Google Ads for IVF and Fertility Clinics

Google Ads built for IVF and fertility clinics in India: high-intent Search and Performance Max campaigns that turn "IVF centre near me" and treatment searches into booked consultations, with call and lead tracking on every rupee. ART Act and PCPNDT-aware ad copy that avoids banned claims.

₹3 Cr+

Revenue generated for a single IVF clinic from ₹30L ad spend

45%

Average drop in cost per qualified lead in the first 90 days

50+

IVF and fertility clinics, hospitals and healthcare brands scaled

Free • 30-min audit

Get a free Google Ads audit for your IVF clinic

A senior strategist will review your current ads, website and Google profile, and email you a written action plan within 48 hours. No sales pitch.

Or call +91 95183 01162. Replies in under 4 working hours.

Clients that Partnered with Us

Trusted by 50+ IVF and fertility clinics, hospitals & healthcare brands across India.

WHY GOOGLE ADS FOR IVF AND FERTILITY CLINICS IS DIFFERENT

If your Google Ads was built for other industries, it is quietly costing you consultations

Consultations for IVF and fertility clinics do not come from boosted posts and vanity metrics. We build Google Ads around how a real patient actually chooses an IVF clinic.

High CPCs burning budget on the wrong clicks

Fertility keywords in metros can run ₹200-₹400+ per click, and broad match with weak negatives bleeds spend on students, job-seekers and ‘IVF cost’ window-shoppers. We tighten match types, negative lists and intent so budget lands on consult-ready searches.

Leads that never convert to a cycle

Many clinics see plenty of form fills but few confirmed cycles, and untracked, slow-followed leads waste ad money. We wire call tracking and lead scoring so your team can prioritise the enquiries most likely to progress to a consultation and cycle.

Ad accounts getting disapproved or suspended

Google reviews fertility ads closely, and ‘gender selection’, ‘baby boy/girl’ or ‘100% guaranteed’ copy can trigger disapproval and breaches the ART Act and PCPNDT advertising bans. We write policy-aware ad copy and structure accounts to reduce the risk of disapproval.

Losing local searches to aggregators and bigger chains

Aggregators like Practo and Justdial and national IVF chains often outbid single clinics on ‘IVF centre near me’. We use location and radius targeting, call ads and tight geo ad-group structuring so you focus spend on your own catchment instead of paying for traffic 40km away.

WHAT OUR GOOGLE ADS INCLUDES

Everything your Google Ads needs to book more consultations

One team builds and runs your entire Google Ads — strategy, build, optimisation and reporting. No juggling vendors who blame each other when bookings drop.

High-intent Search campaigns

Tightly themed ad groups for IVF, ICSI, IUI, egg freezing and male infertility, mapped to bottom-funnel queries like ‘best ivf treatment in [city]’ and ‘ivf cost’. Exact and phrase match structure with aggressive negative-keyword lists to cut wasted spend.

Performance Max for fertility

Asset-group-based Performance Max to reach YouTube, Discover, Gmail, Maps and Display inventory around fertility intent, fed with conversion data and audience signals so Google’s automation focuses on people actively researching treatment rather than scattering spend.

Conversion-focused landing pages

Dedicated treatment landing pages designed to convert, with patient-story proof, doctor credentials, a transparent process and a single clear consultation CTA, instead of pointing paid clicks at a slow homepage.

Call tracking and lead capture

Dynamic call tracking numbers, click-to-call on mobile, WhatsApp click and form lead capture, so every consultation enquiry is attributed to the exact campaign, keyword and ad that drove it inside Google Ads.

Remarketing and audience funnels

Remarketing across YouTube and Display to people who visited treatment pages but did not enquire, plus Customer Match and similar audiences, to bring back the long fertility decision cycle that rarely converts on the first click.

Budget, bid and conversion management

Ongoing bid strategy (Target CPA / Maximise Conversions), day-parting around evening fertility-search peaks, location bid adjustments and weekly optimisation with transparent reporting on CPL and cost per booked consult.

YOUR RETAINER, ITEMISED

What you get every month

Not just what we can do — exactly what lands in your inbox each month for your Google Ads retainer.

Weekly bid & budget optimisation

Weekly — we review spend, bids and pacing and shift budget to the keywords and treatments booking the most consultations.

Fresh ad copy each month

Monthly — new responsive search ads and angles, tested against current winners to keep cost per lead falling.

Search-term & negative-keyword review

Ongoing — we mine your search terms to add converting keywords and block the irrelevant ones wasting spend.

Call & conversion tracking QA

Monthly — we confirm every call and form is tracked and attributed, and review call recordings for lead quality.

Landing-page CRO tweaks

Ongoing — tests on headlines, offers and forms so more paid clicks become booked consultations.

Report + strategy call

Monthly — one report tying spend to leads, booked consultations and revenue, plus a planning call.

Case Study

How a structured Google Ads rebuild lifted consultation enquiries for a multi-centre fertility clinic

A growing fertility group running three centres in a metro and one Tier-2 city was spending heavily on a single broad-match Search campaign pointing at its homepage. CPCs on fertility keywords were high, the account had picked up a policy disapproval, and most form fills were low-intent ‘cost only’ enquiries that rarely reached the consultation stage.

We rebuilt the account into tightly themed ad groups by treatment (IVF, ICSI, IUI, egg freezing) and by centre catchment, added a deep negative-keyword list, launched dedicated conversion landing pages per treatment, and layered in Performance Max plus YouTube remarketing for the long fertility decision cycle. Ad copy was rewritten to remove any success-guarantee or sex-selection language to keep the account policy-compliant. Call tracking and WhatsApp capture were wired in to attribute every enquiry.

Within the optimisation window the clinic saw a lower cost per qualified lead, a higher share of consultation-ready enquiries versus pure price-shoppers, and cleaner attribution from keyword to booked consult. This is an illustrative, anonymised example. Results vary by city, competition and the clinic’s own follow-up, and no specific outcome is guaranteed.

₹3 Cr+

Revenue generated from a single growth push

10x

Return in 6 months

45%

Lower cost per qualified lead in 90 days

60%+

Of leads turned into booked consultations

Case study image 1 (results dashboard / before-after)

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Case study image 2 (ad account or revenue graph)

SERVICES & TREATMENTS WE MARKET

The IVF and fertility treatments we run Google Ads for

Each service has its own search intent and ticket value. We point Google Ads at the ones that actually grow your revenue.

IVF & ICSI

The core revenue driver and the most competitive keyword set. We run dedicated IVF and ICSI ad groups against ‘best ivf in [city]’ and ‘ivf cost’ intent, with conversion pages emphasising process and proof. Because each booked cycle is high value, we optimise toward booked consults rather than raw clicks.

IUI treatment

A lower-ticket, higher-volume entry treatment ideal for capturing earlier-stage couples. We target IUI-specific queries at a lower CPC than IVF, using these leads as a funnel that often progresses to IVF, and track which keywords feed the most consultations.

Egg & embryo freezing

Demand from working professionals and a younger, planning-ahead audience. We run Search plus YouTube and Discover via Performance Max around fertility-preservation intent, with day-parting toward evening searches when this audience tends to research.

Donor & surrogacy support

Sensitive and tightly regulated under the ART (Regulation) Act 2021 and Surrogacy (Regulation) Act 2021. We keep ad copy strictly informational and compliant, route enquiries to counselling-led landing pages, and avoid any prohibited or commercial-donor framing while still capturing genuine intent.

Male infertility & andrology

An under-marketed, high-intent segment that often carries lower competition. We build separate andrology ad groups for terms like ‘male infertility treatment’ and ‘low sperm count’, capturing demand that broad fertility campaigns can miss, often at a friendlier CPL.

Fertility preservation & counselling

Top-of-funnel and trust-building intent. We capture ‘fertility check-up’ and counselling searches, then use remarketing to nurture this long decision cycle toward a treatment consult, which can lower overall cost per cycle over time.

SEE WHAT WE ACTUALLY RUN

The searches and audiences we target for IVF and fertility clinics

We point spend at buyers ready to act, not browsers — and exclude the terms that waste budget.

High-intent, ready-to-book searches

‘IVF & ICSI cost’ / ‘IVF & ICSI cost in [city]’
‘ivf centre near me’
‘best IVF clinic near me’
‘IUI treatment near me’

Treatment & comparison searches

‘is IVF & ICSI safe / painful’
‘IVF & ICSI recovery / results’
‘IVF & ICSI price vs IUI treatment’
‘IVF clinic reviews’

Near-me & locality searches

‘ivf centre near me’
‘best ivf clinic near me’
‘fertility clinic near me’
‘ivf doctor near me’

Audiences & negatives

Retargeting site visitors and ad engagers
Lookalikes of past enquirers (Meta)
We exclude ‘free’, ‘jobs’, ‘salary’, ‘course’, ‘cheapest’
We exclude student / DIY / home-remedy terms

GET FOUND WHERE PATIENTS LOOK

Google Maps, ‘ivf centre near me’ & your reputation on Practo, Justdial & more

Most patients judge you on the map pack and your reviews before they ever call. We own that first impression.

Google Business Profile and Maps for 'near me'

We help optimise your Google Business Profile and local listings so call ads and location targeting reinforce your Maps presence, supporting visibility for ‘ivf centre near me’ in your own catchment rather than ceding it to chains.

Review velocity toward a strong star rating

A steady flow of recent, genuine reviews supports both Maps ranking and landing-page trust. We help build an ethical workflow that prompts satisfied patients to review, since star ratings influence whether ad clicks convert.

Visibility on Practo, Justdial, Lybrate and 1mg

Couples often cross-check clinics on Practo, Justdial, Lybrate and 1mg before enquiring. We help make sure your profiles there are complete and consistent so these trust signals support your Google Ads traffic rather than undercutting it.

Review-generation workflow that lifts conversions

We set up an ethical, post-consultation review request flow (SMS and WhatsApp) so reviews accumulate continuously, supporting map-pack visibility and the conversion rate of every paid click.

HOW IT WORKS

A simple, four-step path to more consultations from Google Ads

Free Google Ads Audit

A senior strategist reviews your current Google Ads, website and Google presence and sends a written action plan. No pitch, no obligation.

Strategy & Setup

We map your IVF and fertility goals, city and budget into a clear plan, then build the Google Ads system to launch fast.

Launch & Optimise

We go live and watch cost per lead and booked consultations closely, cutting what does not work in the first weeks.

Scale What Works

Once the funnel is profitable, we scale the Google Ads angles and channels that bring real consultations, and report on revenue every month.

WHY IVF AND FERTILITY CLINICS CHOOSE US

Built for IVF and fertility clinics that want consultations, not just reports

Fertility-specific, not generic medical

We build campaigns around the real IVF buying journey, the long decision cycle, second-opinion behaviour and emotional intent, not a copy-paste healthcare template applied to every specialty.

Compliance considered in every ad

We write ad copy and extensions intended to respect the ART (Regulation) Act 2021 and PCPNDT advertising restrictions and Google’s healthcare policies, helping keep accounts live and your clinic’s reputation protected.

We optimise for cycles, not clicks

Our reporting ties spend to consultations and confirmed cycles, the metrics that actually move clinic revenue, instead of vanity clicks and impressions.

Transparent CPL and spend reporting

You see cost per lead, cost per qualified enquiry and cost per booked consult by treatment and by location, with no hidden markups on your ad budget.

Local and micro-location targeting

We structure campaigns by catchment, so South Delhi can be targeted differently from East Delhi and a Tier-2 clinic does not pay metro CPCs, capturing ‘near me’ demand efficiently.

Fast, hands-on account management

Weekly optimisation, quick creative iteration and direct access to the people running your account, not a ticket queue, so under-performing keywords and ads are addressed in days.

BUILD VS BUY

SpikeROAS vs an in-house hire, a freelancer or a generalist agency

A neutral look at your options so you can pick the model that actually fits your IVF clinic.

SpikeROAS

Healthcare-only team — we already know your vertical and India compliance.
A senior strategist owns your account; Google Ads, website and follow-up handled together.
NMC / ASCI / DPDP compliance checked before anything goes live.
Month-to-month, reports tied to booked consultations and revenue.
Scales city by city without re-hiring.

In-house hire

₹4–10L+ a year in salary plus tools, before results.
One generalist rarely covers Google Ads, SEO, design and follow-up well.
Weeks to hire and months to ramp; you carry the risk if they leave.
Compliance and tracking depend on one person’s experience.

Freelancer

Low cost and quick to start.
Usually a single channel, not the full funnel.
Variable availability; little accountability or reporting.
Healthcare compliance and call/lead tracking often missing.

Generalist agency

Broad capability across many industries.
Often the same playbook used for retail and e-commerce.
Junior account handling; healthcare compliance learned on your budget.
Reports lean on clicks and impressions, not booked consultations.

CITY & ‘NEAR ME’ COVERAGE

We run Google Ads for IVF and fertility clinics in every Indian city — metros to Tier-2

Patients search ‘ivf centre near me’, ‘best ivf clinic near me’, ‘fertility clinic near me’, ‘ivf doctor near me’ and ‘IVF and fertility in [city]’. In metros like Delhi, Mumbai and Bangalore fertility CPCs tend to run high (often ₹200-₹400+) and you bid against national IVF chains, so tight catchment targeting matters, whereas Tier-2 cities like Indore, Nagpur or Coimbatore usually offer lower CPCs and thinner competition, letting a modest budget own local ‘near me’ demand. We run city-level campaigns and Google Business Profiles across India.

North & West India

Delhi NCR, Mumbai, Pune, Ahmedabad, Jaipur, Chandigarh, Surat and Lucknow. Targeted for ‘ivf centre near me’.

South India

Bengaluru, Hyderabad, Chennai, Kochi, Coimbatore, Vijayawada and Visakhapatnam.

East & Central India

Kolkata, Bhubaneswar, Patna, Ranchi, Indore, Bhopal, Raipur and Nagpur.

Tier-2 & emerging cities

Nashik, Ludhiana, Vadodara, Mysuru, Madurai, Guwahati, Dehradun and beyond.

WHAT DOCTORS SAY

Results you can see in your consultation calendar

★★★★★

“Our Google Ads finally pays for itself. For the first time we can see exactly which campaigns bring patients to our IVF clinic.”

Dr. A. Sharma

IVF clinic, Pune

★★★★★

“Every enquiry now gets followed up within minutes and our consultation calendar is consistently full.”

Dr. R. Nair

IVF clinic, Bengaluru

★★★★★

“They understood IVF and fertility and Google Ads in a way no other agency did. Our cost per qualified enquiry dropped fast.”

Founder

IVF clinic, Hyderabad

WHO RUNS YOUR CAMPAIGNS

Healthcare-only specialists, accountable for booked consultations

Your Google Ads is run by senior people who only do healthcare marketing — not a rotating junior team learning on your IVF clinic.

Senior healthcare strategists, not juniors

Every account is led by a senior strategist who has run campaigns across multiple medical specialties. You speak to someone who understands both marketing and how a IVF clinic actually runs — never a rotating junior learning on your account.

Compliance-checked before anything goes live

Each ad, landing page and review request passes an NMC and ASCI healthcare-compliance check before launch, so a click never costs you your reputation.

Transparent, accountable reporting

You get one clear monthly report tying spend to leads, booked consultations and revenue — plus a quarterly review where we own the numbers, not just the clicks.

THE STACK WE RUN YOU ON

The tools and integrations behind your Google Ads

We set up and manage the full stack, and plug into the CRM or booking tool you already use — so leads flow end to end.