Google Ads Script: Incorporate “Search Terms” as “Keywords”

Add search terms as a keyword when they perform well. An easy way to expand an account. Adding high-performing search terms as keywords is an effective way to expand and improve your Google Ads account. By analyzing the search query report, you can exclude irrelevant terms and identify new keywords to add to your ad groups. This provides greater control over these search terms by allowing you to adjust bids and optimize performance as needed. To streamline this process, you can use the script below to automate keyword additions. Based on predefined performance criteria—such as impressions, clicks, conversions, CTR, CPA, and cost—the script evaluates search queries and automatically adds them as keywords if they meet your benchmarks. The script also ensures that the exact keyword isn’t already present elsewhere in the account, maintaining your account’s structure and avoiding duplication. With this approach, you gain better control over your campaigns while saving time and effort. Settings Frequency: Depending on the size of your account, we recommend running this script only once a day. Important: By default, Google collects search queries in lowercase. If your keywords include capitalized letters, the script might add queries that already exist in your account. To avoid duplication, ensure all your keywords are in lowercase. The script credit goes to: Tibbe Van Asten