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Marketing Analytics

Understand where leads and orders come from and what they cost.

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How this service fits your industry

Healthcare

Track the path from inquiry to booked consultation without sending sensitive patient data to ad platforms.

Real Estate

Compare campaign inquiries with agent contact, qualification, and viewing records.

E-commerce

Reconcile ad platform reports with store orders, refunds, and acquisition costs.

What we’ll work on

  1. Audit conversion events, campaign naming, and how data flows into your reporting.
  2. Check purchases against store records and lead stages against the CRM where access allows.
  3. Give the team a report that separates business totals from the conversions each ad platform claims.

What to expect from the work

What we reconcile first

We compare the conversions reported by ad platforms with orders, bookings, or lead records from the systems that hold them. If Google and Meta both claim the same order, the business total still counts that order once. Refunds are accounted for where the store data supports it.

How we diagnose tracking problems

We test events, check for duplicates, review campaign naming, and follow a sample order or inquiry through the reporting chain. For lead programs, we check whether the business records contact, qualification, and booking stages consistently.

What you can use the report for

The report separates what the business recorded from what each ad platform claims. It identifies where tracking is incomplete and shows the costs tied to agreed outcomes. That gives your team a clearer basis for deciding where to spend or what to fix next.

Talk through your growth goal

Bring your offer, current marketing, and the result you want to improve. We’ll discuss what we’d look at first.

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