The 5 essential pixel events for your e-commerce shop

If you are a new e-commerce business just starting out in the Facebook paid ads space then it is essential that you implement a Facebook pixel on your website to ensure that you are optimizing your business in the best way possible. Before setting up any marketing campaigns on Facebook a marketer needs to make […]

Coronavirus Impact on Marketers and PPC

As the world and global economy is hit hard by the coronavirus pandemic, businesses and marketers all over the world wonder what their next step should be. There are 3 primary questions that the business is now trying to answer. What kind of strategy to adopt now? How has consumer behaviour changed? How can we […]