Oncology and Cancer Hospital Marketing in India

SpikeROAS is an oncology and cancer care marketing agency in India. We help oncologists and cancer hospitals turn ad spend into real consultations. Google Ads, Local SEO, WhatsApp CRM and conversion systems built end-to-end, by a team that only works with healthcare.

₹3 Cr+

Revenue generated for a single cancer hospital from ₹30L ad spend

45%

Average drop in cost per qualified lead in the first 90 days

50+

Oncology and cancer hospitals, clinics and healthcare brands scaled

Free • 30-min audit

Get a free growth audit for your cancer hospital

A senior strategist will review your current ads, website and Google profile, and email you a written action plan within 48 hours. No sales pitch.

Your Name

Number

Clinic Specialty

Location (City)

Current monthly marketing spend

I agree to be contacted on WhatsApp, phone or email about my growth audit. We respect privacy and never share your details.

Or call +91 95183 01162. Replies in under 4 working hours.

Cancer Hospitals That Partnered with Us

Trusted by 50+ oncology and cancer hospitals, clinics & healthcare brands across India.

WHY ONCOLOGY MARKETING IS DIFFERENT

If your marketing was built for other industries, it is quietly costing you patients

Healthcare buyers move on trust, timing and proximity. We build every system around how a real patient chooses a cancer hospital, not around vanity metrics.

Generic agencies treat you like an e-commerce store

They run the same playbook for a cancer hospital that they run for a shoe brand. Patients do not search or decide like online shoppers. And cancer treatment runs into lakhs over many months, and families seek trusted second opinions, so each enquiry matters deeply.

Leads come in, but consultations do not

Most oncology and cancer hospitals do not have a lead problem. They have a follow-up problem. Without a WhatsApp and call system, 6 out of 10 enquiries go cold before anyone speaks to them.

You are invisible when patients search “cancer hospital near me”

Patients look for care close to home. If your Google Business Profile is weak, a newer cancer hospital down the road takes the patient who should have been yours.

Nobody tracks what actually books a consultation

Clicks and likes do not pay your rent. If your reporting does not connect ad spend to real booked consultations, you cannot know what is working.

WHAT WE DO

One team that runs your entire oncology and cancer care patient acquisition system

Ads, SEO, website and follow-up are built to work together. No juggling five vendors who blame each other when bookings drop.

Google Ads for Cancer Hospitals

High-intent search and Performance Max campaigns built for oncology and cancer care keywords, with ad copy and landing pages tuned to book consultations, not just collect clicks.

Local SEO & Google Maps

Google Business Profile optimisation, reviews, citations and hyperlocal content so you show up in the local pack when patients search “cancer hospital near me”.

WhatsApp & CRM Follow-Up

Automated WhatsApp, call and reminder flows that catch every enquiry within minutes, so leads turn into confirmed, show-up consultations.

Conversion-Ready Cancer Websites

Fast, mobile-first cancer hospital websites built to load quickly, build trust and guide a visitor straight to a booking, with clear treatment and pricing pages.

Meta Ads & Awareness

Instagram and Facebook campaigns for oncology and cancer care treatments such as chemotherapy, radiation therapy, where education builds the demand before a patient is ready to book.

Tracking & Reporting

Call tracking, form tracking and a simple monthly report that ties every rupee of spend to leads, booked consultations and revenue.

Case Study

How a single cancer hospital turned ₹30L of ad spend into ₹3 Cr+ in revenue

When this cancer hospital came to us, they were spending on ads with almost no tracking and a website that barely loaded on mobile. Enquiries came in, but most were never followed up the same day.

We rebuilt the funnel end to end. High-intent Google Ads on oncology and cancer care keywords, a fast booking-focused website, Google Maps optimisation, and a WhatsApp plus call follow-up system that responded to every lead within minutes.

Within six months, the cancer hospital was generating more than ₹3 crore in attributed revenue from the same kind of budget, at a cost per lead that kept dropping as we optimised.

₹3 Cr+

Revenue generated from ₹30L ad spend

10x

Return on ad spend in 6 months

45%

Lower cost per qualified lead in 90 days

60%+

Of leads turned into booked consultations

Case study image 1 (results dashboard / before-after)

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Case study image 2 (ad account or revenue graph)

SERVICES & TREATMENTS WE MARKET

The oncology and cancer care services we turn into booked consultations

Each service has its own search intent and ticket value. We build dedicated ads, pages and follow-up around the ones that actually grow your revenue.

Chemotherapy & Day-Care Oncology

Families searching “chemotherapy cost per cycle near me” are price- and proximity-sensitive, comparing day-care centres at around Rs 12,000-35,000 a session against corporate hospitals at roughly Rs 25,000-75,000. We run high-intent Search + Maps ads on cost and cycle-count keywords and land them on a transparent pricing-and-distance page; cost-per-booked-consult is typically in the Rs 700-1,800 range, varying by city and competition.

Radiation Therapy (IMRT, IGRT, SBRT)

Radiation queries skew toward modality and price (“IMRT cost”, “CyberKnife near me”), with full-course tickets indicatively from Rs 60,000 up to Rs 2.25 lakh+. We build modality-specific landing pages and capture demand with comparison and machine-technology keywords; cost-per-qualified-lead is usually around Rs 900-2,500 given the longer consideration window.

Surgical Oncology

These are high-value, second-opinion-driven decisions (surgery indicatively Rs 2-10 lakh at corporate hospitals), so patients research surgeon credentials and outcomes before booking. We pair compliant surgeon-credibility content and faculty pages with branded + procedure Search ads; cost-per-consult typically runs Rs 1,200-3,500, but the larger ticket size tends to support stronger ROI.

Immunotherapy & Targeted Therapy

Affluent, well-informed patients search by drug and biomarker (“targeted therapy for lung cancer cost”, indicatively Rs 25,000-1 lakh+ per dose), often after a private diagnosis. We target these long-tail clinical keywords with educational, compliant copy and remarketing; leads are fewer but premium, with cost-per-lead typically Rs 1,500-4,000.

Cancer Screening & Early Detection

This is your cheapest, top-of-funnel volume play: “full body cancer screening”, “PET-CT scan near me”, and women’s screening packages (indicatively Rs 12,000-40,000) convert relatively fast and feed the surgical and chemo funnel. We run package-price Search + Meta lead ads and Maps offers; cost-per-booked-scan often falls in the Rs 300-1,000 range.

Second-Opinion Consultations

Newly diagnosed patients and NRI families search “cancer second opinion online” before committing to a plan, making this a high-trust acquisition entry point. We run tele-consult lead-gen campaigns with WhatsApp click-to-chat and report-upload forms; cost-per-booked-opinion is typically Rs 400-1,200, and a meaningful share can convert to in-house treatment.

GET FOUND WHERE PATIENTS LOOK

Google Maps, ‘cancer hospital near me’ & your reputation on Practo, Justdial & more

Most patients judge you on the map pack and your reviews before they ever call. We own that first impression.

Google Business Profile + Maps 3-pack dominance

Most “cancer hospital near me” and “oncologist near me” searches are won inside the Google Maps 3-pack, not on the website. We optimise each centre’s Google Business Profile (categories, departments, day-care and radiation service listings, Q&A, weekly photos) and aim for a steady 4.7-star+ review velocity, with the goal of out-ranking corporate chains within your catchment.

The India directories that matter for oncology

Beyond Google, cancer patients and caregivers cross-check Practo, Justdial and Lybrate, while NRI and medical-tourism enquiries flow through Vaidam, MediGence and Bookimed. We claim, complete and keep these listings consistent (NAP, departments, accreditations such as NABH) so your hospital appears wherever a worried family is comparing providers.

Review-generation workflow that respects NMC norms

We set up an automated WhatsApp and SMS feedback flow after discharge or a completed consult that invites genuine, unprompted feedback and makes it easy to leave a public review, while a separate private feedback channel captures service complaints for your team. We keep prompts generic, never script or solicit clinical testimonials or cured-patient stories, and never gate or filter reviews by rating, staying within NMC conduct norms and Google’s review policies.

Measurable near-me / map-pack visibility

We track local-pack rank, profile views, direction-requests and call clicks by locality, and report the before/after lift in “near me” impressions and bookings. The target outcome is consistent 3-pack presence and a rising share of calls and bookings coming directly from Maps in each city you serve.

HOW IT WORKS

A simple, four-step path to a fuller consultation calendar

Free Growth Audit

A senior strategist reviews your ads, website and Google profile and sends a written action plan. No pitch, no obligation.

Strategy & Setup

We map your oncology and cancer care, city and budget into a clear plan, then build the ads, pages and follow-up systems to launch fast.

Launch & Optimise

Campaigns go live. We watch cost per lead and booked consultations daily and cut what does not work in the first weeks.

Scale What Books Consultations

Once the funnel is profitable, we scale spend on the channels that bring real consultations and report on revenue every month.

WHY ONCOLOGY AND CANCER HOSPITALS CHOOSE US

Built for oncologists who want patients, not just reports

We only work with healthcare

Every campaign, page and message is built on what we have learned from oncology and cancer hospitals and other clinics, not borrowed from unrelated industries.

We measure booked consultations

Our reports tie spend to real bookings and revenue, not just clicks, impressions and likes that look good in a slide.

Follow-up is built in

We do not just send you leads. We build the WhatsApp and call system that turns those leads into patients who show up.

A senior strategist on your account

You work with someone who understands both marketing and how a cancer hospital actually runs, not a rotating junior executive.

Compliant, trust-first messaging

We market your practice in a way that protects your reputation and respects medical advertising norms in India.

Built to scale, city by city

Whether you run one cancer hospital or many, the systems we set up are designed to expand to new locations without starting over.

CITY & ‘NEAR ME’ COVERAGE

We grow oncology and cancer hospitals in every Indian city — metros to Tier-2

Patients search ‘cancer hospital near me’, ‘best oncologist near me’, ‘chemotherapy centre near me’, ‘radiation therapy hospital near me’ and ‘oncology and cancer care in [city]’. In metros like Mumbai, Delhi and Bengaluru you bid against Tata Memorial-class names and corporate chains, so cost-per-consult is higher but volume is deep; in Tier-2 hubs such as Nagpur, Indore, Coimbatore and Visakhapatnam paid competition is thinner, letting a regional cancer centre own the local map-pack more cheaply while also capturing patients who would otherwise travel out of city for treatment. We run city-level campaigns and Google Business Profiles across India.

North & West India

Delhi NCR, Mumbai, Pune, Ahmedabad, Jaipur, Chandigarh, Surat and Lucknow. Local campaigns and Maps optimised for ‘cancer hospital near me’.

South India

Bengaluru, Hyderabad, Chennai, Kochi, Coimbatore, Vijayawada and Visakhapatnam.

East & Central India

Kolkata, Bhubaneswar, Patna, Ranchi, Indore, Bhopal, Raipur and Nagpur.

Tier-2 & emerging cities

Nashik, Ludhiana, Vadodara, Mysuru, Madurai, Guwahati, Dehradun and beyond.

WHAT DOCTORS SAY

Results oncologists can feel in their consultation calendar

★★★★★

“The first month already paid for itself. For the first time we can see exactly which ads bring patients to our cancer hospital.”

Dr. R. Nair

Cancer Hospital, Bengaluru

★★★★★

“Our enquiries used to go cold. Now every lead gets a WhatsApp within minutes and our consultation calendar is consistently full.”

Dr. K. Iyer

Cancer Hospital, Chennai

★★★★★

“They understood oncology and cancer care marketing in a way no other agency did. Our cost per qualified enquiry dropped fast.”

Founder

Cancer Hospital, Kolkata

WHO RUNS YOUR CAMPAIGNS

Healthcare-only strategists, accountable for booked consultations

Your account is run by senior people who only do healthcare marketing — not a rotating junior team learning on your cancer hospital.

Senior healthcare strategists, not juniors

Every account is led by a senior strategist who has run campaigns across multiple medical specialties. You speak to someone who understands both marketing and how a cancer hospital actually runs — never a rotating junior learning on your account.

Compliance-checked before anything goes live

Each ad, landing page and review request passes an NMC and ASCI healthcare-compliance check before launch, so a click never costs you your reputation.

Transparent, accountable reporting

You get one clear monthly report tying spend to leads, booked consultations and revenue — plus a quarterly review where we own the numbers, not just the clicks.

QUESTIONS

Common questions about oncology and cancer care marketing

How is an oncology and cancer care marketing agency different from a normal digital marketing agency?

An oncology and cancer care marketing agency understands how patients search, the trust a doctor needs to build, and the medical advertising norms in India. Generic agencies often reuse e-commerce or real-estate playbooks that do not match how patients choose a cancer hospital.

How long before my cancer hospital sees more consultations?

Google Ads can start producing enquiries within the first week or two of launch. Local SEO and reviews build over a few months. Most oncology and cancer hospitals see a clear lift in booked consultations within the first 90 days.

Which oncology and cancer care treatments do you market?

We build campaigns and pages around every service you offer, including chemotherapy, radiation therapy, surgical oncology, immunotherapy & targeted therapy, cancer screening & early detection and second-opinion consultations. Each treatment gets its own keywords, page and follow-up flow.

What budget do I need to start?

It depends on your city and competition. We can work with oncology and cancer hospitals spending under ₹50,000 a month and scale up from there. In your free audit we suggest a budget that fits your goals.

Do you only run ads, or do you handle the website and follow-up too?

We build the full system. That includes ads, a conversion-ready website, Google Maps and local SEO, and the WhatsApp and call follow-up that turns enquiries into patients who show up.

What do I get in the free growth audit?

A senior strategist reviews your current ads, website and Google profile, then emails you a written action plan within 48 hours. There is no sales pitch and no obligation.

How do you measure and attribute booked patients from cancer marketing campaigns?

We use call tracking, WhatsApp and form-source tags, and a shared lead sheet or CRM so each enquiry is tied to the campaign, keyword or Maps listing that produced it. We then report on booked consults and, where your team logs it back to us, attributed treatment revenue, rather than on clicks or impressions alone, so you can see cost-per-booked-consult by channel.

Is advertising for cancer treatment even legal in India?

Marketing is legal, but cancer is named in the Schedule of the Drugs and Magic Remedies Act, 1954, so cure or guaranteed-outcome claims are prohibited, and the NMC conduct regulations restrict soliciting patients and using testimonials or cured-patient imagery. We keep campaigns to factual department, technology, accreditation and fee information plus patient-education content, which is intended to stay compliant while still driving consults; this is our practice, not legal advice.

How long before our cancer hospital sees more booked consultations?

Screening and second-opinion lead campaigns can generate enquiries within the first 2-4 weeks once tracking is live. Maps and organic “near me” rankings typically strengthen over 3-6 months, and a more stable cost-per-booked-consult usually emerges by months 4-6, varying with your city and competition.

Can we rank for "cancer hospital near me" and the Google Maps 3-pack?

This is the single most important battleground for oncology, because most near-me searches are decided inside the Maps 3-pack. We optimise your Google Business Profile, build locality landing pages and work to grow a 4.7-star+ review velocity so your centre is more likely to appear for “cancer hospital near me”, “oncologist near me” and “chemotherapy centre near me” in each catchment you serve; rankings depend on competition and cannot be guaranteed.

Which directories besides Google should our cancer centre be on?

For Indian patients, Practo, Justdial and Lybrate matter most for comparison and reviews, while NRI and medical-tourism enquiries flow through Vaidam, MediGence and Bookimed. We claim and keep these listings consistent so your hospital shows up wherever a family is researching providers.

How do you handle patient reviews without breaking NMC rules?

We run an automated WhatsApp and SMS flow after discharge or a completed consult that invites genuine, unprompted feedback and makes leaving a public review easy, with a separate private channel for service complaints. We keep prompts generic, never script or solicit clinical testimonials or cured-patient stories, and never gate reviews by rating, which respects NMC norms on testimonials and solicitation as well as Google’s review policies.

Does marketing work for cancer hospitals in Tier-2 cities, or only metros?

Tier-2 cities like Nagpur, Indore, Coimbatore and Visakhapatnam often deliver better value because paid competition is thinner and a regional centre can own the local map-pack more cheaply. You also capture patients who would otherwise travel to a metro, which can shift meaningful treatment volume back to your hospital.

Should we invest in Google Ads or SEO for our cancer hospital?

Paid Search buys immediate visibility on high-intent queries like cost and second-opinion keywords and is well suited to filling screening and consult slots now; SEO and Maps build durable, lower-cost demand over months for “near me” and condition queries. Most cancer hospitals run both, with paid funding the pipeline early while organic compounds, and we measure each by booked consults rather than clicks.

COMPLIANT HEALTHCARE MARKETING

India-compliant oncology and cancer care marketing: NMC, ASCI, DMRA & DPDP

We market what is permitted: factual information on your departments, technology (LINAC, PET-CT, robotic surgery), accreditations (NABH/NABL), doctor qualifications, facilities, OPD timings and indicative fees, plus genuine patient-education content on screening and early detection. Google Business Profile, Maps, location pages and informational SEO are all fair game. This is how we keep your campaigns audit-proof — it is marketing practice, not legal advice.

National Medical Commission (NMC) code

We keep campaigns within the NMC code of professional conduct, which restricts how doctors solicit patients. Creative focuses on education, facilities and access — not self-praise or claims of being the ‘best’.

ASCI advertising code

Every claim is checked against the ASCI code: no exaggerated, misleading or unsubstantiated superiority claims, and honest, clear creative that can be backed up.

Drugs & Magic Remedies Act, 1954

We avoid ‘magic remedy’, guaranteed-cure and absolute-result language for conditions restricted under this Act, so your ads do not get disapproved or land you in trouble.

DPDP Act, 2023 (patient data)

Lead forms, tracking pixels and CRM data are handled with consent and care, in line with India’s Digital Personal Data Protection Act, 2023.

Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954

Cancer is a condition named in the Schedule to this Act, so advertisements that claim to cure, or that promise or guarantee outcomes for, cancer are prohibited; we also work within the NMC Registered Medical Practitioner (Professional Conduct) Regulations, 2023, which restrict soliciting patients and using patient testimonials or cured-patient imagery. This reflects how we keep campaigns compliant and is not legal advice.

What we keep your ads clear of

We avoid cure or success-rate guarantees, “100% cancer-free” or survival-percentage boasts, fear-based or scaremongering creative, and the patient testimonials, before/after imagery and named case results that the DMRA Schedule and NMC norms restrict. We do not run comparative claims that another hospital is inferior. (This is our compliance practice, not legal advice.)

READY TO GROW?

Turn your ad spend into a fuller consultation calendar

Tell us about your cancer hospital and get a clear, written plan you can act on, whether you work with us or not.

Free • 30-min audit

Get a free growth audit for your cancer hospital

A senior strategist will review your current ads, website and Google profile, and email you a written action plan within 48 hours. No sales pitch.

Your Name

Number

Clinic Specialty

Location (City)

Current monthly marketing spend

I agree to be contacted on WhatsApp, phone or email about my growth audit. We respect privacy and never share your details.

Or call +91 95183 01162. Replies in under 4 working hours.

Why SpikeROAS

An oncology and cancer care marketing agency that thinks like your CFO.

Most digital agencies sell impressions. We sell consultations and revenue. Every channel we run is judged by one number: profitable bookings per rupee spent.

Only healthcare. Nothing else.

Every account manager has run healthcare campaigns across at least 5 specialties. We don’t learn on your cancer hospital.

NMC & ASCI compliance built in

Every ad, landing page and review request passes a healthcare-compliance review before going live.

India-first channel mix

WhatsApp, Justdial, Practo, Google Maps and IVR are part of the playbook, not afterthoughts.

Revenue dashboards, not vanity

You see leads, appointments, walk-ins and ticket value, not just clicks and impressions.

No long lock-ins

Quarterly contracts. We earn the next quarter with the previous quarter’s results.

"We had been running Google Ads for two years before SpikeROAS. Within 90 days they cut our cost per lead by almost half and our chairside appointments doubled, without us touching the budget."

SpikeROAS connects these moving parts so the campaign, page, follow-up system, and reporting all support the same goal: more qualified inquiries and more booked consultations.

What oncology and cancer care marketing costs in India.

Transparent, indicative monthly ranges. The right number for your cancer hospital depends on city, treatment ticket size and growth target. We confirm scope on the call.

Clinic profile	Agency retainer	Recommended ad budget	Best fit when
Single-location clinic Dental, derma, ortho, GP	₹40,000 to ₹80,000 / month	₹30,000 to ₹1,50,000 / month	You want predictable inquiries and a stronger local presence.
Multi-location chain 3 to 10 outlets	₹80,000 to ₹1,80,000 / month	₹1,50,000 to ₹5,00,000 / month	You're scaling outlets and need consistent demand at every branch.
Hospital / IVF / Speciality Multi-specialty, IVF, cardiac, onco	₹1,80,000 to ₹4,00,000+ / month	₹3,00,000 to ₹15,00,000+ / month	You need both performance growth and brand-level positioning.
Healthcare brand / D2C Supplements, devices, pharma	Custom scope	Custom scope	You're building a national category brand with a hybrid funnel.

All retainers include strategy, account management, weekly reporting and one quarterly business review. Setup fees may apply for new websites and CRM builds.

WHAT IT COSTS IN INDIA

What oncology and cancer care marketing costs in India: ad spend → leads → ROI

Indicative India figures — actual numbers vary by city, competition and ticket size. We confirm targets in your free audit.

Indicative cost per lead by service

Cancer screening / PET-CT package: Rs 300-1,000 — Indicative; top-of-funnel, high intent, relatively fast booking and the cheapest lead source, feeding the treatment funnel.
Second-opinion / tele-consult: Rs 400-1,200 — Indicative; WhatsApp and report-upload lead-gen; high trust, often strong conversion to in-house treatment.
Chemotherapy / day-care consult: Rs 700-1,800 — Indicative; price- and distance-driven searches captured via Maps + Search on cost keywords.
Radiation / surgical oncology consult: Rs 900-3,500 — Indicative; longer consideration and credential-led, with higher CPL typically offset by larger ticket size.

Monthly ad-budget bands

Indicative monthly bands: single-centre / Tier-2 cancer hospital around Rs 60,000-1.5 lakh; established multi-department city hospital around Rs 1.5-4 lakh; multi-city oncology chain or NRI/medical-tourism focus around Rs 4-12 lakh+, including media spend, content and Maps management. Actual figures vary by city and competition.

What 6 months can look like

A focused 6-month program usually sees the first 60-90 days going into Maps rankings, tracking setup and learning, with consistent booked-consult volume and a more stable cost-per-booked-consult typically emerging by months 4-6; actual return depends heavily on city, competition, average treatment ticket and your intake team’s follow-up speed, so we report on booked consults and attributed treatment revenue rather than promising fixed numbers.

How we drive your cost per result down

We cut wasted spend on broad terms, route every enquiry into instant WhatsApp and call follow-up, and scale the services and cities with the best cost per booked consultations. Cost per lead typically falls as the funnel matures.