Google Ads for LASIK and Eye Hospitals in India

Google Ads that put your eye hospital in front of patients the moment they search "LASIK near me" or "cataract surgery cost". SpikeROAS builds high-intent Search, Performance Max and call campaigns mapped to LASIK, cataract, retina and refractive enquiries across your catchment in India.

₹3 Cr+

Revenue generated for a single eye hospital from ₹30L ad spend

45%

Average drop in cost per qualified lead in the first 90 days

50+

Eye hospitals, clinics and healthcare brands scaled

Free • 30-min audit

Get a free Google Ads audit for your eye hospital

A senior strategist will review your current ads, website and Google profile, and email you a written action plan within 48 hours. No sales pitch.

Or call +91 95183 01162. Replies in under 4 working hours.

Clients that Partnered with Us

Trusted by 50+ eye hospitals, clinics & healthcare brands across India.

WHY GOOGLE ADS FOR EYE HOSPITALS IS DIFFERENT

If your Google Ads was built for other industries, it is quietly costing you appointments

Appointments for eye hospitals do not come from boosted posts and vanity metrics. We build Google Ads around how a real patient actually chooses an eye hospital.

Burning budget on broad LASIK keywords

Bidding on generic terms like “eye surgery” pulls window-shoppers and students researching the procedure, not surgery-ready patients. Without tight match types and negative keyword lists, an eye hospital can spend a large share of its budget on clicks that never book a consultation.

Clicks that never become appointments

Traffic lands on a homepage instead of a LASIK or cataract page, with no clear price guidance, no callback form and no click-to-call. Eye-care CPCs commonly run Rs 60-250, so every wasted click hurts, and untracked phone enquiries make ROI invisible.

Losing the map pack and call to bigger chains

National eye-care chains outbid single hospitals on brand and “near me” terms. Without call-focused campaigns, location assets and a strong Quality Score, a capable local surgeon can stay buried below paid listings from larger groups.

No view of which spend drives surgeries

Eye hospitals see leads but cannot tell which campaign produced a paid LASIK or cataract case. Without call tracking, form-conversion tagging and offline conversion import, budgets get cut blindly and the campaigns that actually fill OT slots get starved.

WHAT OUR GOOGLE ADS INCLUDES

Everything your Google Ads needs to book more appointments

One team builds and runs your entire Google Ads — strategy, build, optimisation and reporting. No juggling vendors who blame each other when bookings drop.

High-intent Search campaigns by procedure

Separate campaigns and ad groups for LASIK, SMILE, Contoura, cataract, ICL and retina, each with exact and phrase match keywords, tight negative lists (jobs, course, free, government) and ad copy matched to the enquiry so Quality Score improves and CPCs tend to fall.

Performance Max for catchment coverage

PMax campaigns feed Google’s automation with your LASIK and cataract assets to capture demand across Search, Maps, YouTube and Discover, with audience signals built from past patient profiles and location targeting around your hospital and feeder areas.

Conversion-focused landing pages

Dedicated LASIK and cataract pages with indicative price ranges, surgeon credentials, pre-op FAQ, click-to-call and a short callback form. Built for mobile speed and matched to the ad so the message stays consistent from click to enquiry, which lifts conversion rate.

Call tracking and lead capture

Call-only and call-asset setup with dynamic call tracking, WhatsApp click-to-chat and form submissions tagged as conversions in Google Ads. Every enquiry is attributed to the campaign, keyword and device that produced it.

Remarketing and YouTube nurture

Display and YouTube remarketing to people who viewed your LASIK or cataract pages but did not book, plus brand-defence Search ads so competitors cannot intercept patients searching your hospital name.

Budget, bid and conversion management

Ongoing bid and budget management across Smart Bidding strategies (Maximise Conversions, Target CPA), search-term mining, negative-keyword expansion and offline conversion import so spend shifts toward keywords that produce booked surgeries, not just clicks.

YOUR RETAINER, ITEMISED

What you get every month

Not just what we can do — exactly what lands in your inbox each month for your Google Ads retainer.

Weekly bid & budget optimisation

Weekly — we review spend, bids and pacing and shift budget to the keywords and treatments booking the most appointments.

Fresh ad copy each month

Monthly — new responsive search ads and angles, tested against current winners to keep cost per lead falling.

Search-term & negative-keyword review

Ongoing — we mine your search terms to add converting keywords and block the irrelevant ones wasting spend.

Call & conversion tracking QA

Monthly — we confirm every call and form is tracked and attributed, and review call recordings for lead quality.

Landing-page CRO tweaks

Ongoing — tests on headlines, offers and forms so more paid clicks become booked appointments.

Report + strategy call

Monthly — one report tying spend to leads, booked appointments and revenue, plus a planning call.

Case Study

How structured Google Ads cut LASIK cost-per-lead for a metro eye hospital

A multi-specialty eye hospital in a metro city was running a single Google Ads campaign mixing LASIK, cataract and general optometry keywords. Monthly spend was in the low lakhs, phone enquiries were untracked, and the team could not tell which clicks led to surgical consultations versus routine eye-test queries.

SpikeROAS rebuilt the account into procedure-level campaigns, separating LASIK, SMILE and cataract with exact and phrase match keywords and an extensive negative keyword list to remove jobs, courses and free-camp searches. We launched dedicated LASIK and cataract landing pages with click-to-call and callback forms, configured dynamic call tracking and form conversions, and moved bidding to Target CPA once enough conversion data had accumulated.

Within roughly three months, cost per qualified enquiry on LASIK fell meaningfully while total spend stayed broadly flat, and the hospital could finally attribute booked consultations to specific campaigns and keywords. Results vary by city, competition and the hospital’s own follow-up process; these figures are illustrative and indicative, not guaranteed.

₹3 Cr+

Revenue generated from a single growth push

10x

Return in 6 months

45%

Lower cost per qualified lead in 90 days

60%+

Of leads turned into booked appointments

Case study image 1 (results dashboard / before-after)

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Case study image 2 (ad account or revenue graph)

SERVICES & TREATMENTS WE MARKET

The eye hospital and LASIK treatments we run Google Ads for

Each service has its own search intent and ticket value. We point Google Ads at the ones that actually grow your revenue.

LASIK, SMILE & Contoura

The highest-intent and highest-competition cluster. Searchers compare price and technology (“SMILE vs LASIK cost”, “Contoura vision price”). We run dedicated ad groups with price-range landing pages; CPCs commonly run Rs 80-250 and CPL around Rs 700-2,500 depending on city, with brand-defence ads on your hospital name.

Cataract surgery

Volume driver with strong commercial intent (“cataract surgery cost”, “phaco surgery near me”, “premium lens cataract”). We target IOL and premium-lens queries, use age and location signals, and route to a page that explains lens options and indicative pricing to lift form and call conversions.

Retina & glaucoma care

More clinical, lower-volume searches (“diabetic retinopathy treatment”, “glaucoma specialist near me”). We use exact match and condition-specific copy, avoid outcome guarantees per compliance, and prioritise call assets since these patients often want to speak before booking.

ICL / refractive lens

For high-power patients unsuitable for LASIK (“ICL surgery cost”, “implantable contact lens India”). High-ticket cases mean a higher acceptable CPL; we bid for these premium terms and route to content explaining candidacy, recovery and indicative cost bands.

Paediatric & squint care

Parent-driven searches (“squint surgery for child”, “paediatric eye specialist near me”). We target parental intent, schedule ads around evenings and weekends, and use reassuring, factual copy with call-first conversions since families prefer to discuss before booking.

Cornea & dry-eye treatment

Steady demand from symptom searches (“dry eye treatment”, “corneal transplant hospital”). We capture both urgent and chronic intent, separate informational from commercial queries with negatives, and feed remarketing audiences so symptom-researchers return when ready to book.

SEE WHAT WE ACTUALLY RUN

The searches and audiences we target for eye hospitals

We point spend at buyers ready to act, not browsers — and exclude the terms that waste budget.

High-intent, ready-to-book searches

‘LASIK, SMILE & contoura cost’ / ‘LASIK, SMILE & contoura cost in [city]’
‘lasik near me’
‘best eye hospital near me’
‘cataract surgery near me’

Treatment & comparison searches

‘is LASIK, SMILE & contoura safe / painful’
‘LASIK, SMILE & contoura recovery / results’
‘LASIK, SMILE & contoura price vs cataract surgery’
‘eye hospital reviews’

Near-me & locality searches

‘lasik near me’
‘eye hospital near me’
‘cataract surgery near me’
‘best eye specialist near me’

Audiences & negatives

Retargeting site visitors and ad engagers
Lookalikes of past enquirers (Meta)
We exclude ‘free’, ‘jobs’, ‘salary’, ‘course’, ‘cheapest’
We exclude student / DIY / home-remedy terms

GET FOUND WHERE PATIENTS LOOK

Google Maps, ‘lasik near me’ & your reputation on Practo, Justdial & more

Most patients judge you on the map pack and your reviews before they ever call. We own that first impression.

Google Business Profile + Maps tie-in

We connect campaigns to a fully optimised Google Business Profile with location and call assets so your hospital can show in the local map pack and “lasik near me” results, not just paid text ads. Strong profiles support call and direction enquiries from nearby patients.

Review velocity to support ad CTR

A steady flow of genuine reviews aiming for a strong 4.7-star average raises the trust signals next to your ads and listings. We help set up post-consult review-request workflows over SMS and WhatsApp so ratings grow steadily and ethically, supporting click-through on paid placements.

Presence on India eye-care directories

We make sure your listings on Practo, Justdial and Lybrate are consistent with your ad landing pages on name, address and phone, so patients who cross-check after clicking an ad find matching, credible information and complete the enquiry.

Map-pack and near-me visibility outcomes

By aligning ad geo-targeting, location assets and your Business Profile, we work to improve visibility for high-intent “near me” searches across your catchment, so paid clicks and organic map enquiries reinforce each other instead of competing.

HOW IT WORKS

A simple, four-step path to more appointments from Google Ads

Free Google Ads Audit

A senior strategist reviews your current Google Ads, website and Google presence and sends a written action plan. No pitch, no obligation.

Strategy & Setup

We map your eye hospital and LASIK goals, city and budget into a clear plan, then build the Google Ads system to launch fast.

Launch & Optimise

We go live and watch cost per lead and booked appointments closely, cutting what does not work in the first weeks.

Scale What Works

Once the funnel is profitable, we scale the Google Ads angles and channels that bring real appointments, and report on revenue every month.

WHY EYE HOSPITALS CHOOSE US

Built for eye hospitals that want appointments, not just reports

Healthcare-only Google Ads focus

We run paid search for hospitals and specialty clinics, so we understand eye-care patient journeys, seasonality (cataract camps, exam-season LASIK) and the compliance lines that protect your medical registration.

Procedure-level account structure

Your account is built procedure by procedure rather than as one catch-all campaign, so LASIK budget never silently subsidises low-margin enquiries and you can see cost per lead for each surgery type.

Conversion tracking done properly

Call tracking, form tagging, WhatsApp events and offline conversion import are configured from day one, so reporting shows cost per qualified enquiry and, where your CRM allows, cost per booked case rather than vanity clicks.

Compliance-aware ad copy

Ad copy and landing pages are written to avoid guarantee-of-outcome and miracle-cure language, helping you stay aligned with Google’s healthcare advertising policy and Indian medical advertising norms.

Transparent fees and your own account

Campaigns live in your own Google Ads account that you own. You see exact ad spend versus management fee, with no markup hidden inside the media.

Local and multi-location ready

Whether you run one hospital or branches across a city, we structure geo-targeting, location assets and budgets so each centre gets attributable enquiries from its own catchment.

BUILD VS BUY

SpikeROAS vs an in-house hire, a freelancer or a generalist agency

A neutral look at your options so you can pick the model that actually fits your eye hospital.

SpikeROAS

Healthcare-only team — we already know your vertical and India compliance.
A senior strategist owns your account; Google Ads, website and follow-up handled together.
NMC / ASCI / DPDP compliance checked before anything goes live.
Month-to-month, reports tied to booked appointments and revenue.
Scales city by city without re-hiring.

In-house hire

₹4–10L+ a year in salary plus tools, before results.
One generalist rarely covers Google Ads, SEO, design and follow-up well.
Weeks to hire and months to ramp; you carry the risk if they leave.
Compliance and tracking depend on one person’s experience.

Freelancer

Low cost and quick to start.
Usually a single channel, not the full funnel.
Variable availability; little accountability or reporting.
Healthcare compliance and call/lead tracking often missing.

Generalist agency

Broad capability across many industries.
Often the same playbook used for retail and e-commerce.
Junior account handling; healthcare compliance learned on your budget.
Reports lean on clicks and impressions, not booked appointments.

CITY & ‘NEAR ME’ COVERAGE

We run Google Ads for eye hospitals in every Indian city — metros to Tier-2

Patients search ‘lasik near me’, ‘eye hospital near me’, ‘cataract surgery near me’, ‘best eye specialist near me’ and ‘eye hospital and LASIK in [city]’. In metros like Mumbai, Delhi or Bangalore, LASIK keyword CPCs often run around Rs 120-250 against crowded chain bidding, so structure and conversion tracking largely decide profitability; in Tier-2 cities like Indore, Coimbatore or Lucknow, CPCs are typically lower and competition thinner, so a modest budget with tight geo-targeting can capture much of the local LASIK and cataract demand. We run city-level campaigns and Google Business Profiles across India.

North & West India

Delhi NCR, Mumbai, Pune, Ahmedabad, Jaipur, Chandigarh, Surat and Lucknow. Targeted for ‘lasik near me’.

South India

Bengaluru, Hyderabad, Chennai, Kochi, Coimbatore, Vijayawada and Visakhapatnam.

East & Central India

Kolkata, Bhubaneswar, Patna, Ranchi, Indore, Bhopal, Raipur and Nagpur.

Tier-2 & emerging cities

Nashik, Ludhiana, Vadodara, Mysuru, Madurai, Guwahati, Dehradun and beyond.

WHAT DOCTORS SAY

Results you can see in your appointment book

★★★★★

“Our Google Ads finally pays for itself. For the first time we can see exactly which campaigns bring patients to our eye hospital.”

Dr. A. Sharma

Eye hospital, Pune

★★★★★

“Every enquiry now gets followed up within minutes and our appointment book is consistently full.”

Dr. R. Nair

Eye hospital, Bengaluru

★★★★★

“They understood eye hospital and LASIK and Google Ads in a way no other agency did. Our cost per qualified enquiry dropped fast.”

Founder

Eye hospital, Hyderabad

WHO RUNS YOUR CAMPAIGNS

Healthcare-only specialists, accountable for booked appointments

Your Google Ads is run by senior people who only do healthcare marketing — not a rotating junior team learning on your eye hospital.

Senior healthcare strategists, not juniors

Every account is led by a senior strategist who has run campaigns across multiple medical specialties. You speak to someone who understands both marketing and how a eye hospital actually runs — never a rotating junior learning on your account.

Compliance-checked before anything goes live

Each ad, landing page and review request passes an NMC and ASCI healthcare-compliance check before launch, so a click never costs you your reputation.

Transparent, accountable reporting

You get one clear monthly report tying spend to leads, booked appointments and revenue — plus a quarterly review where we own the numbers, not just the clicks.

THE STACK WE RUN YOU ON

The tools and integrations behind your Google Ads

We set up and manage the full stack, and plug into the CRM or booking tool you already use — so leads flow end to end.