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Google Ads Management

Capture searches that can become sales or booked appointments.

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How this service fits your industry

Healthcare

Match procedure and location searches to dedicated pages and track booked consultations.

Real Estate

Separate buyer, seller, and development campaigns by market and track qualified inquiries.

E-commerce

Use Shopping and Search campaigns to capture product demand and measure new-customer acquisition.

What we’ll work on

  1. Separate brand and non-brand campaigns so you can see what each is doing.
  2. Build Search and Shopping around service lines or product categories. Review search terms, feed issues, and wasted spend.
  3. Use qualified lead or order data to guide bidding and budget changes where tracking supports it.

What to expect from the work

What we check before increasing spend

We review search terms, conversion actions, campaign history, and the pages ads send people to. A clinic may be counting every phone click as a conversion. A store may be counting the same purchase twice. We check that the bidding goal reflects the action the business wants before moving budget.

How Search and Shopping are structured

Search campaigns are grouped by what people are looking for and the page that answers it. For stores, we check product titles, feed issues, and product groups. We report brand and non-brand separately so you can see how much spend captures people who already know you.

How we decide whether to scale

We compare the cost and quality of additional conversions with your target. For lead generation, we look at which inquiries qualify or book. For e-commerce, we compare order value and acquisition cost, then check whether the extra volume still makes sense after margins and returns.

Florida hardware brand

3.91× Google Ads ROAS on $2.65M in spend

We rebuilt Shopping and Search campaigns and improved the product feed. Conversions rose 8.5% while spend rose 12.7%. Google Ads ROAS moved from 3.93× to 3.91×.

Read the case study
Google Ads campaign compare for a hardware brand: Mar 1–Jun 30, 2026 vs Oct 30, 2025–Feb 28, 2026. Cost $2.65M vs $2.35M, conversion value / cost 3.91 vs 3.93, conversions 74,169 vs 68,356.

Talk through your growth goal

Bring your offer, current marketing, and the result you want to improve. We’ll discuss what we’d look at first.

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