Google Ads Script: Report campaigns without “impressions”
Want to ensure all your campaigns stay active? This script automatically sends you an email if any campaign fails to generate impressions on the previous day. Lets get started…….. Managing multiple accounts can make it challenging to monitor campaigns daily. Occasionally, campaigns may pause temporarily for various reasons. To help you stay on top of […]
Google Ads Script: Incorporate “Search Terms” as “Keywords”
Add search terms as a keyword when they perform well. An easy way to expand an account. Adding high-performing search terms as keywords is an effective way to expand and improve your Google Ads account. By analyzing the search query report, you can exclude irrelevant terms and identify new keywords to add to your ad […]
Auto Block Script: Remove Unwanted Search Terms in Shopping
Imagine we’re selling remote controls for televisions. Naturally, we want the search terms to include the word “remote.” Without it, users might just be searching for a TV, not a remote control—especially if the search term report shows a lot of phrases containing only TV models. This is exactly where the following Google Ads script […]
Alerts On Auto Applied Recommendations
This script has a straightforward purpose: it reviews the change history for all accounts linked to our MCC (My Client Center) daily. Its function is to identify changes made by Auto Applied recommendations. When it detects any, it sends a detailed report of these changes to a specified email address. In essence, this solution ensures […]
Alerts for Non-Converting Search Terms in Performance Max
Curious where your PMax campaigns might be wasting budget? Would you like to see which search terms are getting plenty of clicks but aren’t converting? Let’s get startedEach week, you’ll get an email with a link to a Google Sheet listing all non-converting search terms, ready for you to exclude from your campaigns. (you can […]
How to track YouTube video plays on your website using GTM?
YouTube is one of the most popular video sharing platforms widely used as embedments in websites. In October 2017, Google Tag Manager introduced built-in video metric tracking for YouTube videos making the marketers’ job much simpler. In this blog, we will take you through all the steps required to track YouTube video plays on your […]
How to Test Google Tag Manager [Preview Mode]
It is very important to test Google Tag Manager before you publish the tags and triggers to your website to ensure that they are fired correctly. The purpose of the article is to provide you directions to check that correct tags are fired at the right time, hence fulfilling the purpose they were installed for. […]
Learn how to add Google Tag Manager to a Wix Website
To add Google Tag Manager to a Wix website is a very simple procedure. Before we start it’s important to know that this feature is only available for paid plans of Wix. So if you want to leverage the tracking tools available within Google tag manager, you need to upgrade your Wix plan to a […]
The 5 essential pixel events for your e-commerce shop
If you are a new e-commerce business just starting out in the Facebook paid ads space then it is essential that you implement a Facebook pixel on your website to ensure that you are optimizing your business in the best way possible. Before setting up any marketing campaigns on Facebook a marketer needs to make […]
Coronavirus Impact on Marketers and PPC
As the world and global economy is hit hard by the coronavirus pandemic, businesses and marketers all over the world wonder what their next step should be. There are 3 primary questions that the business is now trying to answer. What kind of strategy to adopt now? How has consumer behaviour changed? How can we […]