Orthopedic and Joint Replacement Marketing
SpikeROAS is an orthopaedic and joint replacement marketing agency in India. We help orthopaedic surgeons and joint replacement centres turn ad spend into real consultations. Google Ads, Local SEO, WhatsApp CRM and conversion systems built end-to-end, by a team that only works with healthcare.
₹3 Cr+
Revenue generated for a single orthopaedic clinic from ₹30L ad spend
45%
Average drop in cost per qualified lead in the first 90 days
50+
Orthopaedic clinics and joint replacement centres, hospitals and healthcare brands scaled
Free • 30-min audit
Get a free growth audit for your orthopaedic clinic
A senior strategist will review your current ads, website and Google profile, and email you a written action plan within 48 hours. No sales pitch.
Orthopaedic Surgeons That Partnered with Us
Trusted by 50+ orthopaedic clinics and joint replacement centres, hospitals & healthcare brands across India.
WHY ORTHOPAEDICS MARKETING IS DIFFERENT
If your marketing was built for other industries, it is quietly costing you surgeries
Healthcare buyers move on trust, timing and proximity. We build every system around how a real patient chooses an orthopaedic clinic, not around vanity metrics.
Generic agencies treat you like an e-commerce store
They run the same playbook for an orthopaedic clinic that they run for a shoe brand. Patients do not search or decide like online shoppers. And a knee or hip replacement can be worth ₹2 to 4 lakh, so a lost enquiry is a serious miss.
Leads come in, but consultations do not
Most orthopaedic clinics and joint replacement centres do not have a lead problem. They have a follow-up problem. Without a WhatsApp and call system, 6 out of 10 enquiries go cold before anyone speaks to them.
You are invisible when patients search “orthopedic doctor near me”
Patients look for care close to home. If your Google Business Profile is weak, a newer orthopaedic clinic down the road takes the patient who should have been yours.
Nobody tracks what actually books a consultation
Clicks and likes do not pay your rent. If your reporting does not connect ad spend to real booked consultations, you cannot know what is working.
WHAT WE DO
One team that runs your entire orthopaedic and joint replacement patient acquisition system
Ads, SEO, website and follow-up are built to work together. No juggling five vendors who blame each other when bookings drop.
Google Ads for Orthopaedic Surgeons
High-intent search and Performance Max campaigns built for orthopaedic and joint replacement keywords, with ad copy and landing pages tuned to book consultations, not just collect clicks.
Local SEO & Google Maps
Google Business Profile optimisation, reviews, citations and hyperlocal content so you show up in the local pack when patients search “orthopedic doctor near me”.
WhatsApp & CRM Follow-Up
Automated WhatsApp, call and reminder flows that catch every enquiry within minutes, so leads turn into confirmed, show-up consultations.
Conversion-Ready Orthopaedic Websites
Fast, mobile-first orthopaedic clinic websites built to load quickly, build trust and guide a visitor straight to a booking, with clear treatment and pricing pages.
Meta Ads & Awareness
Instagram and Facebook campaigns for orthopaedic and joint replacement treatments such as knee replacement surgery, hip replacement surgery, where education builds the demand before a patient is ready to book.
Tracking & Reporting
Call tracking, form tracking and a simple monthly report that ties every rupee of spend to leads, booked consultations and revenue.
Case Study
How a single orthopaedic clinic turned ₹30L of ad spend into ₹3 Cr+ in revenue
When this orthopaedic clinic came to us, they were spending on ads with almost no tracking and a website that barely loaded on mobile. Enquiries came in, but most were never followed up the same day.
We rebuilt the funnel end to end. High-intent Google Ads on orthopaedic and joint replacement keywords, a fast booking-focused website, Google Maps optimisation, and a WhatsApp plus call follow-up system that responded to every lead within minutes.
Within six months, the orthopaedic clinic was generating more than ₹3 crore in attributed revenue from the same kind of budget, at a cost per lead that kept dropping as we optimised.
₹3 Cr+
Revenue generated from ₹30L ad spend
10x
Return on ad spend in 6 months
45%
Lower cost per qualified lead in 90 days
60%+
Of leads turned into booked consultations
Case study image 1 (results dashboard / before-after)
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Case study image 2 (ad account or revenue graph)
SERVICES & TREATMENTS WE MARKET
The orthopaedic and joint replacement services we turn into booked consultations
Each service has its own search intent and ticket value. We build dedicated ads, pages and follow-up around the ones that actually grow your revenue.
Knee replacement surgery
Patients search ‘knee replacement cost in India’ and ‘best knee surgeon near me’ before committing to a roughly Rs 2-4 lakh procedure, often comparing three or four surgeons. We win these with cost-transparency landing pages, robotic-knee-replacement explainer content and high-intent search ads, accepting an indicative Rs 700-2,200 lead cost because a single booked case far outweighs the spend.
Hip replacement surgery
Hip-replacement seekers are usually older patients and their adult children researching on mobile for a roughly Rs 2.5-5 lakh surgery, weighing recovery time and implant longevity. The angle is reassurance-led: surgeon credentials, day-of-surgery walkthroughs and second-opinion CTAs, backed by search ads on ‘hip replacement surgery cost’ and remarketing to undecided visitors.
Arthroscopy & sports injury
This skews younger and mobile-first, searching ‘ACL surgery cost’ and ‘sports injury doctor near me’ for procedures around Rs 1.5-3.5 lakh. We pair return-to-sport recovery content on Instagram and YouTube Reels with search ads, with leads landing in an indicative Rs 450-1,200 band thanks to lighter competition than joint replacement.
Spine & disc care
Back and disc patients research for weeks, fearing surgery and comparing roughly Rs 1.5-6 lakh quotes, so they search ‘slip disc treatment without surgery’ and ‘spine surgery cost’. We capture the full funnel with conservative-care and surgery-cost content plus retargeting, keeping blended lead cost near an indicative Rs 600-1,600 by catching early-stage non-surgical intent.
Fracture & trauma care
Fracture and trauma demand is urgent and local: ‘orthopedic doctor near me open now’ and ‘bone fracture treatment near me’ for cases ranging Rs 45,000 to over Rs 3 lakh. We win these affordably, an indicative Rs 150-500 a lead, through Google Business Profile, near-me ads and call-tracking, and this volume helps fund the costlier surgical campaigns.
Arthritis & joint-pain management
Chronic knee and joint-pain sufferers search ‘knee pain specialist near me’ and ‘arthritis treatment’ long before any surgery, making them among the cheapest leads to acquire and a long-term pipeline into replacement cases. We nurture them with educational SEO content and OPD-booking ads, building authority that can later convert when conservative care reaches its limit.
GET FOUND WHERE PATIENTS LOOK
Google Maps, ‘orthopedic doctor near me’ & your reputation on Practo, Justdial & more
Most patients judge you on the map pack and your reviews before they ever call. We own that first impression.
Google Business Profile and the Maps three-pack
We optimise your GBP with the right orthopaedic categories, procedure list, OPD timings, photos and Q&A so you surface for ‘orthopedic doctor near me’ and locality searches. We target a steady 4.7-star-plus rating with fresh review velocity each week, since recency and volume of reviews are among the signals that help move a listing into the Maps three-pack.
The India directories orthopaedic patients actually use
Beyond Google, joint and bone patients search and book on Practo, Justdial and Lybrate. We claim and standardise your listings, fill in services and consultation fees, and keep your name-address-phone identical everywhere, since inconsistent directory data can quietly suppress near-me ranking and erode patient trust.
A genuine review-generation workflow
We set up an automated WhatsApp and SMS request that goes to satisfied post-OPD and post-op patients at the right moment, with a one-tap link to your Google and Practo profiles. Negative feedback is routed to you privately first so issues can be resolved offline, helping keep your public rating high while staying within the conduct norms on patient testimonials.
Measurable near-me visibility gains
We baseline where you rank today for your priority terms across your catchment, then track movement into the local pack and top organic positions month over month. The outcome we work toward is your clinic appearing in the map results for high-intent searches like ‘knee replacement surgeon near me’ across the localities you actually draw patients from.
HOW IT WORKS
A simple, four-step path to a fuller consultation calendar
01
Free Growth Audit
A senior strategist reviews your ads, website and Google profile and sends a written action plan. No pitch, no obligation.
02
Strategy & Setup
We map your orthopaedic and joint replacement, city and budget into a clear plan, then build the ads, pages and follow-up systems to launch fast.
03
Launch & Optimise
Campaigns go live. We watch cost per lead and booked consultations daily and cut what does not work in the first weeks.
04
Scale What Books Consultations
Once the funnel is profitable, we scale spend on the channels that bring real consultations and report on revenue every month.
WHY ORTHOPAEDIC CLINICS AND JOINT REPLACEMENT CENTRES CHOOSE US
Built for orthopaedic surgeons who want patients, not just reports
We only work with healthcare
Every campaign, page and message is built on what we have learned from orthopaedic clinics and joint replacement centres and other clinics, not borrowed from unrelated industries.
We measure booked consultations
Our reports tie spend to real bookings and revenue, not just clicks, impressions and likes that look good in a slide.
Follow-up is built in
We do not just send you leads. We build the WhatsApp and call system that turns those leads into patients who show up.
A senior strategist on your account
You work with someone who understands both marketing and how an orthopaedic clinic actually runs, not a rotating junior executive.
Compliant, trust-first messaging
We market your practice in a way that protects your reputation and respects medical advertising norms in India.
Built to scale, city by city
Whether you run one orthopaedic clinic or many, the systems we set up are designed to expand to new locations without starting over.
CITY & ‘NEAR ME’ COVERAGE
We grow orthopaedic clinics and joint replacement centres in every Indian city — metros to Tier-2
Patients search ‘orthopedic doctor near me’, ‘best knee replacement surgeon near me’, ‘joint replacement hospital near me’, ‘knee pain specialist near me open now’ and ‘orthopaedic and joint replacement in [city]’. In metros like Delhi, Mumbai and Bengaluru a single joint-replacement keyword can cross Rs 200-350 a click against corporate-hospital bidders, so the smarter play is map-pack and SEO dominance; in Tier-2 cities like Indore, Jaipur, Nagpur and Lucknow the same intent often runs around a third of that cost and is far less contested, which is where independent orthopaedic clinics tend to get the cheapest qualified consultations. We run city-level campaigns and Google Business Profiles across India.
North & West India
Delhi NCR, Mumbai, Pune, Ahmedabad, Jaipur, Chandigarh, Surat and Lucknow. Local campaigns and Maps optimised for ‘orthopedic doctor near me’.
South India
Bengaluru, Hyderabad, Chennai, Kochi, Coimbatore, Vijayawada and Visakhapatnam.
East & Central India
Kolkata, Bhubaneswar, Patna, Ranchi, Indore, Bhopal, Raipur and Nagpur.
Tier-2 & emerging cities
Nashik, Ludhiana, Vadodara, Mysuru, Madurai, Guwahati, Dehradun and beyond.
WHAT DOCTORS SAY
Results orthopaedic surgeons can feel in their consultation calendar
★★★★★
“The first month already paid for itself. For the first time we can see exactly which ads bring patients to our orthopaedic clinic.”
Dr. A. Sharma
Orthopaedic Clinic, Pune
★★★★★
“Our enquiries used to go cold. Now every lead gets a WhatsApp within minutes and our consultation calendar is consistently full.”
Dr. P. Reddy
Orthopaedic Clinic, Delhi
★★★★★
“They understood orthopaedic and joint replacement marketing in a way no other agency did. Our cost per qualified enquiry dropped fast.”
Founder
Orthopaedic Clinic, Jaipur
WHO RUNS YOUR CAMPAIGNS
Healthcare-only strategists, accountable for booked consultations
Your account is run by senior people who only do healthcare marketing — not a rotating junior team learning on your orthopaedic clinic.
Senior healthcare strategists, not juniors
Every account is led by a senior strategist who has run campaigns across multiple medical specialties. You speak to someone who understands both marketing and how a orthopaedic clinic actually runs — never a rotating junior learning on your account.
Compliance-checked before anything goes live
Each ad, landing page and review request passes an NMC and ASCI healthcare-compliance check before launch, so a click never costs you your reputation.
Transparent, accountable reporting
You get one clear monthly report tying spend to leads, booked consultations and revenue — plus a quarterly review where we own the numbers, not just the clicks.
QUESTIONS
Common questions about orthopaedic and joint replacement marketing
How is an orthopaedic and joint replacement marketing agency different from a normal digital marketing agency?
An orthopaedic and joint replacement marketing agency understands how patients search, the trust a doctor needs to build, and the medical advertising norms in India. Generic agencies often reuse e-commerce or real-estate playbooks that do not match how patients choose an orthopaedic clinic.
How long before my orthopaedic clinic sees more consultations?
Google Ads can start producing enquiries within the first week or two of launch. Local SEO and reviews build over a few months. Most orthopaedic clinics and joint replacement centres see a clear lift in booked consultations within the first 90 days.
Which orthopaedic and joint replacement treatments do you market?
We build campaigns and pages around every service you offer, including knee replacement surgery, hip replacement surgery, arthroscopy & sports injury, spine & disc care, fracture & trauma care and arthritis & joint-pain management. Each treatment gets its own keywords, page and follow-up flow.
What budget do I need to start?
It depends on your city and competition. We can work with orthopaedic clinics and joint replacement centres spending under ₹50,000 a month and scale up from there. In your free audit we suggest a budget that fits your goals.
Do you only run ads, or do you handle the website and follow-up too?
We build the full system. That includes ads, a conversion-ready website, Google Maps and local SEO, and the WhatsApp and call follow-up that turns enquiries into patients who show up.
What do I get in the free growth audit?
A senior strategist reviews your current ads, website and Google profile, then emails you a written action plan within 48 hours. There is no sales pitch and no obligation.
How much does it cost to market an orthopaedic clinic in India per month?
As an indicative range, most independent orthopaedic clinics invest Rs 30,000-60,000 a month in ad spend, multi-surgeon centres Rs 75,000-1,50,000, and hospital joint-replacement departments Rs 1,50,000 and up. On top of that, agency management, landing pages and creative typically add 15-25%. The right number depends on your city’s competition and which procedures you want to grow.
What is a realistic cost per consultation lead for knee or hip replacement?
In our experience qualified joint-replacement leads tend to run roughly Rs 700-2,200 each, with metros at the top of that band and Tier-2 cities much lower. Arthroscopy and ACL leads are often Rs 450-1,200, while high-volume fracture, trauma and arthritis OPD enquiries can come in around Rs 150-500. These are indicative ranges, not guarantees, and they move with season, city and ad quality.
Is it legal for an orthopaedic surgeon to advertise in India?
Yes, within limits. The operative code is the Indian Medical Council (Professional Conduct, Etiquette and Ethics) Regulations, 2002 (the NMC’s 2023 conduct rules were notified but held in abeyance), and it allows factual information about a doctor’s qualifications, registration and services while barring solicitation and exaggerated, comparative or guaranteed-outcome claims. We structure every ad and landing page to stay inside those factual boundaries and to follow ASCI and platform medical-ad policies, but final compliance sign-off rests with the practitioner.
How long before an orthopaedic clinic sees more booked surgeries specifically?
Paid search and Google Business Profile optimisation can produce OPD and second-opinion enquiries within the first 2-4 weeks. Surgical lines like joint replacement and spine carry a longer decision cycle, so booked surgeries usually build from month 2-3, with SEO and map-pack visibility compounding around month 5-6. These are typical patterns and depend on city, pricing and your conversion process.
Can you get my clinic into the Google Maps near-me results for orthopaedic searches?
That is a core focus. We optimise your Google Business Profile, build local citations, target city and locality keywords like ‘orthopedic doctor near me’ and ‘knee replacement surgeon in [area]’, and run a review-velocity programme so you compete for the Maps three-pack. Map-pack ranking depends on proximity, relevance and review signals, so we work all three rather than promising a fixed position.
Which directories and review platforms matter for an orthopaedic practice in India?
Practo, Justdial and Lybrate drive much of the directory and ‘book appointment’ demand for orthopaedics, alongside your Google Business Profile and Maps listing. We keep your NAP details, services and timings consistent across all of them and encourage a steady stream of genuine reviews, because mismatched listings can quietly suppress your near-me visibility.
For an orthopaedic clinic, should the first rupee go into Google Ads or into SEO?
Ads buy you immediate enquiries while your organic presence is still thin, which matters when a competitor outranks you today. SEO and Google Business Profile build the durable, lower-cost flow of near-me and cost-related searches over months. For most clinics we run a lean ad budget for quick wins and invest in SEO in parallel so you are not renting every lead forever.
How do you measure which marketing actually produced a booked surgery?
We use call-tracking numbers, WhatsApp and form leads, and tag each enquiry by source and procedure, then match it against your front-desk or CRM record of consultations and surgeries booked. That lets us report cost per booked consultation by treatment line rather than vanity clicks, so spend shifts toward the campaigns producing real knee, hip and spine cases.
COMPLIANT HEALTHCARE MARKETING
India-compliant orthopaedic and joint replacement marketing: NMC, ASCI, DMRA & DPDP
You can run ads and pages that state factual, verifiable information: the surgeon’s qualifications and registration, fellowships, years of experience, conditions and procedures treated (knee and hip replacement, arthroscopy, spine care, trauma), technology in use such as robotic or computer-navigated systems, OPD timings, location and consultation booking. Patient-education content on causes, recovery and post-op care is generally permitted and is usually the strongest SEO asset. This is how we keep your campaigns audit-proof — it is marketing practice, not legal advice.
National Medical Commission (NMC) code
We keep campaigns within the NMC code of professional conduct, which restricts how doctors solicit patients. Creative focuses on education, facilities and access — not self-praise or claims of being the ‘best’.
ASCI advertising code
Every claim is checked against the ASCI code: no exaggerated, misleading or unsubstantiated superiority claims, and honest, clear creative that can be backed up.
Drugs & Magic Remedies Act, 1954
We avoid ‘magic remedy’, guaranteed-cure and absolute-result language for conditions restricted under this Act, so your ads do not get disapproved or land you in trouble.
DPDP Act, 2023 (patient data)
Lead forms, tracking pixels and CRM data are handled with consent and care, in line with India’s Digital Personal Data Protection Act, 2023.
Indian Medical Council (Professional Conduct, Etiquette and Ethics) Regulations, 2002 (the code currently administered by the NMC)
Orthopaedic surgeons and joint-replacement centres are governed by the Indian Medical Council (Professional Conduct, Etiquette and Ethics) Regulations, 2002, which remain operative because the NMC’s later Registered Medical Practitioner (Professional Conduct) Regulations, 2023 were notified and then held in abeyance in August 2023. Clause 6.1 of the 2002 code bars soliciting patients directly or indirectly and restricts advertising to factual information, so we build every campaign around facts a clinic can stand behind rather than promises about results, alongside ASCI health-advertising guidelines and the medical-ad policies of Google and Meta. This is how we keep ads compliant, not legal advice, and final sign-off should rest with the practitioner.
What we keep your ads clear of
We avoid guaranteed-cure or 100%-success language, claims of being the best or number-one surgeon, before/after surgical imagery and named patient testimonials or reviews republished as ad creative, and any inducement or discount framing that solicits patients. We also keep clear of implant-brand or pharma endorsement and referral-commission language, all of which sit uneasily with the conduct norms and with platform medical-ad policies.
READY TO GROW?
Turn your ad spend into a fuller consultation calendar
Tell us about your orthopaedic clinic and get a clear, written plan you can act on, whether you work with us or not.
Free • 30-min audit
Get a free growth audit for your orthopaedic clinic
A senior strategist will review your current ads, website and Google profile, and email you a written action plan within 48 hours. No sales pitch.
Or call +91 95183 01162. Replies in under 4 working hours.
Why SpikeROAS
An orthopaedic and joint replacement marketing agency that thinks like your CFO.
Most digital agencies sell impressions. We sell consultations and revenue. Every channel we run is judged by one number: profitable bookings per rupee spent.
Only healthcare. Nothing else.
Every account manager has run healthcare campaigns across at least 5 specialties. We don’t learn on your orthopaedic clinic.
NMC & ASCI compliance built in
Every ad, landing page and review request passes a healthcare-compliance review before going live.
India-first channel mix
WhatsApp, Justdial, Practo, Google Maps and IVR are part of the playbook, not afterthoughts.
Revenue dashboards, not vanity
You see leads, appointments, walk-ins and ticket value, not just clicks and impressions.
No long lock-ins
Quarterly contracts. We earn the next quarter with the previous quarter’s results.
SpikeROAS connects these moving parts so the campaign, page, follow-up system, and reporting all support the same goal: more qualified inquiries and more booked consultations.
What orthopaedic and joint replacement marketing costs in India.
Transparent, indicative monthly ranges. The right number for your orthopaedic clinic depends on city, treatment ticket size and growth target. We confirm scope on the call.
| Clinic profile | Agency retainer | Recommended ad budget | Best fit when |
|---|---|---|---|
|
Single-location clinic
Dental, derma, ortho, GP |
₹40,000 to ₹80,000 / month | ₹30,000 to ₹1,50,000 / month | You want predictable inquiries and a stronger local presence. |
|
Multi-location chain
3 to 10 outlets |
₹80,000 to ₹1,80,000 / month | ₹1,50,000 to ₹5,00,000 / month | You're scaling outlets and need consistent demand at every branch. |
|
Hospital / IVF / Speciality
Multi-specialty, IVF, cardiac, onco |
₹1,80,000 to ₹4,00,000+ / month | ₹3,00,000 to ₹15,00,000+ / month | You need both performance growth and brand-level positioning. |
|
Healthcare brand / D2C
Supplements, devices, pharma |
Custom scope | Custom scope | You're building a national category brand with a hybrid funnel. |
All retainers include strategy, account management, weekly reporting and one quarterly business review. Setup fees may apply for new websites and CRM builds.
WHAT IT COSTS IN INDIA
What orthopaedic and joint replacement marketing costs in India: ad spend → leads → ROI
Indicative India figures — actual numbers vary by city, competition and ticket size. We confirm targets in your free audit.
Indicative cost per lead by service
- Knee / hip replacement: Rs 700-2,200 per qualified lead — Highest-value, most-contested intent; metros sit at the top of this indicative band, Tier-2 well below
- Arthroscopy & sports injury (ACL): Rs 450-1,200 per lead — Younger, mobile-first searchers; responds well to Instagram and YouTube remarketing
- Spine & disc care: Rs 600-1,600 per lead — Long research cycle; cost-page and second-opinion content lowers blended CPL
- Fracture & trauma / arthritis OPD: Rs 150-500 per lead — High-volume near-me and OPD demand that helps fund the costlier surgical lines
Monthly ad-budget bands
Indicative monthly ad spend: single-surgeon clinic roughly Rs 30,000-60,000; multi-surgeon orthopaedic centre Rs 75,000-1,50,000; joint-replacement hospital department Rs 1,50,000-4,00,000+. Add roughly 15-25% for management, creative and landing pages, scaled to city competition. Actual figures vary by city and goals.
What 6 months can look like
As an indicative pattern, a clinic spending Rs 60,000-1,00,000 a month often sees lead flow stabilise around month 2-3 and map-pack plus SEO compounding by month 5-6; because one knee or hip case can bill Rs 2-4 lakh, converting even a handful of high-intent surgical leads can return multiples of the marketing spend, though actual ROI varies with city, surgeon reputation and conversion discipline and is never guaranteed.
How we drive your cost per result down
We cut wasted spend on broad terms, route every enquiry into instant WhatsApp and call follow-up, and scale the services and cities with the best cost per booked consultations. Cost per lead typically falls as the funnel matures.
