max
Non-brand on consult and procedure intent. Brand defense so directories do not steal your name. PMax only when brand vs non-brand is still visible. Negatives for jobs, training, and DIY.
YouTube and Meta
Education and remarketing inside restricted-category rules. First-five-seconds hooks that invite a consult — not a live-birth promise. Search is live to catch the demand.
SEO, GBP, and GEO
Clinic pages, physician bios, and treatment explainers that can be cited. Patients ask ChatGPT about IVF, egg freezing, and IUI before they call. If you are not citable, you rent the shortlist from ads forever.
Landing pages, calls, CRM
Message match. Click-to-call. Short forms. Enhanced conversions and offline import for booked/showed. No cycle details in the ad platform.
Engagement
How IVF patient acquisition starts here
01
Define a qualified fertility consult
New patient vs returning, locations you can see, self-pay vs insurance mix, and what coordinators will schedule. No volume until that is written.
02
Policy and tracking first
Claim list, landing copy, enhanced conversions, CRM stages. Then ads.
03
Launch Search by service line
Consult and high-intent procedure queries first. Social and YouTube as education. SEO compounds.
04
Pace to showed consults
Weekly waste report. Throttle when the calendar is full. Nurture the long cycle without PHI in the ESP from clinical systems.
Playbook
How the desk actually works
Restricted category is the brief, not an afterthought
Fertility ads fail when a brand shop writes hope and a media buyer pastes it. We write to Google Ads Healthcare policy and your counsel, then we still test headlines that earn the consult.
Show rate is how you stop buying no-shows
If Google is paid for a form fill that ghosts, it will buy more ghosts. Import showed visits. Kill sources with rotten show rate even if CPL looks pretty.
Stack
Services this desk uses
Lead Generation
Sales-accepted conversations. Not a CPL screenshot.
Paid Search
Google and Microsoft Ads treated as capital — every query has a job.
Paid Social
Meta, LinkedIn, TikTok, and YouTube — creative as the media plan.
Landing Pages
The page is the second half of the ad.
Local SEO
Maps, GBP, and city pages that actually ring the phone.
SEO
Search that compounds. Rankings that close.
AI + GEO
Get cited in ChatGPT, Gemini, Perplexity, and AI Overviews.
Performance Creative
Ads designed to be tested, killed, and scaled — not presented.
Analytics & Attribution
Know which dollar worked — without worshipping last click.
FAQ
Questions from this industry
Can you advertise IVF on Google Ads?
Often yes, as clinic services and consults, within Healthcare and medicines policy. We do not run guaranteed-outcome claims, and we will not bid on procedures you do not offer. Some creative and targeting will be refused — we design around that instead of arguing with the policy center.
Do you guarantee IVF success or a number of patients?
No. We do not guarantee clinical outcomes, pregnancy, or a volume of patients. We run a program against booked consults and show rate. Results vary by market, capacity, and offer.
Do you sell shared fertility leads?
No. Every enquiry hits your coordinators and CRM. Shared fertility lists put you in a discount race and a privacy mess.
How do you handle HIPAA on IVF campaigns?
No diagnoses, cycle details, or patient identifiers in Google or Meta. Booked/showed events only. Call vendors that might record PHI need a BAA. We do not build audiences from EHR exports.
Egg freezing, IUI, and ICSI too?
Yes, as separate campaigns when you offer them. They are LSI and real intent — not keywords stuffed onto an IVF homepage.
How fast can fertility consults start?
Search can produce calls in days once tracking and the lander are live. A stable cost-per-booked-consult usually takes several weeks of query hygiene. We judge after show rate is instrumented, not on week-one forms.
What is an IVF marketing agency?
An IVF marketing agency runs fertility clinic patient acquisition: Google Ads, Meta, SEO, and landing pages for consults and related services such as egg freezing, IUI, and ICSI. SpikeROAS scores to booked appointments, not guaranteed outcomes, and is not a medical provider.
Also on the floor
Other clinic desks
Next step
Ready to brief IVF marketing?
Tell us locations, consult capacity, and the mix of IVF, egg freezing, IUI, and ICSI. We will map claim-safe Search and landers — and what we would cut.