Rehab and De-addiction Center Marketing in India

SpikeROAS is a rehab and de-addiction marketing agency in India. We help rehab and de-addiction centres turn ad spend into real admissions. Google Ads, Local SEO, WhatsApp CRM and conversion systems built end-to-end, by a team that only works with healthcare.

₹3 Cr+

Revenue generated for a single rehab centre from ₹30L ad spend

45%

Average drop in cost per qualified lead in the first 90 days

50+

Rehab and de-addiction centres, hospitals and healthcare brands scaled

Free • 30-min audit

Get a free growth audit for your rehab centre

A senior strategist will review your current ads, website and Google profile, and email you a written action plan within 48 hours. No sales pitch.

Or call +91 95183 01162. Replies in under 4 working hours.

Rehab & De-addiction Centres That Partnered with Us

Trusted by 50+ rehab and de-addiction centres, hospitals & healthcare brands across India.

WHY REHAB MARKETING IS DIFFERENT

If your marketing was built for other industries, it is quietly costing you admissions

Healthcare buyers move on trust, timing and proximity. We build every system around how a real patient chooses a rehab centre, not around vanity metrics.

Generic agencies treat you like an e-commerce store

They run the same playbook for a rehab centre that they run for a shoe brand. Patients do not search or decide like online shoppers. And a single residential admission can be worth lakhs and families decide fast in a crisis, so a slow response loses the patient.

Leads come in, but admissions do not

Most rehab and de-addiction centres do not have a lead problem. They have a follow-up problem. Without a WhatsApp and call system, 6 out of 10 enquiries go cold before anyone speaks to them.

You are invisible when patients search “rehabilitation centre near me”

Patients look for care close to home. If your Google Business Profile is weak, a newer rehab centre down the road takes the patient who should have been yours.

Nobody tracks what actually books an admission

Clicks and likes do not pay your rent. If your reporting does not connect ad spend to real booked admissions, you cannot know what is working.

WHAT WE DO

One team that runs your entire rehab and de-addiction patient acquisition system

Ads, SEO, website and follow-up are built to work together. No juggling five vendors who blame each other when bookings drop.

Google Ads for Rehab & De-addiction Centres

High-intent search and Performance Max campaigns built for rehab and de-addiction keywords, with ad copy and landing pages tuned to book admissions, not just collect clicks.

Local SEO & Google Maps

Google Business Profile optimisation, reviews, citations and hyperlocal content so you show up in the local pack when patients search “rehabilitation centre near me”.

WhatsApp & CRM Follow-Up

Automated WhatsApp, call and reminder flows that catch every enquiry within minutes, so leads turn into confirmed, show-up admissions.

Conversion-Ready Rehab Websites

Fast, mobile-first rehab centre websites built to load quickly, build trust and guide a visitor straight to a booking, with clear treatment and pricing pages.

Meta Ads & Awareness

Instagram and Facebook campaigns for rehab and de-addiction treatments such as alcohol de-addiction, drug rehabilitation, where education builds the demand before a patient is ready to book.

Tracking & Reporting

Call tracking, form tracking and a simple monthly report that ties every rupee of spend to leads, booked admissions and revenue.

Case Study

How a single rehab centre turned ₹30L of ad spend into ₹3 Cr+ in revenue

When this rehab centre came to us, they were spending on ads with almost no tracking and a website that barely loaded on mobile. Enquiries came in, but most were never followed up the same day.

We rebuilt the funnel end to end. High-intent Google Ads on rehab and de-addiction keywords, a fast booking-focused website, Google Maps optimisation, and a WhatsApp plus call follow-up system that responded to every lead within minutes.

Within six months, the rehab centre was generating more than ₹3 crore in attributed revenue from the same kind of budget, at a cost per lead that kept dropping as we optimised.

₹3 Cr+

Revenue generated from ₹30L ad spend

10x

Return on ad spend in 6 months

45%

Lower cost per qualified lead in 90 days

60%+

Of leads turned into booked admissions

Case study image 1 (results dashboard / before-after)

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Case study image 2 (ad account or revenue graph)

SERVICES & TREATMENTS WE MARKET

The rehab and de-addiction services we turn into booked admissions

Each service has its own search intent and ticket value. We build dedicated ads, pages and follow-up around the ones that actually grow your revenue.

Alcohol de-addiction

Families search ‘alcohol rehabilitation centre near me’ and ‘best alcohol de-addiction centre’ often in crisis, so we run call-only and click-to-WhatsApp Google Ads at an indicative ₹400-1,200 enquiry cost, paired with city landing pages that explain detox safety and confidentiality to convert anxious relatives.

Drug rehabilitation

Searches for ‘drug rehab centre’ and ‘nasha mukti kendra’ carry urgent, high-value intent; with admissions worth lakhs we bid on crisis keywords and route enquiries to a fast intake team, targeting an indicative ₹2,500-8,000 cost per booked admission that comfortably returns multiples of spend.

Behavioural addiction therapy

Gambling, gaming and screen-addiction queries are rising and barely served, so we capture this low-competition intent with SEO articles and search ads, then nurture families toward an assessment booking that feeds your residential or outpatient programmes.

Medical detox programs

‘Medically supervised detox’ and ‘withdrawal treatment’ searchers worry about safety, so ad copy and landing pages lead with 24/7 doctor and nurse supervision; these high-intent enquiries typically cost an indicative ₹500-1,500 and pre-qualify families for a higher-ticket residential stay.

Residential rehab

This is your premium ₹50,000-1.5 lakh-plus per-month offering, so we target comparison and ‘best residential rehab in [city]’ queries with trust-led pages on facilities, programme length and aftercare, optimising for booked admissions rather than cheap clicks.

Family counselling and aftercare

Relatives search for ‘family counselling for addiction’ and relapse support, intent that costs an indicative ₹150-500 per lead; we use this affordable top-of-funnel content to build trust early and convert families into full admissions and long-term aftercare retainers.

GET FOUND WHERE PATIENTS LOOK

Google Maps, ‘rehabilitation centre near me’ & your reputation on Practo, Justdial & more

Most patients judge you on the map pack and your reviews before they ever call. We own that first impression.

Google Business Profile and the Maps 3-pack

Most rehab enquiries start with an urgent ‘rehabilitation centre near me’ search on Google Maps. We optimise your Business Profile with the right de-addiction and mental-health categories, photos, programme details and Q&A, and work toward a 4.7-star-plus rating with steady review velocity so you compete for a spot in the local 3-pack.

The India directories that matter for de-addiction

Beyond Google, families and referring doctors check Practo, Justdial and Lybrate, plus rehab and recovery directories. We claim, verify and keep these listings consistent on name, address, phone and programmes so your centre is found, trusted and quoted accurately wherever a family looks.

Consent-based review generation workflow

Recovery is sensitive, so we run a tactful, consent-first review workflow: families and discharged clients who are comfortable sharing receive a gentle WhatsApp or SMS request at the right moment, while any unhappy feedback is intercepted privately first. This builds genuine, compliant reviews without exposing anyone’s identity.

Near-me and map-pack visibility outcome

The goal is simple: when someone in your city searches for de-addiction or rehab help, your centre appears in the map pack and top local results instead of a competitor or an aggregator. We track your ranking for core ‘near me’ and city queries and report the lift in map views, calls and direction requests.

HOW IT WORKS

A simple, four-step path to a fuller admissions calendar

Free Growth Audit

A senior strategist reviews your ads, website and Google profile and sends a written action plan. No pitch, no obligation.

Strategy & Setup

We map your rehab and de-addiction, city and budget into a clear plan, then build the ads, pages and follow-up systems to launch fast.

Launch & Optimise

Campaigns go live. We watch cost per lead and booked admissions daily and cut what does not work in the first weeks.

Scale What Books Admissions

Once the funnel is profitable, we scale spend on the channels that bring real admissions and report on revenue every month.

WHY REHAB AND DE-ADDICTION CENTRES CHOOSE US

Built for addiction specialists who want patients, not just reports

We only work with healthcare

Every campaign, page and message is built on what we have learned from rehab and de-addiction centres and other clinics, not borrowed from unrelated industries.

We measure booked admissions

Our reports tie spend to real bookings and revenue, not just clicks, impressions and likes that look good in a slide.

Follow-up is built in

We do not just send you leads. We build the WhatsApp and call system that turns those leads into patients who show up.

A senior strategist on your account

You work with someone who understands both marketing and how a rehab centre actually runs, not a rotating junior executive.

Compliant, trust-first messaging

We market your practice in a way that protects your reputation and respects medical advertising norms in India.

Built to scale, city by city

Whether you run one rehab centre or many, the systems we set up are designed to expand to new locations without starting over.

CITY & ‘NEAR ME’ COVERAGE

We grow rehab and de-addiction centres in every Indian city — metros to Tier-2

Patients search ‘rehabilitation centre near me’, ‘de-addiction centre near me’, ‘best alcohol rehab near me’, ‘drug rehab centre near me with admission’ and ‘rehab and de-addiction in [city]’. A single residential admission is worth lakhs over a 30-90 day stay, so unlike footfall specialties one booked enquiry can fund a month of ads; in metros like Delhi, Mumbai and Bengaluru click costs run higher and competition is fierce, while Tier-2 hubs (Indore, Jaipur, Lucknow, Chandigarh, Coimbatore) still have cheaper clicks and thinner map-pack competition, making them the highest-ROI ground to own first. We run city-level campaigns and Google Business Profiles across India.

North & West India

Delhi NCR, Mumbai, Pune, Ahmedabad, Jaipur, Chandigarh, Surat and Lucknow. Local campaigns and Maps optimised for ‘rehabilitation centre near me’.

South India

Bengaluru, Hyderabad, Chennai, Kochi, Coimbatore, Vijayawada and Visakhapatnam.

East & Central India

Kolkata, Bhubaneswar, Patna, Ranchi, Indore, Bhopal, Raipur and Nagpur.

Tier-2 & emerging cities

Nashik, Ludhiana, Vadodara, Mysuru, Madurai, Guwahati, Dehradun and beyond.

WHAT DOCTORS SAY

Results addiction specialists can feel in their admissions calendar

★★★★★

“The first month already paid for itself. For the first time we can see exactly which ads bring patients to our rehab centre.”

Dr. S. Banerjee

Rehab Centre, Kolkata

★★★★★

“Our enquiries used to go cold. Now every lead gets a WhatsApp within minutes and our admissions calendar is consistently full.”

Dr. R. Nair

Rehab Centre, Hyderabad

★★★★★

“They understood rehab and de-addiction marketing in a way no other agency did. Our cost per qualified enquiry dropped fast.”

Founder

Rehab Centre, Chennai

WHO RUNS YOUR CAMPAIGNS

Healthcare-only strategists, accountable for booked admissions

Your account is run by senior people who only do healthcare marketing — not a rotating junior team learning on your rehab centre.

Senior healthcare strategists, not juniors

Every account is led by a senior strategist who has run campaigns across multiple medical specialties. You speak to someone who understands both marketing and how a rehab centre actually runs — never a rotating junior learning on your account.

Compliance-checked before anything goes live

Each ad, landing page and review request passes an NMC and ASCI healthcare-compliance check before launch, so a click never costs you your reputation.

Transparent, accountable reporting

You get one clear monthly report tying spend to leads, booked admissions and revenue — plus a quarterly review where we own the numbers, not just the clicks.

QUESTIONS

Common questions about rehab and de-addiction marketing

How is a rehab and de-addiction marketing agency different from a normal digital marketing agency?

A rehab and de-addiction marketing agency understands how patients search, the trust a doctor needs to build, and the medical advertising norms in India. Generic agencies often reuse e-commerce or real-estate playbooks that do not match how patients choose a rehab centre.

How long before my rehab centre sees more admissions?

Google Ads can start producing enquiries within the first week or two of launch. Local SEO and reviews build over a few months. Most rehab and de-addiction centres see a clear lift in booked admissions within the first 90 days.

Which rehab and de-addiction treatments do you market?

We build campaigns and pages around every service you offer, including alcohol de-addiction, drug rehabilitation, behavioural addiction therapy, medical detox programs, residential rehab and family counselling & aftercare. Each treatment gets its own keywords, page and follow-up flow.

What budget do I need to start?

It depends on your city and competition. We can work with rehab and de-addiction centres spending under ₹50,000 a month and scale up from there. In your free audit we suggest a budget that fits your goals.

Do you only run ads, or do you handle the website and follow-up too?

We build the full system. That includes ads, a conversion-ready website, Google Maps and local SEO, and the WhatsApp and call follow-up that turns enquiries into patients who show up.

What do I get in the free growth audit?

A senior strategist reviews your current ads, website and Google profile, then emails you a written action plan within 48 hours. There is no sales pitch and no obligation.

Is it legal to advertise a de-addiction or rehab centre in India?

Yes, factual advertising is allowed as long as your centre is registered as a mental health establishment under the Mental Healthcare Act, 2017 and your claims are truthful. We keep copy clear of guaranteed-cure and success-rate language so it stays within the Drugs and Magic Remedies Act, the ASCI code and platform policies.

How much does it cost to market a rehab centre in India per month?

Single-location centres usually start around ₹40,000-80,000/month in ad spend, established multi-programme centres run roughly ₹1-2.5 lakh/month, and premium or multi-city rehabs spend ₹3-6 lakh+ monthly. These are indicative ranges; our management fee is separate and we recommend a budget based on your bed capacity and target cities.

What is a realistic cost per admission from online ads?

For a booked residential admission, an indicative cost runs ₹2,500-8,000 depending on city and competition, while a simple enquiry can cost around ₹400-1,200. Because an admission is worth lakhs over a 30-90 day stay, this cost-per-admission is usually very economical relative to the revenue, though it varies by programme and intake conversion.

Can advertising for a nasha mukti kendra get blocked by Google or Meta?

It can. Google and Meta classify addiction and recovery services as a restricted category, so accounts and landing pages may need to pass pre-certification or policy review before ads run. We prepare compliant copy and documentation up front to reduce disapprovals and keep your campaigns live.

Can you make our centre show up for 'rehabilitation centre near me'?

Yes. We optimise your Google Business Profile, build location and treatment landing pages, and target ‘near me’, city and ‘nasha mukti kendra’ style queries so you appear in the Google Maps 3-pack and local search when families are looking nearby. Tier-2 cities are especially winnable because competition is still thin.

Which directories and review platforms matter for a rehab centre in India?

Google Business Profile and Google Maps drive the most enquiries, backed by Practo, Justdial and Lybrate, plus rehab and recovery directories. We claim and optimise these listings, keep details consistent, and build a steady stream of consent-based reviews to support your local ranking.

Should we invest in Google Ads or SEO for our rehab centre?

Paid search and call-only ads bring urgent enquiries quickly, which matters when a family is in crisis, whereas SEO and the map pack build durable, lower-cost admissions over months. Most centres do best with paid ads switched on first and SEO running in parallel so they are not dependent on ad spend forever.

Is marketing in Tier-2 cities worth it for a de-addiction centre?

Often yes. Tier-2 hubs like Indore, Jaipur, Lucknow, Chandigarh and Coimbatore tend to have cheaper clicks and thinner map-pack competition than metros, so a registered centre can capture local ‘near me’ demand at a lower cost-per-enquiry. We usually recommend owning your home city and nearby districts before expanding.

COMPLIANT HEALTHCARE MARKETING

India-compliant rehab and de-addiction marketing: NMC, ASCI, DMRA & DPDP

You can advertise factual information that helps a family decide: that you are a registered de-addiction/mental-health establishment, the programmes you run (medical detox, residential rehab, family counselling, aftercare), your psychiatrist and counsellor credentials, facilities, location, languages spoken, and confidentiality. Educational content on addiction, withdrawal and relapse, plus genuine consent-based reviews, are generally usable. This is how we keep your campaigns audit-proof — it is marketing practice, not legal advice.

National Medical Commission (NMC) code

We keep campaigns within the NMC code of professional conduct, which restricts how doctors solicit patients. Creative focuses on education, facilities and access — not self-praise or claims of being the ‘best’.

ASCI advertising code

Every claim is checked against the ASCI code: no exaggerated, misleading or unsubstantiated superiority claims, and honest, clear creative that can be backed up.

Drugs & Magic Remedies Act, 1954

We avoid ‘magic remedy’, guaranteed-cure and absolute-result language for conditions restricted under this Act, so your ads do not get disapproved or land you in trouble.

DPDP Act, 2023 (patient data)

Lead forms, tracking pixels and CRM data are handled with consent and care, in line with India’s Digital Personal Data Protection Act, 2023.

Mental Healthcare Act, 2017 (mental health establishment registration)

A de-addiction or rehab centre is treated as a ‘mental health establishment’ under the Mental Healthcare Act, 2017 and must be registered with the relevant State or Central Mental Health Authority. We keep your campaigns truthful about your registration status and work to keep ad copy from implying approvals or capabilities you do not hold.

What we keep your ads clear of

Avoid guaranteed-cure, ‘100% sobriety’ or ‘permanent de-addiction’ claims, fixed success-rate boasts and miracle-recovery promises, which can breach the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954, the ASCI code and NMC ethics norms. Do not publish identifiable patient stories or photos without written consent, do not bad-mouth other centres, and remember Google and Meta treat addiction services as a restricted category that can require pre-certification before ads run.

READY TO GROW?

Turn your ad spend into a fuller admissions calendar

Tell us about your rehab centre and get a clear, written plan you can act on, whether you work with us or not.

Free • 30-min audit

Get a free growth audit for your rehab centre

A senior strategist will review your current ads, website and Google profile, and email you a written action plan within 48 hours. No sales pitch.

Or call +91 95183 01162. Replies in under 4 working hours.

Why SpikeROAS

A rehab and de-addiction marketing agency that thinks like your CFO.

Most digital agencies sell impressions. We sell admissions and revenue. Every channel we run is judged by one number: profitable bookings per rupee spent.

Only healthcare. Nothing else.

Every account manager has run healthcare campaigns across at least 5 specialties. We don’t learn on your rehab centre.

NMC & ASCI compliance built in

Every ad, landing page and review request passes a healthcare-compliance review before going live.

India-first channel mix

WhatsApp, Justdial, Practo, Google Maps and IVR are part of the playbook, not afterthoughts.

Revenue dashboards, not vanity

You see leads, appointments, walk-ins and ticket value, not just clicks and impressions.

No long lock-ins

Quarterly contracts. We earn the next quarter with the previous quarter’s results.

"We had been running Google Ads for two years before SpikeROAS. Within 90 days they cut our cost per lead by almost half and our chairside appointments doubled, without us touching the budget."

SpikeROAS connects these moving parts so the campaign, page, follow-up system, and reporting all support the same goal: more qualified inquiries and more booked admissions.

What rehab and de-addiction marketing costs in India.

Transparent, indicative monthly ranges. The right number for your rehab centre depends on city, treatment ticket size and growth target. We confirm scope on the call.

Clinic profile	Agency retainer	Recommended ad budget	Best fit when
Single-location clinic Dental, derma, ortho, GP	₹40,000 to ₹80,000 / month	₹30,000 to ₹1,50,000 / month	You want predictable inquiries and a stronger local presence.
Multi-location chain 3 to 10 outlets	₹80,000 to ₹1,80,000 / month	₹1,50,000 to ₹5,00,000 / month	You're scaling outlets and need consistent demand at every branch.
Hospital / IVF / Speciality Multi-specialty, IVF, cardiac, onco	₹1,80,000 to ₹4,00,000+ / month	₹3,00,000 to ₹15,00,000+ / month	You need both performance growth and brand-level positioning.
Healthcare brand / D2C Supplements, devices, pharma	Custom scope	Custom scope	You're building a national category brand with a hybrid funnel.

All retainers include strategy, account management, weekly reporting and one quarterly business review. Setup fees may apply for new websites and CRM builds.

WHAT IT COSTS IN INDIA

What rehab and de-addiction marketing costs in India: ad spend → leads → ROI

Indicative India figures — actual numbers vary by city, competition and ticket size. We confirm targets in your free audit.

Indicative cost per lead by service

Alcohol de-addiction enquiry: ₹400–1,200 — Indicative; high-intent ‘near me’ search, varies by city and whether family or patient is searching
Residential rehab admission booking: ₹2,500–8,000 per booked admission — Indicative; justified by the multi-lakh ticket, with metros at the top of the range
Drug rehabilitation enquiry: ₹500–1,500 — Indicative; often urgent crisis searches where call-only and click-to-WhatsApp ads convert best
Family counselling / aftercare lead: ₹150–500 — Indicative; cheaper top-of-funnel intent that warms families before an admission decision

Monthly ad-budget bands

Single-location centre: ₹40,000–80,000/month ad spend; established multi-programme centre: ₹1–2.5 lakh/month; multi-city or premium luxury rehab: ₹3–6 lakh+/month. Figures are indicative ad spend only and shift with city and competition.

What 6 months can look like

With high-intent search plus a strong map-pack presence, a well-run centre can usually build to a steady flow of qualified family enquiries over roughly 4-6 months; because one admission is worth lakhs, even a handful of conversions a month can return several times the ad spend, though actual results are not guaranteed and vary by city, programme price and intake-team responsiveness.

How we drive your cost per result down

We cut wasted spend on broad terms, route every enquiry into instant WhatsApp and call follow-up, and scale the services and cities with the best cost per booked admissions. Cost per lead typically falls as the funnel matures.