Hospital Marketing Agency in India

SpikeROAS is a hospital marketing agency in India. We help multispeciality hospitals turn ad spend into real appointments. Google Ads, Local SEO, WhatsApp CRM and conversion systems built end-to-end, by a team that only works with healthcare.

₹3 Cr+

Revenue generated for a single hospital from ₹30L ad spend

45%

Average drop in cost per qualified lead in the first 90 days

50+

Multispeciality hospitals, clinics and healthcare brands scaled

Free • 30-min audit

Get a free growth audit for your hospital

A senior strategist will review your current ads, website and Google profile, and email you a written action plan within 48 hours. No sales pitch.

Your Name

Number

Clinic Specialty

Location (City)

Current monthly marketing spend

I agree to be contacted on WhatsApp, phone or email about my growth audit. We respect privacy and never share your details.

Or call +91 95183 01162. Replies in under 4 working hours.

Hospitals That Partnered with Us

Trusted by 50+ multispeciality hospitals, clinics & healthcare brands across India.

WHY HOSPITAL MARKETING IS DIFFERENT

If your marketing was built for other industries, it is quietly costing you patients

Healthcare buyers move on trust, timing and proximity. We build every system around how a real patient chooses a hospital, not around vanity metrics.

Generic agencies treat you like an e-commerce store

They run the same playbook for a hospital that they run for a shoe brand. Patients do not search or decide like online shoppers. And one admitted patient or surgery can be worth lakhs in revenue, so a mishandled enquiry is a real loss.

Leads come in, but appointments do not

Most multispeciality hospitals do not have a lead problem. They have a follow-up problem. Without a WhatsApp and call system, 6 out of 10 enquiries go cold before anyone speaks to them.

You are invisible when patients search “multispeciality hospital near me”

Patients look for care close to home. If your Google Business Profile is weak, a newer hospital down the road takes the patient who should have been yours.

Nobody tracks what actually books an appointment

Clicks and likes do not pay your rent. If your reporting does not connect ad spend to real booked appointments, you cannot know what is working.

WHAT WE DO

One team that runs your entire hospital patient acquisition system

Ads, SEO, website and follow-up are built to work together. No juggling five vendors who blame each other when bookings drop.

Google Ads for Hospitals

High-intent search and Performance Max campaigns built for hospital keywords, with ad copy and landing pages tuned to book appointments, not just collect clicks.

Local SEO & Google Maps

Google Business Profile optimisation, reviews, citations and hyperlocal content so you show up in the local pack when patients search “multispeciality hospital near me”.

WhatsApp & CRM Follow-Up

Automated WhatsApp, call and reminder flows that catch every enquiry within minutes, so leads turn into confirmed, show-up appointments.

Conversion-Ready Hospitals Websites

Fast, mobile-first hospital websites built to load quickly, build trust and guide a visitor straight to a booking, with clear treatment and pricing pages.

Meta Ads & Awareness

Instagram and Facebook campaigns for hospital treatments such as cardiology & cardiac surgery, orthopaedics & joint replacement, where education builds the demand before a patient is ready to book.

Tracking & Reporting

Call tracking, form tracking and a simple monthly report that ties every rupee of spend to leads, booked appointments and revenue.

Case Study

How a single hospital turned ₹30L of ad spend into ₹3 Cr+ in revenue

When this hospital came to us, they were spending on ads with almost no tracking and a website that barely loaded on mobile. Enquiries came in, but most were never followed up the same day.

We rebuilt the funnel end to end. High-intent Google Ads on hospital keywords, a fast booking-focused website, Google Maps optimisation, and a WhatsApp plus call follow-up system that responded to every lead within minutes.

Within six months, the hospital was generating more than ₹3 crore in attributed revenue from the same kind of budget, at a cost per lead that kept dropping as we optimised.

₹3 Cr+

Revenue generated from ₹30L ad spend

10x

Return on ad spend in 6 months

45%

Lower cost per qualified lead in 90 days

60%+

Of leads turned into booked appointments

Case study image 1 (results dashboard / before-after)

Replace this box with an Image widget in Elementor and drop the case study screenshot here.

Case study image 2 (ad account or revenue graph)

SERVICES & TREATMENTS WE MARKET

The hospital services we turn into booked appointments

Each service has its own search intent and ticket value. We build dedicated ads, pages and follow-up around the ones that actually grow your revenue.

Cardiology & Cardiac Surgery

Patients search ‘best heart hospital near me’, ‘angioplasty cost’ and ‘chest pain doctor’ often in panic, and the procedure ticket runs ₹1.5-5L for angioplasty and bypass, so a booked-consult lead at an indicative ₹800-2,500 pays for itself many times over. We bid on high-intent procedural and ‘cost’ keywords plus emergency-cardiac terms, and back them with cardiologist-credential landing pages and symptom-education blogs that capture the 7-14 day research window.

Orthopaedics & Joint Replacement

Queries like ‘knee replacement surgery cost’, ‘best knee specialist near me’ and ‘shoulder pain doctor’ come from 50+ patients comparing 3-5 hospitals before booking; with a ₹2-4L surgery ticket, a qualified lead at an indicative ₹700-2,000 is typically profitable. Our angle pairs cost-transparency and recovery-time landing pages with genuine Maps reviews from past joint-replacement patients and retargeting across the long decision cycle.

Neurology & Neurosurgery

Searches such as ‘brain stroke hospital near me’, ‘best neurologist in [city]’ and ‘seizure specialist’ are urgent and high-value, with metro CPCs commonly in the ₹300-500 range and surgery tickets above ₹2L. We run always-on emergency stroke / ‘golden hour’ campaigns plus condition-led SEO (epilepsy, Parkinson’s, spine) so the hospital shows up for both the panic search and the considered second-opinion search.

Gastroenterology

Demand sits in ‘gastroenterologist near me’, ‘piles/fissure treatment cost’ and ‘endoscopy near me’; these are volume specialties with ₹15k-1.5L tickets and an affordable indicative ₹300-900 cost-per-lead. The angle is procedure-specific pages (laparoscopic, painless endoscopy, liver clinic) and WhatsApp click-to-book ads that convert the symptom-stage searcher who otherwise drifts to a standalone clinic.

Mother & Child / IVF

Parents search ‘IVF cost’, ‘best maternity hospital near me’ and ‘normal vs C-section package’ with high emotional and financial stake (IVF cycle ₹1.5-3L, delivery package ₹40k-1.5L); leads run an indicative ₹600-2,000. We push package-transparency and patient-experience content (kept PCPNDT/ART-compliant), genuine Google reviews from new parents, and remarketing across the multi-month decision, never any sex-determination or guaranteed-conception messaging.

Emergency & Critical Care

This is pure ‘near me, now’ intent: ’24 hour hospital near me’, ‘ambulance near me’, ‘ICU bed availability’. It rarely monetises as a single lead but feeds the entire hospital via admissions, so the play is dominating the local map-pack, ‘open now’ GBP signals and click-to-call ads where an indicative cost-per-call of ₹150-500 is justified by downstream IPD revenue.

GET FOUND WHERE PATIENTS LOOK

Google Maps, ‘multispeciality hospital near me’ & your reputation on Practo, Justdial & more

Most patients judge you on the map pack and your reviews before they ever call. We own that first impression.

Google Business Profile & the Maps 3-pack

Most ‘multispeciality hospital near me’ and ’emergency hospital open now’ decisions are won inside the Google Maps 3-pack, not on the website. We optimise every department and branch GBP listing (categories, photos, OPD hours, departments, Q&A) and run a steady review-generation programme that aims for a 4.7-plus rating and consistent review velocity so the hospital competes with chains on neighbourhood and ‘near me’ searches.

The India directories that actually send patients

For multispeciality hospitals the platforms that matter are Practo, Justdial, Lybrate, Google Maps and (for procedure shoppers) Bajaj Finserv Health and Credihealth. We claim, complete and standardise NAP (name, address, phone) across all of them so listings reinforce each other and the hospital surfaces wherever a local patient is comparing options.

Review-generation workflow that runs on autopilot

We set up automated WhatsApp and SMS review requests timed to discharge or post-OPD, with QR cards at the billing and pharmacy desks, so satisfied patients are nudged to leave genuine Google reviews at the right moment. A private feedback step routes unhappy patients to the hospital’s grievance channel first, so issues are resolved while the public rating reflects real experience.

Measurable 'near me' visibility outcome

The target outcome is moving from buried in ‘best hospital near me’ results toward a consistent top-3 map-pack position across the hospital’s catchment pin-codes, typically over a couple of quarters. We track map-pack rank, GBP calls, direction requests and ‘near me’ impressions so the visibility gain is tied to actual walk-in and OPD enquiry growth; timelines vary by competition and review volume.

HOW IT WORKS

A simple, four-step path to a fuller appointment book

Free Growth Audit

A senior strategist reviews your ads, website and Google profile and sends a written action plan. No pitch, no obligation.

Strategy & Setup

We map your hospital, city and budget into a clear plan, then build the ads, pages and follow-up systems to launch fast.

Launch & Optimise

Campaigns go live. We watch cost per lead and booked appointments daily and cut what does not work in the first weeks.

Scale What Books Patients

Once the funnel is profitable, we scale spend on the channels that bring real appointments and report on revenue every month.

WHY MULTISPECIALITY HOSPITALS CHOOSE US

Built for specialists who want patients, not just reports

We only work with healthcare

Every campaign, page and message is built on what we have learned from multispeciality hospitals and other clinics, not borrowed from unrelated industries.

We measure booked appointments

Our reports tie spend to real bookings and revenue, not just clicks, impressions and likes that look good in a slide.

Follow-up is built in

We do not just send you leads. We build the WhatsApp and call system that turns those leads into patients who show up.

A senior strategist on your account

You work with someone who understands both marketing and how a hospital actually runs, not a rotating junior executive.

Compliant, trust-first messaging

We market your practice in a way that protects your reputation and respects medical advertising norms in India.

Built to scale, city by city

Whether you run one hospital or many, the systems we set up are designed to expand to new locations without starting over.

CITY & ‘NEAR ME’ COVERAGE

We grow multispeciality hospitals in every Indian city — metros to Tier-2

Patients search ‘multispeciality hospital near me’, ‘best hospital near me open now’, ‘24 hour emergency hospital near me’, ‘cardiac hospital near me’ and ‘hospital in [city]’. In metros like Delhi, Mumbai and Bengaluru a single high-intent keyword such as ‘best heart hospital near me’ can cost an indicative ₹150-300+ per click against deep-pocketed chains, whereas a Tier-2 multispeciality hospital in Indore, Nagpur or Coimbatore can often own much of the district’s map-pack for a fraction of that spend because organised competition is thin and patients travel in from surrounding towns. We run city-level campaigns and Google Business Profiles across India.

North & West India

Delhi NCR, Mumbai, Pune, Ahmedabad, Jaipur, Chandigarh, Surat and Lucknow. Local campaigns and Maps optimised for ‘multispeciality hospital near me’.

South India

Bengaluru, Hyderabad, Chennai, Kochi, Coimbatore, Vijayawada and Visakhapatnam.

East & Central India

Kolkata, Bhubaneswar, Patna, Ranchi, Indore, Bhopal, Raipur and Nagpur.

Tier-2 & emerging cities

Nashik, Ludhiana, Vadodara, Mysuru, Madurai, Guwahati, Dehradun and beyond.

WHAT DOCTORS SAY

Results specialists can feel in their appointment book

★★★★★

“The first month already paid for itself. For the first time we can see exactly which ads bring patients to our hospital.”

Dr. M. Rao

Multispeciality Hospital, Ahmedabad

★★★★★

“Our enquiries used to go cold. Now every lead gets a WhatsApp within minutes and our appointment book is consistently full.”

Dr. A. Kulkarni

Multispeciality Hospital, Pune

★★★★★

“They understood hospital marketing in a way no other agency did. Our cost per qualified enquiry dropped fast.”

Founder

Multispeciality Hospital, Mumbai

WHO RUNS YOUR CAMPAIGNS

Healthcare-only strategists, accountable for booked appointments

Your account is run by senior people who only do healthcare marketing — not a rotating junior team learning on your hospital.

Senior healthcare strategists, not juniors

Every account is led by a senior strategist who has run campaigns across multiple medical specialties. You speak to someone who understands both marketing and how a hospital actually runs — never a rotating junior learning on your account.

Compliance-checked before anything goes live

Each ad, landing page and review request passes an NMC and ASCI healthcare-compliance check before launch, so a click never costs you your reputation.

Transparent, accountable reporting

You get one clear monthly report tying spend to leads, booked appointments and revenue — plus a quarterly review where we own the numbers, not just the clicks.

QUESTIONS

Common questions about hospital marketing

How is a hospital marketing agency different from a normal digital marketing agency?

A hospital marketing agency understands how patients search, the trust a doctor needs to build, and the medical advertising norms in India. Generic agencies often reuse e-commerce or real-estate playbooks that do not match how patients choose a hospital.

How long before my hospital sees more appointments?

Google Ads can start producing enquiries within the first week or two of launch. Local SEO and reviews build over a few months. Most multispeciality hospitals see a clear lift in booked appointments within the first 90 days.

Which hospital treatments do you market?

We build campaigns and pages around every service you offer, including cardiology & cardiac surgery, orthopaedics & joint replacement, neurology & neurosurgery, gastroenterology, mother & child / IVF and emergency & critical care. Each treatment gets its own keywords, page and follow-up flow.

What budget do I need to start?

It depends on your city and competition. We can work with multispeciality hospitals spending under ₹50,000 a month and scale up from there. In your free audit we suggest a budget that fits your goals.

Do you only run ads, or do you handle the website and follow-up too?

We build the full system. That includes ads, a conversion-ready website, Google Maps and local SEO, and the WhatsApp and call follow-up that turns enquiries into patients who show up.

What do I get in the free growth audit?

A senior strategist reviews your current ads, website and Google profile, then emails you a written action plan within 48 hours. There is no sales pitch and no obligation.

How much does it cost to market a multispeciality hospital in India per month?

As an indicative working range, single-site clinics start around ₹50,000-1,50,000/month, mid-size 2-3 location hospitals run ₹2-5L/month, and large chains spend ₹5-15L/month across departments. The right number depends on which specialties you push, your city’s competition, and how many leads your front-desk can actually convert, so treat these as starting bands rather than fixed quotes.

How long before a hospital sees more patient appointments from digital marketing?

Google Ads and click-to-call can produce enquiries within the first 2-4 weeks, while Google Business Profile and SEO usually take about 3-6 months to move ‘near me’ and map-pack rankings. Most hospitals see a clearer, compounding lift around month 4-6 once paid and local-organic channels are running together, though timelines vary with competition.

Is it legal to advertise a hospital in India, and which law actually applies?

Yes, within limits. In practice the operative rules are the Indian Medical Council (Professional Conduct, Etiquette and Ethics) Regulations 2002, which treat direct or indirect solicitation as unethical, alongside the Drugs and Magic Remedies Act 1954 that bars magical-cure and exaggerated claims; the newer NMC 2023 conduct regulations were notified but kept in abeyance. We keep campaigns to permitted, non-solicitous, factual messaging, and this reflects our compliance practice rather than legal advice.

How do you get a hospital to rank for 'hospital near me' and on Google Maps?

We optimise and verify every branch and department Google Business Profile, fix categories, hours and photos, build consistent listings across Practo, Justdial and other directories, and run a steady review-generation workflow. Over a couple of quarters this typically lifts a hospital toward the top-3 map-pack for its catchment pin-codes, depending on how strong local competition is.

Which directories and review platforms matter for hospitals in India?

The ones that tend to send real patients are Google Maps/GBP, Practo, Justdial, Lybrate, and for procedure-shoppers Bajaj Finserv Health and Credihealth. We claim and standardise the hospital’s name, address and phone across all of them so the listings reinforce each other and surface in local comparisons.

Does hospital marketing work in Tier-2 and Tier-3 cities, not just metros?

It often works relatively better there. Tier-2 and Tier-3 cities have far less organised digital competition, so a multispeciality hospital can dominate the local map-pack and ‘near me’ searches at a lower indicative cost-per-lead than a metro, while pulling patients in from surrounding districts.

For a hospital, where does paid search end and SEO plus Google Business Profile begin?

They do different jobs. Paid search and call ads capture urgent, ready-to-book and emergency demand immediately, while SEO plus Google Business Profile build durable ‘near me’ visibility and lower long-term cost-per-lead. For most hospitals the practical answer is a blend, weighted to ads early and shifting toward local-organic as rankings mature.

How do you measure which appointments actually came from marketing?

We use call-tracking numbers, web-form and WhatsApp submissions, and GBP calls and direction-requests, then reconcile them against the hospital’s appointment or HIS data. That lets us report cost-per-booked-appointment by specialty rather than just clicks, so spend is tied to real OPD and admission outcomes.

COMPLIANT HEALTHCARE MARKETING

India-compliant hospital marketing: NMC, ASCI, DMRA & DPDP

Hospitals and nursing homes can present factual, non-exaggerated information: the institution name, the specialties and facilities offered, the qualifications of doctors and staff, OPD timings, location, and consultation or package fees. Service pages, doctor credentials, genuine patient reviews, and health-awareness and symptom-education articles are all generally permitted, and that is where we focus the work. This is how we keep your campaigns audit-proof — it is marketing practice, not legal advice.

National Medical Commission (NMC) code

We keep campaigns within the NMC code of professional conduct, which restricts how doctors solicit patients. Creative focuses on education, facilities and access — not self-praise or claims of being the ‘best’.

ASCI advertising code

Every claim is checked against the ASCI code: no exaggerated, misleading or unsubstantiated superiority claims, and honest, clear creative that can be backed up.

Drugs & Magic Remedies Act, 1954

We avoid ‘magic remedy’, guaranteed-cure and absolute-result language for conditions restricted under this Act, so your ads do not get disapproved or land you in trouble.

DPDP Act, 2023 (patient data)

Lead forms, tracking pixels and CRM data are handled with consent and care, in line with India’s Digital Personal Data Protection Act, 2023.

Indian Medical Council (Professional Conduct, Etiquette and Ethics) Regulations 2002 (the operative MCI Code of Ethics), read with the Drugs and Magic Remedies (Objectionable Advertisements) Act 1954 — plus the PCPNDT Act 1994 and the ART (Regulation) Act 2021 for the maternity/IVF line

Hospital and doctor advertising in India is governed in practice by the Indian Medical Council (Professional Conduct, Etiquette and Ethics) Regulations 2002 — whose Chapter 6 treats direct or indirect solicitation of patients as unethical — alongside the Drugs and Magic Remedies (Objectionable Advertisements) Act 1954. The newer NMC Registered Medical Practitioner (Professional Conduct) Regulations 2023 were notified but kept in abeyance, so the 2002 Code remains the working reference. Prenatal-imaging or maternity messaging is additionally bound by the PCPNDT Act 1994, and IVF/fertility services by the ART (Regulation) Act 2021. We build campaigns to sit inside these rules; this is how we keep marketing compliant and is not legal advice.

What we keep your ads clear of

We avoid anything the rules can treat as solicitation or as misleading: ‘guaranteed cure’, ‘100% success’, and ‘No.1 / best hospital’ superlatives without a verifiable basis, scare-based testimonials promising outcomes, and exaggerated success-rate boasts. For the mother-and-child line we never run any sex-determination or prenatal-gender messaging (PCPNDT Act), and IVF ads carry no guaranteed-conception or donor-inducement claims (ART Act).

READY TO GROW?

Turn your ad spend into a fuller appointment book

Tell us about your hospital and get a clear, written plan you can act on, whether you work with us or not.

Free • 30-min audit

Get a free growth audit for your hospital

A senior strategist will review your current ads, website and Google profile, and email you a written action plan within 48 hours. No sales pitch.

Your Name

Number

Clinic Specialty

Location (City)

Current monthly marketing spend

I agree to be contacted on WhatsApp, phone or email about my growth audit. We respect privacy and never share your details.

Or call +91 95183 01162. Replies in under 4 working hours.

Why SpikeROAS

A hospital marketing agency that thinks like your CFO.

Most digital agencies sell impressions. We sell appointments and revenue. Every channel we run is judged by one number: profitable bookings per rupee spent.

Only healthcare. Nothing else.

Every account manager has run healthcare campaigns across at least 5 specialties. We don’t learn on your hospital.

NMC & ASCI compliance built in

Every ad, landing page and review request passes a healthcare-compliance review before going live.

India-first channel mix

WhatsApp, Justdial, Practo, Google Maps and IVR are part of the playbook, not afterthoughts.

Revenue dashboards, not vanity

You see leads, appointments, walk-ins and ticket value, not just clicks and impressions.

No long lock-ins

Quarterly contracts. We earn the next quarter with the previous quarter’s results.

"We had been running Google Ads for two years before SpikeROAS. Within 90 days they cut our cost per lead by almost half and our chairside appointments doubled, without us touching the budget."

SpikeROAS connects these moving parts so the campaign, page, follow-up system, and reporting all support the same goal: more qualified inquiries and more booked appointments.

What hospital marketing costs in India.

Transparent, indicative monthly ranges. The right number for your hospital depends on city, treatment ticket size and growth target. We confirm scope on the call.

Clinic profile	Agency retainer	Recommended ad budget	Best fit when
Single-location clinic Dental, derma, ortho, GP	₹40,000 to ₹80,000 / month	₹30,000 to ₹1,50,000 / month	You want predictable inquiries and a stronger local presence.
Multi-location chain 3 to 10 outlets	₹80,000 to ₹1,80,000 / month	₹1,50,000 to ₹5,00,000 / month	You're scaling outlets and need consistent demand at every branch.
Hospital / IVF / Speciality Multi-specialty, IVF, cardiac, onco	₹1,80,000 to ₹4,00,000+ / month	₹3,00,000 to ₹15,00,000+ / month	You need both performance growth and brand-level positioning.
Healthcare brand / D2C Supplements, devices, pharma	Custom scope	Custom scope	You're building a national category brand with a hybrid funnel.

All retainers include strategy, account management, weekly reporting and one quarterly business review. Setup fees may apply for new websites and CRM builds.

WHAT IT COSTS IN INDIA

What hospital marketing costs in India: ad spend → leads → ROI

Indicative India figures — actual numbers vary by city, competition and ticket size. We confirm targets in your free audit.

Indicative cost per lead by service

Cardiology / cardiac surgery: ₹800–2,500 — Indicative. High metro CPC (₹150-300, up to ₹400-600 for cardiac surgery terms) but a ₹1.5-5L procedure ticket usually absorbs it
Orthopaedics / joint replacement: ₹700–2,000 — Indicative. Long 3-5 hospital comparison cycle; cost-transparency pages and retargeting help lower the effective CPL
Gastroenterology / general specialties: ₹300–900 — Indicative. Higher volume, lower ticket; WhatsApp click-to-book keeps acquisition cheaper
Mother & child / IVF: ₹600–2,000 — Indicative. Emotional, multi-month decision; IVF leads sit at the upper end given the ₹1.5-3L cycle value

Monthly ad-budget bands

Indicative monthly ad budgets. Small single-site / specialty clinics: ₹50,000–1,50,000/month (roughly 30-80 leads). Mid-size 2-3 location hospitals: ₹2,00,000–5,00,000/month (roughly 100-250 leads). Large multispeciality chains: ₹5,00,000–15,00,000/month across departments and cities. Lead volumes vary with city, specialty mix and competition.

What 6 months can look like

Well-run multispeciality campaigns can see meaningful revenue ROI within six months once GBP, ads and front-desk follow-up are aligned, with high-margin surgical specialties usually performing best; these are not guaranteed outcomes and actual numbers vary by city, competition and how fast the front-desk converts enquiries, so we treat the first 60-90 days as a learning-and-optimisation phase.

How we drive your cost per result down

We cut wasted spend on broad terms, route every enquiry into instant WhatsApp and call follow-up, and scale the services and cities with the best cost per booked appointments. Cost per lead typically falls as the funnel matures.