How To Integrate Microsoft Clarity With GA4
In today’s digital age, businesses can access a wealth of data about their website visitors. Google Analytics 4 (GA4) is an advanced web analytics tool that allows you to track user behavior on your website and understand how they interact with your content. On the other hand, Microsoft Clarity is a free tool that provides […]
How to Implement GA4 to Gain Deeper Insights into Your Audience and Improve Your Marketing
Google Analytics is a powerful tool for understanding how people are interacting with your website, but with the introduction of Google Analytics 4 (GA4), marketers now have access to even more valuable insights about their audience. GA4 provides a more comprehensive view of user behavior across multiple platforms and devices, allowing you to gain a […]
Understanding the Benefits of Google Analytics 4 for Your Digital Marketing Strategy
In the digital age, it is critical for businesses to have a strong online presence. However, merely having a website or social media pages is not enough. Analyzing the performance of your digital marketing efforts is essential to make informed decisions and improving your strategies. Google Analytics is a powerful tool that helps businesses track […]
Improving Your Email Marketing Strategy with GA4: How to Track and Analyze Email Campaigns
Email marketing is one of the most effective ways to reach your customers and drive sales. But how do you know if your email campaigns are actually working? That’s where Google Analytics 4 (GA4) comes in. With GA4, you can track and analyze your email campaigns to gain valuable insights and improve your strategy. In […]
How to track YouTube video plays on your website using GTM?
YouTube is one of the most popular video sharing platforms widely used as embedments in websites. In October 2017, Google Tag Manager introduced built-in video metric tracking for YouTube videos making the marketers’ job much simpler. In this blog, we will take you through all the steps required to track YouTube video plays on your […]
How to Test Google Tag Manager [Preview Mode]
It is very important to test Google Tag Manager before you publish the tags and triggers to your website to ensure that they are fired correctly. The purpose of the article is to provide you directions to check that correct tags are fired at the right time, hence fulfilling the purpose they were installed for. […]
Learn how to add Google Tag Manager to a Wix Website
To add Google Tag Manager to a Wix website is a very simple procedure. Before we start it’s important to know that this feature is only available for paid plans of Wix. So if you want to leverage the tracking tools available within Google tag manager, you need to upgrade your Wix plan to a […]
How To Add Google Analytics to WordPress
Adding Google Analytics to the site is essential as it will help you to take important decisions for your business. Why you need Google Analytics? It allows you to track and understand your user behaviour and activity on your site. 3 Ways Through which you can add Google Analytics to WordPress: Using WordPress Plugin for Google […]
The 5 essential pixel events for your e-commerce shop
If you are a new e-commerce business just starting out in the Facebook paid ads space then it is essential that you implement a Facebook pixel on your website to ensure that you are optimizing your business in the best way possible. Before setting up any marketing campaigns on Facebook a marketer needs to make […]
Coronavirus Impact on Marketers and PPC
As the world and global economy is hit hard by the coronavirus pandemic, businesses and marketers all over the world wonder what their next step should be. There are 3 primary questions that the business is now trying to answer. What kind of strategy to adopt now? How has consumer behaviour changed? How can we […]