Mental Health and Therapy Marketing in India

SpikeROAS is a mental health and therapy marketing agency in India. We help psychiatrists, psychologists and therapy practices turn ad spend into real sessions. Google Ads, Local SEO, WhatsApp CRM and conversion systems built end-to-end, by a team that only works with healthcare.

₹3 Cr+

Revenue generated for a single mental health clinic from ₹30L ad spend

45%

Average drop in cost per qualified lead in the first 90 days

50+

Mental health and therapy practices, hospitals and healthcare brands scaled

Free • 30-min audit

Get a free growth audit for your mental health clinic

A senior strategist will review your current ads, website and Google profile, and email you a written action plan within 48 hours. No sales pitch.

Your Name

Number

Clinic Specialty

Location (City)

Current monthly marketing spend

I agree to be contacted on WhatsApp, phone or email about my growth audit. We respect privacy and never share your details.

Or call +91 95183 01162. Replies in under 4 working hours.

Mental Health Practices That Partnered with Us

Trusted by 50+ mental health and therapy practices, hospitals & healthcare brands across India.

WHY MENTAL HEALTH MARKETING IS DIFFERENT

If your marketing was built for other industries, it is quietly costing you clients

Healthcare buyers move on trust, timing and proximity. We build every system around how a real patient chooses a mental health clinic, not around vanity metrics.

Generic agencies treat you like an e-commerce store

They run the same playbook for a mental health clinic that they run for a shoe brand. Patients do not search or decide like online shoppers. And therapy is an ongoing relationship, so a single retained client is worth dozens of sessions over time.

Leads come in, but sessions do not

Most mental health and therapy practices do not have a lead problem. They have a follow-up problem. Without a WhatsApp and call system, 6 out of 10 enquiries go cold before anyone speaks to them.

You are invisible when patients search “psychiatrist near me”

Patients look for care close to home. If your Google Business Profile is weak, a newer mental health clinic down the road takes the patient who should have been yours.

Nobody tracks what actually books a session

Clicks and likes do not pay your rent. If your reporting does not connect ad spend to real booked sessions, you cannot know what is working.

WHAT WE DO

One team that runs your entire mental health and therapy patient acquisition system

Ads, SEO, website and follow-up are built to work together. No juggling five vendors who blame each other when bookings drop.

Google Ads for Mental Health Practices

High-intent search and Performance Max campaigns built for mental health and therapy keywords, with ad copy and landing pages tuned to book sessions, not just collect clicks.

Local SEO & Google Maps

Google Business Profile optimisation, reviews, citations and hyperlocal content so you show up in the local pack when patients search “psychiatrist near me”.

WhatsApp & CRM Follow-Up

Automated WhatsApp, call and reminder flows that catch every enquiry within minutes, so leads turn into confirmed, show-up sessions.

Conversion-Ready Mental Websites

Fast, mobile-first mental health clinic websites built to load quickly, build trust and guide a visitor straight to a booking, with clear treatment and pricing pages.

Meta Ads & Awareness

Instagram and Facebook campaigns for mental health and therapy treatments such as anxiety & depression care, therapy & counselling, where education builds the demand before a patient is ready to book.

Tracking & Reporting

Call tracking, form tracking and a simple monthly report that ties every rupee of spend to leads, booked sessions and revenue.

Case Study

How a single mental health clinic turned ₹30L of ad spend into ₹3 Cr+ in revenue

When this mental health clinic came to us, they were spending on ads with almost no tracking and a website that barely loaded on mobile. Enquiries came in, but most were never followed up the same day.

We rebuilt the funnel end to end. High-intent Google Ads on mental health and therapy keywords, a fast booking-focused website, Google Maps optimisation, and a WhatsApp plus call follow-up system that responded to every lead within minutes.

Within six months, the mental health clinic was generating more than ₹3 crore in attributed revenue from the same kind of budget, at a cost per lead that kept dropping as we optimised.

₹3 Cr+

Revenue generated from ₹30L ad spend

10x

Return on ad spend in 6 months

45%

Lower cost per qualified lead in 90 days

60%+

Of leads turned into booked sessions

Case study image 1 (results dashboard / before-after)

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Case study image 2 (ad account or revenue graph)

SERVICES & TREATMENTS WE MARKET

The mental health and therapy services we turn into booked sessions

Each service has its own search intent and ticket value. We build dedicated ads, pages and follow-up around the ones that actually grow your revenue.

Anxiety & Depression Care

Searches like “depression treatment near me” and “anxiety doctor” often peak after office hours, so we run evening-weighted Google and Meta campaigns to capture intent when people decide to seek help. With sessions typically billed around ₹1,500–₹4,500 initial and ₹1,000–₹3,000 follow-up, an indicative cost-per-booked-session of ₹400–₹900 usually clears comfortably, and we lean on reassurance-led, stigma-free ad copy on these high-volume terms.

Therapy & Counselling

“Counselling near me” and “talk therapy” buyers tend to compare several clinics and platforms before booking, so we win on SEO depth (service pages, FAQ schema) plus retargeting rather than a single ad click. At roughly ₹500–₹2,500 a session the per-session margin is thinner, so we build package and monthly-plan landing pages to raise lifetime value and aim to keep cost-per-lead in an indicative ₹250–₹600 band.

Child & Adolescent Mental Health

Parents search “child psychologist near me” and “ADHD assessment for kids” with high urgency, which tends to make this a strong-intent vertical. We target parent demographics on Meta and lean into school-hours and exam-season interest spikes; with assessments and sessions running about ₹1,200–₹4,000, an indicative cost-per-qualified-enquiry of ₹500–₹1,100 can convert into longer multi-session plans.

Relationship & Couples Therapy

“Marriage counselling near me” and “couples therapy” carry strong commercial intent and often book as multi-session journeys, so we optimise for booked consults, not raw clicks. Sessions of roughly ₹1,500–₹4,000 support an indicative ₹600–₹1,200 cost-per-booked range, and we use discreet, non-judgmental creative plus WhatsApp enquiry flows because many couples prefer private first contact over a phone call.

OCD, Trauma & PTSD

These are lower-volume but high-intent searches (“OCD specialist near me”, “trauma therapist”) where ranking on long-tail condition pages can beat broad ad spend. We build authority content around evidence-based modalities and target an indicative ₹400–₹900 cost-per-lead through SEO and tightly-themed search campaigns, since treatment courses often span many sessions at around ₹1,500–₹4,500.

Psychiatric & Medication Support

“Psychiatrist near me” and “online psychiatrist consultation” are among the highest-intent terms in this specialty, with patients ready to book a diagnostic appointment. We prioritise Google Search and Maps for these, and because initial psychiatric consults bill at roughly ₹1,500–₹5,000 in metros, an indicative cost-per-booked-consult of ₹500–₹1,000 tends to deliver trackable payback.

GET FOUND WHERE PATIENTS LOOK

Google Maps, ‘psychiatrist near me’ & your reputation on Practo, Justdial & more

Most patients judge you on the map pack and your reviews before they ever call. We own that first impression.

Google Business Profile & Maps 3-Pack

For “psychiatrist near me” and “therapist near me”, the Maps 3-pack is where many bookings start. We fully optimise the GBP (services, hours, online-consult attribute, Q&A, weekly posts) and work toward a steady review velocity around a 4.7-star target, with the aim of holding a top-3 local pack position across the catchment, not just on the brand name.

The Directories That Matter for Mental Health

In this specialty patients actively cross-check listings, so we claim and optimise profiles on Practo, Lybrate and Justdial plus mental-health-focused platforms such as Amaha and DocVita. Consistent fees, qualifications (RCI registration for psychologists, NMC for psychiatrists) and updated availability across these directories build trust and feed “best psychiatrist in [city]” comparison searches.

Review-Generation Workflow

We set up a post-session WhatsApp and SMS request that points satisfied patients to the Google review link, using privacy-respecting wording suited to mental health (no condition or treatment details). A negative-feedback interception step routes unhappy patients to a private form first, so issues are handled directly while review velocity builds.

Near-Me & Map-Pack Visibility Outcome

The target outcome is moving from low organic visibility toward a consistent top-3 Maps position for the clinic’s core “near me” queries over a few months. Combined with a strong rating and richer directory presence, this typically lifts the share of calls and bookings that come from unpaid local search, though actual ranking depends on competition and the clinic’s own review activity.

HOW IT WORKS

A simple, four-step path to a fuller session calendar

Free Growth Audit

A senior strategist reviews your ads, website and Google profile and sends a written action plan. No pitch, no obligation.

Strategy & Setup

We map your mental health and therapy, city and budget into a clear plan, then build the ads, pages and follow-up systems to launch fast.

Launch & Optimise

Campaigns go live. We watch cost per lead and booked sessions daily and cut what does not work in the first weeks.

Scale What Books Patients

Once the funnel is profitable, we scale spend on the channels that bring real sessions and report on revenue every month.

WHY MENTAL HEALTH AND THERAPY PRACTICES CHOOSE US

Built for psychiatrists and therapists who want patients, not just reports

We only work with healthcare

Every campaign, page and message is built on what we have learned from mental health and therapy practices and other clinics, not borrowed from unrelated industries.

We measure booked sessions

Our reports tie spend to real bookings and revenue, not just clicks, impressions and likes that look good in a slide.

Follow-up is built in

We do not just send you leads. We build the WhatsApp and call system that turns those leads into patients who show up.

A senior strategist on your account

You work with someone who understands both marketing and how a mental health clinic actually runs, not a rotating junior executive.

Compliant, trust-first messaging

We market your practice in a way that protects your reputation and respects medical advertising norms in India.

Built to scale, city by city

Whether you run one mental health clinic or many, the systems we set up are designed to expand to new locations without starting over.

CITY & ‘NEAR ME’ COVERAGE

We grow mental health and therapy practices in every Indian city — metros to Tier-2

Patients search ‘psychiatrist near me’, ‘therapist near me’, ‘counselling near me’, ‘child psychologist near me’ and ‘mental health and therapy in [city]’. In metros like Delhi, Mumbai and Bangalore, “psychiatrist near me” bidding is crowded by hospital chains and online platforms, which pushes click costs higher, whereas Tier-2 cities such as Jaipur, Pune and Lucknow still tend to have lower ad competition and thinner Maps coverage, so a local clinic can often build near-me visibility at a fraction of metro cost. We run city-level campaigns and Google Business Profiles across India.

North & West India

Delhi NCR, Mumbai, Pune, Ahmedabad, Jaipur, Chandigarh, Surat and Lucknow. Local campaigns and Maps optimised for ‘psychiatrist near me’.

South India

Bengaluru, Hyderabad, Chennai, Kochi, Coimbatore, Vijayawada and Visakhapatnam.

East & Central India

Kolkata, Bhubaneswar, Patna, Ranchi, Indore, Bhopal, Raipur and Nagpur.

Tier-2 & emerging cities

Nashik, Ludhiana, Vadodara, Mysuru, Madurai, Guwahati, Dehradun and beyond.

WHAT DOCTORS SAY

Results psychiatrists and therapists can feel in their session calendar

★★★★★

“The first month already paid for itself. For the first time we can see exactly which ads bring patients to our mental health clinic.”

Dr. P. Reddy

Mental Health Clinic, Mumbai

★★★★★

“Our enquiries used to go cold. Now every lead gets a WhatsApp within minutes and our session calendar is consistently full.”

Dr. M. Rao

Mental Health Clinic, Jaipur

★★★★★

“They understood mental health and therapy marketing in a way no other agency did. Our cost per qualified enquiry dropped fast.”

Founder

Mental Health Clinic, Pune

WHO RUNS YOUR CAMPAIGNS

Healthcare-only strategists, accountable for booked sessions

Your account is run by senior people who only do healthcare marketing — not a rotating junior team learning on your mental health clinic.

Senior healthcare strategists, not juniors

Every account is led by a senior strategist who has run campaigns across multiple medical specialties. You speak to someone who understands both marketing and how a mental health clinic actually runs — never a rotating junior learning on your account.

Compliance-checked before anything goes live

Each ad, landing page and review request passes an NMC and ASCI healthcare-compliance check before launch, so a click never costs you your reputation.

Transparent, accountable reporting

You get one clear monthly report tying spend to leads, booked sessions and revenue — plus a quarterly review where we own the numbers, not just the clicks.

QUESTIONS

Common questions about mental health and therapy marketing

How is a mental health and therapy marketing agency different from a normal digital marketing agency?

A mental health and therapy marketing agency understands how patients search, the trust a doctor needs to build, and the medical advertising norms in India. Generic agencies often reuse e-commerce or real-estate playbooks that do not match how patients choose a mental health clinic.

How long before my mental health clinic sees more sessions?

Google Ads can start producing enquiries within the first week or two of launch. Local SEO and reviews build over a few months. Most mental health and therapy practices see a clear lift in booked sessions within the first 90 days.

Which mental health and therapy treatments do you market?

We build campaigns and pages around every service you offer, including anxiety & depression care, therapy & counselling, child & adolescent mental health, relationship & couples therapy, OCD, trauma & PTSD and psychiatric & medication support. Each treatment gets its own keywords, page and follow-up flow.

What budget do I need to start?

It depends on your city and competition. We can work with mental health and therapy practices spending under ₹50,000 a month and scale up from there. In your free audit we suggest a budget that fits your goals.

Do you only run ads, or do you handle the website and follow-up too?

We build the full system. That includes ads, a conversion-ready website, Google Maps and local SEO, and the WhatsApp and call follow-up that turns enquiries into patients who show up.

What do I get in the free growth audit?

A senior strategist reviews your current ads, website and Google profile, then emails you a written action plan within 48 hours. There is no sales pitch and no obligation.

How much does it cost to advertise a psychiatry or therapy clinic in India per month?

As an indicative guide, most single-practitioner clinics start around ₹25,000–₹50,000 a month in ad spend plus management, while mid-size practices run roughly ₹60,000–₹1,50,000. The right number depends on your city, the treatments you push and how many sessions you can realistically handle each month.

What is a realistic cost per booked patient for mental health services?

Indicatively, a booked psychiatric consult tends to cost around ₹500–₹1,000 to acquire and a therapy or counselling enquiry around ₹250–₹600, with metros usually at the higher end. These are ranges that shift with competition, your ratings and how quickly your front desk responds.

Is it legal to advertise psychiatry and therapy services in India?

Factual advertising is generally allowed: conditions treated, qualifications and council registration, fees, availability and educational content. What we steer clear of, in line with the Mental Healthcare Act 2017, RCI/NMC conduct norms and the ASCI code, is guaranteed-cure language, success-rate boasts and identifiable patient testimonials or before/after imagery. This describes our compliance approach rather than legal advice.

Can you help us rank for "psychiatrist near me" and on Google Maps?

Yes, that is a core focus. We optimise your Google Business Profile, work on review velocity toward a strong rating, and align your service pages and directories so you have a better chance of appearing in the local Maps 3-pack for near-me searches in your catchment. Rankings are never guaranteed and depend on local competition.

Which directories should a mental health clinic be listed on in India?

The ones patients actually check: Practo, Lybrate and Justdial, plus mental-health-focused platforms like Amaha and DocVita. We claim and standardise your fees, registration details and availability across them so the listings reinforce each other and your Google presence.

Does marketing work for clinics in Tier-2 cities, not just metros?

It often performs well there. Tier-2 cities like Jaipur, Pune and Lucknow tend to have less ad competition and sparser Maps coverage, so a local clinic can frequently build near-me visibility and acquire patients at a noticeably lower cost than in Delhi or Mumbai.

How do you measure and attribute which booked patients came from marketing?

We track call clicks, WhatsApp enquiries, form submissions and booking link actions through Google Ads, Meta and call/Whatsapp tracking, then reconcile those against your actual confirmed appointments. The aim is to tie spend to booked, attended sessions rather than just clicks or raw leads, while respecting patient confidentiality in how data is stored.

Should we put our budget into Google Ads or into SEO and reviews?

Usually both, working at different speeds. Paid search buys immediate visibility on high-intent terms like “online psychiatrist consultation,” while SEO, Maps and reviews build steadier, lower-cost bookings over months. We often start with ads for near-term enquiries and grow the organic and Maps base alongside, so you are not dependent on paid traffic alone.

COMPLIANT HEALTHCARE MARKETING

India-compliant mental health and therapy marketing: NMC, ASCI, DMRA & DPDP

We can market factual, helpful information: the conditions treated, qualifications and council registration (RCI or NMC), consultation fees, online and in-clinic availability, location and booking links, plus educational and awareness content that reduces stigma and answers common patient questions. This is how we keep your campaigns audit-proof — it is marketing practice, not legal advice.

National Medical Commission (NMC) code

We keep campaigns within the NMC code of professional conduct, which restricts how doctors solicit patients. Creative focuses on education, facilities and access — not self-praise or claims of being the ‘best’.

ASCI advertising code

Every claim is checked against the ASCI code: no exaggerated, misleading or unsubstantiated superiority claims, and honest, clear creative that can be backed up.

Drugs & Magic Remedies Act, 1954

We avoid ‘magic remedy’, guaranteed-cure and absolute-result language for conditions restricted under this Act, so your ads do not get disapproved or land you in trouble.

DPDP Act, 2023 (patient data)

Lead forms, tracking pixels and CRM data are handled with consent and care, in line with India’s Digital Personal Data Protection Act, 2023.

Mental Healthcare Act, 2017 plus RCI / NMC professional conduct and the ASCI code

Mental health practice in India sits under the Mental Healthcare Act, 2017, which centres patient dignity, confidentiality and the right to privacy. Practitioner conduct is governed by the relevant council (RCI for clinical psychologists, NMC for psychiatrists) and advertising should follow the ASCI code, so we build campaigns to respect patient confidentiality and these conduct norms at every step. This reflects how we keep advertising compliant and is not legal advice.

What we keep your ads clear of

We avoid guaranteed-cure or “100% recovery” claims, success-rate or cure-rate boasting, identifiable patient testimonials, before/after or “healed-patient” imagery, and anything that breaches confidentiality or sensationalises a person’s condition. Creative stays honest, dignified and non-stigmatising in line with the Act, council conduct norms and the ASCI code.

READY TO GROW?

Turn your ad spend into a fuller session calendar

Tell us about your mental health clinic and get a clear, written plan you can act on, whether you work with us or not.

Free • 30-min audit

Get a free growth audit for your mental health clinic

A senior strategist will review your current ads, website and Google profile, and email you a written action plan within 48 hours. No sales pitch.

Your Name

Number

Clinic Specialty

Location (City)

Current monthly marketing spend

I agree to be contacted on WhatsApp, phone or email about my growth audit. We respect privacy and never share your details.

Or call +91 95183 01162. Replies in under 4 working hours.

Why SpikeROAS

A mental health and therapy marketing agency that thinks like your CFO.

Most digital agencies sell impressions. We sell sessions and revenue. Every channel we run is judged by one number: profitable bookings per rupee spent.

Only healthcare. Nothing else.

Every account manager has run healthcare campaigns across at least 5 specialties. We don’t learn on your mental health clinic.

NMC & ASCI compliance built in

Every ad, landing page and review request passes a healthcare-compliance review before going live.

India-first channel mix

WhatsApp, Justdial, Practo, Google Maps and IVR are part of the playbook, not afterthoughts.

Revenue dashboards, not vanity

You see leads, appointments, walk-ins and ticket value, not just clicks and impressions.

No long lock-ins

Quarterly contracts. We earn the next quarter with the previous quarter’s results.

"We had been running Google Ads for two years before SpikeROAS. Within 90 days they cut our cost per lead by almost half and our chairside appointments doubled, without us touching the budget."

SpikeROAS connects these moving parts so the campaign, page, follow-up system, and reporting all support the same goal: more qualified inquiries and more booked sessions.

What mental health and therapy marketing costs in India.

Transparent, indicative monthly ranges. The right number for your mental health clinic depends on city, treatment ticket size and growth target. We confirm scope on the call.

Clinic profile	Agency retainer	Recommended ad budget	Best fit when
Single-location clinic Dental, derma, ortho, GP	₹40,000 to ₹80,000 / month	₹30,000 to ₹1,50,000 / month	You want predictable inquiries and a stronger local presence.
Multi-location chain 3 to 10 outlets	₹80,000 to ₹1,80,000 / month	₹1,50,000 to ₹5,00,000 / month	You're scaling outlets and need consistent demand at every branch.
Hospital / IVF / Speciality Multi-specialty, IVF, cardiac, onco	₹1,80,000 to ₹4,00,000+ / month	₹3,00,000 to ₹15,00,000+ / month	You need both performance growth and brand-level positioning.
Healthcare brand / D2C Supplements, devices, pharma	Custom scope	Custom scope	You're building a national category brand with a hybrid funnel.

All retainers include strategy, account management, weekly reporting and one quarterly business review. Setup fees may apply for new websites and CRM builds.

WHAT IT COSTS IN INDIA

What mental health and therapy marketing costs in India: ad spend → leads → ROI

Indicative India figures — actual numbers vary by city, competition and ticket size. We confirm targets in your free audit.

Indicative cost per lead by service

Psychiatrist / medication consult: ₹500–₹1,000 — Highest-intent “near me” terms; indicative cost per booked consult, metros at the upper end
Therapy & counselling: ₹250–₹600 — Higher volume, thinner per-session margin; packages help lift value. Indicative range
Child & adolescent / couples therapy: ₹500–₹1,200 — Lower volume, high intent and lifetime value across multi-session plans. Indicative range

Monthly ad-budget bands

Indicative monthly bands: solo therapist or single practitioner roughly ₹25,000–₹50,000; mid-size multi-clinician practice roughly ₹60,000–₹1,50,000; multi-location clinic or platform ₹2,00,000+. Bands vary by city and competition.

What 6 months can look like

A focused 6-month program typically moves from a setup-and-learning phase in months 1-2 to compounding bookings from ads, Maps and SEO by months 4-6; an indicative blended cost-per-booked-session often lands in the ₹400–₹1,000 range, which can be attractive against multi-session lifetime value, though actual results vary with city, ratings and how the clinic handles conversions.

How we drive your cost per result down

We cut wasted spend on broad terms, route every enquiry into instant WhatsApp and call follow-up, and scale the services and cities with the best cost per booked sessions. Cost per lead typically falls as the funnel matures.