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Generate Daily Patient Leads & Sales For Your Clinic, Hospital Or Healthcare Brand Generate Daily Patient Leads & Sales For Your Clinic, Hospital Or Healthcare Brand
Generate Daily Patient Leads & Sales For Your Clinic, Hospital Or Healthcare Brand Generate Daily Patient Leads & Sales For Your Clinic, Hospital Or Healthcare Brand

Google Ads for Orthopedic and Joint Clinics

Google Ads campaigns built for orthopaedic and joint replacement centres in India, capturing high-intent searches like "knee replacement surgeon near me" and turning clicks into booked consultations. SpikeROAS manages your Search, Performance Max and call campaigns so spend goes to procedure-ready patients, not generic clicks.

₹3 Cr+

Revenue generated for a single orthopaedic clinic from ₹30L ad spend

45%

Average drop in cost per qualified lead in the first 90 days
 

50+

Orthopaedic clinics and joint replacement centres, hospitals and healthcare brands scaled
Free • 30-min audit

Get a free Google Ads audit for your orthopaedic clinic

A senior strategist will review your current ads, website and Google profile, and email you a written action plan within 48 hours. No sales pitch.
Or call +91 95183 01162. Replies in under 4 working hours.

Clients that Partnered with Us

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Trusted by 50+ orthopaedic clinics and joint replacement centres, hospitals & healthcare brands across India.
WHY GOOGLE ADS FOR ORTHOPAEDIC CLINICS AND JOINT REPLACEMENT CENTRES IS DIFFERENT

If your Google Ads was built for other industries, it is quietly costing you consultations

Consultations for orthopaedic clinics and joint replacement centres do not come from boosted posts and vanity metrics. We build Google Ads around how a real patient actually chooses an orthopaedic clinic.

Premium CPCs burning budget fast

Orthopaedic keywords are among the pricier healthcare terms in India, and competitive joint replacement queries in metros can push cost per click well above the general healthcare average. Without tight keyword and negative-list management, a clinic can spend much of a month’s budget on knee-pain home-remedy searchers who never book a consultation.

Clicks that never become consultations

Most orthopaedic sites send Google Ads traffic to a generic homepage with no procedure-specific page, no click-to-call and no WhatsApp option. High-intent searchers for hip or spine surgery bounce, and the ad spend produces traffic instead of OPD bookings.

Account suspensions from policy missteps

A single non-compliant claim, before/after image or unsupported guarantee can get a healthcare Google Ads account disapproved or suspended. Orthopaedic and pain-management ads are reviewed closely, and many clinics learn the policy rules only after a disapproval.

No line of sight from click to revenue

Clinics rarely know which keyword drove a high-value knee replacement versus which only produced a price enquiry. Without call tracking and conversion measurement, budget keeps flowing to campaigns that look busy but do not fill operating slots.
WHAT OUR GOOGLE ADS INCLUDES

Everything your Google Ads needs to book more consultations

One team builds and runs your entire Google Ads — strategy, build, optimisation and reporting. No juggling vendors who blame each other when bookings drop.

High-intent Search campaigns

We build tightly themed Search campaigns around procedure-ready queries such as knee replacement surgeon, hip resurfacing cost, ACL surgery, spine decompression and arthritis specialist near me, with city and locality modifiers. Aggressive negative keywords block exercise, home-remedy and job-seeker searches that waste budget.

Performance Max for full coverage

A Performance Max campaign extends reach across Search, Maps, YouTube, Discover and Gmail using your best procedure assets and signals from past consultation enquiries, so the clinic stays visible while Smart Bidding finds new patients beyond exact keyword matches.

Call-only ads and call assets

With most orthopaedic searches happening on mobile, we run call-only campaigns and call assets that ring the front desk or coordinator directly, plus call tracking so every Google Ads phone enquiry is logged against the campaign that produced it.

Conversion landing pages by procedure

We build dedicated, fast-loading pages for each procedure (knee, hip, spine, sports injury, fracture) with the surgeon’s credentials, OPD timings, an enquiry form, click-to-call and a WhatsApp button, so high-CPC clicks convert instead of bouncing to a generic homepage.

Conversion and call tracking

We implement Google Ads conversion tracking, GA4 and call tracking so form fills, calls and WhatsApp clicks are measured down to keyword level. This shows which procedures and localities drive booked consultations, not just clicks.

Remarketing and budget/bid management

We retarget visitors who viewed a procedure page but did not enquire, and manage bids, budget pacing and Target CPA so spend concentrates on the localities, devices and hours that produce orthopaedic consultations.
YOUR RETAINER, ITEMISED

What you get every month

Not just what we can do — exactly what lands in your inbox each month for your Google Ads retainer.

Weekly bid & budget optimisation

Weekly — we review spend, bids and pacing and shift budget to the keywords and treatments booking the most consultations.

Fresh ad copy each month

Monthly — new responsive search ads and angles, tested against current winners to keep cost per lead falling.

Search-term & negative-keyword review

Ongoing — we mine your search terms to add converting keywords and block the irrelevant ones wasting spend.

Call & conversion tracking QA

Monthly — we confirm every call and form is tracked and attributed, and review call recordings for lead quality.

Landing-page CRO tweaks

Ongoing — tests on headlines, offers and forms so more paid clicks become booked consultations.

Report + strategy call

Monthly — one report tying spend to leads, booked consultations and revenue, plus a planning call.
Case Study

How a structured Google Ads rebuild lifted consultation volume for a joint replacement centre

A multi-surgeon orthopaedic and joint replacement centre in a metro was running a single broad Search campaign sending all traffic to its homepage. Cost per click on knee and hip terms was high, the account had received a healthcare policy disapproval, and the team could not tell which spend produced actual OPD bookings.
SpikeROAS rebuilt the account into procedure-themed Search campaigns with a strict negative-keyword list, added call-only ads for mobile searchers, launched a Performance Max campaign, and built dedicated landing pages for knee, hip, spine and sports-injury queries with click-to-call and WhatsApp. We re-wrote all ad copy to clear healthcare policy review and set Target CPA against the clinic’s patient value.
Within the optimisation window the clinic saw a materially lower cost per qualified lead, a higher share of calls and form fills tied to high-intent procedure keywords, and clearer keyword-to-consultation reporting. Results vary by city, competition and procedure mix, and no specific outcome is guaranteed.
₹3 Cr+
Revenue generated from a single growth push
10x
Return in 6 months
45%
Lower cost per qualified lead in 90 days
60%+
Of leads turned into booked consultations
Case study image 1 (results dashboard / before-after)
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Case study image 2 (ad account or revenue graph)
SERVICES & TREATMENTS WE MARKET

The orthopaedic and joint replacement treatments we run Google Ads for

Each service has its own search intent and ticket value. We point Google Ads at the ones that actually grow your revenue.

Knee replacement surgery

We target high-intent queries like knee replacement surgeon near me, total knee replacement cost and knee replacement hospital in [city]. These clicks are among the more expensive orthopaedic terms in metros, so we route them to a dedicated knee page with surgeon credentials and click-to-call to protect ticket sizes that can run into lakhs.

Hip replacement surgery

Searches for hip replacement cost, hip resurfacing and hip replacement specialist signal procedure-ready intent. We use Search plus call ads with locality modifiers and bid to a Target CPA aligned to the high lifetime value of a hip replacement patient.

Arthroscopy & sports injury

Sports-injury and ACL/meniscus searchers are often younger and mobile-first. We capture terms like ACL surgery, knee arthroscopy and sports injury specialist near me with call-friendly ads and remarketing for those who research before booking a consultation.

Spine & disc care

Spine and disc queries are policy-sensitive, so we write compliant ads for slip disc treatment, sciatica specialist and spine surgeon near me, avoiding outcome guarantees, and send clicks to an education-led page that drives consultation enquiries rather than promising results.

Fracture & trauma care

Trauma intent is urgent and mobile. We run call-only and call-asset ads for fracture treatment near me and orthopaedic emergency, with dayparting and a tight geo radius so the front desk receives calls while the patient is actively searching.

Arthritis & joint-pain management

Arthritis and joint-pain terms attract many non-buyers, so heavy negative keywords filter out home-remedy and exercise searches. We focus spend on arthritis specialist and joint pain doctor near me queries that indicate the searcher wants a clinical consultation.
SEE WHAT WE ACTUALLY RUN

The searches and audiences we target for orthopaedic clinics and joint replacement centres

We point spend at buyers ready to act, not browsers — and exclude the terms that waste budget.

High-intent, ready-to-book searches

  • ‘knee replacement surgery cost’ / ‘knee replacement surgery cost in [city]’
  • ‘orthopedic doctor near me’
  • ‘best orthopaedic clinic near me’
  • ‘hip replacement surgery near me’

Treatment & comparison searches

  • ‘is knee replacement surgery safe / painful’
  • ‘knee replacement surgery recovery / results’
  • ‘knee replacement surgery price vs hip replacement surgery’
  • ‘orthopaedic clinic reviews’

Near-me & locality searches

  • ‘orthopedic doctor near me’
  • ‘knee replacement surgeon near me’
  • ‘hip replacement specialist near me’
  • ‘spine surgeon near me’

Audiences & negatives

  • Retargeting site visitors and ad engagers
  • Lookalikes of past enquirers (Meta)
  • We exclude ‘free’, ‘jobs’, ‘salary’, ‘course’, ‘cheapest’
  • We exclude student / DIY / home-remedy terms
GET FOUND WHERE PATIENTS LOOK

Google Maps, ‘orthopedic doctor near me’ & your reputation on Practo, Justdial & more

Most patients judge you on the map pack and your reviews before they ever call. We own that first impression.

Google Business Profile and Maps

We optimise your Google Business Profile so the clinic surfaces in the Maps pack for orthopaedic doctor near me searches and link call assets to it, since many high-intent searchers tap Maps and call before ever visiting a website.

Reviews that build trust at 4.7-plus

A steady flow of recent, genuine patient reviews lifts both Maps ranking and ad click-through. We set up a simple post-consultation review-request workflow over SMS and WhatsApp so the clinic builds review velocity ethically, without incentivised or fake reviews.

Listed on India health directories

We keep your NAP consistent and profile complete on directories such as Practo, Justdial and Lybrate, where many orthopaedic patients compare surgeons. Consistent listings reinforce the trust signals that make your Google Ads clicks more likely to convert.

Near-me and map-pack visibility

By aligning landing pages, Business Profile and locality keywords, we improve visibility for orthopaedic doctor near me and procedure-plus-locality searches, so paid and organic local presence reinforce each other and lower effective cost per consultation.
HOW IT WORKS

A simple, four-step path to more consultations from Google Ads

01

Free Google Ads Audit

A senior strategist reviews your current Google Ads, website and Google presence and sends a written action plan. No pitch, no obligation.
02

Strategy & Setup

We map your orthopaedic and joint replacement goals, city and budget into a clear plan, then build the Google Ads system to launch fast.
03

Launch & Optimise

We go live and watch cost per lead and booked consultations closely, cutting what does not work in the first weeks.
04

Scale What Works

Once the funnel is profitable, we scale the Google Ads angles and channels that bring real consultations, and report on revenue every month.
WHY ORTHOPAEDIC CLINICS AND JOINT REPLACEMENT CENTRES CHOOSE US

Built for orthopaedic clinics and joint replacement centres that want consultations, not just reports

Healthcare-policy fluent

We write and structure orthopaedic ads to stay inside Google’s healthcare advertising policies and NMC professional-conduct norms, avoiding the guarantee claims, superlatives and before/after imagery that commonly trigger disapprovals and account suspensions.

Built around procedure economics

We set acquisition targets against the real value of an orthopaedic patient. When a knee replacement can be worth lakhs in revenue, a higher acquisition cost can still be sound, and we manage bids to that logic rather than chasing the cheapest click.

Search plus Performance Max specialists

We do not run a single boosted campaign and call it Google Ads. We combine tightly controlled Search, Performance Max, call and remarketing campaigns so coverage is broad while high-intent procedure spend stays disciplined.

Landing pages that actually convert

Most agencies stop at the click. We pair campaigns with procedure-specific conversion pages and WhatsApp/call paths, so the premium CPCs you pay turn into measurable consultation bookings.

Transparent, keyword-level reporting

You see cost per lead, cost per consultation, calls, form fills and spend by procedure and locality in plain dashboards, no vanity impressions, so you always know what each rupee bought.

Metro and Tier-2 experience

We structure geo-targeting for dense metro competition and for Tier-2 and regional centres that draw patients from surrounding districts, adjusting bids and radius to each market’s economics.
BUILD VS BUY

SpikeROAS vs an in-house hire, a freelancer or a generalist agency

A neutral look at your options so you can pick the model that actually fits your orthopaedic clinic.

SpikeROAS

  • Healthcare-only team — we already know your vertical and India compliance.
  • A senior strategist owns your account; Google Ads, website and follow-up handled together.
  • NMC / ASCI / DPDP compliance checked before anything goes live.
  • Month-to-month, reports tied to booked consultations and revenue.
  • Scales city by city without re-hiring.

In-house hire

  • ₹4–10L+ a year in salary plus tools, before results.
  • One generalist rarely covers Google Ads, SEO, design and follow-up well.
  • Weeks to hire and months to ramp; you carry the risk if they leave.
  • Compliance and tracking depend on one person’s experience.

Freelancer

  • Low cost and quick to start.
  • Usually a single channel, not the full funnel.
  • Variable availability; little accountability or reporting.
  • Healthcare compliance and call/lead tracking often missing.

Generalist agency

  • Broad capability across many industries.
  • Often the same playbook used for retail and e-commerce.
  • Junior account handling; healthcare compliance learned on your budget.
  • Reports lean on clicks and impressions, not booked consultations.
CITY & ‘NEAR ME’ COVERAGE

We run Google Ads for orthopaedic clinics and joint replacement centres in every Indian city — metros to Tier-2

Patients search ‘orthopedic doctor near me’, ‘knee replacement surgeon near me’, ‘hip replacement specialist near me’, ‘spine surgeon near me’ and ‘orthopaedic and joint replacement in [city]’. In metros like Delhi, Mumbai, Bengaluru and Chennai, orthopaedic clicks sit at the higher end of the healthcare CPC range and competitive joint replacement terms can cost more amid dense hospital competition, while Tier-2 cities such as Indore, Jaipur, Nagpur or Coimbatore typically see lower CPCs and lighter competition, letting clinics widen geo radius to capture patients travelling in from surrounding districts. We run city-level campaigns and Google Business Profiles across India.

North & West India

Delhi NCR, Mumbai, Pune, Ahmedabad, Jaipur, Chandigarh, Surat and Lucknow. Targeted for ‘orthopedic doctor near me’.

South India

Bengaluru, Hyderabad, Chennai, Kochi, Coimbatore, Vijayawada and Visakhapatnam.

East & Central India

Kolkata, Bhubaneswar, Patna, Ranchi, Indore, Bhopal, Raipur and Nagpur.

Tier-2 & emerging cities

Nashik, Ludhiana, Vadodara, Mysuru, Madurai, Guwahati, Dehradun and beyond.
WHAT DOCTORS SAY

Results you can see in your consultation calendar

★★★★★
“Our Google Ads finally pays for itself. For the first time we can see exactly which campaigns bring patients to our orthopaedic clinic.”
Dr. A. Sharma
Orthopaedic clinic, Pune
★★★★★
“Every enquiry now gets followed up within minutes and our consultation calendar is consistently full.”
Dr. R. Nair
Orthopaedic clinic, Bengaluru
★★★★★
“They understood orthopaedic and joint replacement and Google Ads in a way no other agency did. Our cost per qualified enquiry dropped fast.”
Founder
Orthopaedic clinic, Hyderabad
WHO RUNS YOUR CAMPAIGNS

Healthcare-only specialists, accountable for booked consultations

Your Google Ads is run by senior people who only do healthcare marketing — not a rotating junior team learning on your orthopaedic clinic.

Senior healthcare strategists, not juniors

Every account is led by a senior strategist who has run campaigns across multiple medical specialties. You speak to someone who understands both marketing and how a orthopaedic clinic actually runs — never a rotating junior learning on your account.

Compliance-checked before anything goes live

Each ad, landing page and review request passes an NMC and ASCI healthcare-compliance check before launch, so a click never costs you your reputation.

Transparent, accountable reporting

You get one clear monthly report tying spend to leads, booked consultations and revenue — plus a quarterly review where we own the numbers, not just the clicks.
THE STACK WE RUN YOU ON

The tools and integrations behind your Google Ads

We set up and manage the full stack, and plug into the CRM or booking tool you already use — so leads flow end to end.

Google Ads & Performance Max

Set up, integrated and managed for you.

GA4 & conversion tracking

Set up, integrated and managed for you.

Call-tracking & recording

Set up, integrated and managed for you.

Looker Studio dashboards

Set up, integrated and managed for you.

Google Business Profile

Set up, integrated and managed for you.

CRM & WhatsApp integration

Set up, integrated and managed for you.
QUESTIONS

Google Ads for orthopaedic and joint replacement: your questions answered

How much should an orthopaedic clinic budget for Google Ads in India?

As an indicative range, single-location clinics often start around Rs 50,000-1,50,000 per month in media spend, mid-size centres Rs 2,00,000-5,00,000, and large hospitals more. Budget depends on city, competition and how many procedures you want to promote. Management fees are separate.

Why are orthopaedic Google Ads clicks so expensive?

Healthcare CPCs in India broadly run from roughly Rs 80 to Rs 500, and competitive orthopaedic and joint replacement terms in metros sit at or above the high end because patient value is high and hospitals bid aggressively. The way to control this is tight keyword targeting, strong negative lists and conversion pages, which we manage so spend reaches procedure-ready searchers.

Is it allowed to advertise orthopaedic and joint replacement surgery on Google in India?

Factual ads about procedures, surgeon credentials, locality and consultation booking are generally acceptable under Google’s healthcare policies and NMC professional-conduct norms. What is restricted is guarantees, superlatives like best or No.1, comparative claims and misleading before/after imagery. We structure ads to stay compliant. This is general guidance, not legal advice.

How quickly will I see consultation enquiries from Google Ads?

Search ads can generate calls and form fills within days of going live, since they target people actively searching. The first few weeks are usually spent gathering conversion data and refining keywords and bids, after which cost per lead typically stabilises and improves. Timelines vary by market.

What is a realistic cost per lead for knee or hip replacement?

Indicatively, qualified leads for joint replacement often fall in the Rs 1,200-3,000 range, with arthritis and joint-pain consults lower. The cost per actually booked surgery is higher. Figures vary widely by city and competition, so treat these as starting benchmarks, not promises.

How do you make sure my Google Ads account is not suspended?

We write ad copy and build landing pages that avoid the common triggers (outcome guarantees, superlatives, unsupported claims and before/after images) and keep healthcare verification in order. This reduces the risk of disapprovals and suspensions that frequently hit orthopaedic and spine accounts, though no platform outcome can be guaranteed.

Do you build the landing pages or just run ads?

We can do both. Sending premium-CPC clicks to a generic homepage wastes budget, so we build dedicated, fast-loading pages per procedure with surgeon details, click-to-call and WhatsApp. A one-time conversion page or microsite build is typically Rs 60,000-2,50,000 depending on scope.

How do you track whether ads actually produce patients?

We set up Google Ads conversion tracking, GA4 and call tracking so calls, form fills and WhatsApp clicks are measured down to the keyword and procedure level. You see cost per lead and cost per consultation by campaign, not just impressions and clicks.

Is Google Ads better than SEO for an orthopaedic clinic?

They serve different timelines. Google Ads delivers high-intent enquiries quickly and lets you switch spend on or off, while SEO and local SEO build durable visibility over months on a retainer of roughly Rs 25,000-75,000. Most clinics use ads for immediate flow and SEO to lower long-term acquisition cost.

Can Google Ads target near-me and Tier-2 searches?

Yes. We target near-me queries such as orthopaedic doctor near me and procedure-plus-locality searches, tied to your Google Business Profile and Maps. For Tier-2 and regional centres we widen the geo radius to capture patients travelling from surrounding districts, where CPCs are usually lower.
COMPLIANT HEALTHCARE MARKETING

India-compliant Google Ads for orthopaedic and joint replacement: NMC, ASCI, DMRA & DPDP

You can run factual Google Ads describing the procedures offered (knee, hip, spine, arthroscopy, trauma, arthritis care), surgeon qualifications and experience, OPD timings, locality, consultation booking, and click-to-call or WhatsApp contact. Educational content about conditions and recovery, genuine patient reviews collected ethically, and clear consultation-fee or pricing information are generally acceptable when truthful and verifiable. This is how we keep your campaigns audit-proof — marketing practice, not legal advice.

National Medical Commission (NMC) code

We keep campaigns within the NMC code of professional conduct, which restricts how doctors solicit patients. Creative focuses on education, facilities and access — not self-praise or claims of being the ‘best’.

ASCI advertising code

Every claim is checked against the ASCI code: no exaggerated, misleading or unsubstantiated superiority claims, and honest, clear creative that can be backed up.

Drugs & Magic Remedies Act, 1954

We avoid ‘magic remedy’, guaranteed-cure and absolute-result language for conditions restricted under this Act, so your ads do not get disapproved or land you in trouble.

DPDP Act, 2023 (patient data)

Lead forms, tracking pixels and CRM data are handled with consent and care, in line with India’s Digital Personal Data Protection Act, 2023.

NMC Registered Medical Practitioner (Professional Conduct) norms and Google's healthcare advertising policy

Orthopaedic and joint replacement advertising in India is shaped in practice by the National Medical Commission’s professional-conduct norms on practitioner advertising (the formal 2023 Regulations were issued but kept in abeyance, so the earlier MCI/NMC ethics code continues to guide conduct), alongside Google’s own healthcare and medical advertising policies and ASCI guidelines. Together these discourage self-promotion, comparative claims and guarantees of surgical outcome. This is general information on advertising practice, not legal advice; clinics should confirm specifics with their own compliance or legal advisor.

What we keep your ads clear of

Avoid guarantees of cure or surgical success, superlative or ranking claims such as best, No.1 or 100 percent, and comparative claims against named competitors. Do not use misleading before/after imagery, testimonials that imply assured outcomes, or unsupported success-rate figures. These commonly trigger Google healthcare disapprovals or account suspensions and conflict with NMC and ASCI norms.
READY TO GROW?

Turn your Google Ads into a fuller consultation calendar

Tell us about your orthopaedic clinic and get a clear, written Google Ads plan you can act on, whether you work with us or not.
Free • 30-min audit

Get a free Google Ads audit for your orthopaedic clinic

A senior strategist will review your current ads, website and Google profile, and email you a written action plan within 48 hours. No sales pitch.
Or call +91 95183 01162. Replies in under 4 working hours.

Why SpikeROAS

A Google Ads partner that thinks like your CFO.

Most agencies sell impressions. We sell consultations and revenue. Every part of your Google Ads is judged by one number: profitable bookings per rupee spent.

Only healthcare. Nothing else.

Every account manager has run healthcare campaigns across at least 5 specialties. We don’t learn Google Ads on your orthopaedic clinic.

NMC & ASCI compliance built in

Every ad, landing page and review request passes a healthcare-compliance review before going live.

India-first channel mix

WhatsApp, Justdial, Practo, Google Maps and IVR are part of the playbook, not afterthoughts.

Revenue dashboards, not vanity

You see leads, appointments, walk-ins and ticket value, not just clicks and impressions.

No long lock-ins

Quarterly contracts. We earn the next quarter with the previous quarter’s results.

Smriti Rana
★★★★★
Senior Manager
"We had been running Google Ads for two years before SpikeROAS. Within 90 days they cut our cost per lead by almost half and our chairside appointments doubled, without us touching the budget."

SpikeROAS connects your Google Ads, page, follow-up and reporting so they all support the same goal: more qualified enquiries and more booked consultations.

What does Google Ads for orthopaedic clinics and joint replacement centres cost?

Transparent, indicative retainer ranges. The right number depends on your city, competition and growth target. We confirm scope on the call.

Clinic profileAgency retainerRecommended ad budgetBest fit when
Single-location clinic
Dental, derma, ortho, GP		 ₹40,000 to ₹80,000 / month ₹30,000 to ₹1,50,000 / month You want predictable inquiries and a stronger local presence.
Multi-location chain
3 to 10 outlets		 ₹80,000 to ₹1,80,000 / month ₹1,50,000 to ₹5,00,000 / month You're scaling outlets and need consistent demand at every branch.
Hospital / IVF / Speciality
Multi-specialty, IVF, cardiac, onco		 ₹1,80,000 to ₹4,00,000+ / month ₹3,00,000 to ₹15,00,000+ / month You need both performance growth and brand-level positioning.
Healthcare brand / D2C
Supplements, devices, pharma		 Custom scope Custom scope You're building a national category brand with a hybrid funnel.

All retainers include strategy, account management, weekly reporting and one quarterly business review. Setup fees may apply for new websites and CRM builds.

Book a Strategy Call
YOUR NUMBERS IN INR

Your numbers: Google Ads spend → leads → booked consultations → ROI

Indicative India figures — actual numbers vary by city, competition and ticket size. We confirm targets in your free audit.

Indicative cost per lead by service

  • Knee / hip replacement: approx. Rs 1,200-3,000 per qualified lead — Among the higher orthopaedic CPCs, but strong patient value supports the spend; cost per booked surgery is far higher and varies by city. Indicative only.
  • Arthroscopy & sports injury: approx. Rs 600-1,500 per lead — Younger, mobile-first searchers; remarketing can lower cost as many research before booking. Indicative only.
  • Spine & disc care: approx. Rs 900-2,200 per lead — Policy-sensitive; compliant, education-led pages help keep ads live and improve lead quality. Indicative only.
  • Arthritis & joint-pain consults: approx. Rs 400-1,200 per lead — Strong negative keywords are essential to filter out home-remedy and exercise searchers. Indicative only.

Monthly ad-budget bands

Indicative Google Ads media budgets: small single-location orthopaedic clinics typically start around Rs 50,000-1,50,000 per month; mid-size centres with 2-3 locations often run Rs 2,00,000-5,00,000; large multi-specialty hospitals Rs 5,00,000-15,00,000. SpikeROAS management fees are quoted separately, commonly a monthly retainer or a percentage of ad spend. For reference, related services run on different models: SEO and local SEO on a monthly retainer of roughly Rs 25,000-75,000; a conversion-focused website as a one-time Rs 60,000-2,50,000 build plus light monthly maintenance; and WhatsApp lead automation at a setup fee of around Rs 10,000-30,000 plus a modest monthly platform and management cost. All figures are indicative and vary by city, competition and scope.

What 6 months can look like

Well-structured orthopaedic campaigns can return several multiples of ad spend over a few months given high procedure values, but outcomes depend on city, competition, surgeon reputation and clinic capacity, and no specific ROI or result is guaranteed.

How we drive your cost per result down

We cut wasted spend on broad terms, route every enquiry into instant WhatsApp and call follow-up, and scale the services and cities with the best cost per booked consultations. Cost per lead typically falls as the funnel matures.

Build a predictable consultations engine for your orthopaedic clinic.

Free 30-minute strategy call. Written action plan in 48 hours. No long-form sales pitch.
Book a Strategy Call