We help coaching, education, and knowledge-led brands build trust-driven distribution and use performance marketing to accelerate what already resonates.
Instead of forcing growth through ads, we design distribution first and scale it with data.
Most marketing fails because it is optimized for activity, not outcomes. Spend goes live before foundations are fixed, so budgets amplify inefficiencies instead of growth.
Distribution creates familiarity and trust
Performance marketing accelerates learning and reach
Hooks and narratives should be tested in real market conditions — organic and paid
If you are running a coaching, education, or transformation-led business, this often shows up as:
Ads driving traffic, but inconsistent conversions
CPL appearing reasonable, while lead quality remains unclear
Content being published, but not informing paid strategy
Messaging that sounds correct, yet does not compound results
Paid growth feeling forced rather than predictable
The underlying issue
Performance marketing is being used before distribution signals are clear.
When messaging, channels, and narratives have not been validated:
Paid campaigns test too many variables at once
Learnings remain fragmented
Scaling decisions rely on assumptions instead of evidence
When distribution is intentional and consistent:
We work with brands where credibility and clarity directly influence conversion:
Coaching businesses and independent educators
Education platforms and learning communities
Knowledge-led companies selling expertise or transformation
Founder-led brands where authority and trust matter
Show Me How • Free Pipeline Audit
A portfolio of companies that prioritize measurable revenue, disciplined scaling, and performance accountability over marketing vanity.
CASE STUDIES
Education Platform with a Global Audience
Two years of collaboration have delivered meaningful growth and stability.
Free meditation events now attract around 60% new audiences instead of mostly existing members.
These events effectively convert into paid courses, retreats, and subscriptions.
Remarketing campaigns generate low CPAs and consistent results.
Clear communication, structured reviews, and strong trust have made managing 50+ campaigns seamless and efficient.
— Louis Oliveira
Knowledge Product Company
Joined during a phase when performance marketing campaigns were struggling.
CPLs reduced significantly from ₹1000–1200 to ₹300–600.
CTRs improved from 5–8% to an impressive 12–13%.
The team deep-dived into campaigns rather than working superficially.
Consistent optimization, back-and-forth discussions, and hands-on execution drove scalable, measurable results.
— Pragya Jain
Founder-Led Coaching Business
A musician-turned-YouTuber and business coach partnered with SpikeROAS for over two years across multiple client projects.
The approach to analytics and growth marketing is strategic and solution-driven.
Challenges are analyzed deeply before executing growth plans.
Consistent execution has unlocked scalable and measurable business growth.
A dependable partner for long-term expansion.
— Shankar P.
Distribution and Audience Audit
We assess :-
Existing distribution channels
Content and traffic signals
Audience awareness levels
Gaps between attention and conversion
Outcome :-
Clear direction on where your brand should focus and where effort is being wasted.
Hooks and Narrative Development
We design and structure :-
10 to 15 audience-aware hooks
Founder or brand-led content angles
Educational, emotional, and authority-based narratives
Hooks are tested :-
Organically to observe real engagement
Through paid to accelerate validation
Outcome :-
Messaging decisions informed by signals, not intuition.
Integrated Organic and Paid Testing
Instead of sequential execution :-
Organic distribution runs continuously
Paid campaigns validate narratives in parallel
Learnings flow back into content and messaging
Outcome :-
Faster clarity on what should scale and what should stop.
Performance Marketing and Scaling
Once direction is clear :-
Proven narratives are scaled
Retargeting focuses on warm audiences
Funnels and landing pages are aligned
Creative iteration is guided by validated angles
Outcome :-
Performance becomes more efficient and easier to manage.
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We work with brands where credibility and clarity directly influence conversion:
Decisions are based on observable signals
Paid spend is used intentionally
Learnings compound across channels
Risk reduces as clarity increases
This approach is not suitable for brands that:
Expect instant scale without groundwork
Focus only on low CPL
Avoid content and distribution work
Treat marketing as a short-term tactic
Differentiators
Other Agencies
Scale on ROAS snapshots and short-term signals.
Sporadic creative swaps and trend chasing.
Stop at lead generation
Fragmented tracking and vanity reporting.
SpikeROAS
Optimize for revenue, pipeline, and payback.
Scale on CAC:LTV, margin, and payback windows.
Structured experimentation with clear hypotheses and learnings.
Optimize through funnel, follow-up, and conversion to deal.
End-to-end attribution tied to pipeline and closed revenue.