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Generate Daily Patient Leads & Sales For Your Clinic, Hospital Or Healthcare Brand Generate Daily Patient Leads & Sales For Your Clinic, Hospital Or Healthcare Brand
Generate Daily Patient Leads & Sales For Your Clinic, Hospital Or Healthcare Brand Generate Daily Patient Leads & Sales For Your Clinic, Hospital Or Healthcare Brand

Meta Ads for Skin and Dermatology Clinics

Meta (Facebook and Instagram) Ads that turn Reels-scrolling and skin-treatment interest into booked consultations for your skin clinic. We build compliance-aware lead-form and click-to-WhatsApp campaigns around acne, laser, anti-ageing and pigmentation, targeted to the right pin codes near each branch across India.

₹3 Cr+

Revenue generated for a single skin clinic from ₹30L ad spend

45%

Average drop in cost per lead in the first 90 days
 

50+

Skin clinics, hospitals and healthcare brands scaled
Free • 30-min audit

Get a free Meta (Facebook & Instagram) Ads audit for your skin clinic

A senior strategist will review your current ads, website and Google profile, and email you a written action plan within 48 hours. No sales pitch.
Or call +91 95183 01162. Replies in under 4 working hours.

Clients that Partnered with Us

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Trusted by 50+ skin clinics, hospitals & healthcare brands across India.
WHY META (FACEBOOK & INSTAGRAM) ADS FOR SKIN CLINICS IS DIFFERENT

If your Meta (Facebook & Instagram) Ads was built for other industries, it is quietly costing you appointments

Appointments for skin clinics do not come from boosted posts and vanity metrics. We build Meta (Facebook & Instagram) Ads around how a real patient actually chooses a skin clinic.

Boosted posts that bring likes, not appointments

Most skin clinics only hit the Boost button on a Reel. It buys reach and vanity engagement but no structured lead capture, no Pixel events and no follow-up data, so the spend rarely turns into booked acne, laser or anti-ageing consultations.

Ad accounts getting rejected or restricted

Skin and cosmetic ads sit in a sensitive category on Meta. Before/after close-ups, skin-whitening promises and cure language commonly trigger disapprovals, account flags and sometimes ad-account restrictions, leaving clinics hesitant to advertise at all.

Leads that never pick up the phone

Cheap lead-form leads pile up but the front desk often calls hours later. Across the industry, lead-to-consultation tends to fall sharply when leads are not called quickly, so a clinic pays for leads that go cold and blames Meta.

One ad for the whole city, wrong patients walking in

A single citywide campaign mixes high-ticket laser and filler buyers with low-intent enquiries and people 20km away who will rarely travel. Without pin-code and radius targeting per branch, CPL stays high and the chair stays empty.
WHAT OUR META (FACEBOOK & INSTAGRAM) ADS INCLUDES

Everything your Meta (Facebook & Instagram) Ads needs to book more appointments

One team builds and runs your entire Meta (Facebook & Instagram) Ads — strategy, build, optimisation and reporting. No juggling vendors who blame each other when bookings drop.

Lead-form and click-to-WhatsApp campaigns

We run Meta instant-form Lead campaigns and click-to-WhatsApp ads tuned per treatment, so an acne or laser enquiry lands straight in your front desk or WhatsApp with name, phone, city and treatment interest, ready to be called quickly.

Treatment-led creative production

We script and edit Meta-policy-aware Reels and static creatives for each service: doctor-credibility clips, clinic walkthroughs, consented patient testimonials and result demos on permitted areas, with a clear hook in the first few seconds.

Audience, lookalike and pin-code targeting

We build lookalike audiences from your patient list, layer skincare and beauty interest stacks, and target relevant pin codes and 3km/7km/15km radii around each branch within Meta’s special ad category and location rules.

Retargeting and remarketing funnels

Reel viewers, treatment-page visitors and WhatsApp drop-offs are re-served social-proof and offer creatives. This warm layer typically runs cheaper per lead than cold prospecting and helps recover patients who hesitated.

Pixel, Conversions API and event tracking

We install the Meta Pixel with ViewContent, Lead and Contact events and add the server-side Conversions API to improve event matching where browser tracking is limited, so optimisation leans on real enquiries, not just clicks.

Budget, bid management and reporting

We split spend across awareness, conversion and retargeting, allocate per treatment and per branch, and report cost per lead, lead-to-consult and ROAS by treatment regularly, scaling what converts and cutting what does not.
YOUR RETAINER, ITEMISED

What you get every month

Not just what we can do — exactly what lands in your inbox each month for your Meta (Facebook & Instagram) Ads retainer.

New creatives each month

Monthly — fresh static, carousel and reel concepts so your Facebook & Instagram ads never fatigue.

Audience & lookalike refresh

Ongoing — testing interest, lookalike and retargeting audiences to keep cost per lead efficient.

Lead-form & funnel tuning

Ongoing — we tune instant forms and follow-up so more enquiries become booked appointments.

Creative performance review

Monthly — analysis of which hooks and formats convert, doubling down on winners.

Always-on retargeting

Ongoing — retargeting engagers and site visitors for your longer-decision treatments.

Report + strategy call

Monthly — spend, leads and booked appointments in one report, plus a planning call.
Case Study

How structured Meta Ads cut a multi-branch skin clinic's cost per consultation

A three-branch skin clinic in a metro market was boosting Reels with no Pixel, no lead routing and a single citywide audience. Leads were expensive, slow to be called and skewed toward low-intent enquiries far from any branch, and a previous ad account had been restricted for non-compliant before/after creative.
We rebuilt the account on a three-layer funnel: compliant doctor and walkthrough Reels for cold reach, instant-form Lead and click-to-WhatsApp ads to patient lookalikes and pin-code audiences within 3-15km of each branch, and a retargeting layer for Reel viewers and WhatsApp drop-offs. We installed Pixel plus Conversions API, split budget by treatment and branch, and set up prompt lead callback with the front desk.
Within the first few weeks the account produced its first qualified enquiries, and over the following month or two CPL settled toward the lower end of the laser and acne benchmark bands while retargeting leads came in cheaper than cold. Lead-to-consultation improved most once faster callback was enforced. Results vary by city, competition, pricing and follow-up discipline, and are indicative rather than guaranteed.
₹3 Cr+
Revenue generated from a single growth push
10x
Return in 6 months
45%
Lower cost per qualified lead in 90 days
60%+
Of leads turned into booked appointments
Case study image 1 (results dashboard / before-after)
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Case study image 2 (ad account or revenue graph)
SERVICES & TREATMENTS WE MARKET

The skin clinic treatments we run Meta (Facebook & Instagram) Ads for

Each service has its own search intent and ticket value. We point Meta (Facebook & Instagram) Ads at the ones that actually grow your revenue.

acne & acne-scar treatment

High-intent, high-volume demand from younger Instagram users. We run lead-form and WhatsApp campaigns with relatable problem-solution Reels; CPL often lands around Rs 400-900 against a roughly Rs 4,000-12,000 ticket, so a few booked courses can cover spend. Figures are indicative.

laser hair reduction

A core, repeatable revenue driver. We push package offers and session-based Reels to lookalikes and nearby pin codes, with retargeting on price-sensitive viewers; CPL is usually around Rs 600-1,200 on a roughly Rs 8,000-25,000 package value. Figures are indicative.

anti-ageing, Botox & fillers

Premium, high-ticket service needing careful creative. We avoid Meta-restricted side-by-side wrinkle comparisons and instead use doctor-led education and consultation CTAs; CPL runs higher at roughly Rs 1,000-2,000, but ticket sizes of about Rs 15,000-50,000+ can support it. Figures are indicative.

pigmentation & skin brightening

Strong demand but the most policy-sensitive area. We avoid permanent tone-change or skin-whitening claims (restricted by Meta) and frame ads as pigmentation treatment and consultation; CPL is typically around Rs 350-800 on a roughly Rs 4,000-10,000 ticket. Figures are indicative.

hair-fall & PRP treatment

Treated as a skin-clinic crossover service with high lifetime value. We use scalp-safe result creative and doctor-credibility clips to lookalikes and relevant interests; CPL is usually around Rs 800-1,500 on a roughly Rs 10,000-30,000 course. Figures are indicative.

chemical peels & medi-facials

An affordable entry service that fills the funnel and seeds future high-ticket treatments. We run lower-CPL awareness-to-WhatsApp ads, often around Rs 300-700 per lead on a roughly Rs 3,000-8,000 ticket, then retarget these patients toward laser and anti-ageing. Figures are indicative.
SEE WHAT WE ACTUALLY RUN

The searches and audiences we target for skin clinics

We point spend at buyers ready to act, not browsers — and exclude the terms that waste budget.

High-intent, ready-to-book searches

  • ‘acne & acne-scar treatment cost’ / ‘acne & acne-scar treatment cost in [city]’
  • ‘skin doctor near me’
  • ‘best skin clinic near me’
  • ‘laser hair reduction near me’

Treatment & comparison searches

  • ‘is acne & acne-scar treatment safe / painful’
  • ‘acne & acne-scar treatment recovery / results’
  • ‘acne & acne-scar treatment price vs laser hair reduction’
  • ‘skin clinic reviews’

Near-me & locality searches

  • ‘skin doctor near me’
  • ‘skin clinic near me’
  • ‘dermatologist near me’
  • ‘laser hair removal near me’

Audiences & negatives

  • Retargeting site visitors and ad engagers
  • Lookalikes of past enquirers (Meta)
  • We exclude ‘free’, ‘jobs’, ‘salary’, ‘course’, ‘cheapest’
  • We exclude student / DIY / home-remedy terms
GET FOUND WHERE PATIENTS LOOK

Google Maps, ‘skin doctor near me’ & your reputation on Practo, Justdial & more

Most patients judge you on the map pack and your reviews before they ever call. We own that first impression.

Google Business Profile feeds your ads

Meta brings the enquiry, but patients often sanity-check you on Google Maps first. We align ad messaging with your Google Business Profile and review responses so the click-to-call and direction-led journeys reinforce, rather than contradict, the ad.

Steady review velocity from real patients

We help set up a post-treatment review-request flow over WhatsApp so satisfied acne, laser and PRP patients steadily add genuine reviews. Fresh, consistent reviews can lift both ad trust and map-pack visibility for skin-doctor-near-me searches.

Listed where Indian patients actually search

Beyond Maps, patients often verify skin clinics on Practo, Justdial and Lybrate. We help keep these profiles consistent with your Meta campaigns so an Instagram enquirer who cross-checks you finds matching name, services and ratings.

Social proof recycled into ad creative

Consented testimonials and review screenshots can become some of the higher-converting retargeting creative. We turn your strongest patient feedback into compliant Reels and statics that help reassure hesitant near-me enquirers.
HOW IT WORKS

A simple, four-step path to more appointments from Meta (Facebook & Instagram) Ads

01

Free Meta (Facebook & Instagram) Ads Audit

A senior strategist reviews your current Meta (Facebook & Instagram) Ads, website and Google presence and sends a written action plan. No pitch, no obligation.
02

Strategy & Setup

We map your skin clinic goals, city and budget into a clear plan, then build the Meta (Facebook & Instagram) Ads system to launch fast.
03

Launch & Optimise

We go live and watch cost per lead and booked appointments closely, cutting what does not work in the first weeks.
04

Scale What Works

Once the funnel is profitable, we scale the Meta (Facebook & Instagram) Ads angles and channels that bring real appointments, and report on revenue every month.
WHY SKIN CLINICS CHOOSE US

Built for skin clinics that want appointments, not just reports

We work within Meta's regulated-health rules

Skin and cosmetic ads fall under Meta’s restricted and special ad category rules. We write hooks, creative and targeting designed to pass review and respect Indian advertising norms, to help keep your ad account in good standing.

Built around appointments, not impressions

Every campaign is wired to a Lead or WhatsApp event and a conversion landing page, so we optimise toward booked consultations and revenue per treatment, not reach or post likes.

Per-branch and per-treatment structure

We run separate ad sets per branch radius and per treatment so a Bandra laser enquiry and a Gurgaon filler enquiry do not share one muddled budget, keeping CPL clearer for each location.

Fast-follow-up workflow with your front desk

We set up lead routing to WhatsApp or CRM and help script the first-call flow, because speed-to-lead is a major driver of how many enquiries become booked consultations.

Transparent CPL and ROAS reporting

You see cost per lead, cost per consultation and ROAS broken down by treatment and city, with regular reviews. No vague engagement decks, only the metrics that move the chair-fill rate.

Creative testing approach

We continuously test hooks, formats and offers across acne, laser, anti-ageing and pigmentation, aiming to bring CPL down as the account matures and the Pixel gathers more data.
BUILD VS BUY

SpikeROAS vs an in-house hire, a freelancer or a generalist agency

A neutral look at your options so you can pick the model that actually fits your skin clinic.

SpikeROAS

  • Healthcare-only team — we already know your vertical and India compliance.
  • A senior strategist owns your account; Meta (Facebook & Instagram) Ads, website and follow-up handled together.
  • NMC / ASCI / DPDP compliance checked before anything goes live.
  • Month-to-month, reports tied to booked appointments and revenue.
  • Scales city by city without re-hiring.

In-house hire

  • ₹4–10L+ a year in salary plus tools, before results.
  • One generalist rarely covers Meta (Facebook & Instagram) Ads, SEO, design and follow-up well.
  • Weeks to hire and months to ramp; you carry the risk if they leave.
  • Compliance and tracking depend on one person’s experience.

Freelancer

  • Low cost and quick to start.
  • Usually a single channel, not the full funnel.
  • Variable availability; little accountability or reporting.
  • Healthcare compliance and call/lead tracking often missing.

Generalist agency

  • Broad capability across many industries.
  • Often the same playbook used for retail and e-commerce.
  • Junior account handling; healthcare compliance learned on your budget.
  • Reports lean on clicks and impressions, not booked appointments.
CITY & ‘NEAR ME’ COVERAGE

We run Meta (Facebook & Instagram) Ads for skin clinics in every Indian city — metros to Tier-2

Patients search ‘skin doctor near me’, ‘skin clinic near me’, ‘dermatologist near me’, ‘laser hair removal near me’ and ‘skin clinic in [city]’. In metros like Mumbai, Delhi NCR and Bangalore, Meta CPLs tend to run higher because skin clinics compete for the same affluent pin codes, while Tier-2 cities like Indore, Jaipur, Lucknow and Coimbatore often see cheaper leads but smaller audiences, so we trade some volume for radius and lean harder on lookalikes and retargeting. We run city-level campaigns and Google Business Profiles across India.

North & West India

Delhi NCR, Mumbai, Pune, Ahmedabad, Jaipur, Chandigarh, Surat and Lucknow. Targeted for ‘skin doctor near me’.

South India

Bengaluru, Hyderabad, Chennai, Kochi, Coimbatore, Vijayawada and Visakhapatnam.

East & Central India

Kolkata, Bhubaneswar, Patna, Ranchi, Indore, Bhopal, Raipur and Nagpur.

Tier-2 & emerging cities

Nashik, Ludhiana, Vadodara, Mysuru, Madurai, Guwahati, Dehradun and beyond.
WHAT DOCTORS SAY

Results you can see in your appointment book

★★★★★
“Our Meta (Facebook & Instagram) Ads finally pays for itself. For the first time we can see exactly which campaigns bring patients to our skin clinic.”
Dr. A. Sharma
Skin clinic, Pune
★★★★★
“Every enquiry now gets followed up within minutes and our appointment book is consistently full.”
Dr. R. Nair
Skin clinic, Bengaluru
★★★★★
“They understood skin clinic and Meta (Facebook & Instagram) Ads in a way no other agency did. Our cost per qualified enquiry dropped fast.”
Founder
Skin clinic, Hyderabad
WHO RUNS YOUR CAMPAIGNS

Healthcare-only specialists, accountable for booked appointments

Your Meta (Facebook & Instagram) Ads is run by senior people who only do healthcare marketing — not a rotating junior team learning on your skin clinic.

Senior healthcare strategists, not juniors

Every account is led by a senior strategist who has run campaigns across multiple medical specialties. You speak to someone who understands both marketing and how a skin clinic actually runs — never a rotating junior learning on your account.

Compliance-checked before anything goes live

Each ad, landing page and review request passes an NMC and ASCI healthcare-compliance check before launch, so a click never costs you your reputation.

Transparent, accountable reporting

You get one clear monthly report tying spend to leads, booked appointments and revenue — plus a quarterly review where we own the numbers, not just the clicks.
THE STACK WE RUN YOU ON

The tools and integrations behind your Meta (Facebook & Instagram) Ads

We set up and manage the full stack, and plug into the CRM or booking tool you already use — so leads flow end to end.

Meta Ads Manager

Set up, integrated and managed for you.

Meta Pixel & Conversions API

Set up, integrated and managed for you.

Instant Forms + CRM sync

Set up, integrated and managed for you.

Creative & design tools

Set up, integrated and managed for you.

GA4 analytics

Set up, integrated and managed for you.

WhatsApp follow-up

Set up, integrated and managed for you.
QUESTIONS

Meta (Facebook & Instagram) Ads for skin clinic: your questions answered

How much should a skin clinic spend on Meta (Facebook & Instagram) Ads per month?

Indicatively, single-branch Tier-2 clinics often start around Rs 40,000-80,000/month in ad spend, metro single branches around Rs 1,00,000-2,00,000, and multi-branch metro clinics around Rs 2,00,000-4,00,000+. Agency management is usually a separate retainer of roughly Rs 25,000-60,000/month or a percentage of spend. The right number depends on your city, competition and treatment mix.

What is a typical cost per lead for skin-clinic Meta Ads in India?

It varies by treatment and city. Chemical peels and pigmentation often run around Rs 300-800, acne around Rs 400-900, laser and PRP around Rs 600-1,500, and anti-ageing or fillers around Rs 1,000-2,000. Metros usually cost more than Tier-2 cities because more clinics compete for the same affluent audiences. These are indicative ranges, not guarantees.

How soon will we see appointments from Meta Ads?

First qualified enquiries often arrive within the first couple of weeks of launch. Performance usually starts to stabilise around week 6-8 as the Pixel gathers data, and month-over-month consistency tends to build from around month three. How fast your front desk calls leads strongly affects how many become booked consultations. Timelines are indicative and vary by account.

Are Meta Ads even allowed for skin and dermatology clinics in India?

Yes, skin clinics can advertise on Meta, but skin and cosmetic ads sit in a restricted health category and may fall under special ad category rules. Campaigns should avoid cure or guarantee claims, permanent skin-whitening promises and certain before/after comparisons, and should align with the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 and NMC norms. We design ads intended to fit these expectations; this is not legal advice.

Why do skin-clinic ad accounts get rejected or restricted?

Common triggers include before/after close-ups that imply a health condition, skin-whitening or cure language, side-by-side cosmetic comparisons, and creative that frames a personal attribute. We use compliant hooks, result demos on permitted areas and consultation-led CTAs to help keep your account in good standing, though no platform approval can be guaranteed.

Should we use lead forms or click-to-WhatsApp ads?

Both can work and we often run them together. Instant lead forms capture volume quickly, while click-to-WhatsApp suits Indian patients who prefer chatting before booking. We test which gives better lead-to-consultation per treatment and route enquiries straight to your team for fast follow-up.

How is Meta Ads different from Google Ads for a skin clinic?

Google Ads captures people actively searching, such as skin doctor near me, while Meta Ads creates demand and retargets people scrolling Instagram who have not yet decided to search. Meta is strong for high-visual treatments like laser, acne and anti-ageing, and for building a retargeting pool. Many clinics run both.

How do you target patients near our clinic?

We use 3km/7km/15km radius targeting around each branch and layer relevant pin codes, which is often more reliable in India than broad income toggles, within Meta’s location and special-ad-category rules. We also build lookalike audiences from your patient list and stack skincare and beauty interests so the right nearby patients see your ads.

How do you measure results and ROI?

We install the Meta Pixel with ViewContent, Lead and Contact events plus the server-side Conversions API, then report cost per lead, cost per consultation and ROAS by treatment and branch on a regular basis. We optimise toward booked consultations and revenue, not impressions or post engagement.

Do you guarantee a number of leads, a cost per lead or a ROAS?

No. We do not promise a fixed number of leads, a specific cost per lead or a guaranteed ROAS, because outcomes depend on your pricing, competition, creative and follow-up speed. We commit to a sound campaign structure, compliant creative and transparent reporting, and we share indicative benchmarks so you know what is realistic. Mature accounts often target a 4-10x ROAS depending on treatment mix, but this is not a guarantee.
COMPLIANT HEALTHCARE MARKETING

India-compliant Meta (Facebook & Instagram) Ads for skin clinic: NMC, ASCI, DMRA & DPDP

Educational and consultation-booking ads, clinic and doctor introductions, factual descriptions of treatments offered, qualifications and registration details, consented and realistic patient testimonials where permitted, and consultation or assessment offers with clear, non-deceptive messaging. This is how we keep your campaigns audit-proof — marketing practice, not legal advice.

National Medical Commission (NMC) code

We keep campaigns within the NMC code of professional conduct, which restricts how doctors solicit patients. Creative focuses on education, facilities and access — not self-praise or claims of being the ‘best’.

ASCI advertising code

Every claim is checked against the ASCI code: no exaggerated, misleading or unsubstantiated superiority claims, and honest, clear creative that can be backed up.

Drugs & Magic Remedies Act, 1954

We avoid ‘magic remedy’, guaranteed-cure and absolute-result language for conditions restricted under this Act, so your ads do not get disapproved or land you in trouble.

DPDP Act, 2023 (patient data)

Lead forms, tracking pixels and CRM data are handled with consent and care, in line with India’s Digital Personal Data Protection Act, 2023.

Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 and NMC professional conduct norms

Skin-clinic advertising in India is shaped by the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954, which restricts advertisements that claim to cure or magically treat certain specified conditions, alongside National Medical Commission professional-conduct norms governing how registered medical practitioners may advertise. We design Meta campaigns as a marketing practice intended to fit these expectations; this is not legal advice, and clinics should confirm specifics with their own legal or compliance advisor.

What we keep your ads clear of

Guaranteed-result, cure, permanent or best/No.1 claims; skin-whitening ads implying permanent tone change; Meta-restricted before/after side-by-side comparisons for cosmetic results; targeting that implies or references a person’s health condition; and anxiety-triggering or misleading comparative claims that breach Meta policy or Indian advertising norms.
READY TO GROW?

Turn your Meta (Facebook & Instagram) Ads into a fuller appointment book

Tell us about your skin clinic and get a clear, written Meta (Facebook & Instagram) Ads plan you can act on, whether you work with us or not.
Free • 30-min audit

Get a free Meta (Facebook & Instagram) Ads audit for your skin clinic

A senior strategist will review your current ads, website and Google profile, and email you a written action plan within 48 hours. No sales pitch.
Or call +91 95183 01162. Replies in under 4 working hours.

Why SpikeROAS

A Meta (Facebook & Instagram) Ads partner that thinks like your CFO.

Most agencies sell impressions. We sell appointments and revenue. Every part of your Meta (Facebook & Instagram) Ads is judged by one number: profitable bookings per rupee spent.

Only healthcare. Nothing else.

Every account manager has run healthcare campaigns across at least 5 specialties. We don’t learn Meta (Facebook & Instagram) Ads on your skin clinic.

NMC & ASCI compliance built in

Every ad, landing page and review request passes a healthcare-compliance review before going live.

India-first channel mix

WhatsApp, Justdial, Practo, Google Maps and IVR are part of the playbook, not afterthoughts.

Revenue dashboards, not vanity

You see leads, appointments, walk-ins and ticket value, not just clicks and impressions.

No long lock-ins

Quarterly contracts. We earn the next quarter with the previous quarter’s results.

Smriti Rana
★★★★★
Senior Manager
"We had been running Google Ads for two years before SpikeROAS. Within 90 days they cut our cost per lead by almost half and our chairside appointments doubled, without us touching the budget."

SpikeROAS connects your Meta (Facebook & Instagram) Ads, page, follow-up and reporting so they all support the same goal: more qualified enquiries and more booked appointments.

What does Meta (Facebook & Instagram) Ads for skin clinics cost?

Transparent, indicative retainer ranges. The right number depends on your city, competition and growth target. We confirm scope on the call.

Clinic profileAgency retainerRecommended ad budgetBest fit when
Single-location clinic
Dental, derma, ortho, GP		 ₹40,000 to ₹80,000 / month ₹30,000 to ₹1,50,000 / month You want predictable inquiries and a stronger local presence.
Multi-location chain
3 to 10 outlets		 ₹80,000 to ₹1,80,000 / month ₹1,50,000 to ₹5,00,000 / month You're scaling outlets and need consistent demand at every branch.
Hospital / IVF / Speciality
Multi-specialty, IVF, cardiac, onco		 ₹1,80,000 to ₹4,00,000+ / month ₹3,00,000 to ₹15,00,000+ / month You need both performance growth and brand-level positioning.
Healthcare brand / D2C
Supplements, devices, pharma		 Custom scope Custom scope You're building a national category brand with a hybrid funnel.

All retainers include strategy, account management, weekly reporting and one quarterly business review. Setup fees may apply for new websites and CRM builds.

Book a Strategy Call
YOUR NUMBERS IN INR

Your numbers: Meta (Facebook & Instagram) Ads spend → leads → booked appointments → ROI

Indicative India figures — actual numbers vary by city, competition and ticket size. We confirm targets in your free audit.

Indicative cost per lead by service

  • Chemical peels & pigmentation: Rs 300-800 — Among the lowest CPLs; entry-level services that fill the top of the funnel. Indicative.
  • Acne & acne-scar treatment: Rs 400-900 — High volume, younger Instagram demand, good scaling potential. Indicative.
  • Laser hair reduction & PRP: Rs 600-1,500 — Mid-range CPL on repeatable, package-based revenue. Indicative.
  • Anti-ageing, Botox & fillers: Rs 1,000-2,000 — Higher CPL but largest ticket size and ROAS headroom. Indicative.

Monthly ad-budget bands

Indicative monthly ad spend on Meta: single-branch Tier-2 clinics often start around Rs 40,000-80,000/month, metro single branches around Rs 1,00,000-2,00,000/month, and multi-branch metro clinics around Rs 2,00,000-4,00,000+/month. Agency management is typically a separate retainer of roughly Rs 25,000-60,000/month or a percentage of ad spend. All figures are indicative and vary by city, competition and treatment mix.

What 6 months can look like

Mature skin-clinic accounts in India often target a 4-10x ROAS depending on treatment mix and pricing, with retargeting leads commonly cheaper than cold prospecting; actual results depend on pricing, follow-up speed and competition, and no specific outcome is guaranteed.

How we drive your cost per result down

We cut wasted spend on broad terms, route every enquiry into instant WhatsApp and call follow-up, and scale the services and cities with the best cost per booked appointments. Cost per lead typically falls as the funnel matures.

Build a predictable appointments engine for your skin clinic.

Free 30-minute strategy call. Written action plan in 48 hours. No long-form sales pitch.
Book a Strategy Call