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Generate Daily Patient Leads & Sales For Your Clinic, Hospital Or Healthcare Brand Generate Daily Patient Leads & Sales For Your Clinic, Hospital Or Healthcare Brand
Generate Daily Patient Leads & Sales For Your Clinic, Hospital Or Healthcare Brand Generate Daily Patient Leads & Sales For Your Clinic, Hospital Or Healthcare Brand

Google Ads for Cosmetic and Plastic Surgery

Google Ads built for cosmetic and plastic surgery practices in India: we put your clinic in front of people actively searching for rhinoplasty, liposuction, breast and body procedures the moment they are ready to book a consultation. High-intent search, conversion-built landing pages and full call and form tracking so every rupee of ad spend is accountable.

₹3 Cr+

Revenue generated for a single cosmetic surgery practice from ₹30L ad spend

45%

Average drop in cost per qualified lead in the first 90 days
 

50+

Cosmetic and plastic surgery practices, hospitals and healthcare brands scaled
Free • 30-min audit

Get a free Google Ads audit for your cosmetic surgery practice

A senior strategist will review your current ads, website and Google profile, and email you a written action plan within 48 hours. No sales pitch.
Or call +91 95183 01162. Replies in under 4 working hours.

Clients that Partnered with Us

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Trusted by 50+ cosmetic and plastic surgery practices, hospitals & healthcare brands across India.
WHY GOOGLE ADS FOR COSMETIC AND PLASTIC SURGERY PRACTICES IS DIFFERENT

If your Google Ads was built for other industries, it is quietly costing you consultations

Consultations for cosmetic and plastic surgery practices do not come from boosted posts and vanity metrics. We build Google Ads around how a real patient actually chooses a cosmetic surgery practice.

Sky-high CPCs eating your budget

Cosmetic terms like rhinoplasty, liposuction and tummy tuck are among the most expensive clicks in healthcare. Without tight match types, negative keywords and bid control, a metro budget vanishes on tyre-kickers and price-shoppers instead of serious consultation enquiries.

Clicks that never become consultations

Most practices send ad traffic to a home page or a generic contact form. There is no procedure-specific page, no clear consultation CTA and no WhatsApp or call option, so high-intent visitors bounce and the spend is wasted.

No idea which ads actually drive bookings

Many clinics cannot tell which keyword or campaign produced a paid consultation. Without call tracking and form-conversion tagging, you optimise blind and keep paying for procedures and locations that do not convert.

Ad disapprovals and compliance worry

Cosmetic surgery is a sensitive category. Accounts get suspended over before-and-after imagery, health claims or guarantee language. Practices fear running ads at all, or run them and quietly get throttled by Google policy reviews.
WHAT OUR GOOGLE ADS INCLUDES

Everything your Google Ads needs to book more consultations

One team builds and runs your entire Google Ads — strategy, build, optimisation and reporting. No juggling vendors who blame each other when bookings drop.

Search campaigns by procedure

Tightly themed Search campaigns and ad groups split by procedure (rhinoplasty, liposuction, breast, tummy tuck, gynaecomastia, facelift) and by city, so the ad copy and bid match the exact intent of each query rather than one broad campaign.

Conversion-built landing pages

A dedicated, fast-loading landing page per high-value procedure with surgeon credentials, hospital or NABH affiliation, transparent consultation process and a single clear CTA, plus WhatsApp and click-to-call for mobile-heavy Indian traffic.

Call and lead tracking

Google Ads call tracking, form-submission and WhatsApp click events wired into Google Ads and GA4, so every consultation enquiry is attributed back to the keyword, ad and campaign that produced it.

Negative keywords and bid control

Aggressive negative-keyword lists (jobs, courses, free, cheapest, cost-only queries) plus geo and ad-schedule bid adjustments to stop budget leaking on non-buyers and concentrate spend on your catchment and clinic hours.

Remarketing and Performance Max

Remarketing to past website visitors and consultation drop-offs, plus carefully governed Performance Max where appropriate, to recapture researchers who compare clinics for weeks before booking a cosmetic procedure.

Policy-safe ad creation and review

Ad copy, assets and landing pages written and structured to fit Google’s healthcare and sensitive-category policies and Indian advertising norms, reducing disapprovals and keeping the account in good standing.
YOUR RETAINER, ITEMISED

What you get every month

Not just what we can do — exactly what lands in your inbox each month for your Google Ads retainer.

Weekly bid & budget optimisation

Weekly — we review spend, bids and pacing and shift budget to the keywords and treatments booking the most consultations.

Fresh ad copy each month

Monthly — new responsive search ads and angles, tested against current winners to keep cost per lead falling.

Search-term & negative-keyword review

Ongoing — we mine your search terms to add converting keywords and block the irrelevant ones wasting spend.

Call & conversion tracking QA

Monthly — we confirm every call and form is tracked and attributed, and review call recordings for lead quality.

Landing-page CRO tweaks

Ongoing — tests on headlines, offers and forms so more paid clicks become booked consultations.

Report + strategy call

Monthly — one report tying spend to leads, booked consultations and revenue, plus a planning call.
Case Study

How a multi-city cosmetic surgery practice cut cost-per-consultation with structured Google Ads

A cosmetic and plastic surgery practice operating across two metro cities was running a single broad Google Ads campaign pointed at its home page. Spend was high, the team could not tell which procedures were profitable, and a chunk of the budget was being burned on cost-only and information queries that never booked.
We rebuilt the account into procedure-level Search campaigns (rhinoplasty, liposuction, breast and body, gynaecomastia), added dedicated conversion landing pages per procedure with WhatsApp and click-to-call, layered in negative keywords and geo bid adjustments, and wired call and form tracking into GA4 so every enquiry was attributed to a keyword.
Within the engagement the practice could see cost-per-consultation by procedure and city for the first time, shifted budget toward the procedures that produced booked consultations, and reduced wasted spend on non-buyer queries. This is an illustrative example; results vary by city, competition and season, and no specific outcome is guaranteed.
₹3 Cr+
Revenue generated from a single growth push
10x
Return in 6 months
45%
Lower cost per qualified lead in 90 days
60%+
Of leads turned into booked consultations
Case study image 1 (results dashboard / before-after)
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Case study image 2 (ad account or revenue graph)
SERVICES & TREATMENTS WE MARKET

The cosmetic and plastic surgery treatments we run Google Ads for

Each service has its own search intent and ticket value. We point Google Ads at the ones that actually grow your revenue.

Rhinoplasty (nose reshaping)

High-intent, high-CPC search such as rhinoplasty cost and nose surgery near me. We run a dedicated ad group and landing page covering open vs closed technique, recovery and consultation, with indicative CPC often in the higher tier for cosmetic terms and consultation-led CTAs rather than price-only messaging.

Liposuction & body contouring

Strong commercial intent for liposuction and body contouring queries. Ad groups separate areas (abdomen, flanks, arms) and city, with negatives for cheapest and EMI-only searches, targeting indicative cost-per-lead in the mid-to-high band for surgical procedures.

Breast augmentation & reduction

A sensitive category under Google policy. We use compliant copy and imagery-free assets, separate augmentation and reduction intent, and route to an empathetic consultation page, helping keep the account policy-safe while still capturing qualified enquiries.

Tummy tuck & mommy makeover

Tummy tuck and mommy makeover are high-ticket procedures researched over weeks. We pair Search with remarketing to recapture comparison shoppers, and use a procedure landing page with surgeon credentials and a clear consultation booking path.

Gynaecomastia surgery

Privacy-sensitive, often male and younger audience with strong intent on gynaecomastia surgery cost and near-me terms. We run discreet ad copy, WhatsApp-first enquiry options and a dedicated landing page, with tight geo targeting around the clinic catchment.

Facelift & blepharoplasty

Anti-ageing intent (facelift, eyelid surgery, blepharoplasty) skews to an older, higher-value patient. We target premium metro catchments and schedule ads to clinic hours, routing to a consultation page that emphasises surgeon experience and process over discounts.
SEE WHAT WE ACTUALLY RUN

The searches and audiences we target for cosmetic and plastic surgery practices

We point spend at buyers ready to act, not browsers — and exclude the terms that waste budget.

High-intent, ready-to-book searches

  • ‘rhinoplasty (nose reshaping) cost’ / ‘rhinoplasty (nose reshaping) cost in [city]’
  • ‘plastic surgeon near me’
  • ‘best cosmetic surgery practice near me’
  • ‘liposuction & body contouring near me’

Treatment & comparison searches

  • ‘is rhinoplasty (nose reshaping) safe / painful’
  • ‘rhinoplasty (nose reshaping) recovery / results’
  • ‘rhinoplasty (nose reshaping) price vs liposuction & body contouring’
  • ‘cosmetic surgery practice reviews’

Near-me & locality searches

  • ‘plastic surgeon near me’
  • ‘cosmetic surgery clinic near me’
  • ‘rhinoplasty surgeon near me’
  • ‘liposuction near me’

Audiences & negatives

  • Retargeting site visitors and ad engagers
  • Lookalikes of past enquirers (Meta)
  • We exclude ‘free’, ‘jobs’, ‘salary’, ‘course’, ‘cheapest’
  • We exclude student / DIY / home-remedy terms
GET FOUND WHERE PATIENTS LOOK

Google Maps, ‘plastic surgeon near me’ & your reputation on Practo, Justdial & more

Most patients judge you on the map pack and your reviews before they ever call. We own that first impression.

Google Business Profile fuels paid

We align your Google Business Profile and location assets with paid Search so ads can show clinic address, calls and directions. A complete, well-reviewed profile supports ad credibility and Maps visibility for plastic surgeon near me searches.

Reviews build click confidence

Cosmetic patients read reviews before clicking an ad. We help set up a steady, ethical review-generation workflow on Google and relevant platforms so genuine patient feedback can improve ad click-through and consultation conversion over time.

Indian directories that matter

For cosmetic and plastic surgery, presence on Practo, Justdial, Lybrate and similar Indian directories supports your paid funnel. Consistent name, address and phone across these and your site reinforces trust for high-intent searchers.

Map-pack and near-me visibility

We coordinate paid Search with local listings so your practice can appear for near-me and city-plus-procedure queries across the map pack and ads, capturing patients ready to visit a nearby clinic for a consultation.
HOW IT WORKS

A simple, four-step path to more consultations from Google Ads

01

Free Google Ads Audit

A senior strategist reviews your current Google Ads, website and Google presence and sends a written action plan. No pitch, no obligation.
02

Strategy & Setup

We map your cosmetic and plastic surgery goals, city and budget into a clear plan, then build the Google Ads system to launch fast.
03

Launch & Optimise

We go live and watch cost per lead and booked consultations closely, cutting what does not work in the first weeks.
04

Scale What Works

Once the funnel is profitable, we scale the Google Ads angles and channels that bring real consultations, and report on revenue every month.
WHY COSMETIC AND PLASTIC SURGERY PRACTICES CHOOSE US

Built for cosmetic and plastic surgery practices that want consultations, not just reports

Healthcare and YMYL focus

We work inside Google’s sensitive-category and personalised-advertising rules every day. Campaigns are structured to survive policy review, not get flagged after going live.

Procedure-level economics

We model CPC, conversion rate and cost-per-consultation per procedure and per city, so you fund what brings booked, high-ticket cases and pause what only brings price-shoppers.

Built for Indian patient behaviour

WhatsApp-first follow-up, click-to-call, vernacular-aware ad copy and consultation funnels designed for how Indian cosmetic patients actually research and enquire.

Transparent reporting

You see spend, clicks, cost per lead and consultation volume in a live dashboard. No vanity metrics, no hidden management of the account behind a curtain.

Compliance-aware copy

We avoid guarantee, cure and superlative claims that breach Indian advertising rules and Google policy, helping protect both your medical registration and your ad account.

You own everything

Your Google Ads account, conversion data, landing pages and remarketing audiences stay in your name. If we ever part ways, your assets and history go with you.
BUILD VS BUY

SpikeROAS vs an in-house hire, a freelancer or a generalist agency

A neutral look at your options so you can pick the model that actually fits your cosmetic surgery practice.

SpikeROAS

  • Healthcare-only team — we already know your vertical and India compliance.
  • A senior strategist owns your account; Google Ads, website and follow-up handled together.
  • NMC / ASCI / DPDP compliance checked before anything goes live.
  • Month-to-month, reports tied to booked consultations and revenue.
  • Scales city by city without re-hiring.

In-house hire

  • ₹4–10L+ a year in salary plus tools, before results.
  • One generalist rarely covers Google Ads, SEO, design and follow-up well.
  • Weeks to hire and months to ramp; you carry the risk if they leave.
  • Compliance and tracking depend on one person’s experience.

Freelancer

  • Low cost and quick to start.
  • Usually a single channel, not the full funnel.
  • Variable availability; little accountability or reporting.
  • Healthcare compliance and call/lead tracking often missing.

Generalist agency

  • Broad capability across many industries.
  • Often the same playbook used for retail and e-commerce.
  • Junior account handling; healthcare compliance learned on your budget.
  • Reports lean on clicks and impressions, not booked consultations.
CITY & ‘NEAR ME’ COVERAGE

We run Google Ads for cosmetic and plastic surgery practices in every Indian city — metros to Tier-2

Patients search ‘plastic surgeon near me’, ‘cosmetic surgery clinic near me’, ‘rhinoplasty surgeon near me’, ‘liposuction near me’ and ‘cosmetic and plastic surgery in [city]’. In metros like Delhi, Mumbai and Bangalore, cosmetic-surgery clicks are heavily contested and CPCs run high, so tight targeting and strong landing pages matter most; in Tier-2 cities such as Jaipur, Indore or Kochi clicks are usually cheaper and competition thinner, so the same budget can capture more consultation enquiries. We run city-level campaigns and Google Business Profiles across India.

North & West India

Delhi NCR, Mumbai, Pune, Ahmedabad, Jaipur, Chandigarh, Surat and Lucknow. Targeted for ‘plastic surgeon near me’.

South India

Bengaluru, Hyderabad, Chennai, Kochi, Coimbatore, Vijayawada and Visakhapatnam.

East & Central India

Kolkata, Bhubaneswar, Patna, Ranchi, Indore, Bhopal, Raipur and Nagpur.

Tier-2 & emerging cities

Nashik, Ludhiana, Vadodara, Mysuru, Madurai, Guwahati, Dehradun and beyond.
WHAT DOCTORS SAY

Results you can see in your consultation calendar

★★★★★
“Our Google Ads finally pays for itself. For the first time we can see exactly which campaigns bring patients to our cosmetic surgery practice.”
Dr. A. Sharma
Cosmetic surgery practice, Pune
★★★★★
“Every enquiry now gets followed up within minutes and our consultation calendar is consistently full.”
Dr. R. Nair
Cosmetic surgery practice, Bengaluru
★★★★★
“They understood cosmetic and plastic surgery and Google Ads in a way no other agency did. Our cost per qualified enquiry dropped fast.”
Founder
Cosmetic surgery practice, Hyderabad
WHO RUNS YOUR CAMPAIGNS

Healthcare-only specialists, accountable for booked consultations

Your Google Ads is run by senior people who only do healthcare marketing — not a rotating junior team learning on your cosmetic surgery practice.

Senior healthcare strategists, not juniors

Every account is led by a senior strategist who has run campaigns across multiple medical specialties. You speak to someone who understands both marketing and how a cosmetic surgery practice actually runs — never a rotating junior learning on your account.

Compliance-checked before anything goes live

Each ad, landing page and review request passes an NMC and ASCI healthcare-compliance check before launch, so a click never costs you your reputation.

Transparent, accountable reporting

You get one clear monthly report tying spend to leads, booked consultations and revenue — plus a quarterly review where we own the numbers, not just the clicks.
THE STACK WE RUN YOU ON

The tools and integrations behind your Google Ads

We set up and manage the full stack, and plug into the CRM or booking tool you already use — so leads flow end to end.

Google Ads & Performance Max

Set up, integrated and managed for you.

GA4 & conversion tracking

Set up, integrated and managed for you.

Call-tracking & recording

Set up, integrated and managed for you.

Looker Studio dashboards

Set up, integrated and managed for you.

Google Business Profile

Set up, integrated and managed for you.

CRM & WhatsApp integration

Set up, integrated and managed for you.
QUESTIONS

Google Ads for cosmetic and plastic surgery: your questions answered

How much should a cosmetic surgery clinic spend on Google Ads in India?

Indicative media budgets start around INR 60,000 to INR 1,00,000 per month for a single Tier-2 city and procedure focus, rising to INR 1,50,000 to INR 5,00,000-plus per month for multi-procedure metro practices. Management retainers are usually separate. The right number depends on your city, the procedures you target and how competitive your catchment is.

What is a realistic cost per lead for procedures like rhinoplasty or liposuction?

In India, cost per lead for high-intent surgical procedures often falls in the INR 700 to INR 3,000 range depending on procedure and city. Rhinoplasty, tummy tuck and liposuction tend to sit at the higher end because they are competitive, high-ticket terms. Cost per booked consultation is higher again after qualification. These are indicative ranges, not guarantees.

Is it legal to advertise cosmetic and plastic surgery on Google in India?

Clinics and hospitals can advertise factual information about procedures, surgeon qualifications and consultation services. However, the medical-council conduct rules (the MCI Regulations, 2002, now being updated under the NMC), the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954, the Consumer Protection Act, 2019 and the ASCI code restrict guarantees, cure claims, superlatives and direct solicitation by registered practitioners. This is general information, not legal advice; confirm specifics with your own counsel.

Why do my cosmetic surgery ads keep getting disapproved?

Cosmetic surgery is a sensitive category under Google policy. Common triggers include before-and-after or graphic imagery, health and outcome claims, and personalised-advertising restrictions. We structure copy, assets and landing pages to fit Google’s healthcare and sensitive-category rules to reduce disapprovals and help keep the account in good standing.

How long before Google Ads brings consultation enquiries?

Search ads can start producing enquiries within days of going live, but cosmetic procedures have long consideration cycles where patients compare clinics for weeks. Expect the first few weeks to gather data, then a few months of optimisation to stabilise cost per consultation. Results vary and are not guaranteed.

Should I use Search, Performance Max, or both?

Search is the backbone for cosmetic surgery because it captures high-intent, procedure-specific queries. Performance Max and remarketing can extend reach and recapture researchers, but in a sensitive category they need careful governance and good conversion tracking so they do not waste budget on low-quality traffic.

Why do I need a separate landing page for each procedure?

Sending rhinoplasty or liposuction clicks to a generic home page typically kills conversions. A dedicated, fast-loading page per procedure with surgeon credentials, clear process, WhatsApp and click-to-call matches the searcher’s intent and tends to produce more consultation enquiries per rupee spent.

How do you track whether ads actually generate consultations?

We set up Google Ads call tracking, form-submission events and WhatsApp click tracking wired into Google Ads and GA4. Every enquiry is attributed to the keyword, ad and campaign that produced it, so you can see cost per consultation by procedure and city instead of optimising blind.

Will Google Ads work for my procedures in a Tier-2 city?

Often very well. Tier-2 cities like Jaipur, Indore or Kochi usually have lower CPCs and thinner competition than Delhi, Mumbai or Bangalore, so the same budget can capture more consultation enquiries. We tailor targeting, budget and procedure focus to your specific catchment.

Can you guarantee a certain number of patients or a fixed ROI?

No. We do not promise guaranteed patients, rankings or ROI, and any agency that does should be treated with caution. Cosmetic surgery has long consideration cycles and outcomes depend on city, competition, your offer and clinic conversion. What we commit to is transparent structure, tracking and continuous optimisation.
COMPLIANT HEALTHCARE MARKETING

India-compliant Google Ads for cosmetic and plastic surgery: NMC, ASCI, DMRA & DPDP

Practices can generally advertise factual, verifiable information: procedures offered, surgeon qualifications and registration, hospital or NABH affiliation, facilities, the consultation process and transparently stated consultation fees. Ad copy can focus on education, what to expect and booking a consultation, supported by genuine, consented patient feedback where the applicable rules permit. This is how we keep your campaigns audit-proof — marketing practice, not legal advice.

National Medical Commission (NMC) code

We keep campaigns within the NMC code of professional conduct, which restricts how doctors solicit patients. Creative focuses on education, facilities and access — not self-praise or claims of being the ‘best’.

ASCI advertising code

Every claim is checked against the ASCI code: no exaggerated, misleading or unsubstantiated superiority claims, and honest, clear creative that can be backed up.

Drugs & Magic Remedies Act, 1954

We avoid ‘magic remedy’, guaranteed-cure and absolute-result language for conditions restricted under this Act, so your ads do not get disapproved or land you in trouble.

DPDP Act, 2023 (patient data)

Lead forms, tracking pixels and CRM data are handled with consent and care, in line with India’s Digital Personal Data Protection Act, 2023.

MCI Code of Ethics Regulations, 2002 (now the NMC Professional Conduct Regulations) and the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954

Advertising by cosmetic and plastic surgeons in India is governed chiefly by the medical-council conduct rules, the Indian Medical Council (Professional Conduct, Etiquette and Ethics) Regulations, 2002, which restrict registered practitioners from soliciting patients or claiming superiority; these are being updated under the National Medical Commission’s Registered Medical Practitioner (Professional Conduct) Regulations. The Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 separately bars ads promising cures or guaranteed results for listed conditions, and the Consumer Protection Act, 2019 and the ASCI code further bar misleading and exaggerated claims. This is general information, not legal advice; confirm specifics with your own legal and medical-council counsel.

What we keep your ads clear of

Avoid guarantees of outcome, cure or 100 percent results, superlatives like best or No.1, and direct solicitation that breaches the medical-council conduct rules. Steer clear of misleading before-and-after imagery, exaggerated success-rate claims and anything that could fall foul of the 1954 Act, the Consumer Protection Act, 2019 or Google’s healthcare and sensitive-category ad policies.
READY TO GROW?

Turn your Google Ads into a fuller consultation calendar

Tell us about your cosmetic surgery practice and get a clear, written Google Ads plan you can act on, whether you work with us or not.
Free • 30-min audit

Get a free Google Ads audit for your cosmetic surgery practice

A senior strategist will review your current ads, website and Google profile, and email you a written action plan within 48 hours. No sales pitch.
Or call +91 95183 01162. Replies in under 4 working hours.

Why SpikeROAS

A Google Ads partner that thinks like your CFO.

Most agencies sell impressions. We sell consultations and revenue. Every part of your Google Ads is judged by one number: profitable bookings per rupee spent.

Only healthcare. Nothing else.

Every account manager has run healthcare campaigns across at least 5 specialties. We don’t learn Google Ads on your cosmetic surgery practice.

NMC & ASCI compliance built in

Every ad, landing page and review request passes a healthcare-compliance review before going live.

India-first channel mix

WhatsApp, Justdial, Practo, Google Maps and IVR are part of the playbook, not afterthoughts.

Revenue dashboards, not vanity

You see leads, appointments, walk-ins and ticket value, not just clicks and impressions.

No long lock-ins

Quarterly contracts. We earn the next quarter with the previous quarter’s results.

Smriti Rana
★★★★★
Senior Manager
"We had been running Google Ads for two years before SpikeROAS. Within 90 days they cut our cost per lead by almost half and our chairside appointments doubled, without us touching the budget."

SpikeROAS connects your Google Ads, page, follow-up and reporting so they all support the same goal: more qualified enquiries and more booked consultations.

What does Google Ads for cosmetic and plastic surgery practices cost?

Transparent, indicative retainer ranges. The right number depends on your city, competition and growth target. We confirm scope on the call.

Clinic profileAgency retainerRecommended ad budgetBest fit when
Single-location clinic
Dental, derma, ortho, GP		 ₹40,000 to ₹80,000 / month ₹30,000 to ₹1,50,000 / month You want predictable inquiries and a stronger local presence.
Multi-location chain
3 to 10 outlets		 ₹80,000 to ₹1,80,000 / month ₹1,50,000 to ₹5,00,000 / month You're scaling outlets and need consistent demand at every branch.
Hospital / IVF / Speciality
Multi-specialty, IVF, cardiac, onco		 ₹1,80,000 to ₹4,00,000+ / month ₹3,00,000 to ₹15,00,000+ / month You need both performance growth and brand-level positioning.
Healthcare brand / D2C
Supplements, devices, pharma		 Custom scope Custom scope You're building a national category brand with a hybrid funnel.

All retainers include strategy, account management, weekly reporting and one quarterly business review. Setup fees may apply for new websites and CRM builds.

Book a Strategy Call
YOUR NUMBERS IN INR

Your numbers: Google Ads spend → leads → booked consultations → ROI

Indicative India figures — actual numbers vary by city, competition and ticket size. We confirm targets in your free audit.

Indicative cost per lead by service

  • Rhinoplasty: INR 900 to INR 2,500 per lead — High-intent, high-CPC; cost per booked consultation is higher after qualification
  • Liposuction & body contouring: INR 800 to INR 2,200 per lead — Multiple body areas; negatives needed to filter cost-only and EMI queries
  • Tummy tuck & mommy makeover: INR 1,000 to INR 3,000 per lead — High-ticket, long research cycle; remarketing improves efficiency
  • Gynaecomastia surgery: INR 700 to INR 1,800 per lead — Privacy-sensitive; WhatsApp-first enquiries often convert better

Monthly ad-budget bands

Indicative monthly Google Ads media budgets for a cosmetic and plastic surgery practice typically start around INR 60,000 to INR 1,00,000 per month for a single Tier-2 city and procedure focus, and run INR 1,50,000 to INR 5,00,000-plus per month for multi-procedure metro practices in Delhi, Mumbai or Bangalore. Agency management is usually a separate monthly retainer in the INR 25,000 to INR 75,000 range depending on scope. All figures are indicative and vary by city, competition and procedure mix.

What 6 months can look like

With procedure-level structure, tracking and strong landing pages, practices often see lower cost-per-consultation and clearer attribution over a few months, but cosmetic surgery has long consideration cycles and outcomes vary by city, competition and offer; no specific ROI or result is guaranteed.

How we drive your cost per result down

We cut wasted spend on broad terms, route every enquiry into instant WhatsApp and call follow-up, and scale the services and cities with the best cost per booked consultations. Cost per lead typically falls as the funnel matures.

Build a predictable consultations engine for your cosmetic surgery practice.

Free 30-minute strategy call. Written action plan in 48 hours. No long-form sales pitch.
Book a Strategy Call