FB allows you to create different types of campaigns based on objectives from sales, awareness, traffic, engagement, lead generation to app promotion based on your business purpose behind FB advertising.
Normally in manual sales campaigns, you have manual control over everything whether it’s placement or audience targeting. To make advertising more effective and let Meta’s AI work, Meta has introduced an advantage+ shopping campaign where Meta AI and machine learning systems optimise your campaign.
Advantage+ shopping campaigns are effective in generating sales through FB advertising. Meta’s Advantage+ shopping campaign focuses on broad targeting and having some control over it, audience control is important and this option is being provided by the Advantage+ shopping campaign.
Let’s learn how to use audience control
In the advantage+ shopping campaign, In the section of audience location Meta’s AI works and lets you just choose a country or region. But as an advertiser we want some control over location targeting. Fb ads manager has given a solution to this.
All tools – Ad account settings – Ad account set up – Account controls
- Audience control –
In audience control, we are provided with the option to exclude particular locations based on country name, region, designated market areas, town/cities, postal codes and addresses. You just have to type there.
To make your work more easy you’ll find one more option of adding location in bulk just below the location segment within it, You have the option to download or keep that list for later use.
To control age targeting –
Audience personas differ based on the business, therefore this option allows for some flexibility over age-based audience targeting.
Remember From now on, all Advantage+ Shopping Campaigns will use these parameters.
2. Placement control –
This has been used to remove the checkmarks from the placements where you don’t want the advertisements to show.
3. Existing customers –
This is one of the helpful sections which lets the advertiser have somewhat of extra control.
Use Custom Audiences to define current customers to get more insight about the audiences for your Advantage+ shopping campaigns. Just add your custom audience in this section and click on confirm to save.
If you have run ads before and have enough data in pixels then custom audiences of purchase, add to cart, initiate checkout, and customer list works better and helps in generating more conversions.
Final thoughts –
Advantage+ shopping campaigns provide you the chance to present your goods or services to a larger audience, which promotes awareness of your brand and encourages interaction. In addition to this, audience control lets you have some control over broad targeting.
To improve your campaigns even more and increase return on investment, test various ad creatives regularly. You may carefully target potential clients at every point of the purchasing process by integrating advantage and shopping campaigns, which will eventually increase sales and income for your company.