Home Healthcare and Elder Care Marketing in India

SpikeROAS is a home healthcare and elder care marketing agency in India. We help home healthcare and elder-care providers turn ad spend into real bookings. Google Ads, Local SEO, WhatsApp CRM and conversion systems built end-to-end, by a team that only works with healthcare.

₹3 Cr+

Revenue generated for a single home healthcare service from ₹30L ad spend

45%

Average drop in cost per qualified lead in the first 90 days

50+

Home healthcare and elder-care services, hospitals and healthcare brands scaled

Free • 30-min audit

Get a free growth audit for your home healthcare service

A senior strategist will review your current ads, website and Google profile, and email you a written action plan within 48 hours. No sales pitch.

Or call +91 95183 01162. Replies in under 4 working hours.

Home Healthcare Brands That Partnered with Us

Trusted by 50+ home healthcare and elder-care services, hospitals & healthcare brands across India.

WHY HOME HEALTHCARE MARKETING IS DIFFERENT

If your marketing was built for other industries, it is quietly costing you families

Healthcare buyers move on trust, timing and proximity. We build every system around how a real patient chooses a home healthcare service, not around vanity metrics.

Generic agencies treat you like an e-commerce store

They run the same playbook for a home healthcare service that they run for a shoe brand. Patients do not search or decide like online shoppers. And elder and post-surgery care is booked for weeks or months, so one family is worth a long care contract.

Leads come in, but bookings do not

Most home healthcare and elder-care services do not have a lead problem. They have a follow-up problem. Without a WhatsApp and call system, 6 out of 10 enquiries go cold before anyone speaks to them.

You are invisible when patients search “home nursing near me”

Patients look for care close to home. If your Google Business Profile is weak, a newer home healthcare service down the road takes the patient who should have been yours.

Nobody tracks what actually books a booking

Clicks and likes do not pay your rent. If your reporting does not connect ad spend to real booked bookings, you cannot know what is working.

WHAT WE DO

One team that runs your entire home healthcare and elder care patient acquisition system

Ads, SEO, website and follow-up are built to work together. No juggling five vendors who blame each other when bookings drop.

Google Ads for Home Healthcare Brands

High-intent search and Performance Max campaigns built for home healthcare and elder care keywords, with ad copy and landing pages tuned to book bookings, not just collect clicks.

Local SEO & Google Maps

Google Business Profile optimisation, reviews, citations and hyperlocal content so you show up in the local pack when patients search “home nursing near me”.

WhatsApp & CRM Follow-Up

Automated WhatsApp, call and reminder flows that catch every enquiry within minutes, so leads turn into confirmed, show-up bookings.

Conversion-Ready Home Websites

Fast, mobile-first home healthcare service websites built to load quickly, build trust and guide a visitor straight to a booking, with clear treatment and pricing pages.

Meta Ads & Awareness

Instagram and Facebook campaigns for home healthcare and elder care treatments such as nursing care at home, elder & geriatric care, where education builds the demand before a patient is ready to book.

Tracking & Reporting

Call tracking, form tracking and a simple monthly report that ties every rupee of spend to leads, booked bookings and revenue.

Case Study

How a single home healthcare service turned ₹30L of ad spend into ₹3 Cr+ in revenue

When this home healthcare service came to us, they were spending on ads with almost no tracking and a website that barely loaded on mobile. Enquiries came in, but most were never followed up the same day.

We rebuilt the funnel end to end. High-intent Google Ads on home healthcare and elder care keywords, a fast booking-focused website, Google Maps optimisation, and a WhatsApp plus call follow-up system that responded to every lead within minutes.

Within six months, the home healthcare service was generating more than ₹3 crore in attributed revenue from the same kind of budget, at a cost per lead that kept dropping as we optimised.

₹3 Cr+

Revenue generated from ₹30L ad spend

10x

Return on ad spend in 6 months

45%

Lower cost per qualified lead in 90 days

60%+

Of leads turned into booked bookings

Case study image 1 (results dashboard / before-after)

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Case study image 2 (ad account or revenue graph)

SERVICES & TREATMENTS WE MARKET

The home healthcare and elder care services we turn into booked bookings

Each service has its own search intent and ticket value. We build dedicated ads, pages and follow-up around the ones that actually grow your revenue.

Nursing care at home

Families search ‘home nurse for patient’ and ’24 hour nursing at home’ when a relative is discharged or bedridden, with monthly cases billing roughly ₹22,000-60,000 (more for ICU-trained nurses). We target these high-intent Search and Maps queries with locality landing pages and Local Services ads, keeping cost-per-lead around ₹500-1,200 against a large recurring ticket.

Elder & geriatric care

This is the highest-volume search bucket, often driven by NRI children Googling ‘elder care services near me’ for parents, with attendant packages at ₹12,000-28,000 a month and long retention. We run reassurance-led Meta and Search campaigns plus Maps visibility, where attendant leads typically cost just ₹250-700 but stay for months, lifting lifetime value.

Physiotherapy at home

Patients search ‘physiotherapy at home’ and ‘physio for stroke at home’ wanting recovery without clinic travel; sessions run ₹800-2,000 and packages ₹10,000-40,000 a month. Because intent is strong but tickets are per-session, we optimise for multi-session package conversion through SEO, GBP and retargeting, keeping CPL near ₹200-500.

ICU & critical care at home

The lowest-volume but highest-value service, searched as ‘ICU setup at home’ or ‘ventilator care at home’ usually at the urgent point of hospital discharge, billing ₹40,000-1,20,000-plus a month. We capture this discharge-timed urgency with same-day-response Search ads and trust-heavy landing pages, accepting a higher ₹700-1,500 CPL for cases this valuable.

Post-surgery & recovery care

Families search ‘post operative care at home’ and ‘recovery nurse after surgery’ in a tight window right after discharge, with combined nursing-plus-physio packages of ₹22,000-40,000 a month. We run urgency-led campaigns timed to discharge intent and feed enquiries straight to your intake team for fast same-day booking before they call a competitor.

Attendant & caregiver services

Searched as ‘patient attendant at home’ and ‘bedridden patient care’, this is steady, price-sensitive demand at ₹8,000-28,000 a month depending on shift and live-in. We emphasise background-verified, trained caregivers in ads and reviews to win trust, and because CPLs are low (₹250-700) with long retention, this service is the volume engine of a home-care funnel.

GET FOUND WHERE PATIENTS LOOK

Google Maps, ‘home nursing near me’ & your reputation on Practo, Justdial & more

Most patients judge you on the map pack and your reviews before they ever call. We own that first impression.

Google Business Profile + Maps 3-pack dominance

Most home-care enquiries start with a ‘near me’ or city search, so we optimise your Google Business Profile with correct service categories, service-area coverage, weekly posts and Q&A, then work toward a steady 4.7-star-plus review velocity. The goal is to land your agency in the Maps 3-pack for nursing, attendant and physiotherapy searches across the localities you serve.

The India directories that actually send home-care leads

Families and NRI children comparing agencies search Practo, Justdial, Lybrate, Sulekha and Quikr Services alongside Google. We claim and optimise these profiles, keep your name-address-phone identical everywhere, add real service lists and pricing ranges, and make sure your strongest reviews sit on the platforms that rank for your services.

Review-generation workflow that builds trust

After every completed case we trigger automated WhatsApp and SMS review requests to the family at the right moment, with a one-tap link to your Google or Practo profile. A private feedback step intercepts unhappy families so issues are resolved offline before they become public reviews, steadily lifting both your rating and review count.

Before/after 'near me' visibility outcome

We track where you rank for queries like ‘home nursing near me’ and ‘elder care services near me’ across each locality at the start, then aim to move you from buried results into the top Maps pack and first-page organic listings. More map-pack impressions mean more profile calls and direction requests, which for home care translates directly into booking enquiries.

HOW IT WORKS

A simple, four-step path to a fuller booking calendar

Free Growth Audit

A senior strategist reviews your ads, website and Google profile and sends a written action plan. No pitch, no obligation.

Strategy & Setup

We map your home healthcare and elder care, city and budget into a clear plan, then build the ads, pages and follow-up systems to launch fast.

Launch & Optimise

Campaigns go live. We watch cost per lead and booked bookings daily and cut what does not work in the first weeks.

Scale What Books Bookings

Once the funnel is profitable, we scale spend on the channels that bring real bookings and report on revenue every month.

WHY HOME HEALTHCARE AND ELDER-CARE SERVICES CHOOSE US

Built for home-care providers who want patients, not just reports

We only work with healthcare

Every campaign, page and message is built on what we have learned from home healthcare and elder-care services and other clinics, not borrowed from unrelated industries.

We measure booked bookings

Our reports tie spend to real bookings and revenue, not just clicks, impressions and likes that look good in a slide.

Follow-up is built in

We do not just send you leads. We build the WhatsApp and call system that turns those leads into patients who show up.

A senior strategist on your account

You work with someone who understands both marketing and how a home healthcare service actually runs, not a rotating junior executive.

Compliant, trust-first messaging

We market your practice in a way that protects your reputation and respects medical advertising norms in India.

Built to scale, city by city

Whether you run one home healthcare service or many, the systems we set up are designed to expand to new locations without starting over.

CITY & ‘NEAR ME’ COVERAGE

We grow home healthcare and elder-care services in every Indian city — metros to Tier-2

Patients search ‘home nursing near me’, ‘elder care services near me’, ‘physiotherapy at home near me’, ‘24 hour nurse for patient at home near me’ and ‘home healthcare and elder care in [city]’. In metros like Delhi-NCR, Mumbai and Bengaluru a single 24-hour nursing case bills roughly ₹40,000-1,20,000 a month so CPLs of ₹600-1,200 can still pay back quickly, while in Tier-2 cities like Jaipur, Lucknow, Indore and Kochi ad competition is thinner and leads often run ₹250-500, but the same case bills around 30-40% less, so volume and tight follow-up tend to matter more than premium positioning. We run city-level campaigns and Google Business Profiles across India.

North & West India

Delhi NCR, Mumbai, Pune, Ahmedabad, Jaipur, Chandigarh, Surat and Lucknow. Local campaigns and Maps optimised for ‘home nursing near me’.

South India

Bengaluru, Hyderabad, Chennai, Kochi, Coimbatore, Vijayawada and Visakhapatnam.

East & Central India

Kolkata, Bhubaneswar, Patna, Ranchi, Indore, Bhopal, Raipur and Nagpur.

Tier-2 & emerging cities

Nashik, Ludhiana, Vadodara, Mysuru, Madurai, Guwahati, Dehradun and beyond.

WHAT DOCTORS SAY

Results home-care providers can feel in their booking calendar

★★★★★

“The first month already paid for itself. For the first time we can see exactly which ads bring patients to our home healthcare service.”

Dr. N. Joshi

Home Healthcare Service, Jaipur

★★★★★

“Our enquiries used to go cold. Now every lead gets a WhatsApp within minutes and our booking calendar is consistently full.”

Dr. A. Sharma

Home Healthcare Service, Bengaluru

★★★★★

“They understood home healthcare and elder care marketing in a way no other agency did. Our cost per qualified enquiry dropped fast.”

Founder

Home Healthcare Service, Delhi

WHO RUNS YOUR CAMPAIGNS

Healthcare-only strategists, accountable for booked bookings

Your account is run by senior people who only do healthcare marketing — not a rotating junior team learning on your home healthcare service.

Senior healthcare strategists, not juniors

Every account is led by a senior strategist who has run campaigns across multiple medical specialties. You speak to someone who understands both marketing and how a home healthcare service actually runs — never a rotating junior learning on your account.

Compliance-checked before anything goes live

Each ad, landing page and review request passes an NMC and ASCI healthcare-compliance check before launch, so a click never costs you your reputation.

Transparent, accountable reporting

You get one clear monthly report tying spend to leads, booked bookings and revenue — plus a quarterly review where we own the numbers, not just the clicks.

QUESTIONS

Common questions about home healthcare and elder care marketing

How is a home healthcare and elder care marketing agency different from a normal digital marketing agency?

A home healthcare and elder care marketing agency understands how patients search, the trust a doctor needs to build, and the medical advertising norms in India. Generic agencies often reuse e-commerce or real-estate playbooks that do not match how patients choose a home healthcare service.

How long before my home healthcare service sees more bookings?

Google Ads can start producing enquiries within the first week or two of launch. Local SEO and reviews build over a few months. Most home healthcare and elder-care services see a clear lift in booked bookings within the first 90 days.

Which home healthcare and elder care treatments do you market?

We build campaigns and pages around every service you offer, including nursing care at home, elder & geriatric care, physiotherapy at home, ICU & critical care at home, post-surgery & recovery care and attendant & caregiver services. Each treatment gets its own keywords, page and follow-up flow.

What budget do I need to start?

It depends on your city and competition. We can work with home healthcare and elder-care services spending under ₹50,000 a month and scale up from there. In your free audit we suggest a budget that fits your goals.

Do you only run ads, or do you handle the website and follow-up too?

We build the full system. That includes ads, a conversion-ready website, Google Maps and local SEO, and the WhatsApp and call follow-up that turns enquiries into patients who show up.

What do I get in the free growth audit?

A senior strategist reviews your current ads, website and Google profile, then emails you a written action plan within 48 hours. There is no sales pitch and no obligation.

What does a booked home-care lead actually cost in India?

Cost-per-lead usually runs around ₹200-700 for attendant and physiotherapy enquiries and ₹500-1,500 for nursing and ICU-at-home, where intent and ticket size are higher. Tier-2 cities sit at the lower end (often ₹250-500) because ad competition is thinner, while metros like Delhi-NCR, Mumbai and Bengaluru cost more. These are indicative ranges, not guarantees, and move with your city, response speed and offer.

How soon will I see more bookings from marketing?

Google Search and Meta lead campaigns can start producing enquiries within the first 1-2 weeks once tracking and call handling are set up. Google Business Profile and Maps ranking, plus organic SEO, typically build over roughly 8-16 weeks. Many agencies see a more stable, predictable booking flow by month 4-6 as we cut wasted spend and double down on the localities and services that convert.

Is it legal to advertise home nursing and ICU-at-home services in India?

Broadly yes, you can advertise services you are registered to provide. Agencies are generally treated as clinical establishments in states that have adopted the Clinical Establishments Act, 2010, and the nurses you deploy are expected to hold valid Nursing Council registration. We keep ad claims aligned with your actual registrations and staff qualifications and avoid guaranteed-cure or success-rate claims that the Drugs & Magic Remedies (Objectionable Advertisements) Act restricts.

How do you get my agency to show up for 'home nursing near me' and on Google Maps?

We optimise your Google Business Profile with the right service categories, service areas, photos and regular posts, build locality landing pages (for example, home nursing in Indiranagar or attendant services in Andheri), and run review-velocity workflows to push you toward the Maps 3-pack. For high-intent ‘near me’ searches we can also layer in Google Local Services or Search ads so you appear even before organic rankings mature.

Which directories and review platforms matter for home healthcare in India?

Beyond Google Business Profile and Maps, the platforms that drive home-care enquiries are Practo, Justdial, Lybrate, Sulekha and Quikr Services, plus city-specific elder-care listings and aggregators. We claim and optimise your profiles, keep NAP details consistent, and funnel happy families into leaving reviews on the profiles that actually rank for your services.

Does marketing work for home-care agencies in Tier-2 and Tier-3 cities?

Yes, and it is often more cost-efficient. Cities like Jaipur, Lucknow, Indore, Coimbatore, Kochi and Bhubaneswar have rising elder-care demand but far fewer agencies bidding, so leads tend to cost less. The trade-off is that ticket values are roughly 30-40% lower than metros, so we focus on lead volume, Maps visibility, WhatsApp follow-up and longer-retention attendant packages to make the economics work.

Should I invest in Google Ads or in SEO and Google Business Profile?

They do different jobs rather than competing. Paid Search and Local Services ads buy near-instant visibility for urgent searches like a post-discharge ICU-at-home case, while SEO, locality pages and an optimised Google Business Profile build compounding free enquiries over months. Most home-care clients start with paid to prove ROI, then shift more budget toward organic and Maps as those rankings strengthen so blended cost-per-booking trends down.

How will I know which bookings actually came from your marketing?

We set up call tracking on ad numbers, WhatsApp click tracking, form-to-CRM capture and Google/Meta conversion events so each enquiry is attributed to its source. Because home care closes on a phone call or home visit rather than online, we tie bookings back through your intake team or CRM, and report cost-per-qualified-lead and cost-per-booked-case rather than just clicks.

COMPLIANT HEALTHCARE MARKETING

India-compliant home healthcare and elder care marketing: NMC, ASCI, DMRA & DPDP

You can advertise your registered services, the qualifications of your nurses and physiotherapists (GNM/ANM, registered physiotherapist, ICU-trained), service areas, response times, transparent per-visit and monthly packages, genuine consent-based reviews, and the conditions you support such as post-surgery, stroke and palliative care. We build campaigns around verifiable trust signals: registrations, trained staff, background-verified attendants and clear pricing. This is how we keep your campaigns audit-proof — it is marketing practice, not legal advice.

National Medical Commission (NMC) code

We keep campaigns within the NMC code of professional conduct, which restricts how doctors solicit patients. Creative focuses on education, facilities and access — not self-praise or claims of being the ‘best’.

ASCI advertising code

Every claim is checked against the ASCI code: no exaggerated, misleading or unsubstantiated superiority claims, and honest, clear creative that can be backed up.

Drugs & Magic Remedies Act, 1954

We avoid ‘magic remedy’, guaranteed-cure and absolute-result language for conditions restricted under this Act, so your ads do not get disapproved or land you in trouble.

DPDP Act, 2023 (patient data)

Lead forms, tracking pixels and CRM data are handled with consent and care, in line with India’s Digital Personal Data Protection Act, 2023.

Clinical Establishments (Registration and Regulation) Act, 2010 plus state nursing-bureau and Shops & Establishments registration

Home healthcare agencies that supply nurses, ICU-at-home and physiotherapy are generally treated as clinical establishments in states that have adopted the Clinical Establishments Act, 2010 (several states run their own equivalents), and deployed nurses are expected to hold valid Indian Nursing Council / State Nursing Council registration. We keep ad claims and landing pages consistent with the registrations and qualifications you actually hold; this is how we run campaigns, not legal advice.

What we keep your ads clear of

Avoid guaranteed-recovery or guaranteed-cure language, claims to treat or reverse serious conditions, ‘best in India’ or success-rate boasts you cannot substantiate, misuse of doctor or hospital affiliations, and content that exploits fear of an elderly relative’s death. We also steer clear of disease-specific drug or remedy claims that the Drugs & Magic Remedies (Objectionable Advertisements) Act, 1954 restricts, and we keep all testimonials real and consent-based.

READY TO GROW?

Turn your ad spend into a fuller booking calendar

Tell us about your home healthcare service and get a clear, written plan you can act on, whether you work with us or not.

Free • 30-min audit

Get a free growth audit for your home healthcare service

A senior strategist will review your current ads, website and Google profile, and email you a written action plan within 48 hours. No sales pitch.

Or call +91 95183 01162. Replies in under 4 working hours.

Why SpikeROAS

A home healthcare and elder care marketing agency that thinks like your CFO.

Most digital agencies sell impressions. We sell bookings and revenue. Every channel we run is judged by one number: profitable bookings per rupee spent.

Only healthcare. Nothing else.

Every account manager has run healthcare campaigns across at least 5 specialties. We don’t learn on your home healthcare service.

NMC & ASCI compliance built in

Every ad, landing page and review request passes a healthcare-compliance review before going live.

India-first channel mix

WhatsApp, Justdial, Practo, Google Maps and IVR are part of the playbook, not afterthoughts.

Revenue dashboards, not vanity

You see leads, appointments, walk-ins and ticket value, not just clicks and impressions.

No long lock-ins

Quarterly contracts. We earn the next quarter with the previous quarter’s results.

"We had been running Google Ads for two years before SpikeROAS. Within 90 days they cut our cost per lead by almost half and our chairside appointments doubled, without us touching the budget."

SpikeROAS connects these moving parts so the campaign, page, follow-up system, and reporting all support the same goal: more qualified inquiries and more booked bookings.

What home healthcare and elder care marketing costs in India.

Transparent, indicative monthly ranges. The right number for your home healthcare service depends on city, treatment ticket size and growth target. We confirm scope on the call.

Clinic profile	Agency retainer	Recommended ad budget	Best fit when
Single-location clinic Dental, derma, ortho, GP	₹40,000 to ₹80,000 / month	₹30,000 to ₹1,50,000 / month	You want predictable inquiries and a stronger local presence.
Multi-location chain 3 to 10 outlets	₹80,000 to ₹1,80,000 / month	₹1,50,000 to ₹5,00,000 / month	You're scaling outlets and need consistent demand at every branch.
Hospital / IVF / Speciality Multi-specialty, IVF, cardiac, onco	₹1,80,000 to ₹4,00,000+ / month	₹3,00,000 to ₹15,00,000+ / month	You need both performance growth and brand-level positioning.
Healthcare brand / D2C Supplements, devices, pharma	Custom scope	Custom scope	You're building a national category brand with a hybrid funnel.

All retainers include strategy, account management, weekly reporting and one quarterly business review. Setup fees may apply for new websites and CRM builds.

WHAT IT COSTS IN INDIA

What home healthcare and elder care marketing costs in India: ad spend → leads → ROI

Indicative India figures — actual numbers vary by city, competition and ticket size. We confirm targets in your free audit.

Indicative cost per lead by service

Home nursing (12/24-hr): ₹500-1,200 — Indicative; high-intent, high-ticket. Metro CPLs sit higher, Tier-2 nearer ₹250-500. Booked-case value roughly ₹22,000-1,20,000/month.
Elder & geriatric attendant care: ₹250-700 — Indicative; largest volume, often NRI children searching for parents. Long retention (3-12 months) lifts LTV.
Physiotherapy at home: ₹200-500 — Indicative; lower ticket per session (₹800-2,000), so repeat-visit packages of ₹10,000-40,000/month make multi-session conversion the goal.
ICU & post-surgery care at home: ₹700-1,500 — Indicative; lowest volume, highest value (₹40,000-1,20,000+/month). Discharge-timed urgency drives same-day bookings.

Monthly ad-budget bands

Indicative monthly ranges (ad spend plus management). Single-city / new agency: ₹40,000-75,000. Established multi-locality agency: ₹1,00,000-2,50,000. Multi-city / chain: ₹3,00,000-8,00,000+ across Google, Maps and Meta. Actual spend depends on city, competition and goals.

What 6 months can look like

By month 4-6 a focused agency typically sees a steadier flow of qualified booking enquiries from Search and Maps, and because monthly care tickets are large and recurring, even a modest close rate can return several times the ad spend. These are indicative outcomes, not guarantees: exact CPL, close rate and payback vary by city, competition and how fast your team responds to enquiries.

How we drive your cost per result down

We cut wasted spend on broad terms, route every enquiry into instant WhatsApp and call follow-up, and scale the services and cities with the best cost per booked bookings. Cost per lead typically falls as the funnel matures.