Auto Block Script: Remove Unwanted Search Terms in Shopping
Imagine we’re selling remote controls for televisions. Naturally, we want the search terms to include the word “remote.” Without it, users might just be searching for a TV, not a remote control—especially if the search term report shows a lot of phrases containing only TV models. This is exactly where the following Google Ads script comes in handy. As PPC managers, our tasks are: The script will then automatically add any search terms that don’t contain this word as exact match exclusions. Configurations 1) Set up the REQUIRED_KEYWORDS list with the words you want to use. Each word should be in quotes and separated by a comma. You can add as many as you need.2) Enter the name you want for the campaign label in CAMPAIGN_LABEL. This label will be used for the selected campaign(s).3) Schedule the script to run once every morning. Important: This script only changes shopping campaigns. The script credit goes to: Krzysztof Bycina