+91 9518301162
Schedule a Call
Generate Daily Patient Leads & Sales For Your Clinic, Hospital Or Healthcare Brand Generate Daily Patient Leads & Sales For Your Clinic, Hospital Or Healthcare Brand
Generate Daily Patient Leads & Sales For Your Clinic, Hospital Or Healthcare Brand Generate Daily Patient Leads & Sales For Your Clinic, Hospital Or Healthcare Brand

Patient Lead Generation for IVF Clinics

Lead generation built for IVF and fertility clinics in India: we turn high-intent searches like "IVF centre near me" into qualified consultation enquiries, with every lead tracked from first click to confirmed booking. One service, done end to end, tuned to fertility intent across Google, Meta and your Google Business Profile.

₹3 Cr+

Revenue generated for a single IVF clinic from ₹30L ad spend

45%

Average drop in cost per booked patient in 90 days
 

50+

IVF and fertility clinics, hospitals and healthcare brands scaled
Free • 30-min audit

Get a free Lead Generation audit for your IVF clinic

A senior strategist will review your current ads, website and Google profile, and email you a written action plan within 48 hours. No sales pitch.
Or call +91 95183 01162. Replies in under 4 working hours.

Clients that Partnered with Us

imgi_13_footer_logo.png
imgi_1_BWB-Logo-black
imgi_20_default
imgi_46_C_W_logo_5000x
imgi_2_sci-logo.webp
imgi_1_logo.png
CircleHealth
CM_Default_Logo
imgi_1_logo_m
imgi_1_enamel-craft-dental-studio-logo
imgi_66_only_text_Amrutam_Logo_in_Green-09_5580cc82-5bb1-43d6-9ed8-f5d51c04d1f8
imgi_1_logo_2992380_eefdb2d
imgi_12_Scan4Health-Primary-Logo-480x83
imgi_12_Scan4Health-Primary-Logo-480x83
imgi_1_logo_2992380_eefdb2d
imgi_66_only_text_Amrutam_Logo_in_Green-09_5580cc82-5bb1-43d6-9ed8-f5d51c04d1f8
imgi_1_enamel-craft-dental-studio-logo
imgi_1_logo_m
CM_Default_Logo
imgi_13_footer_logo.png
Trusted by 50+ IVF and fertility clinics, hospitals & healthcare brands across India.
WHY LEAD GENERATION FOR IVF AND FERTILITY CLINICS IS DIFFERENT

If your Lead Generation was built for other industries, it is quietly costing you consultations

Consultations for IVF and fertility clinics do not come from boosted posts and vanity metrics. We build Lead Generation around how a real patient actually chooses an IVF clinic.

Enquiries that never become consultations

Most IVF clinics get form fills and missed calls, not booked consultations. Without lead qualification, intake follow-up and call tracking, the front desk chases cold contacts while genuine couples drop off. Our lead-gen system scores and routes every enquiry so counsellors prioritise people ready to talk.

High cost per lead in a crowded fertility market

Fertility keywords are among the most expensive in Indian healthcare, with Google CPLs commonly running ₹1,200 to ₹3,500. Broad, untargeted campaigns burn budget on low-intent clicks and out-of-city traffic. We narrow targeting to treatment intent and serviceable geographies to bring the blended cost per qualified lead down.

Leads leak between the ad and the front desk

A click becomes a WhatsApp message, then a missed call, then nothing. With no single capture point or response SLA, hot fertility enquiries go cold within hours. We build one tracked funnel: ad to landing page to instant call, WhatsApp and CRM, so fewer enquiries are lost.

No clarity on which channel actually drives cycles

Clinics spend on Google, Meta and listings but cannot say which produced the patients who actually started an IVF or IUI cycle. We attribute every lead to source, treatment and campaign, so spend shifts toward what converts to consultations and booked treatment.
WHAT OUR LEAD GENERATION INCLUDES

Everything your Lead Generation needs to book more consultations

One team builds and runs your entire Lead Generation — strategy, build, optimisation and reporting. No juggling vendors who blame each other when bookings drop.

High-intent search campaigns

Google Search campaigns built around fertility intent such as IVF cost, IUI treatment and fertility centre searches in your city, with negative keywords to filter job-seekers, students and out-of-area clicks. Bids are managed to a target cost per qualified lead, not vanity clicks.

Meta lead funnels for fertility

Facebook and Instagram lead-form and click-to-WhatsApp campaigns aimed at couples roughly 28 to 45, with sensitive, compliant creative around hope and parenthood rather than diagnosis. Lower CPLs here balance the higher-cost, higher-intent Google leads.

Conversion-focused landing pages

Dedicated fertility landing pages per treatment (IVF, IUI, egg freezing) with trust signals, doctor credentials, FAQs and a single clear booking action. We aim for an 8 to 12 percent landing-page conversion so more clicks become enquiries.

Call tracking and lead qualification

Dynamic call tracking numbers, call recording and a lightweight scoring rubric (treatment, timeline, city, budget) so the clinic sees which campaign drove each call and counsellors focus on consultation-ready couples.

WhatsApp and CRM capture with response SLAs

Every form and ad routes into WhatsApp and a simple CRM with auto-replies and reminders, plus a defined first-response time. Fertility enquiries are time-sensitive; fast, private follow-up is what turns them into booked consultations.

Remarketing and attribution reporting

Remarketing to people who visited but did not enquire, plus a monthly dashboard tying leads to source, treatment and consultations booked. You see cost per lead, cost per consultation and which channel earns its budget.
YOUR RETAINER, ITEMISED

What you get every month

Not just what we can do — exactly what lands in your inbox each month for your Lead Generation retainer.

Multi-channel campaign management

Weekly — Google, Meta and local channels managed together toward booked consultations.

Instant lead follow-up

Always-on — every enquiry routed into WhatsApp and call follow-up within minutes.

Funnel & landing-page tests

Ongoing — offers, forms and pages tested to lift the lead-to-booking rate.

Lead-quality scoring & QA

Monthly — call recordings and lead quality reviewed so we optimise for real consultations, not junk.

Retargeting & nurture

Ongoing — retargeting and reminder flows for enquiries that did not book first time.

Report + strategy call

Monthly — leads, booked consultations, cost per booking and revenue in one report, plus a call.
Case Study

How a structured lead-gen funnel lifted consultation enquiries for a multi-city fertility clinic

A mid-sized fertility clinic group running ads across two metros was generating form fills but struggling to convert them, the front desk was overwhelmed with low-quality enquiries and could not say which campaigns drove actual consultations. Cost per lead was high and rising on broad fertility keywords.
We rebuilt the funnel as a single lead-generation system: tightened Google Search around high-intent IVF and IUI terms with aggressive negative keywords, added compliant Meta lead forms for top-of-funnel couples, launched treatment-specific landing pages, and routed every enquiry into WhatsApp and a CRM with call tracking and a first-response SLA. Counsellors received scored leads instead of raw form fills.
Within a few months the clinic reported a meaningfully lower blended cost per qualified lead and a higher share of enquiries reaching consultation, with clearer attribution by treatment and city. Results vary by location, competition and the clinic’s own follow-up discipline, and are indicative rather than guaranteed.
₹3 Cr+
Revenue generated from a single growth push
10x
Return in 6 months
45%
Lower cost per qualified lead in 90 days
60%+
Of leads turned into booked consultations
Case study image 1 (results dashboard / before-after)
Replace this box with an Image widget in Elementor and drop the case study screenshot here.
Case study image 2 (ad account or revenue graph)
SERVICES & TREATMENTS WE MARKET

The IVF and fertility treatments we run Lead Generation for

Each service has its own search intent and ticket value. We point Lead Generation at the ones that actually grow your revenue.

IVF & ICSI

The core revenue treatment and the most competitive keyword set. We run high-intent Search and remarketing for terms like IVF cost and IVF success rate, route enquiries to an IVF-specific landing page, and qualify on timeline and city. Google CPLs here are typically the highest, often ₹1,500 to ₹3,500, so we optimise hard for consultation rate.

IUI treatment

A lower-ticket, higher-volume entry treatment, suited to top-of-funnel lead capture. Meta lead forms and informational Search ads bring in cost-conscious couples at a lower CPL, which we then nurture toward IUI consultations and, where clinically appropriate, IVF.

Egg & embryo freezing

Targets a planning-minded, often urban professional audience. We use Meta interest and lookalike campaigns plus Search around fertility preservation, with education-led landing pages, since these leads research longer before booking a consultation.

Donor & surrogacy support

Marketed strictly within ART and Surrogacy Act norms, no commercial surrogacy or donor or surrogate recruitment advertising. We generate enquiries for clinically supported, compliant programmes via informational content and consultation-focused funnels rather than promotional offers.

Male infertility & andrology

An under-marketed, high-intent segment. We run discreet Search and Meta campaigns around male fertility and semen analysis, with privacy-forward landing pages that lower the barrier to a first consultation for a sensitive topic.

Fertility preservation & counselling

A relationship-building, lower-cost entry point. We capture leads through counselling and assessment offers, then nurture via WhatsApp and remarketing toward the right treatment pathway, widening the top of the funnel affordably.
SEE WHAT WE ACTUALLY RUN

The searches and audiences we target for IVF and fertility clinics

We point spend at buyers ready to act, not browsers — and exclude the terms that waste budget.

High-intent, ready-to-book searches

  • ‘IVF & ICSI cost’ / ‘IVF & ICSI cost in [city]’
  • ‘ivf centre near me’
  • ‘best IVF clinic near me’
  • ‘IUI treatment near me’

Treatment & comparison searches

  • ‘is IVF & ICSI safe / painful’
  • ‘IVF & ICSI recovery / results’
  • ‘IVF & ICSI price vs IUI treatment’
  • ‘IVF clinic reviews’

Near-me & locality searches

  • ‘ivf centre near me’
  • ‘best ivf clinic near me’
  • ‘fertility clinic near me’
  • ‘iui treatment near me’

Audiences & negatives

  • Retargeting site visitors and ad engagers
  • Lookalikes of past enquirers (Meta)
  • We exclude ‘free’, ‘jobs’, ‘salary’, ‘course’, ‘cheapest’
  • We exclude student / DIY / home-remedy terms
GET FOUND WHERE PATIENTS LOOK

Google Maps, ‘ivf centre near me’ & your reputation on Practo, Justdial & more

Most patients judge you on the map pack and your reviews before they ever call. We own that first impression.

Google Business Profile and Maps for the local pack

We optimise your Google Business Profile so the clinic surfaces for searches like ivf centre near me, with accurate services, photos, Q&A and posts. Map-pack visibility is often one of the cheapest sources of high-intent local fertility enquiries.

Steady review velocity toward a strong, recent rating

Couples vet fertility clinics heavily on reviews. We run a steady, compliant review-generation workflow that invites feedback from genuine patients post-consultation, building toward a strong, recent rating (a 4.7-star range is a realistic target) that supports both Maps ranking and lead conversion.

Presence on India health directories

We build and maintain profiles on Practo, Justdial and Lybrate where Indian fertility patients search and compare, with consistent NAP details and treatment listings so directory traffic becomes tracked enquiries, not lost clicks.

Review and listing workflow that feeds the funnel

Listings, reviews and your Business Profile are wired into the same lead capture as ads, calls and WhatsApp messages from Maps and directories are tracked, so near-me visibility is measured as qualified leads, not just impressions.
HOW IT WORKS

A simple, four-step path to more consultations from Lead Generation

01

Free Lead Generation Audit

A senior strategist reviews your current Lead Generation, website and Google presence and sends a written action plan. No pitch, no obligation.
02

Strategy & Setup

We map your IVF and fertility goals, city and budget into a clear plan, then build the Lead Generation system to launch fast.
03

Launch & Optimise

We go live and watch cost per lead and booked consultations closely, cutting what does not work in the first weeks.
04

Scale What Works

Once the funnel is profitable, we scale the Lead Generation angles and channels that bring real consultations, and report on revenue every month.
WHY IVF AND FERTILITY CLINICS CHOOSE US

Built for IVF and fertility clinics that want consultations, not just reports

Fertility-only lead funnels

We build campaigns for the IVF and fertility journey specifically, treatment intent, sensitive creative and counsellor handoff, not a generic healthcare template repurposed for clinics.

We optimise to consultations, not clicks

Our north-star metric is qualified consultation enquiries and booked treatment, so reporting and bid decisions are tied to leads that walk through your door, not impressions.

Compliance-first creative

Ads and landing pages are written to respect ART Act and PCPNDT norms, no sex-selection messaging, no guaranteed-baby claims, so campaigns are less likely to be rejected and your brand stays safe.

Full lead tracking, channel to cycle

Call tracking, WhatsApp capture and CRM attribution show which keyword or ad produced each enquiry and each consultation, removing guesswork from spend.

Fast follow-up infrastructure

We set up auto-responses, WhatsApp routing and response SLAs because in fertility, the clinic that replies first often wins the consultation.

Transparent, indicative pricing

Clear ad-spend bands and management fees with no inflated promises, you know what you are paying and what a realistic cost per qualified lead looks like for your city.
BUILD VS BUY

SpikeROAS vs an in-house hire, a freelancer or a generalist agency

A neutral look at your options so you can pick the model that actually fits your IVF clinic.

SpikeROAS

  • Healthcare-only team — we already know your vertical and India compliance.
  • A senior strategist owns your account; Lead Generation, website and follow-up handled together.
  • NMC / ASCI / DPDP compliance checked before anything goes live.
  • Month-to-month, reports tied to booked consultations and revenue.
  • Scales city by city without re-hiring.

In-house hire

  • ₹4–10L+ a year in salary plus tools, before results.
  • One generalist rarely covers Lead Generation, SEO, design and follow-up well.
  • Weeks to hire and months to ramp; you carry the risk if they leave.
  • Compliance and tracking depend on one person’s experience.

Freelancer

  • Low cost and quick to start.
  • Usually a single channel, not the full funnel.
  • Variable availability; little accountability or reporting.
  • Healthcare compliance and call/lead tracking often missing.

Generalist agency

  • Broad capability across many industries.
  • Often the same playbook used for retail and e-commerce.
  • Junior account handling; healthcare compliance learned on your budget.
  • Reports lean on clicks and impressions, not booked consultations.
CITY & ‘NEAR ME’ COVERAGE

We run Lead Generation for IVF and fertility clinics in every Indian city — metros to Tier-2

Patients search ‘ivf centre near me’, ‘best ivf clinic near me’, ‘fertility clinic near me’, ‘iui treatment near me’ and ‘IVF and fertility in [city]’. In metros like Delhi, Mumbai, Bengaluru and Hyderabad, fertility keyword competition pushes Google CPLs toward the upper ₹2,000 to ₹3,500 band, while Tier-2 cities such as Indore, Jaipur or Coimbatore see lower CPLs but thinner search volume, so the winning lead-gen mix leans more on Maps, directories and Meta in Tier-2 and on tightly-bid high-intent Search in metros. We run city-level campaigns and Google Business Profiles across India.

North & West India

Delhi NCR, Mumbai, Pune, Ahmedabad, Jaipur, Chandigarh, Surat and Lucknow. Targeted for ‘ivf centre near me’.

South India

Bengaluru, Hyderabad, Chennai, Kochi, Coimbatore, Vijayawada and Visakhapatnam.

East & Central India

Kolkata, Bhubaneswar, Patna, Ranchi, Indore, Bhopal, Raipur and Nagpur.

Tier-2 & emerging cities

Nashik, Ludhiana, Vadodara, Mysuru, Madurai, Guwahati, Dehradun and beyond.
WHAT DOCTORS SAY

Results you can see in your consultation calendar

★★★★★
“Our Lead Generation finally pays for itself. For the first time we can see exactly which campaigns bring patients to our IVF clinic.”
Dr. A. Sharma
IVF clinic, Pune
★★★★★
“Every enquiry now gets followed up within minutes and our consultation calendar is consistently full.”
Dr. R. Nair
IVF clinic, Bengaluru
★★★★★
“They understood IVF and fertility and Lead Generation in a way no other agency did. Our cost per qualified enquiry dropped fast.”
Founder
IVF clinic, Hyderabad
WHO RUNS YOUR CAMPAIGNS

Healthcare-only specialists, accountable for booked consultations

Your Lead Generation is run by senior people who only do healthcare marketing — not a rotating junior team learning on your IVF clinic.

Senior healthcare strategists, not juniors

Every account is led by a senior strategist who has run campaigns across multiple medical specialties. You speak to someone who understands both marketing and how a IVF clinic actually runs — never a rotating junior learning on your account.

Compliance-checked before anything goes live

Each ad, landing page and review request passes an NMC and ASCI healthcare-compliance check before launch, so a click never costs you your reputation.

Transparent, accountable reporting

You get one clear monthly report tying spend to leads, booked consultations and revenue — plus a quarterly review where we own the numbers, not just the clicks.
THE STACK WE RUN YOU ON

The tools and integrations behind your Lead Generation

We set up and manage the full stack, and plug into the CRM or booking tool you already use — so leads flow end to end.

Google & Meta Ads

Set up, integrated and managed for you.

Landing-page builder

Set up, integrated and managed for you.

Call & form tracking

Set up, integrated and managed for you.

CRM pipeline

Set up, integrated and managed for you.

WhatsApp Business API

Set up, integrated and managed for you.

Dashboards & reporting

Set up, integrated and managed for you.
QUESTIONS

Lead Generation for IVF and fertility: your questions answered

How much does IVF lead generation cost in India?

Plan for two parts: ad spend and management. Indicative monthly ad spend runs ₹1,00,000–₹1,80,000 for a small clinic up to ₹5,00,000–₹8,00,000+ for a premium multi-city brand, with a lead-gen management fee of roughly ₹50,000–₹1,50,000 per month on top. Actual figures vary by city and competition.

What is a realistic cost per lead for an IVF clinic?

On Google Search, fertility CPLs commonly run ₹1,200–₹3,500 because keywords are highly competitive. Meta lead forms are cheaper at roughly ₹300–₹900 but lower intent. The blended cost per qualified lead is what matters, and we optimise toward that, not raw click cost.

How long before we see consultation enquiries?

Paid campaigns can produce enquiries within the first week or two of going live once tracking and landing pages are in place. The first month is usually for calibration; cost per qualified lead typically improves over two to three months as we cut waste and double down on what converts.

Is IVF advertising even allowed in India?

Yes, with limits. You can promote ART-registered services, treatments, doctors and consultations. You cannot advertise sex selection or sex determination (PCPNDT Act and ART Act), commercial surrogacy or donor or surrogate recruitment (Surrogacy Act), or make guaranteed-baby claims. We build creative to stay within these norms; this is practice guidance, not legal advice.

How do you make sure leads are qualified, not just form fills?

Every enquiry is scored on treatment, timeline, city and budget, then routed to counsellors via WhatsApp and a CRM with call tracking. We add negative keywords and audience filters so spend skews toward consultation-ready couples rather than browsers and job-seekers.

Which channel works best, Google or Meta?

They do different jobs. Google Search captures high-intent couples actively looking for IVF or IUI and tends to convert better, while Meta fills the top of the funnel at a lower CPL. Most clinics do best with both, and our reporting shows which is driving actual consultations so budget can shift accordingly.

Can you help us rank for 'ivf centre near me'?

Yes. Near-me searches are driven by your Google Business Profile and Maps presence, which we optimise alongside Practo, Justdial and Lybrate listings and review velocity. Map-pack visibility is often one of the lowest-cost sources of high-intent local fertility leads.

How do you measure ROI?

We track cost per lead, cost per qualified lead and cost per consultation booked, attributed to source, treatment and campaign. You get a monthly dashboard so you can see which keywords and ads produced enquiries and which produced patients who actually started treatment.

Do you guarantee a number of patients or cycles?

No. Anyone guaranteeing patients or cycles in fertility marketing is a red flag. We commit to a disciplined lead-gen process and transparent reporting; the number of consultations and cycles depends on your city, competition, pricing and follow-up, so we share indicative ranges, not guarantees.

How is lead generation different from just running ads or SEO?

Ads and SEO bring traffic; lead generation owns the whole path from click to booked consultation, landing pages, call tracking, WhatsApp and CRM capture, qualification and follow-up SLAs. It is the system that turns fertility searches into enquiries your counsellors can actually convert.
COMPLIANT HEALTHCARE MARKETING

India-compliant Lead Generation for IVF and fertility: NMC, ASCI, DMRA & DPDP

Lead generation can promote ART-registered services, doctor qualifications, treatments such as IVF, ICSI and IUI, consultation booking, patient education, genuine and non-misleading information, and the clinic’s facilities and accreditations. Reviews, FAQs and counselling offers are all fair game when factual and verifiable. This is how we keep your campaigns audit-proof — marketing practice, not legal advice.

National Medical Commission (NMC) code

We keep campaigns within the NMC code of professional conduct, which restricts how doctors solicit patients. Creative focuses on education, facilities and access — not self-praise or claims of being the ‘best’.

ASCI advertising code

Every claim is checked against the ASCI code: no exaggerated, misleading or unsubstantiated superiority claims, and honest, clear creative that can be backed up.

Drugs & Magic Remedies Act, 1954

We avoid ‘magic remedy’, guaranteed-cure and absolute-result language for conditions restricted under this Act, so your ads do not get disapproved or land you in trouble.

DPDP Act, 2023 (patient data)

Lead forms, tracking pixels and CRM data are handled with consent and care, in line with India’s Digital Personal Data Protection Act, 2023.

ART (Regulation) Act 2021 and PCPNDT Act 1994

IVF and fertility advertising in India operates under the Assisted Reproductive Technology (Regulation) Act 2021 (which governs registration and conduct of ART clinics and banks and bars advertising of sex-selective ART) and the PCPNDT Act 1994 (which prohibits any communication relating to pre-conception or prenatal sex selection or sex determination). The Surrogacy (Regulation) Act 2021 separately bars advertising of commercial surrogacy. This is general practice guidance, not legal advice; clinics should confirm specifics with their own counsel.

What we keep your ads clear of

No messaging that offers, implies or enables sex selection or sex determination, no advertising of commercial surrogacy or donor or surrogate recruitment, no guaranteed-pregnancy or guaranteed-baby claims, no misleading or unsubstantiated success rates, and no testimonials or inducements that breach ART Act, PCPNDT, Surrogacy Act or ASCI norms. We keep creative within these limits to protect the clinic.
READY TO GROW?

Turn your Lead Generation into a fuller consultation calendar

Tell us about your IVF clinic and get a clear, written Lead Generation plan you can act on, whether you work with us or not.
Free • 30-min audit

Get a free Lead Generation audit for your IVF clinic

A senior strategist will review your current ads, website and Google profile, and email you a written action plan within 48 hours. No sales pitch.
Or call +91 95183 01162. Replies in under 4 working hours.

Why SpikeROAS

A Lead Generation partner that thinks like your CFO.

Most agencies sell impressions. We sell consultations and revenue. Every part of your Lead Generation is judged by one number: profitable bookings per rupee spent.

Only healthcare. Nothing else.

Every account manager has run healthcare campaigns across at least 5 specialties. We don’t learn Lead Generation on your IVF clinic.

NMC & ASCI compliance built in

Every ad, landing page and review request passes a healthcare-compliance review before going live.

India-first channel mix

WhatsApp, Justdial, Practo, Google Maps and IVR are part of the playbook, not afterthoughts.

Revenue dashboards, not vanity

You see leads, appointments, walk-ins and ticket value, not just clicks and impressions.

No long lock-ins

Quarterly contracts. We earn the next quarter with the previous quarter’s results.

Smriti Rana
★★★★★
Senior Manager
"We had been running Google Ads for two years before SpikeROAS. Within 90 days they cut our cost per lead by almost half and our chairside appointments doubled, without us touching the budget."

SpikeROAS connects your Lead Generation, page, follow-up and reporting so they all support the same goal: more qualified enquiries and more booked consultations.

What does Lead Generation for IVF and fertility clinics cost?

Transparent, indicative retainer ranges. The right number depends on your city, competition and growth target. We confirm scope on the call.

Clinic profileAgency retainerRecommended ad budgetBest fit when
Single-location clinic
Dental, derma, ortho, GP		 ₹40,000 to ₹80,000 / month ₹30,000 to ₹1,50,000 / month You want predictable inquiries and a stronger local presence.
Multi-location chain
3 to 10 outlets		 ₹80,000 to ₹1,80,000 / month ₹1,50,000 to ₹5,00,000 / month You're scaling outlets and need consistent demand at every branch.
Hospital / IVF / Speciality
Multi-specialty, IVF, cardiac, onco		 ₹1,80,000 to ₹4,00,000+ / month ₹3,00,000 to ₹15,00,000+ / month You need both performance growth and brand-level positioning.
Healthcare brand / D2C
Supplements, devices, pharma		 Custom scope Custom scope You're building a national category brand with a hybrid funnel.

All retainers include strategy, account management, weekly reporting and one quarterly business review. Setup fees may apply for new websites and CRM builds.

Book a Strategy Call
YOUR NUMBERS IN INR

Your numbers: Lead Generation spend → leads → booked consultations → ROI

Indicative India figures — actual numbers vary by city, competition and ticket size. We confirm targets in your free audit.

Indicative cost per lead by service

  • IVF & ICSI (Google Search): ₹1,500–₹3,500 — Highest-competition fertility keywords; best optimised to consultation rate
  • IUI treatment: ₹800–₹2,000 — Lower-ticket entry treatment; higher volume, good for top of funnel
  • Egg & embryo freezing: ₹1,200–₹3,000 — Longer research cycle; education-led nurturing needed
  • Meta lead forms (blended fertility): ₹300–₹900 — Lower CPL, lower intent; qualify before counsellor handoff

Monthly ad-budget bands

Indicative monthly ad spend: small clinic ₹1,00,000–₹1,80,000; growing centre ₹2,50,000–₹4,00,000; premium multi-city brand ₹5,00,000–₹8,00,000+. Lead-gen management fee is typically ₹50,000–₹1,50,000/month on top of ad spend, depending on channels and lead volume. Figures are indicative and vary by city and competition.

What 6 months can look like

At a blended ₹2,200 cost per qualified lead, a ₹2,00,000 monthly budget can yield roughly 80–100 leads; with disciplined follow-up a share of those reach consultation and a smaller share start a cycle. Outcomes depend on city, competition, landing-page conversion and the clinic’s own follow-up, and are indicative, not guaranteed.

How we drive your cost per result down

We cut wasted spend on broad terms, route every enquiry into instant WhatsApp and call follow-up, and scale the services and cities with the best cost per booked consultations. Cost per lead typically falls as the funnel matures.

Build a predictable consultations engine for your IVF clinic.

Free 30-minute strategy call. Written action plan in 48 hours. No long-form sales pitch.
Book a Strategy Call