Gynaecology and Women's Health Clinic Marketing

SpikeROAS is a gynaecology and women's health marketing agency in India. We help gynaecologists and women's health clinics turn ad spend into real appointments. Google Ads, Local SEO, WhatsApp CRM and conversion systems built end-to-end, by a team that only works with healthcare.

₹3 Cr+

Revenue generated for a single gynaecology clinic from ₹30L ad spend

45%

Average drop in cost per qualified lead in the first 90 days

50+

Gynaecology and women’s health clinics, hospitals and healthcare brands scaled

Free • 30-min audit

Get a free growth audit for your gynaecology clinic

A senior strategist will review your current ads, website and Google profile, and email you a written action plan within 48 hours. No sales pitch.

Your Name

Number

Clinic Specialty

Location (City)

Current monthly marketing spend

I agree to be contacted on WhatsApp, phone or email about my growth audit. We respect privacy and never share your details.

Or call +91 95183 01162. Replies in under 4 working hours.

Gynaecology Clinics That Partnered with Us

Trusted by 50+ gynaecology and women's health clinics, hospitals & healthcare brands across India.

WHY GYNAECOLOGY MARKETING IS DIFFERENT

If your marketing was built for other industries, it is quietly costing you patients

Healthcare buyers move on trust, timing and proximity. We build every system around how a real patient chooses a gynaecology clinic, not around vanity metrics.

Generic agencies treat you like an e-commerce store

They run the same playbook for a gynaecology clinic that they run for a shoe brand. Patients do not search or decide like online shoppers. And pregnancy and surgical packages can be worth lakhs, and patients value trust, so a cold enquiry rarely returns.

Leads come in, but appointments do not

Most gynaecology and women’s health clinics do not have a lead problem. They have a follow-up problem. Without a WhatsApp and call system, 6 out of 10 enquiries go cold before anyone speaks to them.

You are invisible when patients search “gynaecologist near me”

Patients look for care close to home. If your Google Business Profile is weak, a newer gynaecology clinic down the road takes the patient who should have been yours.

Nobody tracks what actually books an appointment

Clicks and likes do not pay your rent. If your reporting does not connect ad spend to real booked appointments, you cannot know what is working.

WHAT WE DO

One team that runs your entire gynaecology and women's health patient acquisition system

Ads, SEO, website and follow-up are built to work together. No juggling five vendors who blame each other when bookings drop.

Google Ads for Gynaecology Clinics

High-intent search and Performance Max campaigns built for gynaecology and women’s health keywords, with ad copy and landing pages tuned to book appointments, not just collect clicks.

Local SEO & Google Maps

Google Business Profile optimisation, reviews, citations and hyperlocal content so you show up in the local pack when patients search “gynaecologist near me”.

WhatsApp & CRM Follow-Up

Automated WhatsApp, call and reminder flows that catch every enquiry within minutes, so leads turn into confirmed, show-up appointments.

Conversion-Ready Gynaecology Websites

Fast, mobile-first gynaecology clinic websites built to load quickly, build trust and guide a visitor straight to a booking, with clear treatment and pricing pages.

Meta Ads & Awareness

Instagram and Facebook campaigns for gynaecology and women’s health treatments such as pregnancy & antenatal care, PCOS & hormonal treatment, where education builds the demand before a patient is ready to book.

Tracking & Reporting

Call tracking, form tracking and a simple monthly report that ties every rupee of spend to leads, booked appointments and revenue.

Case Study

How a single gynaecology clinic turned ₹30L of ad spend into ₹3 Cr+ in revenue

When this gynaecology clinic came to us, they were spending on ads with almost no tracking and a website that barely loaded on mobile. Enquiries came in, but most were never followed up the same day.

We rebuilt the funnel end to end. High-intent Google Ads on gynaecology and women’s health keywords, a fast booking-focused website, Google Maps optimisation, and a WhatsApp plus call follow-up system that responded to every lead within minutes.

Within six months, the gynaecology clinic was generating more than ₹3 crore in attributed revenue from the same kind of budget, at a cost per lead that kept dropping as we optimised.

₹3 Cr+

Revenue generated from ₹30L ad spend

10x

Return on ad spend in 6 months

45%

Lower cost per qualified lead in 90 days

60%+

Of leads turned into booked appointments

Case study image 1 (results dashboard / before-after)

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Case study image 2 (ad account or revenue graph)

SERVICES & TREATMENTS WE MARKET

The gynaecology and women's health services we turn into booked appointments

Each service has its own search intent and ticket value. We build dedicated ads, pages and follow-up around the ones that actually grow your revenue.

Pregnancy & Antenatal Care

Expectant mothers search “pregnancy doctor near me” and “best gynaecologist for delivery” early and tend to stay with the practice they trust for the full pregnancy, so each booking is high-LTV. We run intent-led Search ads and antenatal-package landing pages at an indicative cost-per-booked of roughly 600 to 1,500 rupees, with trimester-wise content capturing organic traffic.

PCOS & Hormonal Treatment

Women with suspected PCOS (often 20-35, self-researching “PCOS treatment” and “irregular periods doctor”) read heavily before booking, which makes them ideal for SEO blogs plus retargeting. These leads are usually cheaper at roughly 200 to 600 rupees each; the angle is symptom-led educational content that converts research intent into a first consult.

Infertility & IVF Support

This is the highest-ticket, most emotionally driven search (“IVF cost”, “infertility specialist near me”) with CPCs commonly in the 80 to 350-plus rupee range, so an indicative cost-per-booked-consult sits around 2,000 to 5,000 rupees. We focus on trust-building creatives, supportive (never outcome-promising) messaging and ad copy that stays within ART Act advertising limits.

Laparoscopic Gynae Surgery

Patients searching “laparoscopic surgery for fibroids/cysts” want minimally invasive, short-recovery options and compare hospitals on credentials. Indicative cost-per-qualified-lead runs about 700 to 1,800 rupees; the angle pairs procedure-explainer SEO pages with surgeon-credibility and recovery-time ad messaging.

Menopause & Well-Woman Care

An under-served, growing segment (“menopause doctor”, “well woman checkup”) of women 40-plus who book preventive and HRT consults and often return annually. Leads are typically inexpensive at around 150 to 500 rupees; we win on long-tail symptom SEO and reassuring, stigma-reducing ad creative.

High-Risk Pregnancy Care

Searches like “high risk pregnancy specialist” carry urgency and a willingness to travel, so even a higher indicative 800 to 2,000 rupee cost-per-booked can be justified by the value of the case. The angle emphasises fetal-medicine expertise, NICU tie-ups and rapid call-back forms for anxious families.

GET FOUND WHERE PATIENTS LOOK

Google Maps, ‘gynaecologist near me’ & your reputation on Practo, Justdial & more

Most patients judge you on the map pack and your reviews before they ever call. We own that first impression.

Google Business Profile & the Maps 3-Pack

Most “gynaecologist near me” searches are won inside the Google Maps 3-pack before anyone scrolls. We optimise your GBP categories, photos, services and Q&A and encourage a steady flow of genuine reviews, aiming to sustain a 4.7-plus average rating so you compete for the local pack across every locality you serve.

The Directories Patients Actually Check

Indian women often cross-check a clinic on Practo, Justdial and Lybrate (and Apollo 247 / MediBuddy for online consults) before booking. We claim, complete and keep these profiles consistent on NAP, fees and timings so your name looks credible wherever the patient looks.

Review-Generation Workflow

We set up polite, automated WhatsApp and SMS review requests timed to a positive post-visit moment, and add a private feedback channel so patients with concerns can reach the clinic directly and you can act on them. The aim is to earn more genuine reviews and improve service, handled with the privacy sensitivity women’s health requires.

Near-Me Visibility Outcome

The combined effect is a clinic that aims to surface in the map-pack for “lady gynaecologist near me” and locality searches, turning passive Google and Maps visibility into more self-booked appointments instead of relying on referrals alone. Map-pack ranking depends on Google’s algorithm and local competition, so we target steady improvement rather than guaranteed positions.

HOW IT WORKS

A simple, four-step path to a fuller appointment book

Free Growth Audit

A senior strategist reviews your ads, website and Google profile and sends a written action plan. No pitch, no obligation.

Strategy & Setup

We map your gynaecology and women’s health, city and budget into a clear plan, then build the ads, pages and follow-up systems to launch fast.

Launch & Optimise

Campaigns go live. We watch cost per lead and booked appointments daily and cut what does not work in the first weeks.

Scale What Books Patients

Once the funnel is profitable, we scale spend on the channels that bring real appointments and report on revenue every month.

WHY GYNAECOLOGY AND WOMEN'S HEALTH CLINICS CHOOSE US

Built for gynaecologists who want patients, not just reports

We only work with healthcare

Every campaign, page and message is built on what we have learned from gynaecology and women’s health clinics and other clinics, not borrowed from unrelated industries.

We measure booked appointments

Our reports tie spend to real bookings and revenue, not just clicks, impressions and likes that look good in a slide.

Follow-up is built in

We do not just send you leads. We build the WhatsApp and call system that turns those leads into patients who show up.

A senior strategist on your account

You work with someone who understands both marketing and how a gynaecology clinic actually runs, not a rotating junior executive.

Compliant, trust-first messaging

We market your practice in a way that protects your reputation and respects medical advertising norms in India.

Built to scale, city by city

Whether you run one gynaecology clinic or many, the systems we set up are designed to expand to new locations without starting over.

CITY & ‘NEAR ME’ COVERAGE

We grow gynaecology and women's health clinics in every Indian city — metros to Tier-2

Patients search ‘gynaecologist near me’, ‘lady gynaecologist near me’, ‘best gynecologist near me for pregnancy’, ‘PCOS specialist near me’ and ‘gynaecology and women’s health in [city]’. In metros like Mumbai, Delhi and Bengaluru, gynae and IVF keyword CPCs are bid up by large hospital chains, so we lean on map-pack and long-tail SEO, whereas in Tier-2 cities like Indore, Jaipur or Coimbatore the same booked consult typically costs a fraction and a single clinic can build a strong “gynaecologist near me” presence faster. We run city-level campaigns and Google Business Profiles across India.

North & West India

Delhi NCR, Mumbai, Pune, Ahmedabad, Jaipur, Chandigarh, Surat and Lucknow. Local campaigns and Maps optimised for ‘gynaecologist near me’.

South India

Bengaluru, Hyderabad, Chennai, Kochi, Coimbatore, Vijayawada and Visakhapatnam.

East & Central India

Kolkata, Bhubaneswar, Patna, Ranchi, Indore, Bhopal, Raipur and Nagpur.

Tier-2 & emerging cities

Nashik, Ludhiana, Vadodara, Mysuru, Madurai, Guwahati, Dehradun and beyond.

WHAT DOCTORS SAY

Results gynaecologists can feel in their appointment book

★★★★★

“The first month already paid for itself. For the first time we can see exactly which ads bring patients to our gynaecology clinic.”

Dr. K. Iyer

Gynaecology Clinic, Delhi

★★★★★

“Our enquiries used to go cold. Now every lead gets a WhatsApp within minutes and our appointment book is consistently full.”

Dr. N. Joshi

Gynaecology Clinic, Kolkata

★★★★★

“They understood gynaecology and women’s health marketing in a way no other agency did. Our cost per qualified enquiry dropped fast.”

Founder

Gynaecology Clinic, Bengaluru

WHO RUNS YOUR CAMPAIGNS

Healthcare-only strategists, accountable for booked appointments

Your account is run by senior people who only do healthcare marketing — not a rotating junior team learning on your gynaecology clinic.

Senior healthcare strategists, not juniors

Every account is led by a senior strategist who has run campaigns across multiple medical specialties. You speak to someone who understands both marketing and how a gynaecology clinic actually runs — never a rotating junior learning on your account.

Compliance-checked before anything goes live

Each ad, landing page and review request passes an NMC and ASCI healthcare-compliance check before launch, so a click never costs you your reputation.

Transparent, accountable reporting

You get one clear monthly report tying spend to leads, booked appointments and revenue — plus a quarterly review where we own the numbers, not just the clicks.

QUESTIONS

Common questions about gynaecology and women's health marketing

How is a gynaecology and women's health marketing agency different from a normal digital marketing agency?

A gynaecology and women’s health marketing agency understands how patients search, the trust a doctor needs to build, and the medical advertising norms in India. Generic agencies often reuse e-commerce or real-estate playbooks that do not match how patients choose a gynaecology clinic.

How long before my gynaecology clinic sees more appointments?

Google Ads can start producing enquiries within the first week or two of launch. Local SEO and reviews build over a few months. Most gynaecology and women’s health clinics see a clear lift in booked appointments within the first 90 days.

Which gynaecology and women's health treatments do you market?

We build campaigns and pages around every service you offer, including pregnancy & antenatal care, PCOS & hormonal treatment, infertility & IVF support, laparoscopic gynae surgery, menopause & well-woman care and high-risk pregnancy care. Each treatment gets its own keywords, page and follow-up flow.

What budget do I need to start?

It depends on your city and competition. We can work with gynaecology and women’s health clinics spending under ₹50,000 a month and scale up from there. In your free audit we suggest a budget that fits your goals.

Do you only run ads, or do you handle the website and follow-up too?

We build the full system. That includes ads, a conversion-ready website, Google Maps and local SEO, and the WhatsApp and call follow-up that turns enquiries into patients who show up.

What do I get in the free growth audit?

A senior strategist reviews your current ads, website and Google profile, then emails you a written action plan within 48 hours. There is no sales pitch and no obligation.

How much does it cost to get a new patient for a gynaecology clinic in India?

It depends on the service: a PCOS or well-woman lead can cost around 200 to 600 rupees, while a booked IVF consult often runs 2,000 to 5,000 rupees because the keywords are far more competitive. These are indicative ranges, and we work to bring your overall cost per booked appointment down over time.

How many months before I see a real increase in appointments?

Google and Meta ads usually start producing enquiries within the first 2-4 weeks once tracking and landing pages are live. SEO, Google Business Profile and reviews compound more slowly, with meaningful organic momentum typically building over 4-6 months.

Is it even legal to advertise a gynaecology or ultrasound clinic in India?

Yes, advertising clinics and women’s health services is permitted, and you can promote your doctors, services, facilities and patient education. The key restriction is the PCPNDT Act, which bans any advertising related to prenatal sex determination, so we keep all copy clear of that, alongside MTP Act, ART Act and ASCI guidelines. This is our compliance practice, not legal advice.

How do you get my clinic to show up for "gynaecologist near me" on Google Maps?

We optimise your Google Business Profile categories, services, photos and Q&A, build consistent listings across Practo, Justdial and Lybrate, and encourage a steady flow of genuine reviews. Together these improve your chances of appearing in the Maps 3-pack for near-me and locality searches, though final ranking is set by Google.

Do you manage our Practo, Justdial and Lybrate listings and reviews too?

Yes. We claim and complete your profiles on the directories Indian patients actually check, keep your name, fees and timings consistent everywhere, and run an automated WhatsApp and SMS review-request workflow with a private feedback channel so patients with concerns can reach the clinic directly.

Can this work for a clinic in a Tier-2 or Tier-3 city, not just a metro?

Very well, in fact. Keyword costs in cities like Indore, Jaipur, Nagpur or Coimbatore are usually much lower than in metros and competition is thinner, so a single clinic can build a leading local “gynaecologist near me” presence faster and at a lower cost per appointment.

Should I invest in Google Ads or SEO for my women's health clinic?

They do different jobs. Paid ads buy you immediate, predictable bookings from high-intent searchers, while SEO and your map-pack presence build durable, lower-cost visibility over months. Most clinics do best starting with ads for early cash flow and layering in SEO so reliance on paid spend drops over time.

How do you actually prove the appointments came from your marketing?

We track call clicks, WhatsApp taps, form submissions and online bookings with call-tracking and analytics, then reconcile them against your clinic’s appointment register. You get a monthly report showing leads, booked appointments and cost per booking, not just ad impressions.

COMPLIANT HEALTHCARE MARKETING

India-compliant gynaecology and women's health marketing: NMC, ASCI, DMRA & DPDP

You can promote your clinic, doctor credentials and qualifications, services offered (antenatal care, PCOS, menopause, laparoscopy), facilities, consultation availability, patient-education content, genuine patient reviews and your clinic location. Factual, evidence-based information is generally permitted under ASCI’s code and the statutes above. This is how we keep your campaigns audit-proof — it is marketing practice, not legal advice.

National Medical Commission (NMC) code

We keep campaigns within the NMC code of professional conduct, which restricts how doctors solicit patients. Creative focuses on education, facilities and access — not self-praise or claims of being the ‘best’.

ASCI advertising code

Every claim is checked against the ASCI code: no exaggerated, misleading or unsubstantiated superiority claims, and honest, clear creative that can be backed up.

Drugs & Magic Remedies Act, 1954

We avoid ‘magic remedy’, guaranteed-cure and absolute-result language for conditions restricted under this Act, so your ads do not get disapproved or land you in trouble.

DPDP Act, 2023 (patient data)

Lead forms, tracking pixels and CRM data are handled with consent and care, in line with India’s Digital Personal Data Protection Act, 2023.

PCPNDT Act, 1994 (with the MTP Act and 2021 amendment)

Section 22 of the Pre-Conception and Pre-Natal Diagnostic Techniques Act prohibits any advertisement, in any form, relating to prenatal sex determination, so we keep all ad copy, landing pages and creatives for gynaecology and ultrasound services strictly free of any sex-determination reference. We also keep messaging around the Medical Termination of Pregnancy (MTP) Act factual and within permitted bounds. This reflects how we approach compliance and is not legal advice; your clinic should confirm specifics with its own counsel.

What we keep your ads clear of

We avoid any reference to fetal sex determination or sex selection (PCPNDT), and any guaranteed-cure or success-rate boasts. We keep infertility/IVF and surrogacy messaging within the ART (Regulation) Act, 2021 and Surrogacy (Regulation) Act, 2021 advertising limits, steer clear of Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 claims (no “magic” or guaranteed-treatment promises), and follow ASCI’s health-advertising guidelines.

READY TO GROW?

Turn your ad spend into a fuller appointment book

Tell us about your gynaecology clinic and get a clear, written plan you can act on, whether you work with us or not.

Free • 30-min audit

Get a free growth audit for your gynaecology clinic

A senior strategist will review your current ads, website and Google profile, and email you a written action plan within 48 hours. No sales pitch.

Your Name

Number

Clinic Specialty

Location (City)

Current monthly marketing spend

I agree to be contacted on WhatsApp, phone or email about my growth audit. We respect privacy and never share your details.

Or call +91 95183 01162. Replies in under 4 working hours.

Why SpikeROAS

A gynaecology and women's health marketing agency that thinks like your CFO.

Most digital agencies sell impressions. We sell appointments and revenue. Every channel we run is judged by one number: profitable bookings per rupee spent.

Only healthcare. Nothing else.

Every account manager has run healthcare campaigns across at least 5 specialties. We don’t learn on your gynaecology clinic.

NMC & ASCI compliance built in

Every ad, landing page and review request passes a healthcare-compliance review before going live.

India-first channel mix

WhatsApp, Justdial, Practo, Google Maps and IVR are part of the playbook, not afterthoughts.

Revenue dashboards, not vanity

You see leads, appointments, walk-ins and ticket value, not just clicks and impressions.

No long lock-ins

Quarterly contracts. We earn the next quarter with the previous quarter’s results.

"We had been running Google Ads for two years before SpikeROAS. Within 90 days they cut our cost per lead by almost half and our chairside appointments doubled, without us touching the budget."

SpikeROAS connects these moving parts so the campaign, page, follow-up system, and reporting all support the same goal: more qualified inquiries and more booked appointments.

What gynaecology and women's health marketing costs in India.

Transparent, indicative monthly ranges. The right number for your gynaecology clinic depends on city, treatment ticket size and growth target. We confirm scope on the call.

Clinic profile	Agency retainer	Recommended ad budget	Best fit when
Single-location clinic Dental, derma, ortho, GP	₹40,000 to ₹80,000 / month	₹30,000 to ₹1,50,000 / month	You want predictable inquiries and a stronger local presence.
Multi-location chain 3 to 10 outlets	₹80,000 to ₹1,80,000 / month	₹1,50,000 to ₹5,00,000 / month	You're scaling outlets and need consistent demand at every branch.
Hospital / IVF / Speciality Multi-specialty, IVF, cardiac, onco	₹1,80,000 to ₹4,00,000+ / month	₹3,00,000 to ₹15,00,000+ / month	You need both performance growth and brand-level positioning.
Healthcare brand / D2C Supplements, devices, pharma	Custom scope	Custom scope	You're building a national category brand with a hybrid funnel.

All retainers include strategy, account management, weekly reporting and one quarterly business review. Setup fees may apply for new websites and CRM builds.

WHAT IT COSTS IN INDIA

What gynaecology and women's health marketing costs in India: ad spend → leads → ROI

Indicative India figures — actual numbers vary by city, competition and ticket size. We confirm targets in your free audit.

Indicative cost per lead by service

PCOS / hormonal consult: ₹200–₹600 — indicative; high research intent, cheaper leads via SEO + retargeting
Pregnancy & antenatal booking: ₹600–₹1,500 — indicative; high lifetime value across the pregnancy journey
Infertility / IVF consult: ₹2,000–₹5,000 — indicative per booked consult; high CPC, trust-driven, varies sharply by city
Laparoscopic gynae surgery: ₹700–₹1,800 — indicative qualified lead; hospital-chain competition raises metro cost

Monthly ad-budget bands

Indicative monthly ad budgets: solo/single-clinic ₹40,000–₹1,00,000; growing 2-3 doctor practice ₹1,50,000–₹3,00,000; premium or multi-location / IVF clinic ₹4,00,000–₹8,00,000+. All figures are illustrative and vary by city and competition.

What 6 months can look like

Paid ads typically begin delivering bookings within a few weeks, while SEO and reviews compound over roughly 4-6 months to lower blended acquisition cost. Many practices recover a multiple of their spend by around month six, but results vary by city, ticket size and consult-to-treatment conversion, and we do not guarantee specific outcomes.

How we drive your cost per result down

We cut wasted spend on broad terms, route every enquiry into instant WhatsApp and call follow-up, and scale the services and cities with the best cost per booked appointments. Cost per lead typically falls as the funnel matures.