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Generate Daily Patient Leads & Sales For Your Clinic, Hospital Or Healthcare Brand Generate Daily Patient Leads & Sales For Your Clinic, Hospital Or Healthcare Brand
Generate Daily Patient Leads & Sales For Your Clinic, Hospital Or Healthcare Brand Generate Daily Patient Leads & Sales For Your Clinic, Hospital Or Healthcare Brand

Meta Ads for Weight Loss and Bariatric Clinics

Meta (Facebook & Instagram) Ads built for bariatric and weight loss centres in India — compliant lead-form and Click-to-WhatsApp campaigns that turn scroll-stopping creative into qualified consultations for gastric bypass, sleeve gastrectomy and medical weight loss programs, not just cheap clicks.

₹3 Cr+

Revenue generated for a single bariatric centre from ₹30L ad spend

45%

Average drop in cost per lead in the first 90 days
 

50+

Bariatric and weight loss centres, hospitals and healthcare brands scaled
Free • 30-min audit

Get a free Meta (Facebook & Instagram) Ads audit for your bariatric centre

A senior strategist will review your current ads, website and Google profile, and email you a written action plan within 48 hours. No sales pitch.
Or call +91 95183 01162. Replies in under 4 working hours.

Clients that Partnered with Us

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Trusted by 50+ bariatric and weight loss centres, hospitals & healthcare brands across India.
WHY META (FACEBOOK & INSTAGRAM) ADS FOR BARIATRIC AND WEIGHT LOSS CENTRES IS DIFFERENT

If your Meta (Facebook & Instagram) Ads was built for other industries, it is quietly costing you consultations

Consultations for bariatric and weight loss centres do not come from boosted posts and vanity metrics. We build Meta (Facebook & Instagram) Ads around how a real patient actually chooses a bariatric centre.

High-ticket surgery, long decision cycle

A gastric bypass or sleeve decision takes weeks of family discussion, BMI and comorbidity checks, and cost worries. One-off boosted posts cannot nurture that journey. Our Meta funnels run awareness, consideration and retargeting in sequence so the lead is warmer by the time your counsellor calls.

Leads that never pick up the phone

Cheap lead-form campaigns flood your front desk with curious browsers who go cold. We use Meta instant forms with qualifying questions (BMI band, city, timeline) plus Click-to-WhatsApp so your team talks to people who actually want a bariatric consultation.

Ad rejections and account flags

Weight loss is a restricted category on Meta. Before/after photos, second-person body-shaming copy and disease-cure claims can get ads disapproved or accounts restricted. We write and design within Meta’s health and body-image rules to reduce the risk of disapprovals.

Wasted spend on the wrong city and age

Bariatric demand concentrates in specific metros and catchment areas, and Meta requires 18-plus targeting for weight loss. Generic blasts burn budget on out-of-area and under-age users. We tighten geo, age and interest layers so spend reaches more realistic surgical candidates.
WHAT OUR META (FACEBOOK & INSTAGRAM) ADS INCLUDES

Everything your Meta (Facebook & Instagram) Ads needs to book more consultations

One team builds and runs your entire Meta (Facebook & Instagram) Ads — strategy, build, optimisation and reporting. No juggling vendors who blame each other when bookings drop.

Lead-form and Click-to-WhatsApp campaigns

We build Meta instant lead forms with BMI-band, city and timeline qualifying questions, plus Click-to-WhatsApp ads that open a chat with your front desk. This lowers enquiry friction for gastric bypass and sleeve gastrectomy and helps pre-filter casual browsers before a counsellor calls.

Compliant creative production

Static and video creative for Facebook and Instagram feeds, Reels and Stories — surgeon-explainer videos, patient-education carousels and program cards. All built within Meta’s health and body-image policy: no before/after photos, no shame-based copy, no cure claims.

Audience and lookalike strategy

Interest and behaviour layers (weight management, PCOS, diabetes care, fitness), geo-targeting around your hospital catchment, 18-plus age gating, and lookalikes built from your past bariatric consultation list and Pixel events to find similar high-intent users.

Retargeting funnels

Sequenced retargeting of video viewers, landing-page visitors and form-openers who did not submit — moving them from a sleeve-gastrectomy explainer to a financing FAQ to a consultation booking, matching the multi-week bariatric decision cycle.

Pixel, Conversions API and conversion tracking

Meta Pixel and Conversions API set up on your landing page and connected to your CRM so we optimise toward booked consultations, not raw form fills. UTM tagging and Meta lead-source tracking show which ad set actually produced a surgery enquiry.

Budget, bid and reporting management

Daily pacing, campaign-budget and ad-set-budget structures, A/B testing of creative and forms, and a monthly dashboard reporting reach, CPL, qualified-lead rate and cost per booked consultation by treatment and city — with clear next-month recommendations.
YOUR RETAINER, ITEMISED

What you get every month

Not just what we can do — exactly what lands in your inbox each month for your Meta (Facebook & Instagram) Ads retainer.

New creatives each month

Monthly — fresh static, carousel and reel concepts so your Facebook & Instagram ads never fatigue.

Audience & lookalike refresh

Ongoing — testing interest, lookalike and retargeting audiences to keep cost per lead efficient.

Lead-form & funnel tuning

Ongoing — we tune instant forms and follow-up so more enquiries become booked consultations.

Creative performance review

Monthly — analysis of which hooks and formats convert, doubling down on winners.

Always-on retargeting

Ongoing — retargeting engagers and site visitors for your longer-decision treatments.

Report + strategy call

Monthly — spend, leads and booked consultations in one report, plus a planning call.
Case Study

How a metro bariatric centre cut cost per qualified consultation with compliant Meta Ads

A multi-city bariatric and weight loss centre was boosting posts and buying cheap lead forms. Volume looked fine, but most leads never answered, two ad sets had been disapproved for before/after imagery, and the front desk could not tell which campaign produced an actual surgery enquiry.
We rebuilt the account around Meta’s health policy: surgeon-explainer Reels and education carousels (no before/after, no shame copy), instant lead forms with BMI-band and city qualifiers, and Click-to-WhatsApp for faster pickup. Pixel and Conversions API were wired to the CRM so campaigns optimised toward booked consultations, with retargeting funnels for video viewers and form-openers.
Over the following quarter the centre saw a lower cost per qualified consultation and a higher answer rate on leads, with no further policy disapprovals during that period. Results are indicative and vary by city, competition, season and the clinic’s own follow-up speed; no specific outcome is guaranteed.
₹3 Cr+
Revenue generated from a single growth push
10x
Return in 6 months
45%
Lower cost per qualified lead in 90 days
60%+
Of leads turned into booked consultations
Case study image 1 (results dashboard / before-after)
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Case study image 2 (ad account or revenue graph)
SERVICES & TREATMENTS WE MARKET

The bariatric and weight loss surgery treatments we run Meta (Facebook & Instagram) Ads for

Each service has its own search intent and ticket value. We point Meta (Facebook & Instagram) Ads at the ones that actually grow your revenue.

Gastric bypass surgery

High-ticket procedure (roughly Rs 3.5–6 lakh). We run surgeon-explainer video plus retargeting funnels because the decision is slow and family-driven, with lead forms that capture BMI and comorbidity context so counsellors can qualify. Indicative CPL Rs 600–1,400.

Sleeve gastrectomy

One of the most-searched bariatric options (around Rs 2.5–4.5 lakh). Education carousels and Reels explain how the sleeve works versus bypass; Click-to-WhatsApp drives quick enquiries. Indicative CPL Rs 500–1,200 depending on city.

Mini gastric bypass

Positioned as a simpler, shorter alternative to standard bypass. We use comparison-led creative and retargeting against bypass and sleeve viewers, with forms that capture timeline and city. Indicative CPL Rs 600–1,300.

Revision bariatric surgery

A niche, high-intent audience of patients with weight regain or complications after an earlier surgery. We target via narrow interest and lookalike layers and lead forms that ask about prior procedure. Lower volume, higher value; indicative CPL Rs 900–2,000.

Medical weight loss programs

Non-surgical, lower ticket and higher volume — useful for filling the top of the funnel and nurturing toward surgery if needed. Instant forms and WhatsApp drive program sign-ups. Indicative CPL Rs 250–700.

Intragastric balloon

A non-surgical, temporary option that appeals to candidates not ready for surgery. We run education-first creative and retarget the medical-weight-loss audience. Mid ticket; indicative CPL Rs 400–1,000.
SEE WHAT WE ACTUALLY RUN

The searches and audiences we target for bariatric and weight loss centres

We point spend at buyers ready to act, not browsers — and exclude the terms that waste budget.

High-intent, ready-to-book searches

  • ‘gastric bypass surgery cost’ / ‘gastric bypass surgery cost in [city]’
  • ‘weight loss surgery near me’
  • ‘best bariatric centre near me’
  • ‘sleeve gastrectomy near me’

Treatment & comparison searches

  • ‘is gastric bypass surgery safe / painful’
  • ‘gastric bypass surgery recovery / results’
  • ‘gastric bypass surgery price vs sleeve gastrectomy’
  • ‘bariatric centre reviews’

Near-me & locality searches

  • ‘weight loss surgery near me’
  • ‘bariatric surgeon near me’
  • ‘gastric bypass clinic near me’
  • ‘sleeve gastrectomy hospital near me’

Audiences & negatives

  • Retargeting site visitors and ad engagers
  • Lookalikes of past enquirers (Meta)
  • We exclude ‘free’, ‘jobs’, ‘salary’, ‘course’, ‘cheapest’
  • We exclude student / DIY / home-remedy terms
GET FOUND WHERE PATIENTS LOOK

Google Maps, ‘weight loss surgery near me’ & your reputation on Practo, Justdial & more

Most patients judge you on the map pack and your reviews before they ever call. We own that first impression.

Google Business Profile and Maps as the closer

Meta ads create demand, but candidates often verify you on Google Maps before booking. We coordinate ad messaging with your GBP so the centre, surgeon names and review rating reinforce trust at the moment of decision.

Review velocity that builds trust

We help set a steady post-consultation review-request workflow so your rating and recent-review count keep climbing — the kind of social proof that helps turn a paid Meta lead into a booked consultation. A 4.7-star-type rating is a goal, not a promise.

Named directory presence

We make sure your surgeon and centre profiles on Practo, Justdial and Lybrate are consistent with your Meta landing pages, so a patient who clicks an Instagram ad and then searches your name finds an aligned, credible presence.

Retargeting your warm reputation audience

Visitors from your website and landing pages who arrived via organic discovery can be re-engaged through Meta retargeting, helping close the loop between organic discovery and a paid consultation reminder.
HOW IT WORKS

A simple, four-step path to more consultations from Meta (Facebook & Instagram) Ads

01

Free Meta (Facebook & Instagram) Ads Audit

A senior strategist reviews your current Meta (Facebook & Instagram) Ads, website and Google presence and sends a written action plan. No pitch, no obligation.
02

Strategy & Setup

We map your bariatric and weight loss surgery goals, city and budget into a clear plan, then build the Meta (Facebook & Instagram) Ads system to launch fast.
03

Launch & Optimise

We go live and watch cost per lead and booked consultations closely, cutting what does not work in the first weeks.
04

Scale What Works

Once the funnel is profitable, we scale the Meta (Facebook & Instagram) Ads angles and channels that bring real consultations, and report on revenue every month.
WHY BARIATRIC AND WEIGHT LOSS CENTRES CHOOSE US

Built for bariatric and weight loss centres that want consultations, not just reports

Healthcare-restricted category specialists

We run Meta ads inside the weight loss restricted category regularly — we know what tends to trigger disapprovals on body-image and medical-claim grounds and design creative aimed at clearing review while still converting.

Built for consultations, not vanity metrics

Our north-star metric is cost per booked bariatric consultation, not likes or raw leads. Campaigns are optimised to fill your surgeon’s OPD with more realistic candidates.

WhatsApp-first for the Indian funnel

Indian patients often prefer to chat before they commit. We lean on Click-to-WhatsApp and instant forms so enquiries land where your team can qualify and nurture them quickly.

Transparent reporting you own

Ad account, Pixel, lead data and dashboards stay in your name. You see CPL, qualified-lead rate and spend by treatment and city — no black box.

City and BMI-aware targeting

We tune geo radius, age and interest layers to your hospital’s real catchment and surgical-candidate profile, cutting waste on out-of-area and non-qualifying users.

Creative testing engine

A steady pipeline of surgeon-explainer videos, education carousels and program offers tested regularly so fatigue is managed and your better-performing angles keep scaling.
BUILD VS BUY

SpikeROAS vs an in-house hire, a freelancer or a generalist agency

A neutral look at your options so you can pick the model that actually fits your bariatric centre.

SpikeROAS

  • Healthcare-only team — we already know your vertical and India compliance.
  • A senior strategist owns your account; Meta (Facebook & Instagram) Ads, website and follow-up handled together.
  • NMC / ASCI / DPDP compliance checked before anything goes live.
  • Month-to-month, reports tied to booked consultations and revenue.
  • Scales city by city without re-hiring.

In-house hire

  • ₹4–10L+ a year in salary plus tools, before results.
  • One generalist rarely covers Meta (Facebook & Instagram) Ads, SEO, design and follow-up well.
  • Weeks to hire and months to ramp; you carry the risk if they leave.
  • Compliance and tracking depend on one person’s experience.

Freelancer

  • Low cost and quick to start.
  • Usually a single channel, not the full funnel.
  • Variable availability; little accountability or reporting.
  • Healthcare compliance and call/lead tracking often missing.

Generalist agency

  • Broad capability across many industries.
  • Often the same playbook used for retail and e-commerce.
  • Junior account handling; healthcare compliance learned on your budget.
  • Reports lean on clicks and impressions, not booked consultations.
CITY & ‘NEAR ME’ COVERAGE

We run Meta (Facebook & Instagram) Ads for bariatric and weight loss centres in every Indian city — metros to Tier-2

Patients search ‘weight loss surgery near me’, ‘bariatric surgeon near me’, ‘gastric bypass clinic near me’, ‘sleeve gastrectomy hospital near me’ and ‘bariatric and weight loss surgery in [city]’. In metros like Delhi NCR, Mumbai and Bengaluru, Meta CPLs for bariatric tend to run higher and competition for the weight-loss audience is fierce, so qualifying questions and retargeting matter most; in Tier-2 cities like Jaipur, Indore or Coimbatore, lower CPLs and thinner competition can let a modest budget reach much of the local surgical-candidate audience. We run city-level campaigns and Google Business Profiles across India.

North & West India

Delhi NCR, Mumbai, Pune, Ahmedabad, Jaipur, Chandigarh, Surat and Lucknow. Targeted for ‘weight loss surgery near me’.

South India

Bengaluru, Hyderabad, Chennai, Kochi, Coimbatore, Vijayawada and Visakhapatnam.

East & Central India

Kolkata, Bhubaneswar, Patna, Ranchi, Indore, Bhopal, Raipur and Nagpur.

Tier-2 & emerging cities

Nashik, Ludhiana, Vadodara, Mysuru, Madurai, Guwahati, Dehradun and beyond.
WHAT DOCTORS SAY

Results you can see in your consultation calendar

★★★★★
“Our Meta (Facebook & Instagram) Ads finally pays for itself. For the first time we can see exactly which campaigns bring patients to our bariatric centre.”
Dr. A. Sharma
Bariatric centre, Pune
★★★★★
“Every enquiry now gets followed up within minutes and our consultation calendar is consistently full.”
Dr. R. Nair
Bariatric centre, Bengaluru
★★★★★
“They understood bariatric and weight loss surgery and Meta (Facebook & Instagram) Ads in a way no other agency did. Our cost per qualified enquiry dropped fast.”
Founder
Bariatric centre, Hyderabad
WHO RUNS YOUR CAMPAIGNS

Healthcare-only specialists, accountable for booked consultations

Your Meta (Facebook & Instagram) Ads is run by senior people who only do healthcare marketing — not a rotating junior team learning on your bariatric centre.

Senior healthcare strategists, not juniors

Every account is led by a senior strategist who has run campaigns across multiple medical specialties. You speak to someone who understands both marketing and how a bariatric centre actually runs — never a rotating junior learning on your account.

Compliance-checked before anything goes live

Each ad, landing page and review request passes an NMC and ASCI healthcare-compliance check before launch, so a click never costs you your reputation.

Transparent, accountable reporting

You get one clear monthly report tying spend to leads, booked consultations and revenue — plus a quarterly review where we own the numbers, not just the clicks.
THE STACK WE RUN YOU ON

The tools and integrations behind your Meta (Facebook & Instagram) Ads

We set up and manage the full stack, and plug into the CRM or booking tool you already use — so leads flow end to end.

Meta Ads Manager

Set up, integrated and managed for you.

Meta Pixel & Conversions API

Set up, integrated and managed for you.

Instant Forms + CRM sync

Set up, integrated and managed for you.

Creative & design tools

Set up, integrated and managed for you.

GA4 analytics

Set up, integrated and managed for you.

WhatsApp follow-up

Set up, integrated and managed for you.
QUESTIONS

Meta (Facebook & Instagram) Ads for bariatric and weight loss surgery: your questions answered

How much should a bariatric centre budget for Meta (Facebook & Instagram) Ads in India?

As an indicative range, a single-city pilot often starts at Rs 40,000–75,000 per month in ad spend, while a metro or multi-treatment centre commonly runs Rs 1–3 lakh per month. Agency management sits on top as a retainer or percentage of spend. Budgets vary by city, competition and season.

What cost per lead can we expect for weight loss and bariatric campaigns?

Indicatively, medical weight loss programs run around Rs 250–700 per lead, sleeve gastrectomy Rs 500–1,200, gastric bypass Rs 600–1,400 and revision surgery Rs 900–2,000. Metros are usually higher than Tier-2 cities. These are starting reference points, not promises.

Are weight loss ads even allowed on Facebook and Instagram?

Yes, but weight loss is a restricted category. Meta requires 18-plus targeting and prohibits before/after images, body-shaming second-person copy and cure claims. We design creative that aims to stay within these rules so campaigns are less likely to face disapprovals or account flags.

Is bariatric advertising legal in India?

Advertising the centre and educating patients is common practice, but the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 restricts claims to cure or prevent scheduled conditions, and obesity is scheduled. We keep messaging educational and avoid cure or guarantee claims. This is how we run campaigns, not legal advice — please confirm specifics with your counsel.

Why use Click-to-WhatsApp instead of just lead forms?

Indian patients often prefer to chat before committing to a high-ticket surgery. Click-to-WhatsApp lowers enquiry friction and lets your team qualify BMI, city and timeline in conversation, which can lift the answer and booking rate versus cold form fills alone.

How quickly will we see consultations from Meta Ads?

Leads often start within days of launch, but bariatric decisions take weeks of family discussion and cost evaluation. Many centres see the funnel mature over the first 60–90 days as retargeting and creative testing optimise toward booked consultations. Timelines vary.

How do you measure results beyond clicks and likes?

We install Meta Pixel and Conversions API on your landing page and connect them to your CRM, so campaigns optimise toward booked consultations. Reporting shows reach, CPL, qualified-lead rate and cost per booked consultation by treatment and city.

Can you target only people likely to need surgery?

We layer interests (weight management, diabetes, PCOS), behaviours, geo-targeting around your catchment and 18-plus age gating, plus lookalikes from your past consultation list. We cannot target by medical condition directly, but qualifying questions in lead forms help filter for more realistic candidates.

Meta Ads vs Google Ads for a bariatric centre — which is better?

They do different jobs. Google captures people already searching for weight loss surgery, while Meta creates and nurtures demand among people considering it. Many centres run both; Meta is strong for education, retargeting and WhatsApp-led enquiries.

Will you guarantee surgeries, weight loss results, or that we keep our ad account and data?

We do not guarantee surgery numbers, and we never advertise guaranteed weight loss or specific kilograms lost — that would breach Meta policy and the Drugs and Magic Remedies Act. What we do commit to is compliant campaigns optimised toward qualified consultations, with the ad account, Pixel, creative and lead data kept in your name so you retain full ownership and transparency even if you change agencies later.
COMPLIANT HEALTHCARE MARKETING

India-compliant Meta (Facebook & Instagram) Ads for bariatric and weight loss surgery: NMC, ASCI, DMRA & DPDP

Educational creative explaining procedures, eligibility (such as general BMI guidance) and what a consultation involves; surgeon credentials and hospital facilities; clearly factual, non-misleading information; lead forms and Click-to-WhatsApp inviting an enquiry or consultation; and 18-plus age-gated targeting as Meta requires for weight loss ads. This is how we keep your campaigns audit-proof — marketing practice, not legal advice.

National Medical Commission (NMC) code

We keep campaigns within the NMC code of professional conduct, which restricts how doctors solicit patients. Creative focuses on education, facilities and access — not self-praise or claims of being the ‘best’.

ASCI advertising code

Every claim is checked against the ASCI code: no exaggerated, misleading or unsubstantiated superiority claims, and honest, clear creative that can be backed up.

Drugs & Magic Remedies Act, 1954

We avoid ‘magic remedy’, guaranteed-cure and absolute-result language for conditions restricted under this Act, so your ads do not get disapproved or land you in trouble.

DPDP Act, 2023 (patient data)

Lead forms, tracking pixels and CRM data are handled with consent and care, in line with India’s Digital Personal Data Protection Act, 2023.

Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954

This Act restricts advertisements that claim to diagnose, cure, mitigate or prevent conditions listed in its Schedule, and obesity is among those scheduled conditions. As a practice we therefore avoid cure or guaranteed-result claims for weight loss and keep messaging educational. This is how we run campaigns, not legal advice, and clinics should confirm specifics with their own counsel.

What we keep your ads clear of

Before/after transformation images or implied transformations, second-person body-shaming copy (for example ‘are you struggling with your weight’), claims to cure obesity or guarantee weight loss, references to specific kilograms lost or time-bound results, targeting under-18s, and any disease-treatment claim that breaches Meta’s health policy or the Act.
READY TO GROW?

Turn your Meta (Facebook & Instagram) Ads into a fuller consultation calendar

Tell us about your bariatric centre and get a clear, written Meta (Facebook & Instagram) Ads plan you can act on, whether you work with us or not.
Free • 30-min audit

Get a free Meta (Facebook & Instagram) Ads audit for your bariatric centre

A senior strategist will review your current ads, website and Google profile, and email you a written action plan within 48 hours. No sales pitch.
Or call +91 95183 01162. Replies in under 4 working hours.

Why SpikeROAS

A Meta (Facebook & Instagram) Ads partner that thinks like your CFO.

Most agencies sell impressions. We sell consultations and revenue. Every part of your Meta (Facebook & Instagram) Ads is judged by one number: profitable bookings per rupee spent.

Only healthcare. Nothing else.

Every account manager has run healthcare campaigns across at least 5 specialties. We don’t learn Meta (Facebook & Instagram) Ads on your bariatric centre.

NMC & ASCI compliance built in

Every ad, landing page and review request passes a healthcare-compliance review before going live.

India-first channel mix

WhatsApp, Justdial, Practo, Google Maps and IVR are part of the playbook, not afterthoughts.

Revenue dashboards, not vanity

You see leads, appointments, walk-ins and ticket value, not just clicks and impressions.

No long lock-ins

Quarterly contracts. We earn the next quarter with the previous quarter’s results.

Smriti Rana
★★★★★
Senior Manager
"We had been running Google Ads for two years before SpikeROAS. Within 90 days they cut our cost per lead by almost half and our chairside appointments doubled, without us touching the budget."

SpikeROAS connects your Meta (Facebook & Instagram) Ads, page, follow-up and reporting so they all support the same goal: more qualified enquiries and more booked consultations.

What does Meta (Facebook & Instagram) Ads for bariatric and weight loss centres cost?

Transparent, indicative retainer ranges. The right number depends on your city, competition and growth target. We confirm scope on the call.

Clinic profileAgency retainerRecommended ad budgetBest fit when
Single-location clinic
Dental, derma, ortho, GP		 ₹40,000 to ₹80,000 / month ₹30,000 to ₹1,50,000 / month You want predictable inquiries and a stronger local presence.
Multi-location chain
3 to 10 outlets		 ₹80,000 to ₹1,80,000 / month ₹1,50,000 to ₹5,00,000 / month You're scaling outlets and need consistent demand at every branch.
Hospital / IVF / Speciality
Multi-specialty, IVF, cardiac, onco		 ₹1,80,000 to ₹4,00,000+ / month ₹3,00,000 to ₹15,00,000+ / month You need both performance growth and brand-level positioning.
Healthcare brand / D2C
Supplements, devices, pharma		 Custom scope Custom scope You're building a national category brand with a hybrid funnel.

All retainers include strategy, account management, weekly reporting and one quarterly business review. Setup fees may apply for new websites and CRM builds.

Book a Strategy Call
YOUR NUMBERS IN INR

Your numbers: Meta (Facebook & Instagram) Ads spend → leads → booked consultations → ROI

Indicative India figures — actual numbers vary by city, competition and ticket size. We confirm targets in your free audit.

Indicative cost per lead by service

  • Medical weight loss programs: Rs 250–700 — Higher volume, lower ticket; best for top-of-funnel and nurturing
  • Sleeve gastrectomy: Rs 500–1,200 — Most-searched procedure; CPL tends to rise in metros
  • Gastric bypass surgery: Rs 600–1,400 — Slow, family-driven decision; needs retargeting
  • Revision bariatric surgery: Rs 900–2,000 — Niche, high-intent, lower volume but high value

Monthly ad-budget bands

Indicative monthly Meta ad spend: a single Tier-2 city pilot often starts around Rs 40,000–75,000/month; a metro or multi-treatment centre typically runs Rs 1–3 lakh/month in ad spend. Agency management is usually a monthly retainer or a percentage of spend on top of media; pilots commonly run 60–90 days before scaling. All figures are indicative and vary by city, season and competition.

What 6 months can look like

Because a single bariatric surgery can be worth roughly Rs 2.5–6 lakh, even a handful of booked consultations a month can return several times the ad spend — but outcomes depend on your pricing, close rate and follow-up speed, and no specific ROI is guaranteed.

How we drive your cost per result down

We cut wasted spend on broad terms, route every enquiry into instant WhatsApp and call follow-up, and scale the services and cities with the best cost per booked consultations. Cost per lead typically falls as the funnel matures.

Build a predictable consultations engine for your bariatric centre.

Free 30-minute strategy call. Written action plan in 48 hours. No long-form sales pitch.
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