Problem: The brand faced stagnant sales for several months, even though website traffic remained steady. Rising acquisition costs and inefficiencies in ad performance further limited growth.
Solution: To overcome this, Facebook Ads were carefully optimized with better audience targeting and creative testing, while Google Ads campaigns were launched with a robust structure to capture high-intent traffic. At the same time, conversion-focused improvements were made to reduce CPA, ensuring ad spend delivered profitable results.
Results: These strategies delivered strong outcomes, with gross sales climbing to ₹30,07,400 (+15%) and total sales reaching ₹29,63,382.54 (+16%). Orders increased to 502 (+9%), with 461 fulfilled (+10%), while the returning customer rate improved to 45.68% (+4%). Most importantly, CPA was reduced significantly, allowing the brand to scale profitably and achieve consistent growth.