The scoreboard
chair
kept — the dental KPI, not a coupon CPL
Industry desk
Dental marketing that books chairs — not implant spam.
Implants, aligners, and GP — booked chairs, not a coupon mill.
Dental marketing agency for US practices. Exclusive Google Ads, local SEO, and consult landers for implants, Invisalign-style cases, and general dentistry — scored to kept appointments.
- P&L desk
- Reply in one business day
- 30-min working session
Dental Google AdsMaps packClick-to-call
USA metros we work
Dallas–Fort WorthHoustonPhoenixAtlantaMiamiChicagoLos Angeles
How this desk thinks
Performance marketing for dental clinics
Dental marketing is clinic marketing. We do not run product-spam ads for a brand of implant or aligner you cannot actually deliver. We put your practice in the Maps pack and on high-intent Search, then get the call to a coordinator who can sit the chair.
Implant and aligner CPCs are ugly. Mixing emergency toothache with a $20k implant consult is how you burn budget. We split service lines, use click-to-call, and train bidding on booked and kept visits. SpikeROAS is not a dental provider.
Related: lead generation, paid search, landing pages, local SEO, and analytics. Adjacent desks: healthcare hub, cosmetic surgery and dermatology.
SpikeROAS is a dental marketing agency for clinics and DSO-style groups. We run Google Ads, local SEO, and landing pages for general dentistry, implants, and aligner consults — scored to booked appointments. We market the clinic, not a product catalog.
Fit
Who this dental desk is for
Implant and surgical practices
High ticket, long consider. Consult landers, proof, financing only if you offer it. No 'guaranteed implant' claims.
Aligner and cosmetic consults
Invisalign-style intent as clinic marketing. We will not pretend you sell a consumer gadget.
GP and multi-location groups
Hygiene and new-patient mix, capacity-aware. Unit-level GBP.
The leak
What breaks in this category
- Implant and aligner CPCs with junk 'cheap' queries
- GBP categories fighting every dentist in the zip
- DSOs vs independent offer rules
- No-shows after a cheap lead form
The desk
What we run
- Service-split Search: emergency, GP, implant, aligner consults
- GBP, reviews, and location pages that convert
- Click-to-call landers; LSA where the category allows
- Offline conversions for kept appointments
What you get
What this engagement actually delivers
- Exclusive dental consults and new-patient bookings
- Implant and aligner campaigns that do not cannibalize GP
- Local pack defense
- Kept-appointment tracking
The fork
The fork that decides the P&L
Coupon / shared dental leads
- Same name sold to three offices
- Implant ads that over-claim
- Homepage as the landing page
- CPL with a 40% no-show
How this desk runs
- Your brand, your chairs
- Service-line pages
- Show-rate as a kill rule
- You keep the Google account
Channels
Channels on this desk
Google Ads and Local Services Ads
Search for implants, emergency, and new patient. LSA when the category and license fit. Brand vs non-brand split.
Local SEO
GBP services, photos, and review velocity. City pages only when the office is real.
Meta and creative
Consult and offer tests inside policy. Before/after only when platforms and counsel allow.
Landing pages
Message match, financing if real, click-to-call, short forms. Not a 12-service homepage.
Engagement
How an engagement starts
01
Define the unit
What a qualified enquiry is, which jobs or tickets sales will actually run, and the number that has to move. If marketing and sales disagree, we do not buy traffic.
02
Rebuild the path
Tracking, landing pages, CRM routing, and the first kill list. Ads do not launch into a homepage that was never built to convert.
03
Launch what can move now
Paid search and the channels that can ring the phone this month. Organic, reviews, and GEO compound while the calendar fills.
04
Pace to the scoreboard
Weekly reallocation. Scale when cost per booked job, SQL, or contribution holds. Throttle when you are at capacity.
Stack
Services this desk uses
Lead Generation
Sales-accepted conversations. Not a CPL screenshot.
Paid Search
Google and Microsoft Ads treated as capital — every query has a job.
Paid Social
Meta, LinkedIn, TikTok, and YouTube — creative as the media plan.
Landing Pages
The page is the second half of the ad.
Local SEO
Maps, GBP, and city pages that actually ring the phone.
SEO
Search that compounds. Rankings that close.
AI + GEO
Get cited in ChatGPT, Gemini, Perplexity, and AI Overviews.
Performance Creative
Ads designed to be tested, killed, and scaled — not presented.
Analytics & Attribution
Know which dollar worked — without worshipping last click.
FAQ
Questions from this industry
What is a dental marketing agency?
A dental marketing agency runs patient acquisition for clinics: Google Ads, local SEO, and landing pages for general dentistry, implants, and aligner consults. SpikeROAS scores to booked and kept appointments — not shared implant leads.
Do you do Invisalign or implant brand advertising?
We market your clinic's consults for those services. We are not a product reseller. If you do not offer the treatment, we will not bid on it.
Shared dental leads?
No. Exclusive demand under your brand.
How do you measure dental ads?
Cost per booked and kept appointment. CPL is a diagnostic. No-shows get sources killed.
Does SpikeROAS sell shared dental leads?
No. SpikeROAS dental marketing is exclusive Google Ads, local SEO, and landing pages under the clinic's brand. Shared implant lists are not the product.
Also on the floor
Other clinic desks
Next step
Ready to brief dental marketing?
Tell us chairs, implant vs GP mix, and zips. We will map Search and local SEO — and what we would cut.