Distribution-Led Growth, Scaled with Performance Marketing
Distribution-Led
Growth, Scaled with
Performance Marketing
Distribution-Led Growth, Scaled with Performance Marketing
We help coaching, education, and knowledge-led brands build trust-driven distribution and use performance marketing to accelerate what already resonates.
Instead of forcing growth through ads, we design distribution first and scale it with data.
Instead of forcing growth through ads, we design distribution first and scale it with data.
Request a Distribution & Growth Review
Request a Distribution & Growth Review
Request a Distribution & Growth Review
Our Belief
Our Belief
We believe :
We believe :
Distribution creates familiarity and trust
Distribution creates familiarity and trust
Performance marketing accelerates learning and reach
Performance marketing accelerates learning and reach
Hooks and narratives should be tested in real market conditions — organic and paid
Hooks and narratives should be tested in real market conditions — organic and paid
That’s why we don’t treat organic and paid as separate silos. We treat them as one system.
That’s why we don’t treat organic and paid as separate silos. We treat them as one system.
That’s why we don’t treat organic and paid as separate silos. We treat them as one system.
THE PROBLEM
Why performance marketing underperforms for most knowledge-led brands
Why Performance Marketing underperforms for most knowledge-led brands
If you are running a coaching, education, or transformation-led business, this often shows up as:
If you are running a coaching, education, or transformation-led business, this often shows up as:
Ads driving traffic, but inconsistent conversions
Ads driving traffic, but inconsistent conversions
CPL appearing reasonable, while lead quality remains unclear
CPL appearing reasonable, while lead quality remains unclear
Content being published, but not informing paid strategy
Content being published, but not informing paid strategy
Messaging that sounds correct, yet does not compound results
Messaging that sounds correct, yet does not compound results
Paid growth feeling forced rather than predictable
Paid growth feeling forced rather than predictable
Performance marketing is being used before distribution signals are clear.
When messaging, channels, and narratives have not been validated:
Paid campaigns test too many variables at once
Learnings remain fragmented
Scaling decisions rely on assumptions instead of evidence
Performance marketing is being used before distribution signals are clear.
When messaging, channels, and narratives have not been validated:
Paid campaigns test too many variables at once
Learnings remain fragmented
Scaling decisions rely on assumptions instead of evidence
WHO THIS APPROACH WORKS FOR
WHO THIS APPROACH WORKS FOR
We work with brands where credibility and clarity directly influence conversion:
We work with brands where credibility and clarity directly influence conversion:
Coaching businesses and independent educators
Coaching businesses and independent educators
Education platforms and learning communities
Education platforms and learning communities
Knowledge-led companies selling expertise or transformation
Knowledge-led companies selling expertise or transformation
Founder-led brands where authority and trust matter
Founder-led brands where authority and trust matter
THE OPERATING SHIFT
What changes when distribution is designed first
What changes when distribution is designed first
When distribution is intentional and consistent:
When distribution is intentional and consistent:
Retargeting audiences become warmer and more responsive
Attention patterns become visible
Messaging strengths and weaknesses surface earlier
Paid media accelerates learning instead of amplifying noise
Performance marketing becomes an extension of distribution, not a replacement for it.
Partners in Purpose & Performance
Partners in Purpose & Performance
Partners in Purpose & Performance
SERVICES
SERVICES
Distribution and Audience Audit
Distribution and Audience Audit
We assess:
We assess :
Existing distribution channels
Content and traffic signals
Audience awareness levels
Gaps between attention and conversion
Outcome :
Clear direction on where your brand should focus and where effort is being wasted.
Clear direction on where your brand should focus and where effort is being wasted.
Hooks and Narrative Development
Hooks and Narrative Development
We design and structure:
We design and structure :
10 to 15 audience-aware hooks
Educational, emotional, and authority-based narratives
Founder or brand-led content angles
Hooks are tested:
Hooks are tested :
Organically to observe real engagement
Through paid to accelerate validation
Outcome
Outcome :
Messaging decisions informed by signals, not intuition.
Messaging decisions informed by signals, not intuition.
Integrated Organic and Paid Testing
Integrated Organic and Paid Testing
Instead of sequential execution:
Instead of sequential execution :
Organic distribution runs continuously
Paid campaigns validate narratives in parallel
Learnings flow back into content and messaging
Outcome
Outcome :
Faster clarity on what should scale and what should stop.
Faster clarity on what should scale and what should stop.
Performance Marketing and Scaling
Performance Marketing and Scaling
Once direction is clear:
Proven narratives are scaled
Retargeting focuses on warm audiences
Funnels and landing pages are aligned
Creative iteration is guided by validated angles
Creative iteration is guided by validated angles
Outcome
Outcome :
Performance becomes more efficient and easier to manage.
Performance becomes more efficient and easier to manage.
Show Me How • Schedule a Call
Show Me How • Schedule a Call
Show Me How • Schedule a Call
CASE STUDIES
CASE STUDIES
Education Platform with a Global Audience
Education Platform with a Global Audience
Context
Context
Paid campaigns running without consistent messaging
Paid campaigns running without consistent messaging
Organic content producing mixed engagement
Organic content producing mixed engagement
Lead quality varying across funnels
Lead quality varying across funnels
Approach
Approach
Audited distribution channels and content themes
Audited distribution channels and content themes
Identified high-engagement educational hooks organically
Identified high-engagement educational hooks organically
Used paid media to validate a focused set of narratives
Used paid media to validate a focused set of narratives
Aligned landing pages with tested messaging
Aligned landing pages with tested messaging
Outcome
Outcome
Clear content and messaging direction
Clear content and messaging direction
Reduced spend on unvalidated ideas
Reduced spend on unvalidated ideas
More consistent lead intent across campaigns
More consistent lead intent across campaigns
Founder-Led Coaching Business
Founder-Led Coaching Business
Context
Context
Strong founder presence with weak paid conversion
Strong founder presence with weak paid conversion
Content created intuitively rather than systematically
Content created intuitively rather than systematically
Retargeting underperforming
Retargeting underperforming
Approach
Approach
Structured founder insights into repeatable narratives
Structured founder insights into repeatable narratives
Tested hooks organically before scaling
Tested hooks organically before scaling
Built warmer retargeting audiences through distribution
Built warmer retargeting audiences through distribution
Outcome
Outcome
Higher engagement across channels
Higher engagement across channels
Improved performance with smaller ad budgets
Improved performance with smaller ad budgets
Sales conversations started with higher context
Sales conversations started with higher context
Knowledge Product Company
Knowledge Product Company
Context
Context
Scaling ads increased volatility in CPL
Scaling ads increased volatility in CPL
Unclear which message influenced conversion
Unclear which message influenced conversion
Organic and paid efforts disconnected
Organic and paid efforts disconnected
Approach
Approach
Mapped audience awareness stages
Mapped audience awareness stages
Designed hooks for each stage
Designed hooks for each stage
Ran organic and paid tests in parallel
Ran organic and paid tests in parallel
Used paid data to refine content direction
Used paid data to refine content direction
Outcome
Outcome
Improved messaging clarity
Improved messaging clarity
Better funnel alignment
Better funnel alignment
More stable performance decisions
More stable performance decisions
WHY THIS APPROACH HOLDS UP
WHY THIS APPROACH HOLDS UP
WHY THIS APPROACH HOLDS UP
We work with brands where credibility and clarity directly influence conversion:
We work with brands where credibility and clarity directly influence conversion:
We work with brands where credibility and clarity directly influence conversion:
Decisions are based on observable signals
Decisions are based on observable signals
Paid spend is used intentionally
Paid spend is used intentionally
Learnings compound across channels
Learnings compound across channels
Risk reduces as clarity increases
Risk reduces as clarity increases
This is a system designed for long-term consistency.
WHO THIS IS NOT FOR
WHO THIS IS NOT FOR
WHO THIS IS NOT FOR
This approach is not suitable for brands that:
This approach is not suitable for
brands that:
Expect instant scale without groundwork
Expect instant scale without groundwork
Focus only on low CPL
Focus only on low CPL
Avoid content and distribution work
Avoid content and distribution work
Treat marketing as a short-term tactic
Treat marketing as a short-term tactic
If you’re building something meaningful and long-term — this is for you.
Client
Testimonials
Growth Marketing Testimonial
-Prosperix
Client Testimonials
Client Testimonials
Growth Marketing
Testimonial - Prosperix
Growth Marketing
Testimonial - Prosperix
Build Distribution That Scales
If you want growth that feels aligned — not forced — start with a distribution-led strategy and scale it with performance.
Book a Growth & Distribution Call
Book a Growth & Distribution Call
Book a Growth & Distribution Call
Performance marketing works best when it’s built on strong distribution.
My experience with conscious and education-led brands taught me that trust, clarity, and consistent presence matter more than aggressive selling.
That belief shapes everything we do here — from hooks and narratives to how we scale with paid media.
Performance marketing works best when it’s built on strong distribution.
My experience with conscious and education-led brands taught me that trust, clarity, and consistent presence matter more than aggressive selling.
That belief shapes everything we do here — from hooks and narratives to how we scale with paid media.
— Rohan Kannirwar
— Rohan Kannirwar
