How to track YouTube video plays on your website using GTM?

YouTube is one of the most popular video sharing platforms widely used as embedments in websites. In October 2017, Google Tag Manager introduced built-in video metric tracking for YouTube videos making the marketers’ job much simpler. In this blog, we will take you through all the steps required to track YouTube video plays on your […]

How to Test Google Tag Manager [Preview Mode]

It is very important to test Google Tag Manager before you publish the tags and triggers to your website to ensure that they are fired correctly. The purpose of the article is to provide you directions to check that correct tags are fired at the right time, hence fulfilling the purpose they were installed for. […]

Learn how to add Google Tag Manager to a Wix Website

To add Google Tag Manager to a Wix website is a very simple procedure. Before we start it’s important to know that this feature is only available for paid plans of Wix. So if you want to leverage the tracking tools available within Google tag manager, you need to upgrade your Wix plan to a […]

The 5 essential pixel events for your e-commerce shop

If you are a new e-commerce business just starting out in the Facebook paid ads space then it is essential that you implement a Facebook pixel on your website to ensure that you are optimizing your business in the best way possible. Before setting up any marketing campaigns on Facebook a marketer needs to make […]

Coronavirus Impact on Marketers and PPC

As the world and global economy is hit hard by the coronavirus pandemic, businesses and marketers all over the world wonder what their next step should be. There are 3 primary questions that the business is now trying to answer. What kind of strategy to adopt now? How has consumer behaviour changed? How can we […]